Improve Revenue and Operating                  Profits in an Application-centric                  era with F5 technologyWo...
2F5 Center of Powerful Trends              Liquid Data                CentersIncreased                      More Mobility ...
3수 많은 Tool과 Apps의 등장Mobile Apps Revenue: 15조원 (2011), 180억회 Downloading                     Web기반의 서비스                 Web...
4 Growth of the Mobile Enterprise  The number of mobile workers  accessing enterprise systems  worldwide will top the 1 bi...
5ADN Market에 영향을 주는 주요 시장 추세  IP TRAFFIC        DATA CENTER          CLOUD           PARTNER                              ...
6  한국시장의 추세Smartphone 확산에 따른 Mobile Data Traffic 성장 Mobile Data Traffic in Korea (TB)                                    3...
7시장 전망L4~L7 Legacy Market Growth Projection (IDC, CY11      Vertical Breakdown of Market Size(IDC,2010)Q1)                ...
8How the Static Data Center Falls Short •   It started simple •   More user types, services •   Application issues •   Sec...
9 What’ll Happen with Static DCCorporate Employees    Mobile              Remote        Branch Employees   Customer, Partn...
10The Shift to The Dynamic Data Center•   The static data center used to work•   Then came cloud computing•   And the era ...
11F5’s technology is instrumental for the Dynamic Data CenterThe network - a reusablefabric or pool of resourcesReconfigur...
12                                                                            Dynamic                                     ...
13F5 Korea Business Strategy 1. Top 5 Strong Reference 고객 및 Site 확보, in      Service providers and    Conglomerates: 2. F5...
14    Commitment of F5 for Korea Market and    Customers•    Investment into F5 Korea•    Investment into F5 Partners to b...
클라우드 시대 AP 가속으로 승부하라(2)
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클라우드 시대 AP 가속으로 승부하라(2)

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1996년에 설립된 F5네트웍스는 1999년 나스닥에 상장,, 한국 지사는 2004년에 설립됐다. 조 신임 지사장은 지난 15년간 KT, 캐이블앤와이어리스,
시스코에서 세일즈와 마케팅, 운영 업무를 담당.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

F5네트웍스 코리아는 L4로 한국 시장에 포지셔닝하는
것은 비전에 맞지 않고 한국 시장에도 어울리지 않는 것이며 ADN을 총괄적으로 책임지고 갈 수 있는
비즈니스 파트너로서의 포지셔닝을 위해 L7 시장을 적극적으로 공략할 것이라 밝힘.

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Transcript of "클라우드 시대 AP 가속으로 승부하라(2)"

  1. 1. Improve Revenue and Operating Profits in an Application-centric era with F5 technologyWon Kyun “Peter” ChoCountry Manager, KoreaF5 Networks
  2. 2. 2F5 Center of Powerful Trends Liquid Data CentersIncreased More Mobility Traffic Browser is the App
  3. 3. 3수 많은 Tool과 Apps의 등장Mobile Apps Revenue: 15조원 (2011), 180억회 Downloading Web기반의 서비스 Web-Enabled 소비자 Devices 소프트웨어
  4. 4. 4 Growth of the Mobile Enterprise The number of mobile workers accessing enterprise systems worldwide will top the 1 billion mark this year on the way to 1.2 billion by 2013,… Asia-Pacific mobile workforce will beSource: IDC growing from 2008 to 734.5 million mobile workers in 2013. By 2015 we likely will see around 520M mobile Broad Band Users…
  5. 5. 5ADN Market에 영향을 주는 주요 시장 추세 IP TRAFFIC DATA CENTER CLOUD PARTNER 통신사와 폭발적인 트래픽 Datacenter 통합과 시장 Player 들과 기업시장에서의 성장 Transformation  파트너 Public & Private Cloud의 IP Traffic Virtualization 및 Ecosystem관계의 활성화 Mobile Devices Optimization 변화Social Networking Utility based consumption
  6. 6. 6 한국시장의 추세Smartphone 확산에 따른 Mobile Data Traffic 성장 Mobile Data Traffic in Korea (TB) 3,182 • 주요 통신사의 LTE Deployment : LGU+: 2012.7, SKT: 2013, KT: 2013(?) 1,569 • 기업 공공 부문의 Smart Work 확산 677 916 315 400 455 514 • Policy control, traffic optimization, security/privacy to be incorporated in a high- performance system solution 2009- 2009- 2010-1 2010-3 2010-5 2010-7 2010-9 2010- 10 12 11본격적인 Cloud 시장의 확산 • KT Cloud storage svc: 2010.6 / VDI 2010.12Total cloud service market in Korea USD mn • LGU+ Cloud based N-screen svc: 2010.8 +46% • SKT, SK C&C, SDS, LG CNS to move 460 328 • Data/content intensive in nature 226 149 • Increasing concern on Security, performance, availability and scalability 2011 12 13 2014 Data Center 통합 & upcoming technologies • As long as the pace of new applications around Enterprises are trying to centralize the data to datacenter and convergence, cloud, web 2.0, and new services converge several datacenter to one. accelerates, the network remains strong and the possibilities to innovate and improve application Service-oriented architectures (SOAs) are beginning to shape delivery network will produce opportunities the enterprise network of the future. Application architectures are shifting from traditional client server architecture to composite applications of ”mashed-up” data components
  7. 7. 7시장 전망L4~L7 Legacy Market Growth Projection (IDC, CY11 Vertical Breakdown of Market Size(IDC,2010)Q1) Others +6% OTT/Internet 4% Public 80 22% 76 15% 72 68 65 SP 16% 19% Finance 19% 6% Manufacturing Education 2010 2011 2012 2013 2014 2015• 전통적인 L4-L7 시장은 향후 5년 6~7% CAGR이 • Manufacturing was a biggest segment (29.1%) in 예상 되고 있음 2007, followed by Finance in 2008 (Gartner)• 그러나 Smartphone, Cloud, Data Center 통합 • Education market growth in 2010 came from 등의 최근 시장 환경은 15%~20% 이상의 ADN nationwide school-zone network project. 시장의 성장을 가져올 것으로 예상 • Recent market drivers ignite the growth in SP &• Price pressure may negatively affect market Portal players and large enterprise market growth, as shown in other markets in Korea
  8. 8. 8How the Static Data Center Falls Short • It started simple • More user types, services • Application issues • Security woes … • What’s the answer?
  9. 9. 9 What’ll Happen with Static DCCorporate Employees Mobile Remote Branch Employees Customer, Partners, LAN & wLAN Employees Employees LAN & wLAN or Suppliers “No, 복잡해서 못하겠습니다..” “No, 일년 걸릴겁니다.” “No, 돈이 너무 듭니다.” Cloud Services Hosted Applications Corporate SAAS Apps and Data Data Center in the Branch
  10. 10. 10The Shift to The Dynamic Data Center• The static data center used to work• Then came cloud computing• And the era of applications• And traffic diversification• And now IT is buckling …
  11. 11. 11F5’s technology is instrumental for the Dynamic Data CenterThe network - a reusablefabric or pool of resourcesReconfigure dynamicallyApplications and services,not objects and devicesContext-aware policiesand visibilityOpen API and ecosystem
  12. 12. 12 Dynamic Availability Optimization Control Security ManagementF5’s technology is instrumental for the Dynamic Data Center Availability Optimization Security Management • Scale • Network Dynamic • Network • Integration • HA / DR • Application Control • Application • Visibility • Bursting • Storage • Data • Orchestration • Load balancing • Offload • Access
  13. 13. 13F5 Korea Business Strategy 1. Top 5 Strong Reference 고객 및 Site 확보, in Service providers and Conglomerates: 2. F5 코리아 팀의 직접 영업력 강화 for top 20 customers, with strong execution capability for early engagement into major opportunities 3. Vertical 시장 중심의 파트너 정책 강화 to have timely visibility & to increase win rate for opportunities. 4. 주요 기업의 Gatekeeper Companies 과의 사업협력 기회 강화. 5. F5 본사의 높은 기술력 및 영업 지원 능력을 최대한 활용: Tighter and earlier engagement of HQ resources for major opportunities.
  14. 14. 14 Commitment of F5 for Korea Market and Customers• Investment into F5 Korea• Investment into F5 Partners to better support & serve customers in Korea market• World class customer satisfaction, product quality, along with extended service offerings.• Strategic partnerships with ASP, virtualization vendors, SI and cloud solution providers• My personal commitment

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