오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(2)

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[데브멘토tv] 데브멘토 동영상, 김정태 플라스크 대표 2/2부_모바일 비즈니스 수익모델을 찾아라 …

[데브멘토tv] 데브멘토 동영상, 김정태 플라스크 대표 2/2부_모바일 비즈니스 수익모델을 찾아라


`카카오톡`에서 `오빠믿지`까지 비즈니스
모델 총망라<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

‘모바일 비즈니스
수익모델을 찾아라’, 이번에는 카카오톡에서 오빠 믿지까지 모바일 비즈니스 모델을 다 묶었다. 실제 각 분야의 대표적인 업체들이 직접 나와 자신의 시장과 전망, 그리고
자신만의 비법을 들려준다. 우리보다 한발 앞서있는 미국과 일본 사례도 눈여겨 볼만하다.

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Transcript

  • 1. BASIC STRATEGIES
  • 2. BASIC STRATEGIES One service Portfolio Target Clear Strategical MKT size Clear Strategical Volatility Low High Risk managementStrategy goal As it was Synergy Core competence Winner best player --
  • 3. BASIC STRATEGIES
  • 4. SUSTAINABLE?
  • 5. SUSTAINABLE?TRAFFIC
  • 6. SUSTAINABLE?TRAFFIC RETENTION
  • 7. SUSTAINABLE?TRAFFIC RETENTION MONETIZE
  • 8. SUSTAINABLE?TRAFFIC RETENTION MONETIZE PLATFORM
  • 9. SUSTAINABLE?TRAFFIC • SNS • Media
  • 10. SUSTAINABLE? RETENTION foursquare UV ( : Million) 2 • Non essential App 2 1 • 10~30 min - Mobile Timemay 10 1 jul 10 0 • Entertainment, SNS UV sep 10 10% nov 10
  • 11. SUSTAINABLE?MONETIZE
  • 12. SUSTAINABLE?MONETIZE No Reference !!!
  • 13. SUSTAINABLE?MONETIZE No Reference !!!
  • 14. SUSTAINABLE?MONETIZE No Reference !!!
  • 15. SUSTAINABLE?• Business• App Life Cycle• Mobile Service• App
  • 16. SUSTAINABLE MOBILE SERVICE
  • 17. SUSTAINABLE MOBILE SERVICE
  • 18. SUSTAINABLE MOBILE SERVICE
  • 19. ONE SERVICEDownload Time
  • 20. ONE SERVICEDownload Time
  • 21. ONE SERVICEDownload Time
  • 22. ONE SERVICE - TRAFFIC • Traffic • UV Traffic
  • 23. ONE SERVICE - RETENTION • , UV Rating • Non essential Application Gamification • Segment Retention
  • 24. ONE SERVICE - RETENTION “ All in one service” , ,
  • 25. ONE SERVICE - MONETIZE • Mobile service monetize BM • User Billing • Billing
  • 26. PORTFOLIO - THEME • Portfolio Apps , • Portfolio Theme • Theme
  • 27. PORTFOLIO - COMBINATION ??? ???
  • 28. PORTFOLIO - COMBINATION ??? , , ???
  • 29. PORTFOLIO - COMBINATION ??? • X-Y • ~Carnivalization ??? • Finance
  • 30. PORTFOLIO - COMBINATION
  • 31. PORTFOLIO - RETENTION Portfolio Short Life Cycle
  • 32. PORTFOLIO - RETENTION Portfolio Short Life Cycle “Contents ”
  • 33. PORTFOLIO - RETENTION Portfolio Short Life Cycle “Brand DB ”
  • 34. PORTFOLIO - RETENTION Portfolio Short Life Cycle “ + DB ”
  • 35. END OF DOCUMENT