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  • 1. Networking Because business is done by people
  • 2. Intoduction
  • 3. Who are you? • Background • Interests • Goals • Skills • Plans • Role models • Be willed to share it all
  • 4. What is Networking? • A net of connections with mutual benefits • Cheap and useful marketing channel • Relevancy by Person or by Subject • The flow: 1st connection –> (call ->) meeting • The art of “Word to mouth” • It’s all about give and take • Long-run – Ongoing organic proccess • BNI: Regional branches, Find a pro, Articles etc.
  • 5. Offline Networking Strategy Meetups Meetings Presentations
  • 6. The Strategy • Never ask what you’ll gain out of networking • Balance between urgent (The Hunter) and important (The Farmer) • Social Media as an additional instrument, not the essence • Your past groups (work, alumni etc.) • Trace networking work-frames (forums etc.) • Think ‘waze’ – The shortest and quickest way to connect those we need
  • 7. Meetups • The ‘outfield’ of networking • Business Card – Formal, decent, original • The art of Small Talk – seek for the common • Name tag • Take action immediately (avoid “we’ll schedule”) • Remember: your goal is getting to know people, not to sell them anything! • Secret to success in 30 seconds – Creating the 2nd meeting by providing an ROI for the other side •
  • 8. The Meeting • Always be present with the person you meet • The importance of personal connection • Don’t get “too deep” • Listen • Base your PPT on identity, not on business • Create identification (avoid talking about your success)
  • 9. The Presentation • Not what you say, but how you say it • Always start with a teaser • Make them get interested, don’t sell them • Ask questions • Be open and honest • Be ready for the pitch – 15/30/60 mins. • Eyes and ears are open all the time
  • 10. The Presentation – Con. • Verbal presentation: – Be ready and prepare – Locate verbal ‘hazards’ • Body Language: – Eye contact – Hand shaking – Smile – Fake it ‘till you make it
  • 11. General Tips • Pre-practice with a video camera • Don’t sell your position, sell your expertise • What’s your unique message that creates ROI for the customer? • Integrity above all • Always ask “how did you reach me?” – encourages sharing from the customer • What’s the most selling part of the body? Ears!
  • 12. More General Tips • Be open for everybody, you don’t know where your next opportunity would come from • Become a powerful resource for people • Keep your personal principals • Stay in contact, maintain your network • Introduce and get introduced • Always say Thank You
  • 13. Simulations • Unexpected meeting – creating ROI in 30 s’ • Elevator Pitch in 20 seconds • Body Language analysis
  • 14. Online Networking Use LinkedIn power for free
  • 15. Principals • Part of the strategy, not the whole of it • The challenge: keep it a mutual conversation • Global opportunities • Think of yourself as a memorable brand (you’re competing with millions) • Demands even more: 24/7/365
  • 16. About LinkedIn • World’s leading professional social network • 225 million users, ranked #14 by Alexa (06/13) • Around 0.5 million signed users in Israel • Strong tool for connections, introductions, business intelligence and research, self promotion and branding, content marketing and career opportunities • More ‘formal’ than other networks (espec. FB)
  • 17. The Profile • Your picture should broadcast professionalism • Find the best headline you can • Think of your experience as your best CV • Best way to get recommendations – recommend on others • Be precise with your skills – people will endorse you for them • Can help – projects, publications
  • 18. Your Network • This is more powerful than your profile page • Keep track and keep it clean and organized • If you wish to add someone: – Best way is getting an intro (espec. If he’s bigshot) – Seek for 1st connections and check who are them – Better to approach as a colleague or group friend – If none of the above, add explanation to request – Don’t send inMails
  • 19. Groups • The ‘third edge’ of your profile strength • Remember: Members of your groups are highly-potential connections • Be a group’s consistent active member, not just in ‘peaks’ (avoid spaming) • Most recommended: create your own groups or sub-groups to achieve social power • Group alerts settings – keep it weekly
  • 20. Practice: LinkedIn Advanced Search • The best human resource BI tool • Keywords search (ex. Mobile Expert) • Title search (ex. CTO) • Company search (ex. Microsoft) • Industry search (ex. IT) • School search (ex. TAU) • Search within your circles and groups • Combinations of all the above
  • 21. Thank you! Questions?