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Mosman Council web metrics 2010/2011
 

Mosman Council web metrics 2010/2011

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    Mosman Council web metrics 2010/2011 Mosman Council web metrics 2010/2011 Presentation Transcript

    • Mosman Council web metrics 2010/2011
    • All Council websites 2009/2010 2010/2011 1,270,506 216,043 463,791 +15% 1,463,199 Pageviews +12% 241,669 Visitors +11% 513,520 Visits
    • 15% 1,270,506 1,463,199 12% 216,043 241,669 11% 463,791 513,520   703 37 104 Festival of Mosman -93% 21,260 1,592 -81% 6,304 1,229 -83% 8,006 1,388 Mosman Festival websites -37% 1,403 880 -39% 323 197 -40% 489 292 Mosman Mosaic Project 3392% 110 3,841 5005% 21 1,072 5465% 37 2,059 24/7 Youth Film Festival -62% 1,105 420 -19% 197 159 -54% 440 201 Mosman Library of the Future -35% 38,611 24,972 -23% 9,016 6,912 -26% 12,230 9,104 Mosman Readers -29% 9,809 6,932 -13% 4,147 3,610 -19% 5,271 4,277 Mosman Library teens blog 36% 7,172 9,765 40% 3,446 4,827 39% 4,325 6,018 Mosman Library blog 376% 150 714 359% 113 519 382% 118 569 Mosman WWII Honour Roll 3,152 332 612 Mosman Faces -29% 5,043 3,566 -37% 1,148 719 -34% 1,293 856 Mosman Voices -2% 23,425 22,939 -5% 5,642 5,384 -4% 7,314 6,995 Mosman Memories Of Your Street -85% 1,532 225 -76% 363 86 -82% 649 114 Consultations - special projects 7,623 2,937 3,569 Mosman Council DATAstore 2,081 347 706 Big Ideas for Mosman 1,148 37 137 Active Mosman 601% 2,631 18,444 146% 1,514 3,727 376% 2,018 9,613 Mosman Rider website 0% 11,477 11,493 6% 1,223 1,292 -7% 2,978 2,761 LEP consultation 369% 9,733 45,626 118% 1,857 4,053 268% 2,205 8,105 Mosman Design Awards 258% 29,730 106,501 256% 5,666 20,171 299% 8,270 32,971 Mosman Art Gallery website 8% 1,107,315 1,190,582 5% 175,063 184,022 4% 408,148 423,069 Mosman Council website Change 2009/2010 2010/2011 Change 2009/2010 2010/2011 Change 2009/2010 2010/2011 Pageviews Visitors Visits Property
    • Mosman Council website mosman.nsw.gov.au
    • mosman.nsw.gov.au 2009/2010 2010/2011 1,107,315 175,063 408,148 +8% 1,190,582 Pageviews +5% 184,022 Visitors +4% 423,069 Visits
    • Top level sections – pageviews -7.11% 69,964 64,993 Events -8.13% 39,947 36,700 News +4.48% 115,447 120,662 About Mosman +12.91% 25,587 28,891 Community +2.97% 108,495 111,720 Library -1.37% 21,751 21,453 Environment +12.62% 53,251 59,969 Building & Development +1.13% 26,901 27,205 Planning & Heritage +13.89% 46,784 53,280 Residents -2.09% 90,918 89,060 Council +29.57% 171,133 221,730 DA Tracker -9.76% 191,037 172,390 Home page Change 2009/2010 2010/2011
    • Top 50 pages – pageviews 2,274 3,282 3,291 3,392 3,394 3,533 3,681 3,708 3,727 3,853 3,865 3,882 3,909 4,015 4,017 4,085 4,221 4,265 4,353 4,446 4,521 4,535 4,597 5,000 5,037 /mosman /library/about /mosman/recreation/dogs /mosman/venues/other /events/2508/2011-balmoral-burn /community/children/vacation-care /environment/trees /council/about/councillors /council/meetings/2010 /development/applications /development/forms /planning/controls/LEP /planning/controls/DCP /council/forms /mosman/recreation/sporting-fields /library/about/services DAs Lodged This Week DAs Determined This Month /library/information/databases /mosman/recreation/walks /residents/parking /community/children/0-5 /mosman/venues/weddings DAs Lodged This Month /library/children 5,129 /planning/controls 5,147 /council 5,182 DAs - Recent Applications 5,428 DAs Determined Last Month 5,554 DAs Lodged Last Month 6,146 /mosman/venues 6,248 /events 6,255 DAs Determined This Week 6,528 /council/employment/ 7,631 /residents/waste/clean-up 8,001 /residents/waste 8,392 /mosman/venues/outdoor 8,704 /library/information 8,929 /development 9,278 /mosman/culture/market 11,216 /residents/waste/collection-days 11,639 /mosman/culture/art-gallery 15,601 /mosman/recreation/parks 16,815 /council/employment 17,385 /library/about/catalogue 22,212 /contact 26,709 /development/applications/tracker 44,955 /library 111,984 DA Tracker - search page 172,390 Home page
    • Top event items (2010/2011)
      • Balmoral Burn (3,394)
      • New Years Eve   (1,723)
      • Pet's Day Out   (1,244)
      • Rotunda Carols by Candlelight   (1,053)
      • Shorefest   (944)
      • Children's Fair (860)
      • Living Mosman photography competition (672)
      • ANZAC Dawn Service (530)
      • Mosman Village Art & Craft Twilight Christmas Market (514)
      • Bookends: another chapter (499) (pageviews in brackets) Note: does not include Gallery events on the Gallery website
    • Top news items (2010/2011)
      • Craig Waddell wins 2010 Mosman Art Prize (573)
      • Balmoral Rotunda gets a facelift (458)
      • Balmoral Baths unwelcome visitor (411)
      • Council taps into iPhone  app (405)
      • Cuts to Mosman ferry services: have your say (301)
      • Reduce your waste, reduce your rates (283)
      • How the Mosman Rider has grown (280)
      • We'd like to hear from residents aged 55 years and over (279)
      • From tip to tip top: Balmoral gets its gully back (273)
      • Vale Duncan Matheson (270) (pageviews in brackets)
    • Site Search
      • 2010/2011 – 24,966 unique searches via 11,601 search terms
      • 2009/2010 – 32,033 searches (-22.06%)
    • Search Terms – Top 100 26 26 26 27 27 27 27 27 27 28 29 29 29 29 29 30 30 30 30 30 30 31 31 31 31 population clean up 149 certificate whaling schools parking permits mulch general manager foreshore air conditioning violin tree removal nsw drill hall Cache mosman library zoning section 96 junction exempt bin bbq tree raglan plunkett opening hours 31 31 32 33 33 33 33 34 34 34 35 36 36 37 37 37 38 38 39 40 40 40 41 41 41 connon balmoral beach maps shire ranger events curraghbeena justice of the peace google chowder bay art gallery stormwater carpark vacation care playground filming taylors bushwalk renew tenders georges bushwalks leash graffiti bus 42 42 43 43 43 44 44 46 47 48 49 50 50 50 52 52 54 55 55 57 57 59 59 61 61 wedding mosplan parks parking permit 149 wet weather line spit whale trees musgrave walks forms fees and charges cove map dog noise sirius dogs cypress boronia employment councillors markets clifton gardens 65 fees 67 immunisation 67 da tracker 68 market 70 wards 71 mosman 72 mosman rider 79 rangers 83 mayor 86 crest 87 jobs 89 waste 92 clifton 92 awaba 98 oval 100 wet weather 144 rosherville 149 balmoral 173 cremorne 179 parking 220 chinaman 249 chinamans 275 playgroup 452 rotunda 478 wharf
    • Visits with Site Search
      • 4.64% visits used Site Search (-20.52%)
        • 19,474 visits
        • Previous: 24,501 visits using Site Search
    • Where do visitors come from?
    • Location 0.13 533 Hong Kong 0.16 663 Singapore 0.16 677 Germany 0.16 687 Japan 0.21 881 Canada 0.22 933 India 0.23 948 New Zealand 0.73 3,054 United Kingdom 1.40 5,890 United States 94.97 398,959 Australia % of total visits Visits Country/Territory
    • By City Cities 0.16 657 Singapore 0.23 979 New York 0.29 1,206 London 0.44 1,830 (not set) 0.49 2,051 Canberra 0.57 2,399 Adelaide 1.09 4,577 Perth 2.17 9,121 Brisbane 4.29 18,036 Melbourne 84.81 356,266 Sydney % of total visits Visits City
    • Traffic sources
      • Direct Traffic – 16.12% (-13.95%) Previous: 18.73%
      • Referring Sites – 22.19% (+3.91%) Previous: 21.35%
      • Search Engines – 60.27% (+2.01%) Previous: 59.08%
      • Campaigns – 1.43% No data 2009/2010 Campaigns include email newsletter referrals & share buttons on Council’s website
    • Campaign Referrals
      • Email newsletters & share buttons 5,941 visits (1.41% of total visits)
      • Share buttons 2,028 visits (0.48% of total visits)
    • About our visitors
    • Visitors – New vs. Returning
      • New – 39.95% of all visits Previous: 40.09%
      • Returning – 60.05% of all visits Previous: 59.91%
    • Browsers – by visits +9.42% 138 151 Camino +100.00% 0 180 Android Browser +354.76% 42 191 BlackBerry9700 -84.68% 1,645 252 Mozilla -15.55% 913 771 Opera +503.74% 588 3,550 Mozilla Compatible Agent +107.64% 15,562 32,313 Chrome +1.76% 63,869 64,996 Firefox +61.30% 51,672 83,347 Safari -14.45% 273,257 233,779 Internet Explorer Change 2009/2010 2010/2011 Browser
    • Mobile devices + 379.10%
      • 2010/2011 19,145 visits 4.56% of total visits
      • 2009/2010 3,996 visits 0.98% of total visits
    • Mobile devices – operating systems 0:01:01 1.43 7 Windows 0:00:14 1.22 9 Sony 0:02:17 1.92 12 Samsung 0:01:50 1.58 26 Nokia 0:01:05 1.56 294 SymbianOS 0:00:59 1.56 324 BlackBerry 0:00:58 1.73 514 iPod 0:01:35 2.02 936 Android 0:02:40 3.45 5,443 iPad 0:01:13 1.87 11,576 iPhone Avg. Time on Site Pages/Visit Visits Operating System
    • Comparing mobile visits across Council web properties 0 1 35 1.50% 33 17 165 325 6.39% 518 Mosman Design Awards 0 1 98 5.45% 110 285 138 3,826 45.71% 4,394 Mosman Rider website 0 10 118 1.70% 141 46 367 863 3.98% 1,312 Mosman Art Gallery 32 104 3,759 0.98% 3,996 936 5,443 12,090 4.56% 19,145 Mosman Council website Android iPad iPhone & iPod % of total Mobile Visits Android iPad iPhone & iPod % of total Mobile Visits 2009/2010 2010/2011
    • Mosman Art Gallery mosmanartgallery.org.au
    • Mosman Art Gallery website
      • Visits – 32,971
        • 20,171 Unique Visitors
        • 00:02:09 Avg. Time on Site
      • Pageviews – 106,501
        • 3.23 Pages/Visit
      • mosmanartgallery.org.au
    • Gallery website – traffic over time
      • Gallery website launched January 2010 The following shows 6 month comparison (Jan 1 – Jun 30)
      • Visits – 18,678 (+126%)
        • Previously: 8,270
      • Unique Visitors – 11,939 (+111%)
        • Previously: 5,666
      • Pageviews – 59,931 (+102%)
        • Previously: 29,730
    • Gallery website – referrers
      • Search Traffic – 44.72%
        • 14,744 Visits
      • Referral Traffic – 40.57%
        • 13,377 Visits
      • Direct Traffic – 12.23%
        • 4,032 Visits
      • Campaigns – 2.48%
        • 818 Visits
    • Most viewed exhibition pages (Pageviews 2010/2011) 34 /exhibitions/carolyn-mckay-reports-of-crime-etc-etc 47 /exhibitions/a-generous-gift-the-gwen-frolich-bequest 99 /exhibitions/elefantasy-miniatures-by-jill-swart 146 /exhibitions/step-right-up-the-circus-in-australian-art 158 /exhibitions/artists-of-mosman-2088 244 /exhibitions/gw-bot-the-long-paddock-a-30-year-survey 287 /exhibitions/nalda-searles-drifting-in-my-own-land 318 /exhibitions/controversy-acclaim-60-years-of-the-mosman-art-prize 381 /exhibitions/talking-tapa-pacifika-barkcloth-in-queensland 397 /exhibitions/2010-redlands-westpac-art-prize 473 /exhibitions/contemporary-aboriginal-art-from-the-ann-lewis-collection 790 /exhibitions/australian-watercolour-institute-87th-anniversary-exhibition 832 /exhibitions/adam-hill-not-a-proppa-aborigine 840 /exhibitions/national-photographic-portrait-prize-2010 902 /exhibitions/2010-mosman-youth-art-prize 972 /exhibitions/boxworld 984 /exhibitions/2011-artists-of-mosman-2088 1,116 /exhibitions/australian-accent 4,050 /exhibitions/2011-mosman-art-prize 4,369 /exhibitions/2011-mosman-youth-art-prize 7,836 /exhibitions/2010-mosman-art-prize
    • Most viewed event pages (Pageviews 2010/2011) 158 /events/adam-hill-artist-talk 159 /events/landscape-painting-workshop-with-josefia-lemon 169 /events/something-for-mum-souvenir-pottery-of-the-1950s 171 /events/art-attack-cloth-collage-fabric-wall-hanging 182 /events/meet-the-artist-christine-porter 185 /events/close-up-the-celebrity-and-personal-portrait 191 /events/opening-of-the-AWI-87th-anniversary-exhibition 198 /events/index.php?c=openings 202 /events/index.php?c=guided-tours 241 /events/-as-modern-as-tomorrow-the-designs-and-story-of-annan-fabrics 301 /events/index.php?c=talks 302 /events/index.php?t=archive 331 /events/index.php?c=workshops 342 /events/index.php?c=friends-events 357 /events/sydney-textile-design-symposium 360 /events/index.php?c=performances 370 /events/meet-the-winning-artists-in-the-mosman-art-prize 540 /events/mosman-art-prize-free-exhibition-tour 598 /events/index.php?c=for-children 4,541 Events home page
    • Gallery website – browsers
      • Top 5 browsers
        • Internet Explorer (42.16%)
        • Safari (28.20%)
        • Firefox (20.46%)
        • Chrome (7.96%)
        • Opera (0.64%)
    • Surveys, forms & bookings all Council websites
    • Online surveys
      • 27 online surveys
        • 968 responses
      • 24 items for community consultation posted to Council’s website
    • ‘ Have your say’ subscribers
      • Be notified of new consultations by email
        • 24 subscribers
            • Previously: 17 subscribers
        • 687 views of 33 items
        • 160 clicks back to the Council website
        • www.mosman.nsw.gov.au /council/consultation/
    • Online event registration/voting
        • Mosman Design Awards – 22 nominations
        • Mosman Design Awards, People’s Choice – 535 votes
        • Living Mosman photo comp – 34 entries
        • Mosman Youth Art Prize – 337 registrations
        • Mosman Art Prize – 919 registrations
        • Second Hand Saturdays 2010 – 38 registrations
        • Clothes Swap – 25 registrations Design Awards & photo comp forms incorporated photo & file uploads
    • Online bookings
      • Mosman Art Gallery
        • 536 bookings, 952 tickets
      • Mosman Library
        • 601 bookings, 772 tickets includes 65 bookings via Google forms
      • Living Mosman environment events
        • 142 tickets
    • Council contact form www.mosman.nsw.gov.au /contact
      • 1,053 emails generated
    • Email newsletters
    • Email newsletters
      • 1,961 subscribers (+30%) Previously: 1,508
      • 59 campaigns sent (+23%) Previously: 48
    • 1,961 subscribers 421 Urban Planning 477 Sustainability and the environment 1,665 Mosman News 744 Mosman Library 1,256 Mosman Art Gallery
    • 59 campaigns 5 115 197 2,699 12,549 34,654 59 1 (0.04%) 10 (0.45%) 3 (0.13%) 216 (22.27%) 927 (43.26%) 2144 7 Urban Planning 1 (0.02%) 15 (0.35%) 32 (0.83%) 476 (28.45%) 1674 (39.08%) 4304 12 Environment 1 (0.01%) 31 (0.22%) 71 (0.65%) 976 (24.29%) 4815 (41.81%) 13199 15 Gallery 1 (0.01%) 13 (0.1%) 32 (0.79%) 463 (22.32%) 2587 (44.74%) 7025 20 Library 1 (0.01%) 46 (0.58%) 59 (0.75%) 568 (22.15%) 2546 (32.1%) 7982 5 Mosman News Complaints Un-subscribes Bounces Clicks Opens Total Recipients Campaigns
    • Library services online
    • Community Directory
      • 10,088 searches
    • Electronic resources 2079 110 Good Reading Online 1455 Not available Britannica Online 544 Not available Electric Library 523 95 Consumer Health Complete Stats not available Company 360 65 13 Books and Authors 1064 108 Bloom’s Literary Reference Online 9/10-7/11 160 42 Australian Public Affairs Information Service Stats not available Australian History, Ancient & Modern 474 146 Australia/NZ Reference Centre 89 40 Australia/NZ Points of View Reference Centre 0 0 Austlit 110 81 Ancient & Medieval History Online 6675 Not available Ancestry Library 427 115 Academic Search Elite Total Searches Total Logins Database Total Searches Total Logins Database 143 161 World Geography and Culture Online 9/10-7/11 Not available 94 Who Else Writes Like…? 217 26 Today’s Science 9/10 – 7/11 Not available 7847 Standards Australia Online 256 76 Science Reference Centre 142 67 Science Online 9/10 – 7/11 566 65 Points of View Reference Centre 4016 53 Oxford Reference Online 2238 428 Novelist Plus 337 168 Modern World History Online 9/10 – 7/11 193 61 Masterfile Premier 339 58 Literary Reference Centre Plus 127 84 Health Reference Centre 9/10 – 7/11 535 64 GreenFILE
    • NextReads – email service
      • 214 subscribers
        • 24 subscribers in past year
      • 186 newsletters sent
        • 11,253 recipients
        • 5,680 views (50.5%)
        • 428 clicks
      • Most clicked book link – The Help by Kathryn Stockett
    • Social Media Social Media
    • Twitter real-time updates 2010/2011
      • @ mosmancouncil
        • 708 tweets
        • 1,368 followers (approx 1.25 retweets / day)
        • added to 74 lists
      • @ mosmanlibrary
        • 585 tweets
        • 645 followers (approx 0.9 retweets / day)
        • added to 56 lists
    • @mosmancouncil
    •  
    • YouTube 2010/2011
      • youtube.com/user/mosmancouncil
        • 9,713 views (+223%) 3,005 views in 2009/2011
        • 33 videos uploaded 20 videos produced by Council staff
    • YouTube Top 10
      • What Makes Us Tick? Hugh Mackay at Mosman Library (925)
      • Justice Crew @ Beat the Blues (845)
      • Mosman Library: how to renew your items online (641)
      • The Making of Our Digital Nation: Rose Holley at Mosman Library (534)
      • Errol, Fidel and the Cuban Rebel Girls: Boyd Anderson at Mosman Library (525)
      • 2010 Mosman Art Prize winners talk about their work (476)
      • The shark net comes down (466)
      • Why Men Are Necessary: Richard Glover at Mosman Library (437)
      • BOXWORLD (398)
      • A Friend to Mosman (340) (Views in 2010/2011 in brackets)
    • YouTube
    • YouTube
    •  
    • Flickr photos 2010/2011
      • flickr.com/photos/mosmancouncil
        • 450 photos uploaded
        • 65,000 views
      • flickr.com/photos/mosmanlibrary
        • 400 photos uploaded
        • 60,000 views (approx. figures only)
    • digital editions
    • Issuu digital editions as at 30 June 2011
      • http://issuu.com/mosmancouncil
        • 24 publications
        • 26,000 unique pageviews
        • 5,700 readers
    • Issuu digital editions as at 30 June 2011
      • Most viewed publications:
        • 24/7 Youth Film Festival - info for participants (1050)
        • Mosman News - Military Road Facelift - May 2011 (989)
        • Library News & Views - Summer 2010/2011 (631)
        • Library News & Views - Autumn 2011 (517)
        • Draft MOSPLAN 2011-2021 (253)
        • Over 55s Newsletter - June/July 2011 (250) (Number of readers in brackets)
    • Questions? Comments? email webteam@mosman.nsw.gov.au Image source: XKCD web comic