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Mosman Council on the web January – December 2010
Overview 1,356,000 Pageviews 275,000 Visitors 482,000 Visits
mosman.nsw.gov.au 1,155,570 pageviews
Other web properties 200,484 pageviews
Visits, visitors & pageviews by property 1,356,054 275,168 482,782 2,555 1,723 1,893 Mosman Festival websites  mosmanfesti...
mosman.nsw.gov.au
Council website – content by section ordered by pageviews 00:01:53  37,281  News 00:01:20  63,219  Events 00:01:56  114,31...
Other top content (pageviews in brackets) <ul><li>Search  (43,018) </li></ul><ul><li>Waste & Recycling  (36,824) </li></ul...
Most viewed news items <ul><li>Second Hand Saturdays are coming to Mosman </li></ul><ul><li>Craig Waddell wins 2010 Mosman...
Most viewed event items <ul><li>2010 Balmoral Burn - celebrating 10 years! </li></ul><ul><li>New Years Eve 2010 </li></ul>...
Surveys & consultations <ul><li>Items for Community Consultation  posted on Council’s website   – 23 </li></ul><ul><li>Onl...
Visits by mobile devices to Council website ( spike at far right of graph shows 190 visits on NYE )
Most visited pages by mobiles <ul><li>Home page  (1,465) </li></ul><ul><li>DA Tracker  (1,459) </li></ul><ul><li>Library  ...
Visits by mobile devices 1 3 14 7 24 76 0.18% 1.22% 128 Mosman Readers 17 21 89 58 40 705 1.82% 22.54% 950 Mosman Rider 4 ...
Traffic sources where do visits come from?
Council website traffic sources
Top 25 search keywords   Council website traffic sources (Google accounts for 94.28% of all search referrals) 571 www.mosm...
Council website visits by city <ul><li>Sydney  – 85.8% </li></ul><ul><li>Melbourne  – 3.8% </li></ul><ul><li>Brisbane  – 1...
Browsers Council website 2.54%  5.77%  Chrome 15.51%  15.82%  Firefox 9.13% 16.24%  Safari 72.05%  61.19%  Internet Explor...
 
 
Email newsletters
Email newsletters Archive showing all email campaigns sent can be viewed at http:// www.mosman.nsw.gov.au /web/newsletters...
Number of subscribers by list <ul><li>Mosman Art Gallery  – 1,011 </li></ul><ul><li>Mosman Library  – 617 </li></ul><ul><l...
Mosman News 0.05%  0.61%  2.24%  24.5%  31.0% 0 11 13 101 483 1599 December 2010 1 3 14 79 443 1557 October/November 2010 ...
Comparing lists 0% 0.21% 2.01% 27.05% 38.41% 9 12 Sustainability & the environment 0% 0.37% 0.85% 21.64% 47.25% 4 7 Urban ...
Newsletter traffic to Council website <ul><li>Visits  – 3,219 </li></ul><ul><ul><li>% of Site Total: 0.78% </li></ul></ul>...
Twitter real-time short-form text
@ mosmancouncil <ul><li>Followers  – 1,080 </li></ul><ul><li>Following  – 768 </li></ul><ul><li>Tweets sent  – 666 in 2010...
@ mosmancouncil Source: tweetstats.com
@ mosmanlibrary <ul><li>Followers  – 500 </li></ul><ul><li>Following  – 341 </li></ul><ul><li>Tweets sent  – 484 in 2010  ...
@ mosmanlibrary Source: tweetstats.com
Photo sharing
Mosman Council  Flickr October 2008 – 31 December 2010 <ul><li>Photos  – 1,325 </li></ul><ul><li>Photo views  – 67,207 </l...
Mosman Library  Flickr June 2006 – 31 December 2010 <ul><li>Photos  – 1,169 </li></ul><ul><li>Photo views  – 117,007 </li>...
Mosman Council  YouTube  channel
YouTube videos, 2010 (2009 in brackets) <ul><li>Views  – 5,896  (2,191) </li></ul><ul><li>Number of videos produced  – 20 ...
 
Audience demographics Age Gender
Questions? email webteam@mosman.nsw.gov.au Image source:  XKCD  web comic
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Mosman Council web stats 2010

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Council’s website mosman.nsw.gov.au delivered more than one million pageviews in 2010, an increase of 23% on the previous year. Visits (11%) and time spent on site (15%) were also up.

Across all web properties, the year saw 275,000 visitors make 482,000 visits generating 1,356,000 pageviews. Mosman Council maintains more than 20 websites.

General Manager Viv May says the figures are evidence of Council’s commitment to improving its use of information technologies to inform, consult and involve.

An overview of the key metrics for 2010 was recently made available to all staff. That presentation can also be viewed here.

Published in: News & Politics
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Transcript of "Mosman Council web stats 2010"

  1. 1. Mosman Council on the web January – December 2010
  2. 2. Overview 1,356,000 Pageviews 275,000 Visitors 482,000 Visits
  3. 3. mosman.nsw.gov.au 1,155,570 pageviews
  4. 4. Other web properties 200,484 pageviews
  5. 5. Visits, visitors & pageviews by property 1,356,054 275,168 482,782 2,555 1,723 1,893 Mosman Festival websites mosmanfestival.info 1,207 306 387 Mosman Mosaic Project mosman.nsw.gov.au /mosaic-project 2,746 756 1,357 24/7 Youth Film Festival 2010 247youthfilmfestival.tumblr.com 1,661 450 721 MOSPLAN consultation mosmanroundtable.net 1,296 299 532 Mosman Library of the Future mosmanfuturelibrary.tumblr.com 8,423 3,950 4,718 Mosman Library teens blog teens.mosmanlibraryblogs.com 8,624 4,389 5,069 Mosman Library blog refdesk.mosmanlibraryblogs.com 4,532 867 994 Mosman Voices mosmanvoices.net 22,848 6,071 7,366 Mosman Memories Of Your Street mosmanmemories.net 30,034 8,476 10,521 Mosman Readers mosmanreaders.net 7,650 2,831 4,214 Mosman Rider website MosmanRider.net 12,267 1,737 3,090 LEP consultation MosmanLEP.net 20,341 2,368 4,020 Mosman Design Awards mosmandesignawards.com.au 76,300 15,685 22,563 Mosman Art Gallery website mosmanartgallery.org.au 1,155,570 225,260 415,337 Mosman Council website www.mosman.nsw.gov.au Pageviews Visitors Visits
  6. 6. mosman.nsw.gov.au
  7. 7. Council website – content by section ordered by pageviews 00:01:53 37,281 News 00:01:20 63,219 Events 00:01:56 114,318 Library 00:02:57 20,190 Contact 00:01:37 29,082 Community 00:01:52 58,383 Building & Development 00:01:45 89,530 Council 00:01:52 124,946 About Mosman 00:01:55 23,412 Environment 00:01:48 29,444 Planning & Heritage 00:01:25 49,090 Residents 00:01:21 179,952 Home page 00:00:44 213,104 DA Tracker Avg. Time on Page Pageviews
  8. 8. Other top content (pageviews in brackets) <ul><li>Search (43,018) </li></ul><ul><li>Waste & Recycling (36,824) </li></ul><ul><li>Recreation & Parks (35,716) </li></ul><ul><li>Venues for hire (30,905) </li></ul><ul><li>Employment (24,266) </li></ul><ul><li>Library catalogue (15,359) </li></ul><ul><li>Mosman Art Gallery (13,624) </li></ul><ul><li>Council Meetings (10,106) </li></ul><ul><li>Forms (9,032) </li></ul><ul><li>Maps (5,914) </li></ul>
  9. 9. Most viewed news items <ul><li>Second Hand Saturdays are coming to Mosman </li></ul><ul><li>Craig Waddell wins 2010 Mosman Art Prize </li></ul><ul><li>Council taps into iPhone  app </li></ul><ul><li>Balmoral Rotunda gets a facelift </li></ul><ul><li>Household clean ups in February </li></ul><ul><li>Cuts to Mosman ferry services: have your say </li></ul><ul><li>Reduce your waste, reduce your rates </li></ul><ul><li>RTA allows Balmoral residents additional parking permits </li></ul><ul><li>From tip to tip top: Balmoral gets its gully back </li></ul><ul><li>Spit West: Before and After </li></ul><ul><ul><li>Total number of news items posted: 135 </li></ul></ul>
  10. 10. Most viewed event items <ul><li>2010 Balmoral Burn - celebrating 10 years! </li></ul><ul><li>New Years Eve 2010 </li></ul><ul><li>Mosman Pet's Day Out 2010 </li></ul><ul><li>Rotunda Carols by Candlelight 2010 </li></ul><ul><li>2010 Children's Fair </li></ul><ul><li>Second Hand Saturday – 24 July 2010 </li></ul><ul><li>Harmony Day craft @ Mosman Library </li></ul><ul><li>Free e-waste recycling collection – March 2010 </li></ul><ul><li>Shakespeare By the Sea </li></ul><ul><li>Mini Mosmarathon  2010 </li></ul><ul><ul><li>Total number of event items posted: 262 </li></ul></ul>
  11. 11. Surveys & consultations <ul><li>Items for Community Consultation posted on Council’s website – 23 </li></ul><ul><li>Online surveys – 25 </li></ul><ul><li>Number of subscribers to Community Consultation email alerts – 20 </li></ul>
  12. 12. Visits by mobile devices to Council website ( spike at far right of graph shows 190 visits on NYE )
  13. 13. Most visited pages by mobiles <ul><li>Home page (1,465) </li></ul><ul><li>DA Tracker (1,459) </li></ul><ul><li>Library (1,347) </li></ul><ul><li>Contact (553) </li></ul><ul><li>Employment (259) </li></ul>
  14. 14. Visits by mobile devices 1 3 14 7 24 76 0.18% 1.22% 128 Mosman Readers 17 21 89 58 40 705 1.82% 22.54% 950 Mosman Rider 4 - 3 5 29 98 0.33% 3.46% 139 Mosman Design Awards 7 21 5 24 77 391 - 2.33% 526 Mosman Art Gallery 204 288 286 419 1695 7391 0.28% 2.49% 10,357 Mosman Council website Black-berry Symbian OS Android iPod iPad iPhone % of site total 2009 % of site total 2010 Visits
  15. 15. Traffic sources where do visits come from?
  16. 16. Council website traffic sources
  17. 17. Top 25 search keywords Council website traffic sources (Google accounts for 94.28% of all search referrals) 571 www.mosman.nsw.gov.au/library 576 mosman sydney 579 mosman council cleanup 590 dogs in cafes 621 balmoral burn 2010 631 mosman.nsw.gov.au 695 cycle drill hall mosman 709 mosman council jobs 785 balmoral burn 824 mosman market 923 mosman municipal council 1023 mosman city council 1196 www.mosman.nsw.gov.au 1207 mosman library opening hours 1376 mosman art prize 1565 mosman da tracker 1662 clifton gardens 2932 mosman council nsw 3201 mosman council da tracker 3565 mosman 3760 mosman markets 3890 mosman library catalogue 4581 mosman art gallery 25724 mosman library 61650 mosman council Visits Keyword
  18. 18. Council website visits by city <ul><li>Sydney – 85.8% </li></ul><ul><li>Melbourne – 3.8% </li></ul><ul><li>Brisbane – 1.6% </li></ul><ul><li>Perth – 0.9% </li></ul><ul><li>Adelaide – 0.5% </li></ul>
  19. 19. Browsers Council website 2.54% 5.77% Chrome 15.51% 15.82% Firefox 9.13% 16.24% Safari 72.05% 61.19% Internet Explorer 2009 2010
  20. 22. Email newsletters
  21. 23. Email newsletters Archive showing all email campaigns sent can be viewed at http:// www.mosman.nsw.gov.au /web/newsletters 37 51 Campaigns sent 1,396 as at December 2009 1,607 as at December 2010 Subscribers 2009 2010
  22. 24. Number of subscribers by list <ul><li>Mosman Art Gallery – 1,011 </li></ul><ul><li>Mosman Library – 617 </li></ul><ul><li>Urban Planning – 297 </li></ul><ul><li>Sustainability and the environment – 346 </li></ul>
  23. 25. Mosman News 0.05% 0.61% 2.24% 24.5% 31.0% 0 11 13 101 483 1599 December 2010 1 3 14 79 443 1557 October/November 2010 0 13 22 133 500 1543 September 2010 0 8 10 81 465 1469 May 2010 0 8 17 87 448 1412 March 2010 1 7 18 121 413 1403 December 2009 0 3 25 61 403 1412 LEP special edition – October 2009 1 8 31 123 426 1420 August 2009 2 13 50 189 471 1474 May 2009 2 15 137 133 452 1565 February 2009 Spam Complaints Un-subscribes Bounces Clicks Opens Total Recipients
  24. 26. Comparing lists 0% 0.21% 2.01% 27.05% 38.41% 9 12 Sustainability & the environment 0% 0.37% 0.85% 21.64% 47.25% 4 7 Urban Planning 0.02% 0.29% 0.82% 21% 32.61% 10 15 Mosman Library 0.07% 0.28% 1.42% 19.34% 36.9% 7 7 Mosman Art Gallery Spam Complaints Un-subscribes Bounces Clicks Opens Number of campaigns 2009 Number of campaigns 2010
  25. 27. Newsletter traffic to Council website <ul><li>Visits – 3,219 </li></ul><ul><ul><li>% of Site Total: 0.78% </li></ul></ul><ul><li>Pages/Visit – 2.36 </li></ul><ul><ul><li>Site Avg: 2.78 (-15.28%) </li></ul></ul><ul><li>Avg. Time on Site – 00:02:13 </li></ul><ul><ul><li>Site Avg: 00:02:16 (-1.90%) </li></ul></ul><ul><li>% New Visits – 11.74% </li></ul><ul><ul><li>Site Avg: 39.27% (-70.10%) </li></ul></ul>
  26. 28. Twitter real-time short-form text
  27. 29. @ mosmancouncil <ul><li>Followers – 1,080 </li></ul><ul><li>Following – 768 </li></ul><ul><li>Tweets sent – 666 in 2010 (1,400 all time) </li></ul><ul><ul><li>2.3 tweets per day, 44 tweets per month average </li></ul></ul><ul><li>Lists – added to 60 lists </li></ul>as at 31 December 2010
  28. 30. @ mosmancouncil Source: tweetstats.com
  29. 31. @ mosmanlibrary <ul><li>Followers – 500 </li></ul><ul><li>Following – 341 </li></ul><ul><li>Tweets sent – 484 in 2010 (894 all time) </li></ul><ul><ul><li>1.3 tweets per day, 40 tweets per month average </li></ul></ul><ul><li>Lists – added to 48 lists </li></ul>as at 31 December 2010
  30. 32. @ mosmanlibrary Source: tweetstats.com
  31. 33. Photo sharing
  32. 34. Mosman Council Flickr October 2008 – 31 December 2010 <ul><li>Photos – 1,325 </li></ul><ul><li>Photo views – 67,207 </li></ul><ul><li>Sets – 104 </li></ul><ul><li>Contacts – 65 </li></ul><ul><li>Most popular – rainbow at Sirius Cove Greg Keys </li></ul>
  33. 35. Mosman Library Flickr June 2006 – 31 December 2010 <ul><li>Photos – 1,169 </li></ul><ul><li>Photo views – 117,007 </li></ul><ul><li>Favourited – 90 </li></ul><ul><li>Sets – 85 </li></ul><ul><li>Contacts – 171 </li></ul><ul><li>Favourites – 1,944 </li></ul>
  34. 36. Mosman Council YouTube channel
  35. 37. YouTube videos, 2010 (2009 in brackets) <ul><li>Views – 5,896 (2,191) </li></ul><ul><li>Number of videos produced – 20 (14) </li></ul>1 January – 30 December 2010
  36. 39. Audience demographics Age Gender
  37. 40. Questions? email webteam@mosman.nsw.gov.au Image source: XKCD web comic
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