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ENTERPRISE SOCIAL INTELLIGENCE

CAMPAIGN TRACKING

Put the Social Voice to
Work for Your Campaigns
Today’s Campaigns Require Real-time Measurement
and Optimization
In the social media era, campaigns often take on a life of their own. The carefully crafted
messaging of the brand gets translated into customers’ language as they spread the word to
their friends and colleagues. Good
campaigns reach further, and word-ofmouth amplifies the negative impact
of campaigns that miss the mark.
Public relations (PR) and marketing
teams must not only run an evergrowing number of campaigns to
satisfy the social customer, but also
plan, execute, and optimize over
shorter campaign durations. They
need better tools to quickly measure
campaign reach, response, and
sentiment. And they must understand
how to speak their customers’
language and take the smart actions
that improve campaign success.

BENEFITS
	 MAKE FASTER COURSE
	CORRECTIONS that
	 increase campaign success
	 and resulting revenue
	 UNDERSTAND deep social
	 response to campaigns
	 SPEAK the customer’s
	 language so that
	 campaigns resonate
	 INCREASE CAMPAIGN
	REACH by identifying key
	 influencers and prospects

Quantify Campaign Success Faster
NetBase’s campaign tracking solution offers a business-ready template to monitor and
measure social media conversations prior to, during and after the launch of a PR or marketing
campaign. Built on an Internet-scale,
high-performance, flexible enterprise
social intelligence platform and web-based
application builder, the solution offers PR
and marketing teams instant analytics
showing how each campaign is succeeding
and where it could be improved, based on
the social response.

Drill Deeper Into Multiple
Campaign Success Factors
The NetBase campaign tracking solution
gives campaign leaders a fast way to
understand how customers are receiving products, pricing, and promotions. They can look at
where and when most of the conversations are occurring, what customers like or dislike, and
what emotions and behaviors they express about the campaign or its components. And they
can identify influential authors on a particular topic. Armed with this information, campaign
leaders can make informed course corrections that put the campaign on the best path to
success. This agile, “learn-and-turn” approach may mean changing the messaging or taking
such steps as offering special incentives to key influencers or active authors.

KEY FEATURES
	 Measure and compare
	 social response to campaigns
	 in real-time, pre-, during
	 and post-launch
	 Discover deep insights within
	 customer opinions
	 Identify influential authors
	 and their profiles, including
	 gender and geography
	 Analyze geographical
	 hot spots
	 Review actual conversation
	 verbatims in real-time
CAMPAIGN TRACKING
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social
Intelligence Platform. This platform offers organizations a way to operationalize social media by
instantly capturing billions of social media conversations from millions of sites globally and making
those conversations available for immediate use enterprise-wide. End-users benefit from trusted,
transparent, and targeted insights delivered to them through easy-to-understand views.
The key components of the NetBase Enterprise Social Intelligence Platform are:
	
	
	
	

	 ConsumerBase, our social intelligence warehouse containing conversations from more
than 100 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized
data available to users on-demand on day one. Our Twitter Firehose option adds real-time
access to Twitter’s complete data stream—more than 270 million tweets per day on average.

	
	
	

	 A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured
in ConsumerBase according to the opinions, emotions, and behaviors that customers
have expressed.

	
	

	 The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.

Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.

A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG

© March 2012 NetBase Solutions, Inc.

WHAT’S DIFFERENT?
	 Immediate access to
	 real-time, global
	 conversations and at
	 least one year of history
	
	
	
	
	
	
	

	 Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning

	 Multilingual solution
	 with support for English,
	 Spanish, French, German,
	 and Portuguese
	
	
	
	
	

	 Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs

NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase

NetBaseInc

NetBase Solutions, Inc

NetBaseInc

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Campaign tracking solution

  • 1. ENTERPRISE SOCIAL INTELLIGENCE CAMPAIGN TRACKING Put the Social Voice to Work for Your Campaigns Today’s Campaigns Require Real-time Measurement and Optimization In the social media era, campaigns often take on a life of their own. The carefully crafted messaging of the brand gets translated into customers’ language as they spread the word to their friends and colleagues. Good campaigns reach further, and word-ofmouth amplifies the negative impact of campaigns that miss the mark. Public relations (PR) and marketing teams must not only run an evergrowing number of campaigns to satisfy the social customer, but also plan, execute, and optimize over shorter campaign durations. They need better tools to quickly measure campaign reach, response, and sentiment. And they must understand how to speak their customers’ language and take the smart actions that improve campaign success. BENEFITS MAKE FASTER COURSE CORRECTIONS that increase campaign success and resulting revenue UNDERSTAND deep social response to campaigns SPEAK the customer’s language so that campaigns resonate INCREASE CAMPAIGN REACH by identifying key influencers and prospects Quantify Campaign Success Faster NetBase’s campaign tracking solution offers a business-ready template to monitor and measure social media conversations prior to, during and after the launch of a PR or marketing campaign. Built on an Internet-scale, high-performance, flexible enterprise social intelligence platform and web-based application builder, the solution offers PR and marketing teams instant analytics showing how each campaign is succeeding and where it could be improved, based on the social response. Drill Deeper Into Multiple Campaign Success Factors The NetBase campaign tracking solution gives campaign leaders a fast way to understand how customers are receiving products, pricing, and promotions. They can look at where and when most of the conversations are occurring, what customers like or dislike, and what emotions and behaviors they express about the campaign or its components. And they can identify influential authors on a particular topic. Armed with this information, campaign leaders can make informed course corrections that put the campaign on the best path to success. This agile, “learn-and-turn” approach may mean changing the messaging or taking such steps as offering special incentives to key influencers or active authors. KEY FEATURES Measure and compare social response to campaigns in real-time, pre-, during and post-launch Discover deep insights within customer opinions Identify influential authors and their profiles, including gender and geography Analyze geographical hot spots Review actual conversation verbatims in real-time
  • 2. CAMPAIGN TRACKING The Secret Sauce: NetBase Enterprise Social Intelligence Platform and NetBase Social Insight Composer At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social Intelligence Platform. This platform offers organizations a way to operationalize social media by instantly capturing billions of social media conversations from millions of sites globally and making those conversations available for immediate use enterprise-wide. End-users benefit from trusted, transparent, and targeted insights delivered to them through easy-to-understand views. The key components of the NetBase Enterprise Social Intelligence Platform are: ConsumerBase, our social intelligence warehouse containing conversations from more than 100 million global sources—cleansed, processed, normalized, and organized as structured insights in a special index. It uniquely makes one year’s worth of normalized data available to users on-demand on day one. Our Twitter Firehose option adds real-time access to Twitter’s complete data stream—more than 270 million tweets per day on average. A high-precision natural language processing (NLP) engine, combined with text analytics and machine learning. This engine reads and categorizes each one of the posts captured in ConsumerBase according to the opinions, emotions, and behaviors that customers have expressed. The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social media posts, related insights, and summary statistics available for integration into enterprise workflow processes and applications. Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform processes tens of thousands of sentences per minute, 24x7. The NetBase Social Insight Composer enables power users and business analysts to quickly define topics (using NetBase Insight Workbench features) and create, publish, and share interactive dashboards from a vast set of widgets in the data visualization library. It includes an easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content, and organize insights for business use. Each dashboard created by the composer is made up of widgets that provide relevant views of social data for specific monitoring and analysis needs. A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG © March 2012 NetBase Solutions, Inc. WHAT’S DIFFERENT? Immediate access to real-time, global conversations and at least one year of history Accurate sentiment analysis and targeted customer insights organized using a high-precision NLP engine, combined with text analytics and machine learning Multilingual solution with support for English, Spanish, French, German, and Portuguese Easily extensible to support a broad range of business users across the enterprise through business templates and state-of-the-art APIs NetBase Solutions, Inc. 2087 Landings Drive | Mountain View | CA 94043 P 650.810.2100 | F 650.968.4872 For more information, visit: www.netbase.com. @NetBase NetBaseInc NetBase Solutions, Inc NetBaseInc