©2009 Todacell Ltd.
<ul><li>SECTION </li></ul><ul><li>Executive Summary </li></ul><ul><li>The Market Opportunity </li></ul><ul><li>Our Mobile ...
Vision:   High Conversion Network ©2009 Todacell Ltd. Engage audience with relevant ads to exceed advertisers and publishe...
[2]  Market Opportunity ©2009 Todacell Ltd.
Mobile Advertising is poised to boom to monetize this traffic Mobile Web Advertising Growth ©2009 Todacell Ltd. The Kelsey...
Market Requirements  <ul><li>Advertisers:  </li></ul><ul><ul><li>Higher Conversion of Mobile Ads </li></ul></ul><ul><ul><l...
Market Requirements  <ul><li>Mobile Publishers:  </li></ul><ul><ul><li>Higher Conversion on existing inventory (eCPM) </li...
[3]  Our Mobile Ad Network ©2009 Todacell Ltd.
What do we offer? <ul><ul><li>Targeted Mobile Display Ads </li></ul></ul><ul><ul><li>Ads in Smart Phone Applications </li>...
Toda!Cell’s Ad Network Clients CONFIDENTIAL <ul><li>Fast Growing Traffic Aggregators in Developed and Developing Markets <...
<ul><li>Assuring fixed ROI / duration to Publishers  </li></ul><ul><ul><li>Getting committed  inventory </li></ul></ul><ul...
Key Growth Indicators * Data Reflects  Monthly projections of Last Month of respective Quarters
Case Study: DateDicted <ul><li>Mobile dating in Germany </li></ul><ul><li>Click ID™ Conversion Tracking </li></ul><ul><li>...
Case Study: O2  SIMs 41 CONFIDENTIAL free CTR & eCPM continuously improve  throughout!
Testimonials <ul><li>Mobiluck  Olivier Chouraki, CEO, 7 July 2009:  </li></ul><ul><li>“ Mobiluck has 20 global advertising...
Core Technology <ul><ul><li>Strong Data analysis </li></ul></ul><ul><ul><li>Targeting and segmentation </li></ul></ul><ul>...
(USA, 2006) *Ranked 6 in U.S. traffic in 2009. Off-Deck Premium Mobile Ad Network. Strong in mobile APP Ad delivery around...
Managed AD Network Competitors  (USA, 2008) White Labeled and Self Serve Mobile Ad Network. Focuses on Brand Management an...
Blind Ad Network Players ©2009 Todacell Ltd. ( USA, 2006) * Ranked 2 in U.S. traffic and 1 in global traffic (50/50 in tra...
Blind Ad Network Players ©2009 Todacell Ltd. ( India, 2007) Top 10 in global traffic. Global Off-Deck Mobile Ad Network.  ...
[4]   Company Overview ©2009 Todacell Ltd.
Corporate Timeline <ul><li>Originally founded in March 2007 by veterans of the digital advertising industry sharing a visi...
<ul><li>TodaCell’s management team has significant experience in Online Ad, Internet Commerce and Mobile technologies. </l...
Investor Base Founded: Capital Raised to Date: Rounds of Financing : Latest Equity Round : 2007 $2.1M 4 $1.2M <ul><li>Expe...
Financial Overview P & L Forecast SALES GM EBITDA $890K 10K $(1,064)K $5.03M 0.73M $(1.72)M $12.95M 4.04M $0.93M $25.31M 9...
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todacell is a leading mobile ad network focusing on high conversion results for advertisers to promote their products via mobile traffic

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  • Export presentation january 132011

    1. 1. ©2009 Todacell Ltd.
    2. 2. <ul><li>SECTION </li></ul><ul><li>Executive Summary </li></ul><ul><li>The Market Opportunity </li></ul><ul><li>Our Mobile Ad Network </li></ul><ul><li>Case Study </li></ul><ul><li>Company Overview </li></ul><ul><li>Appendix </li></ul>CONFIDENTIAL
    3. 3. Vision: High Conversion Network ©2009 Todacell Ltd. Engage audience with relevant ads to exceed advertisers and publishers conversion goals Mission:
    4. 4. [2] Market Opportunity ©2009 Todacell Ltd.
    5. 5. Mobile Advertising is poised to boom to monetize this traffic Mobile Web Advertising Growth ©2009 Todacell Ltd. The Kelsey Group, in a report by Mike Boland dated February 2009 USA Mobile Ad Spend will grow 7-fold in four years
    6. 6. Market Requirements <ul><li>Advertisers: </li></ul><ul><ul><li>Higher Conversion of Mobile Ads </li></ul></ul><ul><ul><li>Full Control and Transparency of Conversion Process </li></ul></ul><ul><ul><li>Better Optimization of Ads </li></ul></ul>©2009 Todacell Ltd.
    7. 7. Market Requirements <ul><li>Mobile Publishers: </li></ul><ul><ul><li>Higher Conversion on existing inventory (eCPM) </li></ul></ul><ul><ul><li>Higher/Dynamic Ad Rates (CPM/CTR) </li></ul></ul><ul><ul><li>Less intermediaries in the non-value added networks (blind exchanges) </li></ul></ul><ul><ul><li>Better Ad Optimization and Ad Quality </li></ul></ul>©2009 Todacell Ltd.
    8. 8. [3] Our Mobile Ad Network ©2009 Todacell Ltd.
    9. 9. What do we offer? <ul><ul><li>Targeted Mobile Display Ads </li></ul></ul><ul><ul><li>Ads in Smart Phone Applications </li></ul></ul><ul><ul><li>End-to-end ad-flow management </li></ul></ul><ul><ul><li>100% transparency & control </li></ul></ul><ul><ul><li>Optimized for Advertisers </li></ul></ul><ul><ul><ul><li>Verified sites / ad position / efficiency </li></ul></ul></ul><ul><ul><li>Matching Advertisers & Publishers </li></ul></ul><ul><ul><li>Campaign optimization </li></ul></ul><ul><ul><li>Full Control of Conversion Process </li></ul></ul>
    10. 10. Toda!Cell’s Ad Network Clients CONFIDENTIAL <ul><li>Fast Growing Traffic Aggregators in Developed and Developing Markets </li></ul><ul><li>Satisfied Advertisers and ongoing partnerships with leading brands </li></ul>Publishers Quality Advertisers
    11. 11. <ul><li>Assuring fixed ROI / duration to Publishers </li></ul><ul><ul><li>Getting committed inventory </li></ul></ul><ul><li>Learning the committed Inventory </li></ul><ul><ul><li>Creating unique database </li></ul></ul><ul><li>Matching Ads to Inventory + Campaign Opt. </li></ul><ul><ul><li>High conversion rates to Advertisers, eCPM </li></ul></ul>Exceeding Market Requirements ©2009 Todacell Ltd.
    12. 12. Key Growth Indicators * Data Reflects Monthly projections of Last Month of respective Quarters
    13. 13. Case Study: DateDicted <ul><li>Mobile dating in Germany </li></ul><ul><li>Click ID™ Conversion Tracking </li></ul><ul><li>Initially all operators/devices </li></ul><ul><li>Limiting to best operators & devices boosted conversions & eCPM dramatically! (255%) </li></ul>CONFIDENTIAL eCPM
    14. 14. Case Study: O2 SIMs 41 CONFIDENTIAL free CTR & eCPM continuously improve throughout!
    15. 15. Testimonials <ul><li>Mobiluck Olivier Chouraki, CEO, 7 July 2009: </li></ul><ul><li>“ Mobiluck has 20 global advertising partners and Todacell is the best. They deliver the highest CPM , and attract major brands, define the right targeting, generate very high click-rates and make advertisers happy. They get good ROI and come for more.“ </li></ul><ul><li>eBuddy, Rogier van den Heuvel, VP World Sales, June 2010 </li></ul><ul><ul><li>“ TodaCell is the best in monetizing our inventory. They study it in and out, and map the inventory to the appropriate advertisers. They understand mobile advertising very well!” </li></ul></ul>
    16. 16. Core Technology <ul><ul><li>Strong Data analysis </li></ul></ul><ul><ul><li>Targeting and segmentation </li></ul></ul><ul><ul><li>Dynamic Optimization </li></ul></ul><ul><ul><li>Robust Ad Serving </li></ul></ul><ul><ul><li>Conversion Tracking </li></ul></ul>
    17. 17. (USA, 2006) *Ranked 6 in U.S. traffic in 2009. Off-Deck Premium Mobile Ad Network. Strong in mobile APP Ad delivery around smart phones. Mostly U.S. traffic. $28M raised before acquisition. Acquired by Apple for $275M . Managed AD Network Competitors ©2009 Todacell Ltd. (USA, 2004) *Ranked 7 in U.S. traffic in 2009 and most traffic in the U.S.. On and Off-deck Premium Mobile Ad Network. Leader in On-Deck in the U.S. Targeting Engine claims to deliver higher ROI to advertisers and higher monetization for publishers. No ad delivery system. $72M raised to date. * IDC rankings unless noted otherwise
    18. 18. Managed AD Network Competitors (USA, 2008) White Labeled and Self Serve Mobile Ad Network. Focuses on Brand Management and Mobile Marketing for advertisers. Mostly U.S. traffic. $10.3M raised ©2009 Todacell Ltd. * IDC rankings unless noted otherwise ( USA, 2006) * Ranked 1 in U.S. traffic. Most traffic in the U.S. Off-deck Full Service Ad Network with managed campaigns. Proprietary planning and collaboration tools. Has developer network/platform. $40M raised to date. Searching for a $400M to $500M acquisition or will IPO. Has negotiated M&A with Yahoo, Microsoft and RIM.
    19. 19. Blind Ad Network Players ©2009 Todacell Ltd. ( USA, 2006) * Ranked 2 in U.S. traffic and 1 in global traffic (50/50 in traffic allocation).. Off-Deck Mobile Ad Marketplace, a bidding Network. Focused on inventory traffic and delivery than ROI/CPM. $47M raised before acquisition. Acquired by Google for $750M . * IDC rankings unless noted otherwise (Israel, USA, 2005) Largest On-Deck Traffic network Most ad traffic in Europe. Primarily On-Deck Mobile Ad Network and marketplace. Initially Focused on inventory traffic and delivery than ROI/CPM. Recently acquired Ring Ring Media to address ROI and ECPM. $54M raised.
    20. 20. Blind Ad Network Players ©2009 Todacell Ltd. ( India, 2007) Top 10 in global traffic. Global Off-Deck Mobile Ad Network. Target is more mobile web than ads in apps. Strong in Asia and Africa. Moving to Europe. $15.6M raised. * IDC rankings unless noted otherwise
    21. 21. [4] Company Overview ©2009 Todacell Ltd.
    22. 22. Corporate Timeline <ul><li>Originally founded in March 2007 by veterans of the digital advertising industry sharing a vision for a operator-free premium mobile ad network solution. </li></ul>Today <ul><li>March 2007: </li></ul><ul><li>Company Self Funded </li></ul><ul><li>Began Todabridge platform development </li></ul><ul><li>4 Publishers Clients </li></ul>2007 2008 2009 <ul><li>900k secured in investment in 2008 </li></ul><ul><li>June: Todabridge 1.2 released. </li></ul><ul><li>Oct: Secured Series A Investment </li></ul><ul><li>Nov: Launched JP version of Todabridge 1.2 </li></ul><ul><li>6 Advertiser Clients </li></ul><ul><li>09/10: $1.2M in new investment (existing investors) </li></ul><ul><li>April: Todabridge 1.5 released. </li></ul><ul><li>TodaNow! Ad network for Smartphones goes live </li></ul><ul><li>10M in Ad Impressions/mnth </li></ul><ul><li>2B in Ad Inventory </li></ul><ul><li>9 large new publishers </li></ul><ul><li>49 new advertiser clients </li></ul><ul><li>22 Large mobile publishers </li></ul><ul><li>4 large aggregators </li></ul><ul><li>90+ advertisers </li></ul><ul><li>9 Employees </li></ul><ul><li>2B Ad Requests/mnth </li></ul><ul><li>10B in ad inventory </li></ul>
    23. 23. <ul><li>TodaCell’s management team has significant experience in Online Ad, Internet Commerce and Mobile technologies. </li></ul>Name / Title Experience Background <ul><li>Chief Operating Officer – Manages global business operations </li></ul><ul><li>Previously General Manager of AXN television network and mobile at Sony Picture Entertainment </li></ul><ul><li>Co-Founder and SVP Marketing, Sales and E-Commerce at Walla! Communication. Walla dominated 60% of online ad market and #1 brand in Israel under </li></ul><ul><li>MA in Business </li></ul>20 Years Pini Sternchos COO <ul><li>Developed TodaCell web based and mobile based platform </li></ul><ul><li>Previous Co-Founder and creator of adroyalties.com (ad based UGC Video sharing platform) </li></ul><ul><li>Previous developer and team leader for Checkm8 (rich media ad platform) </li></ul><ul><li>BS in Software Engineering </li></ul>6 Years <ul><li>Founder and CEO of TodaCell </li></ul><ul><li>Former CEO Checkm8 from founding to successful global penetration in the online advertising medium </li></ul><ul><li>President and COO of Adwise online targeting solutions provider </li></ul><ul><li>Former research engineer at Bell Labs and Lucent </li></ul><ul><li>BS in Electrical Engineering, MS in Systems Architecture and MBA </li></ul>22 Years Moshe Vaknin Founder, CEO Management Team Guy Bashan VP R&D
    24. 24. Investor Base Founded: Capital Raised to Date: Rounds of Financing : Latest Equity Round : 2007 $2.1M 4 $1.2M <ul><li>Experienced and Serial Team </li></ul><ul><li>Funded for Organic Growth </li></ul><ul><li>Strong continued support </li></ul><ul><li>Existing investors 2009-2010 </li></ul>
    25. 25. Financial Overview P & L Forecast SALES GM EBITDA $890K 10K $(1,064)K $5.03M 0.73M $(1.72)M $12.95M 4.04M $0.93M $25.31M 9.14M $4.08M

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