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Transforming Corporations into Ecological Global Citizens

Transforming Corporations into Ecological Global Citizens

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  • 1. .ECO Transforming the world's .coms into .ECOS one domain @ a time Ecopreneurs: Moses Boone & Trevin Griffin
  • 2. Overview Mission Statement Why quot;.ECOquot;? Pathway to becoming a Certified quot;.ECOquot; Strengths,Weaknesses,Opportunities,&Threat The quot;.ECOquot; trademark Applying for a gTLD through ICANN Kaizen: Success through continual self-examination ISO 14001: Measure,Monitor,Manage, Maintain Becoming a quot;.ECOquot;; Corporate Incentives A Global Call to Cosilience Corroborative References
  • 3. Mission Statement quot;We wish to be the change that we want to see in the world.quot;   Colored Planet Connextion is a company with a spiritual mission to help those whose goal is to protect the planet's biosphere. We voluntarily invest a percentage of our profits in projects which encompass clean air and water; the elimination of hunger; and the development of renewable non-polluting energy sources. Our hope is that our collective efforts will result in healthier homes, cleaner and safer workplaces ; and a world where true health, harmony and prosperity is the norm, rather than the exception.
  • 4. Why .ECO ? Consumers want to know that the products they are purchasing are environmentally true, and feel safe from initial concept to beyond the end of their useful lifetime T Intensive research has indicated that there is no domain registrar which denotes a sincere involvement  and concern with the environmental         (.eco)  concept.   There are Standardization Organizations which are attempting to enlist commercial, industrial and manufacturing corporations to assume their global and environmental responsibilities with some success.   There are individuals and organizations striving to correct the mistakes of the past. quot;.ECOquot; will permit everyone to have a stake in securing the well being of the future.
  • 5. The addition of quot;.ecoquot; to a company's website name will lend credibility to the efforts that this company has made. The efforts to make: the company as a workplace, it's products and the world a safer, cleaner place for all. It will in turn acknowledge to consumers and prospective business partners here is a company, which: gives ultimate control to the end user concerning environmental determination conducts business in an ethical manner; meaning it's underlying philosophy and deeds are synonymous is concerned with the well being and conduct of it's employees is using energy and natural resources responsibly has an ultimate goal of creating a zero carbon foot print understands that good citizenship and good business are not only compatible but synergistic
  • 6. Weaknesses and Strengths to .ECO Change is the only constant- Fear and Resistance to change embrace it Perception of giving up Power Power is also transitory-embrace it Fear it will cost more than ROR Uncover hidden value; add greater Non-traditional business practice income to the bottom line Places the adopter at an unfair Demands collaboration and is disadvantage versus competition inclusive:shareholders,managem- Future projections ent, vendors,employees, end-users. and generations; should not be Sustainability and Profitability are our concern, today compatible It is interfering with the free Sustainability,Accountability, market Transparency soon to become There are no guarantees that all household words. the accusations are true. So why bother? Some can , some will...others, are just full of excuses
  • 7. Opportunities and Threats to .ECO Some other entity could We are in a symbiotic seize the opportunity of relationship with the earth; for timing and catapult our sake it must become better themselves to the forefront Launch an innovative Take our chances and; wait motivating force for positive and see if the dire change projections materialize Build trust and lasting J'accuse! Potential consumer ecological/economical relation backlash for not being ship with end-user proactive Cost effective in the long range Maintaining and protecting to implement program the insides of our own little Gain control over a presently box quot;manageable situationquot; Truly global in scope and viability
  • 8. Trademark SERIAL NUMBER : 77/452991 MARK:.ECO OWNER:Colored Planet Connextion This application has the following bases, but not necessarily for all listed goods/services: Section 1(a): NO Section 1(b): YES Section 44(e): NO GOODS/SERVICES BY INTERNATIONAL CLASS 042 -Design, creation, hosting and maintenance of internet sites for third parties; Hosting of digital content on the Internet; Providing specific information as requested by customers via the Internet FIRST USE DATE: NONE; -- USE IN COMMERCE DATE: NONE ALL OF THE GOODS/SERVICES IN EACH CLASS ARE LISTED
  • 9. Internet Corporation for Assigned Names and Numbers                                   (ICANN)    ICANN was formed in 1998. It is a not-for-profit public-benefit corporation dedicated to keeping the Internet secure, stable and inter- operable. It promotes competition and develops policy on the internet’s unique identifiers.   To communicate on the Internet an address comprised of letters and numbers is entered. That address is a unique identifier, and enables computers to locate each other. ICANN coordinates these unique identifiers around the world. Without that coordination we wouldn't have a global Internet. Colored Planet Connextion,  is proceeding forward in applying  for a unique top-level domain through ICANN.
  • 10. Kaizen  Changing thought processes to change lives Kaizen is a daily continuous activity, the purpose of which goes beyond simple productivity improvement. It teaches people how to perform experiments in their work using scientific method to identify and eliminate waste in business processes. It is a process that, when done correctly, eliminates unnecessarily difficult work and humanizes the workplace. To be most effective, kaizen must be applied with three principles: consider the process and the results, not the results alone, so that the correlation between action and effect becomes clear; think about the whole process systemically, to avoid creating problems at different points within the process; assume an educational, non-judgmental, no-fault approach and intent to allow for open-minded re-examination of the assumptions that led to the development of the current process.
  • 11. International Organization for Standardization (ISO) Setting baseline and expectations to reach the goal of 100% Clean quot;ISOquot; is derived from the Greek isos , meaning quot;equalquot;. Whatever the country, whatever the language, the abbreviation used to refer to the International Organization for Standardization is always ISO. ISO is the world's largest developer and publisher of International Standards, managing a network of national standards institutes in 157 countries. This non- governmental agency bridges the public and private sectors, thereby developing a consensus on solutions that meet both the requirements of business and the broader needs of society. ISO 14000 refers to a series of documents relating to the implementation of an Environmental Management System. ISO 14001 is the document that defines the requirements for the Environmental Management System and provides guidance for its use.  
  • 12. An Environmental Management System allows a company or organization to employ a systematic approach for managing their environmental impact. The objective is for ISO 14001 to assess the baseline and thereby create guidelines for all involved to control the environmental impact of the company or organization’s actions, and continually increase the environmental progress as measured against objectives and previous performance. That is across the board and up and down the supply line. Everyone is good. We can all be better. An Overview of ISO 9001 and ISO14001 http://www.iso.org/iso/ims-alerts_9001_14001_overview.ppt
  • 13. Pathway to becoming a Certified quot;.ECOquot;  Getting the boulder to the top of the mountain Registration Utilizing Kaizen process                   ISO 14001; A process and a mean An empowered Chief of Responsibility    An independent open online forum where management, employees, end-users, and shareholders can communicate.                            
  • 14. Kudos to the most improved quot;.ECOquot; We wish to create incentives other than profit as a motivating factor for companies of tommorow. We will give recognition to those companies which accomplish the most over the previous year and they will have the bragging rights for one year until the next period has ended. A world championship in becoming more ecological , sustainable, ethical, transparent, reduced their carbon foot print the most, enhanced their environmental csi, and still creating a strong p/e for their happy shareholders. A Green Globe gracing their corporate headquarters and their name inscribed on the quot;Stanley Cup for the Ecology, Sustainability,and Transparencyquot;.
  • 15. A Global Call to Consilience Business knows marketing, finance, manufacturing processes and the art of making a profit. Businesses must now excel and take the time,energy and responsibility to understand the long term effects of their processes and what happens in the spiritual/ psyche realm down to the dna cellular universe. Scientist in the last century have desperately tried to apply global and environmental metrics to something that defied quantifiable measurement. The extent and pervasiveness of pollution. Only now, with the consilience that is happening in the spiritual, scientific, financial and political spheres, are we capable of applying computational metrics to hopefully reverse the global torrential negative tsunami.
  • 16. Ecology and economics have the same root - quot;ecoquot;, from the Greek oikos, for quot;homequot;. Ecology is the study of home, economics is the management of home, and of course, our home is the biosphere We have all the pertinent information about what is occurring as we speak. We have the knowledge to correct the errors of past and present generations. We possess the computing capabilities to insure success and safeguard the future. Do we have the will?
  • 17. Corroborative References Mutual beneficial Marketing;Why Businesses and Brands Needs a Good Purpose http://goodpurposecommunity.com/pdf/goodpurpose_study%202008.pdf Two-thirds of Americans Believe Humans are Contributing to Increased Temperatures http://www.harrisinteractive.com/harris_poll/index.asp?PID=898 Greening the Supply for the Greater Good http://www.greenbiz.com/podcast/2008/11/07/greening-supply-chain-greater-good Corporate Social and Financial Performance:A Meta-analysis http://www.global100.org/Corporate%20Social%20&%20Environmental%20Performance.pdf Climate Change Risks in the Context of Scientific Uncertainty http://www.pewclimate.org/docUploads/Gulledge-Risks-Uncertainty-Aspen08.pdf Adapting to Climate Change: A Business Approach http://www.pewclimate.org/docUploads/Business-Adaptation.pdf Xerox, Our Commitment to Global Citizenship http://www.xerox.com/Static_HTML/citizenshipreport/2008/index.html How do you Know it is Green or Not? http://www.enn.com/business/article/38538
  • 18. The GreenWash Guide http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf Measuring the Transparency of Environmental Sustainability Reporting through the Websites of the Fortune 500 http://www.themeasurementstandard.com/Images/EnvironSustainReport.pdf How Green is that Product? http://features.csmonitor.com/environment/2008/06/16/how-green-is-that-product/ Sustainable Enterprise:Implications for International Finances and Investment http://www.newamerica.net/files/archive/Pub_File_1285_1.pdf CFO Green Conference Conclusions Paper http://www.sas.com/ads/175709/greensasfinal.pdf Energy, An Ingredient in Local Food and Global Food http://dotearth.blogs.nytimes.com/2007/12/11/energy-an-ingredient-in-local-food-and-global-food/ SAS Corporate Social Responsibility Report http://www.sas.com/corporate/corpgovernance/csr-report.pdf The 2007 Socially Responsible Investing Trends in the USA http://www.socialinvest.org/resources/pubs/documents/FINALExecSummary_2007_SIF_Trends_wlinks.pdf Corporate Citizenship:Profiting from a Sustainable Business http://a330.g.akamai.net/7/330/25828/20081114204729/graphics.eiu.com/upload/Corporate_Citizens.pdf
  • 19. Global Warming beyond the Tipping Point http://www.sciam.com/article.cfm?id=global-warming-beyond-the-co2 The Awakening Consumer Segment, Awakening To Hard Times http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=91982 Good and Green Essentials/ The Green Factor http://goodandgreen.wordpress.com/ http://www.greenfactorstudy.com/index.php?encKey=1227853124 Lives Per Gallon http://books.google.com/books?hl=en&id=vyJz693ms8gC&dq=Lives+Per+Gallon:+The+True+Cost+of+Our+Oil+Addiction. &printsec= frontcover&source=web&ots=jkuADLDp55&sig=oqu1_51ZFMO_F0j5gR_A5AXpg0&sa=X&oi=book_ result&resnum=2&ct=result#PPP1,M1 Environmental and Energy Advisory: Making the case for your Green Marketing Claims http://www.goodwinprocter.com/~/media/95FE53F4F1A24638BF55BD9BB2DC68A2.ashx The Green Factor Study http://www.greenfactorstudy.com/download.php?encKey=1227853124 The Masdar Project http://www.masdar.ae/en/home/index.aspx
  • 20. Sustainable Enterprise:Implications for International Finances and Investment http://www.newamerica.net/files/archive/Pub_File_1285_1.pdf CFO Green Conference Conclusions Paper http://www.sas.com/ads/175709/greensasfinal.pdf Energy, An Ingredient in Local Food and Global Food http://dotearth.blogs.nytimes.com/2007/12/11/energy-an-ingredient-in-local-food-and-global-food/ SAS Corporate Social Responsibility Report http://www.sas.com/corporate/corpgovernance/csr-report.pdf The 2007 Socially Responsible Investing Trends in the USA http://www.socialinvest.org/resources/pubs/documents/FINALExecSummary_2007_SIF_Trends_wlinks.pdf Corporate Citizenship:Profiting from a Sustainable Business http://a330.g.akamai.net/7/330/25828/20081114204729/graphics.eiu.com/upload/Corporate_Citizens.pdf Good and Green Essentials/ The Green Factor http://goodandgreen.wordpress.com/ http://www.greenfactorstudy.com/index.php?encKey=1227853124 US Polluters paid huge fines in 2008 http://www.enn.com/pollution/article/38801 It's Not Just the Polar Bears -- The Climate Crisis Is About All of Us http://www.enn.com/wildlife/commentary/38792 ISO and Social Responsibility/ ISO 26000 http://www.iso.org/iso/socialresponsibility.pdfhttp://www.iso.org/iso/socialresponsibility.pdf AskNature.org/ Repository for Biomimicry http://www.greenerdesign.com/blog/2008/11/24/asknatureorg-peek-into-natures-lab
  • 21. Latest Greenpeace Electronics Scorecard Highlights E-Waste, Climate Battles http://greenbiz.com/news/2008/11/25/latest-electronics-scorecard-ewaste-climate Green Globe Int'l. to Boost Eco-Friendly Travel Services with New Partnerships http://greenbiz.com/news/2008/12/01/green-globe-travel IKEA Goes Beyond Plastic Bags By Marc Gunther http://greenbiz.com/blog/2008/11/30/ikea-goes-beyond-plastic-bags A New Corp for a Green New Deal http://www.climatebiz.com/news/2008/12/04/a-new-corps-green-new-deal Cutting Emissions while Boosting Profits http://www.climatebiz.com/blog/2008/11/19/cutting-emissions-while-boosting-profits Chinese Government Response to the Challenge of Environment and Health http://www.csis.org/media/csis/pubs/080707_freemanchinesegov_web.pdf Reanalysis of Historical Climate Data for Key Atmospheric Features: Implications for Attribution of Causes of Observed Change http://www.climatescience.gov/Library/sap/sap1-3/final-report/?loc=interstitialskip Cisco Coporate Social Responsibility Report http://www.cisco.com/web/about/ac227/csr2008/index.html Zumer : Empower Consumers, Encourage Companies http://www.youtube.com/watch?v=xOySxpqxjVk Interactive Platform for Problem Solvers http://www.globalcitizen.net/ Concern for Climate Change Defines Energy Dept. Nominee http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103380.html?wpisrc=newsletter
  • 22. Seasoned Regulators to Lead Obama Environment Program http://www.washingtonpost.com/wp-dyn/content/article/2008/12/11/AR2008121103669.html? sid=ST2008121200098&s_pos=list Brazilian Top 19 Raise the Bar on Sustainability Disclosures http://www.enviroreporting.com/detail_press.phtml?act_id=985&username=guest@enviroreporting. com&password=9999&username=guest@enviroreporting.com& password=9999&groups=ENVREP Ebooks - Green Holiday Gift Ideas From Ecobrain http://ecopreneurist.com/2008/12/11/ebooks-green-holiday-gift-ideas-from-ecobrain/ Seven Ways Green Companies can Increase their Visibility http://ecopreneurist.com/2008/12/13/seven-ways-green-companies-can-increase-their-visibility/ Newsweek Warns Green Companies Floundering http://ecopreneurist.com/2008/12/16/newsweek-warns-green-companies-floundering/ America's Meat Habit Feeds Gulf Dead Zone http://dsc.discovery.com/news/2008/12/18/meat-dead-zone-print.html China delivers first Commercially available Plug in Hybrid http://www.terrapass.com/blog/posts/china-delivers-first-commercially-available-plug-in-hybrid? utm_source=bronto&utm_medium=email&utm_term=China+delivers+first+commercially+available+plug- in+hybrid&utm_content=moses.boone@cpconnextion.com&utm_campaign=Newsletter+12/22/08 Ten Places already affected by Global Warming! http://www.sciam.com/article.cfm?id=top-10-places-already-affected-by-climate-change&sc=WR_20081223 Accounting Standards Wilt under Pressure http://www.washingtonpost.com/wp-dyn/content/article/2008/12/26/AR2008122601715.html?wpisrc=newsletter Photovoltaic in the USA http://www.altaterra.net/resource/resmgr/docs/eupd-pvusa-basicweb.pdf
  • 23. Ernst & Young Report on Hospitality Globally going Green http://www.ey.com/global/content.nsf/International/Real_Estate_Global_hospitality_insights Challenges to Environmentally Responsible Energy Use in Today's Society http://www.sciencedaily.com/releases/2008/11/081122090437.htm Will Green Stay Hot as the Economic Weather gets Cold? http://ecopreneurist.com/2008/12/27/will-green-stay-hot-as-the-economic-weather-gets-cold/ Continual Improvement and Sustainability http://www.greenerbuildings.com/blog/2008/12/29/continual-improvement-and-sustainability Toyota Developing Solar Powered Car http://biz.yahoo.com/ap/090101/as_japan_solar_toyota.html?printer=1 Green Branding for Major Corporations http://www.treehugger.com/files/2008/12/green-branding-big-business.php?daylife=1 NASA Study Illustrates How Global Peak Oil Could Impact Climate http://earthobservatory.nasa.gov/Newsroom/view.php?id=35278 The Green House Gas that Nobody Knew http://e360.yale.edu/content/feature.msp?id=2085 How Companies Create Sustainability Programs http://www.greenbiz.com/files/document/Why_How_Companies_Create_Sustainability_Programs.pdf Top 10 Green Washing List for 2008 http://www.greenbiz.com/print/433
  • 24. Guide to Successful Corporate-NGO Partnerships http://www.gemi.org/resources/GEMI-EDF%20Guide.pdf Behind IBM's Quest for a Smarter Planet http://greenbiz.com/blog/2009/01/04/behind-ibms-quest-a-smarter-planet Starting with the End Designing Products for Re-Use http://www.greenbiz.com/podcast/2008/12/24/starting-with-end-designing-products-re-use Stopping Illegal E-Waste Export and Mishandling http://www.sciam.com/article.cfm?id=stopping-illegal-e-waste-export-and-mishandling Overview of ISO 9001 and ISO 14001 http://www.iso.org/iso/ims-alerts_9001_14001_overview.ppt WebRoot Launches Global Recycling Program http://www.greenerbuildings.com/news/2008/12/10/webroot The Organic Green Revolution http://www.rodaleinstitute.org/files/GreenRevUP.pdf Architecture 2030 http://www.architecture2030.com/home.html Underwriters Laboratory Environment http://www.ulenvironment.com/ Some Climate Change Maybe Already Irreversible http://www.usatoday.com/weather/climate/globalwarming/2009-01-26-climate-change-irreversible_N.htm