Social Listening vs. Digital Privacy, a Study by NetBase & JD Power
Upcoming SlideShare
Loading in...5
×
 

Social Listening vs. Digital Privacy, a Study by NetBase & JD Power

on

  • 18,348 views

NetBase, the Social Intelligence Company, has released a new survey revealing the conflicting consumer awareness and attitudes about social media listening. The survey of 1,062 U.S. adult consumers, ...

NetBase, the Social Intelligence Company, has released a new survey revealing the conflicting consumer awareness and attitudes about social media listening. The survey of 1,062 U.S. adult consumers, ages 18–55+, conducted by the J.D. Power Panel, found that while 51 percent of consumers want to talk about companies without being listened to, 58 percent want companies to respond to their complaints shared on social media. The findings are included in an e-book titled, “Social Listening vs. Digital Privacy, a Consumer Study: Your Practical Guide for How to Engage Consumers Based on Their Attitude Toward Privacy.”

Statistics

Views

Total Views
18,348
Views on SlideShare
5,138
Embed Views
13,210

Actions

Likes
9
Downloads
65
Comments
1

74 Embeds 13,210

http://www.linkedin.com 6861
http://www.briansolis.com 3942
http://feeds.feedburner.com 575
https://www.linkedin.com 522
http://www.misapisportuscookies.com 498
http://www.carrementplus.net 291
http://etraining.org.nz 111
http://socialknowhow4u.blogspot.it 63
http://www.cyberalert.com 56
http://wfstapleton.net 36
http://www.twylah.com 24
http://crowdflower.com 23
http://socialknowhow4u.blogspot.com 21
http://www.scrible.com 18
https://twitter.com 17
http://conversation.cipr.co.uk 17
https://www.rebelmouse.com 12
http://strongsocialmedia.collected.info 9
http://www.newsblur.com 9
http://tweets.thecuratti.com 8
http://newsblur.com 8
http://curioseosm.collected.info 8
http://techno-magazine.com 6
http://tweets.jeffreyblake.com 5
http://www.hanrss.com 4
http://socialmediacampmcallen.org 4
http://translate.googleusercontent.com 4
http://blogstuff.collected.info 4
http://127.0.0.1 3
https://tasks.crowdflower.com 3
http://webinfon.blogspot.de 2
http://www.alltomsocialamedier.se 2
http://www.upsearch.com 2
http://webcache.googleusercontent.com 2
http://www.doniamedia.nl 1
http://miclark 1
http://kred.com 1
http://www.nickcobb.me 1
http://socialknowhow4u.blogspot.nl 1
http://buzzingtribe.com 1
http://socialmediatoday.com 1
http://socialknowhow4u.blogspot.in 1
http://131.253.14.98 1
http://www.youtube.com 1
http://feedwrangler.net 1
http://webmail.extendcp.co.uk 1
http://www.diffbot.com&_=1360872759020 HTTP 1
http://www.diffbot.com&_=1360789390487 HTTP 1
http://www.diffbot.com&_=1360783826025 HTTP 1
http://www.diffbot.com&_=1360783810992 HTTP 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Holiday Wrap Up: How Retailers Ranked

Social Listening vs. Digital Privacy, a Study by NetBase & JD Power Social Listening vs. Digital Privacy, a Study by NetBase & JD Power Presentation Transcript

  • Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012
  • Survey Methodology• J.D. Power and Associates Power Panel  Online survey of 1,062 U.S. consumers• Respondents were ages 18-55+• Conducted December 2012 2 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • To Read the Full Study—Download the eBook 3 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 20124 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • 32% of Consumers Have No Idea ThatCompanies are Listening Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 5 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Consumers Expect Companies to Take the SocialVoice Seriously Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 6 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • ... As Long as It’s Not Perceived as Eavesdropping Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 7 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Baby Boomers More Likely to Have PrivacyConcerns Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 8 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Consumers Now Expect Companies to BeTelepathic Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 9 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Consumer Expectations are Full of DoubleStandards Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 10 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • Most Time Spent on Social Networking Sites,But Other Social Activity Also Affected General Usage of Web Tools by Age Group Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012 11 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.
  • So … What’s a Company To Do? 12 | Confidential | © 2013 NetBase Solutions. All Rights Reserved Worldwide.