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Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
Networking and LinkedIn
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Transcript

  • 1. Networking Because business is done by people
  • 2. Intoduction
  • 3. Who are you? • Background • Interests • Goals • Skills • Plans • Role models • Be willed to share it all
  • 4. What is Networking? • A net of connections with mutual benefits • Cheap and useful marketing channel • Relevancy by Person or by Subject • The flow: 1st connection –> (call ->) meeting • The art of “Word to mouth” • It’s all about give and take • Long-run – Ongoing organic proccess • BNI: Regional branches, Find a pro, Articles etc.
  • 5. Offline Networking Strategy Meetups Meetings Presentations
  • 6. The Strategy • Never ask what you’ll gain out of networking • Balance between urgent (The Hunter) and important (The Farmer) • Social Media as an additional instrument, not the essence • Your past groups (work, alumni etc.) • Trace networking work-frames (forums etc.) • Think ‘waze’ – The shortest and quickest way to connect those we need
  • 7. Meetups • The ‘outfield’ of networking • Business Card – Formal, decent, original • The art of Small Talk – seek for the common • Name tag • Take action immediately (avoid “we’ll schedule”) • Remember: your goal is getting to know people, not to sell them anything! • Secret to success in 30 seconds – Creating the 2nd meeting by providing an ROI for the other side • www.meetup.com
  • 8. The Meeting • Always be present with the person you meet • The importance of personal connection • Don’t get “too deep” • Listen • Base your PPT on identity, not on business • Create identification (avoid talking about your success)
  • 9. The Presentation • Not what you say, but how you say it • Always start with a teaser • Make them get interested, don’t sell them • Ask questions • Be open and honest • Be ready for the pitch – 15/30/60 mins. • Eyes and ears are open all the time
  • 10. The Presentation – Con. • Verbal presentation: – Be ready and prepare – Locate verbal ‘hazards’ • Body Language: – Eye contact – Hand shaking – Smile – Fake it ‘till you make it
  • 11. General Tips • Pre-practice with a video camera • Don’t sell your position, sell your expertise • What’s your unique message that creates ROI for the customer? • Integrity above all • Always ask “how did you reach me?” – encourages sharing from the customer • What’s the most selling part of the body? Ears!
  • 12. More General Tips • Be open for everybody, you don’t know where your next opportunity would come from • Become a powerful resource for people • Keep your personal principals • Stay in contact, maintain your network • Introduce and get introduced • Always say Thank You
  • 13. Simulations • Unexpected meeting – creating ROI in 30 s’ • Elevator Pitch in 20 seconds • Body Language analysis
  • 14. Online Networking Use LinkedIn power for free
  • 15. Principals • Part of the strategy, not the whole of it • The challenge: keep it a mutual conversation • Global opportunities • Think of yourself as a memorable brand (you’re competing with millions) • Demands even more: 24/7/365
  • 16. About LinkedIn • World’s leading professional social network • 225 million users, ranked #14 by Alexa (06/13) • Around 0.5 million signed users in Israel • Strong tool for connections, introductions, business intelligence and research, self promotion and branding, content marketing and career opportunities • More ‘formal’ than other networks (espec. FB)
  • 17. The Profile • Your picture should broadcast professionalism • Find the best headline you can • Think of your experience as your best CV • Best way to get recommendations – recommend on others • Be precise with your skills – people will endorse you for them • Can help – projects, publications
  • 18. Your Network • This is more powerful than your profile page • Keep track and keep it clean and organized • If you wish to add someone: – Best way is getting an intro (espec. If he’s bigshot) – Seek for 1st connections and check who are them – Better to approach as a colleague or group friend – If none of the above, add explanation to request – Don’t send inMails
  • 19. Groups • The ‘third edge’ of your profile strength • Remember: Members of your groups are highly-potential connections • Be a group’s consistent active member, not just in ‘peaks’ (avoid spaming) • Most recommended: create your own groups or sub-groups to achieve social power • Group alerts settings – keep it weekly
  • 20. Practice: LinkedIn Advanced Search • The best human resource BI tool • Keywords search (ex. Mobile Expert) • Title search (ex. CTO) • Company search (ex. Microsoft) • Industry search (ex. IT) • School search (ex. TAU) • Search within your circles and groups • Combinations of all the above
  • 21. Thank you! Questions?

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