오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(2)

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[데브멘토tv] 데브멘토 동영상, 김정태 플라스크 대표 2/2부_모바일 비즈니스 수익모델을 찾아라


`카카오톡`에서 `오빠믿지`까지 비즈니스
모델 총망라<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

‘모바일 비즈니스
수익모델을 찾아라’, 이번에는 카카오톡에서 오빠 믿지까지 모바일 비즈니스 모델을 다 묶었다. 실제 각 분야의 대표적인 업체들이 직접 나와 자신의 시장과 전망, 그리고
자신만의 비법을 들려준다. 우리보다 한발 앞서있는 미국과 일본 사례도 눈여겨 볼만하다.

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오빠믿지에서 글로벌LBS서비스로, 무료 앱의 생존법(2)

  1. 1. BASIC STRATEGIES
  2. 2. BASIC STRATEGIES One service Portfolio Target Clear Strategical MKT size Clear Strategical Volatility Low High Risk managementStrategy goal As it was Synergy Core competence Winner best player --
  3. 3. BASIC STRATEGIES
  4. 4. SUSTAINABLE?
  5. 5. SUSTAINABLE?TRAFFIC
  6. 6. SUSTAINABLE?TRAFFIC RETENTION
  7. 7. SUSTAINABLE?TRAFFIC RETENTION MONETIZE
  8. 8. SUSTAINABLE?TRAFFIC RETENTION MONETIZE PLATFORM
  9. 9. SUSTAINABLE?TRAFFIC • SNS • Media
  10. 10. SUSTAINABLE? RETENTION foursquare UV ( : Million) 2 • Non essential App 2 1 • 10~30 min - Mobile Timemay 10 1 jul 10 0 • Entertainment, SNS UV sep 10 10% nov 10
  11. 11. SUSTAINABLE?MONETIZE
  12. 12. SUSTAINABLE?MONETIZE No Reference !!!
  13. 13. SUSTAINABLE?MONETIZE No Reference !!!
  14. 14. SUSTAINABLE?MONETIZE No Reference !!!
  15. 15. SUSTAINABLE?• Business• App Life Cycle• Mobile Service• App
  16. 16. SUSTAINABLE MOBILE SERVICE
  17. 17. SUSTAINABLE MOBILE SERVICE
  18. 18. SUSTAINABLE MOBILE SERVICE
  19. 19. ONE SERVICEDownload Time
  20. 20. ONE SERVICEDownload Time
  21. 21. ONE SERVICEDownload Time
  22. 22. ONE SERVICE - TRAFFIC • Traffic • UV Traffic
  23. 23. ONE SERVICE - RETENTION • , UV Rating • Non essential Application Gamification • Segment Retention
  24. 24. ONE SERVICE - RETENTION “ All in one service” , ,
  25. 25. ONE SERVICE - MONETIZE • Mobile service monetize BM • User Billing • Billing
  26. 26. PORTFOLIO - THEME • Portfolio Apps , • Portfolio Theme • Theme
  27. 27. PORTFOLIO - COMBINATION ??? ???
  28. 28. PORTFOLIO - COMBINATION ??? , , ???
  29. 29. PORTFOLIO - COMBINATION ??? • X-Y • ~Carnivalization ??? • Finance
  30. 30. PORTFOLIO - COMBINATION
  31. 31. PORTFOLIO - RETENTION Portfolio Short Life Cycle
  32. 32. PORTFOLIO - RETENTION Portfolio Short Life Cycle “Contents ”
  33. 33. PORTFOLIO - RETENTION Portfolio Short Life Cycle “Brand DB ”
  34. 34. PORTFOLIO - RETENTION Portfolio Short Life Cycle “ + DB ”
  35. 35. END OF DOCUMENT

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