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MOSAIC Global Catalogue
 

MOSAIC Global Catalogue

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    MOSAIC Global Catalogue MOSAIC Global Catalogue Document Transcript

    • Catalogue Q3 2012 We help advertisers reach targeted consumers through innovative and engaging digital out-of-home media.MOSAIC network provides advertisers with targeted digital out-of-home advertising tailored to the audience,location or time of day, and offers measurable and relevant experiences for increasingly engaged consumers.Our portfolio offers some of the most popular destinations in Singapore, drawing over 17 million visitorsmonthly. We are continuously expanding our portfolio with selected venues that boast the most potential foradvertisers based on location, traffic figures, customers profile and tenant mix.No matter what the objectives are, MOSAIC MediaHouse offers advertisers and brands an exclusive, digitalformat to engage the target audience, and effectively reach the mass segment of the population.
    • QRBoard™ QRBoard™ Digital DigitalMedia
    • QRBoard™ Digital XXL 65”Specifications QRBoard™ XXL Digital 65”LCD Characteristics Aspect Ratio 9:16 Portrait 65 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Audio On Full stereo sound Embedded Camera Definition High Remotely managed (3G + Wifi) Sleek design Screen Size 65”Product Capabilities Screen 1080 x 1920 Automatic start/stop and Self Looping Resolution Movie Clip Duration: 15 sec Loop cycle: 90 sec Still Y Operation Hours: 12-13 hrs/day(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM) Frequency: 480 – 520 spots/day/unit Video Y(7 days/week) Flash YMedia Management Interactive rich media Dynamic Update Y Real-time “live” content updates Real-time supervision Monitoring Optimal Viewing Distance Automated Audience Measurement 1m – 10m Audience based targeting(Male/Female)Total Loop 90 sec Loop 90 Editorial 1 x 15 sec (Mall Internal) seconds Ads 5 x 15 sec (Agencies & Advertisers)Standard campaign 1 x 15 secper 90 second loop
    • QRBoard™ Digital Small 21.5”Specifications QRBoard™ Small Digital 21.5”LCD Characteristics Aspect Ratio 9:16 Portrait 21.5 inch panel size (high performance) High Resolution LCD HD 1080p full-motion content Audio On Full stereo sound Remotely managed (3G + Wifi) Definition High Sleek design Screen Size 21.5”Product Capabilities Automatic start/stop and Self Looping Screen 1080 x 1920 Movie Clip Duration: 15 sec Resolution Loop cycle: 90 sec Operation Hours: 12-13 hrs/day Still Y(Mon – Fri: 10 AM – 10 PM, Sat – Sun: 10 AM – 11 PM) Frequency: 480 – 520 spots/day/unit(7 days/week) Video YMedia Management Flash Y (Light) Interactive rich media Real-time “live” content updates Dynamic Update Y Real-time supervision Monitoring Audience based targeting Optimal Viewing Distance(Male/Female) 1m – 3mTotal Loop 90 sec Loop 90 Editorial 1 x 15 sec (Mall Internal) seconds Ads 5 x 15 sec (Agencies & Advertisers)Standard campaign 1 x 15 secper 90 second loop
    • Insight Accurate and reliable data to measure advertising ROI.As part of our commitment to provide transparency and accountability to our clients, MOSAIC MediaHouseoffers advertisers two sets of metrics for every campaign: a proof‐of‐play report and audience figures. Thismakes it easier for our advertisers to have a clear picture of when and where their content was played as wellas measure the return on their investment.Proof-of-playProof-of-play is a key metric to compare the number of planned ‘ad plays’ — known as ‘ad repetitions’ —with the achieved ones. Our proof-of-play reporting system – BroadSign – was previously audited byArbitron to give our clients an added level of transparency and assurance.Audience Impression MetricsMOSAIC’s audience measurement system is powered by Intel® facial recognition technology and providesvaluable data on age, gender, total number of viewers and amount of time a person looked at the display(i.e. dwell and attention time).
    • Portfolio OverviewMOSAIC portfolio offers some of the most popular destinationsin Singapore, drawing over 17 million visitors monthly. 11 17.3M 66 shopping malls shoppers monthly QRBoard™
    • Bugis JunctionProfileLocation200 Victoria Street, Singapore 188021Operating Hours10:00am to 10:00pm Dailyhttp://www.bugisjunction-mall.com.sgShopper Traffic in 2011 Located in the heart of Singapore’s Civic38.4 million and Cultural District, Bugis JunctionCustomer Profile enjoys direct connectivity to the BugisProfessionals, Managers, Executives, MRT station from the basement level, andBusinessmen, Young Adults, Youth, is well served by major public bus routes.Women, Men, 15-34, Teens, Students, In line with its close proximity to theGeneration X, Generation Y Singapore Management University,Tenant Mix LASALLE College of the Arts and School of the Arts, Bugis Junction is positioned Anchor Tenants BHG as a modern fashion, dining and Key Retailers Cold Storage, Food Junction, entertainment destination mall targeted at Shaw Theatres, Crystal Jade young adults and professionals, Restaurant, Esprit, Kinokuniya managers, executives and businessmen Bookstore, Topshop & Topman, Nando’s, MANGO, Itacho Sushi (PMEBs). No of Retail Stores 235 units
    • Bugis JunctionFloor Plan Shopper Traffic in 2011 38.4 million [ B1 – Central Hallway ] B1 [ B1 – MRT Escalator ] [ L2 – Escalator Pillar ] L2 Media 3 panels located at B1 and L2
    • Bugis JunctionPhotostream Shopper Traffic in 2011 38.4 million [ B1 – Central Hallway ][ B1 – MRT Escalator ] [ L2 – Escalator Pillar ]
    • Bukit Panjang PlazaProfileLocation1 Jelebu Road Singapore 67774Operating Hours10:00am to 10:00pm Dailyhttp://www.bukitpanjangplaza.com.sgShopper Traffic in 2011 Bukit Panjang Plaza (BPP) is located in12.2 million the high-density residential area of BukitCustomer Profile Panjang New Town, in the north-westernResidents living in the vicinity, region of Singapore. The four-storey mall,Families, Youth, Women, Men, with two levels of basement car park, is15-34, Teens, Students, conveniently located between the BukitGeneration X, Generation Y Panjang and Senja LRT stations, andTenant Mix adjacent to the Bukit Panjang bus interchange. Anchor Tenants NTUC FairPrice Key Retailers Bukit Panjang Community Library, Kopitiam, Daiso, Harvey Norman, Popular Bookstore, Jean Yip, McDonalds, Royal Sporting House, Watsons No of Retail Stores 107 units
    • Bukit Panjang PlazaFloor Plan Shopper Traffic in 2011 12.2 million L1 [ L1 – Front Entrance ] L2 [ L2 – Side Entrance ] Media 2 panels located at L1 and L2
    • Bukit Panjang PlazaPhotostream Shopper Traffic in 2011 12.2 million [ L2 – Side Entrance ][ L1 – Front Entrance ]
    • Clarke QuayProfileLocationClarke Quay, 3 River Valley Road, Singapore 179024Operating Hours10:00am to 10:00pm Dailyhttp://www.clarkequay.com.sgShopper Traffic in 2011 Clarke Quay, which is zoned as a12.6 million commercial development within aCustomer Profile conservation area, is an integrated foodProfessionals, Managers, Executives, and beverage, entertainment and lifestyleBusinessmen, Tourists, Young Adults, Youth, riverfront destination. It is located alongWomen, Men, 15-34, Teens, Students, the Singapore River and at the fringe ofGeneration X, Generation Y the Central Business District. It is withinTenant Mix walking distance of the Clarke Quay MRT station, making it easily accessible byAnchor Tenants Bar Cocoon @ The Forbidden public transportation. City, Shanghai Dolly, Zirca, LunarKey Retailers Royal Selangor, Attica, The Arena, The Pump Room, Hooters, Baize & China One, G-Max Reverse Bungy, GX SwingNo of Retail Stores 60 units
    • Clarke QuayFloor Plan Shopper Traffic in 2011 12.6 million [ Restroom x12 ] L1 Media 12 panels located at all restrooms
    • Clarke QuayPhotostream Shopper Traffic in 2011 12.6 million [ QRBoard™ Small ][ Restroom x12 ]
    • Funan DigitaLife MallProfileLocation109, North Bridge Road, Singapore 179097Operating Hours10:00am to 10:00pm Dailyhttp://www.funan.com.sgShopper Traffic in 2011 Funan DigitaLife Mall (Funan) enjoys an10.2 million excellent location in the downtown coreCustomer Profile and tourist belt of Singapore. It is withinProfessionals, Managers, Executives, walking distance to the City Hall MRTBusinessmen, Tourists, Families, Youth, interchange station and the Clarke QuayWomen, Men, 15-34, Teens, Students, MRT station, which puts it in closeGeneration X, Generation Y proximity to the riverside food & beverageTenant Mix and entertainment precincts such as Clarke Quay and Boat Quay. TogetherAnchor Tenants Challenger with a unique mix of reputable retailersKey Retailers Food Junction, Harvey Norman, that offer genuine products and quality South Asia Computer, Newstead, customer service, Funan is one of Royal Sporting House, Courts, Singapore’s choice destinations for IT, Juzz1, Digital Asia gaming, digital and lifestyle products.No of Retail Stores 196 units
    • Funan DigitaLife MallFloor Plan Shopper Traffic in 2011 10.2 million[ L1 – Back Entrance ] [ L1 – Central Hallway ] [ L1 – Main Entrance ]L1 Media 3 panels located at L1
    • Funan DigitaLife Mall Photostream Shopper Traffic in 2011 10.2 million[ L1 – Central Hallway ] [ L1 – Main Entrance ] [ L1 – Back Entrance ]
    • IMM BuildingProfileLocation2 Jurong East Street 21, Singapore 609601Operating Hours10:00am to 10:00pm Dailyhttp://www.imm.sgShopper Traffic in 2010 IMM Building (IMM) is located in the16.5 million western part of Singapore, just a five-Customer Profile minute walk from the Jurong East MRTProfessionals, Working Executives, interchange station and bus interchange.Families, Young Adults, Youth, Besides its proximity to the surroundingWomen, Men, 15-34, Teens, Students, residential estates, IMM is close to majorGeneration X, Generation Y office and industrial developments suchTenant Mix as the International Business Park and JTC Summit. The five-storey mixedAnchor Tenants Best Denki, Daiso, Giant development comprises retail, office and Hypermarket warehouse space.Key Retailers Challenger, Kopitiam, Esprit Outlet, Crocs, Giordano Outlet, Samsonite Outlet, Timberland Outlet, Popular Bookstore, Bagus, New Balance OutletNo of Retail Stores 247 units
    • IMM BuildingFloor Plan Shopper Traffic in 2010 16.5 million [ L1 – Side Atrium Central Pillar ] L1[ L1 – Atrium B ] [ L1 – Atrium A ] L2 [ L2 – Travelator Pillar ] Media 4 panels located at L1 and L2
    • IMM Building Photostream Shopper Traffic in 2010 16.5 million [ L1 – Side Atrium Central Pillar ][ L1 – Main Atrium Pillar A ] [ L2 – Travelator Pillar ][ L1 – Main Atrium Pillar B ]
    • Lot One Shoppers’ MallProfileLocation21 Choa Chu Kang Ave 4, Singapore 689812Operating Hours10:00am to 10:00pm Dailyhttp://www.lot1.com.sgShopper Traffic in 2011 Lot One Shoppers’ Mall (Lot One) is17.2 million situated in the heart of the Choa ChuCustomer Profile Kang housing estate, in the north-westernResidents living in the vicinity, region of Singapore. The mall is wellFamilies, Youth, Women, Men, connected by major arterial roads and is15-34, Teens, Students, next to the Choa Chu Kang MRT/LRTGeneration X, Generation Y stations and bus interchange. The six-Tenant Mix storey retail mall enjoys a large shopper catchment, comprising residents in the Anchor Tenants BHG, Choa Chu Kang Library, Choa Chu Kang, Bukit Panjang, Bukit Courts, Food Junction, NTUC Batok and Upper Bukit Timah precincts, Fairprice, Shaw Theatres uniformed personnel from military camps Key Retailers Cotton On/Cotton On Body, Jean in the vicinity, as well as students from Yip Hub, Kiddy Palace, Levis, McDonalds, Popular Bookstore, nearby schools. Smiggle, Etude House No of Retail Stores 156 units
    • Lot One Shoppers’ MallFloor Plan Shopper Traffic in 2011 17.2 million[ B1 – Outdoor Entrance ] B1 [ B1 – Parking Travelator ] L1 [ L1 – Central Hallway ] Media 3 panels located at B1 and L1
    • Lot One Shoppers’ MallPhotostream Shopper Traffic in 2011 17.2 million [ B1 – Outdoor Entrance ][ L1 – Central Hallway ] [ B1 – Parking Travelator ]
    • Plaza SingapuraProfileLocation68 Orchard Road, Singapore 238839Operating Hours10:00am to 10:00pm Dailyhttp://www.plazasingapura.com.sgShopper Traffic in 2011 Plaza Singapura is located along Orchard23.3 million Road, Singapore’s main shopping belt.Customer Profile This prime freehold property boasts aProfessionals, Managers, Executives, direct Basement 2 link to the DhobyBusinessmen, Families, Young Adults, Youth, Ghaut MRT interchange station, whichWomen, Men, 15-34, Teens, Students, connects three main train lines, includingGeneration X, Generation Y the Circle Line. The mall’s broad-basedTenant Mix positioning, coupled with its strong focus on basic consumer goods and services,Anchor Tenants Carrefour Hypermarket, Golden differentiates itself from other malls along Village Multiplex, Spotlight Orchard Road, and allows it to attract aKey Retailers Marks & Spencer, Kopitiam, wide range of shoppers – families, youths Yamaha Music School, Daiso, and working adults – from all over Jean Yip Hub, Starhub, Times The Bookshop, Made With Love Singapore.No of Retail Stores 231 units
    • Plaza SingapuraFloor Plan Shopper Traffic in 2011 23.3 million [ B2 – MRT Left Pillar ] B2 [ B1 – L1 Escalator ] [ B1 – B2 Escalator ] B1 Media 3 panels located at B2 and B1
    • Plaza SingapuraPhotostream Shopper Traffic in 2011 23.3 million [ B1 – B2 Escalator ][ B2 – MRT Left Pillar ] [ B1 – L1 Escalator ]
    • Rivervale MallProfileLocation11 Rivervale Crescent, Singapore 545082Operating Hours10:00am to 10:00pm Dailyhttp://www.rivervalemall.com.sgShopper Traffic in 2011 Rivervale Mall is located at the junction of8.7 million Rivervale Drive and Rivervale Crescent inCustomer Profile Sengkang New Town. The mall isResidents living in the vicinity, strategically situated beside the RumbiaFamilies, Youth, Women, Men, LRT station, which is linked to the15-34, Teens, Students, Sengkang MRT station. In addition,Generation X, Generation Y Rivervale Mall provides a free shuttle busTenant Mix service that plies two routes within the Sengkang, Anchorvale and Compassvale Anchor Tenants NTUC Fairprice estates. With its accessible location, the Key Retailers NTUC Foodfare, Daiso, Bata, Eu three-storey mall is a popular and Yan Sang TCM, McDonalds, Long convenient shopping destination for John Silvers, Guardian, KFC, BBQ residents living in the vicinity. Chicken, Watsons, Kimage, NTUC Denticare, Unity NTUC Healthcare No of Retail Stores 68 units
    • Rivervale MallFloor Plan Shopper Traffic in 2011 8.7 million [ L1 – Central Hallway ] L1 [ L1 – Central Pillar ] L3 [ L3 – Main Escalator ] Media 3 panels located at L1 and L3
    • Rivervale Mall Photostream Shopper Traffic in 2011 8.7 million[ L1 – Central Hallway ] [ L1 – Central Pillar ] [ L3 – Main Escalator ]
    • Sembawang Shopping CentreProfileLocation604 Sembawang Road, Singapore 758459Operating Hours10:00am to 10:00pm Dailyhttp://www.sembawangsc.com.sgCustomer Profile Sembawang Shopping Centre (SSC) isFamilies, Army Personnel, PMETS, situated in close proximity to Yishun andExpatriates, Women, Men, 15-34, Students Sembawang MRT stations. The mallTrade Mix provides a free shuttle bus service which plies between SSC and the Yishun andBasement 1 Hypermarket, Sporting Goods & Sembawang MRT stations. On weekdays, Apparels, F&B, Entertainment, SSC also operates a free lunch-time Services shuttle bus to the nearby industrial estate.Level 1 Value Store, Home Furnishing, Re-developed and re-opened in Fashion, Beauty & Health, F&B, December 2008, the mall houses four Jewellery & Watches levels of retail space, including aLevel 2 Fashion, Shoes & Bags, Beauty & basement level, as well as three floors of Health, Books, Gifts & Souvenirs, car park. Home Furnishings, Food Court, F&BLevel 3 F&B, Education, Services, Childrens Playground, Car ParkLevel 4 Car ParkLevel 5 Car Park
    • Sembawang Shopping CentreFloor Plan B1 [ B1 – Escalator Pillar ] L1 [ L1 – Escalator Pillar ] Media 2 panels located at B1 and L1
    • Sembawang Shopping Centre Photostream[ L1 – Escalator Pillar ] [ B1 – Escalator Pillar ]
    • Tampines MallProfileLocation4 Tampines Central 5, Singapore 529510Operating Hours10:00am to 10:00pm Dailyhttp://www.tampinesmall.com.sgShopper Traffic in 2011 Tampines Mall, located in the densely27.4 million populated residential area of Tampines, isCustomer Profile one of Singapore’s leading suburbanProfessionals, Working Executives, malls. It is conveniently situated within theFamilies, Young Adults, Youth, Tampines Regional Centre, the first andWomen, Men, 15-34, Teens, Students, most developed regional centre inGeneration X, Generation Y Singapore, and enjoys easy access viaTenant Mix the Tampines MRT station and bus interchange. To meet the needs ofAnchor Tenants Golden Village Multiplex, Isetan, middle-income consumers living and NTUC FairPrice working around the bustling TampinesKey Retailers Courts, Popular Bookstore, Toys Regional Centre, Tampines Mall provides "R" Us, Yamaha Music School, a varied mix of shopping, dining and Kopitiam entertainment options for families,No of Retail Stores 174 units professionals and young adults.
    • Tampines MallFloor Plan Shopper Traffic in 2011 27.4 million B1 [ B1 – Central Hallway ][ L1 – Directory] L1 [ L1 – Main Entrance ] Media 7 panels located at B1, L1, L2, L3 and L4
    • Tampines MallFloor Plan Shopper Traffic in 2011 27.4 million [ L2 – Hallway Pillar ] L2[ L2 – Escalator Pillar ] L3[ L3 – Escalator Pillar ] Media 7 panels located at B1, L1, L2, L3 and L4
    • Tampines MallFloor Plan Shopper Traffic in 2011 27.4 million L4[ L4 – Escalator Pillar ] Media 7 panels located at B1, L1, L2, L3 and L4
    • Tampines Mall Photostream Shopper Traffic in 2011 27.4 million [ L1 – Main Entrance ][ B1 – Central Hallway ] [ L1 – Directory Area ]
    • Tampines MallPhotostream Shopper Traffic in 2011 27.4 million[ L2 – Hallway Pillar ] [ L2 – Escalator Pillar ][ L3 – Escalator Pillar ] [ L4 – Escalator Pillar ]
    • 313@somersetProfileWhere313 Orchard Road, Singapore 238895Operating Hours10:00am to 10:00pm Mon – Fri10:00am to 11:00pm Sat – Sunhttp://www.313somerset.com.sgShopper Traffic in 2011 Fast becoming one of the most popular36 million shopping destinations in the OrchardCustomer Profile Road belt, 313@somerset is convenientlyProfessionals, Working Executives, accessible via Mass Rapid Transit (MRT),Families, Young Adults, Youth, major bus stops, and pedestrian routesWomen, Men, 15-34, Teens, Students, linking Somerset Road to Orchard Road.Generation X, Generation Y It is situated directly above the SomersetTenant Mix MRT station with a direct entry and exit point at Basement 2.Anchor Tenants Forever 21, HMV, Uniqlo, Zara, New Look, Food Republic, Marche , Cold Storage Specialty, STADIUMKey Retailers EpiCentre, Starhub, HARRIS PlanerdsNo of Retail Stores 177 units
    • 313@somersetFloor Plan Shopper Traffic in 2011 36 million Media 24 panels (B3, B2, B1, L1, L2, L3, L4, L5, L6, L7)
    • 313@somersetPhotostream Shopper Traffic in 2011 36 millionLift Lobbies Overview
    • 313@somersetPhotostream Shopper Traffic in 2011 36 millionRestrooms Overview
    • Our RatesRatesQRBoard™ XXL – 65” Units Total Price Per Week (SGD)Bugis Junction 3 900Bukit Panjang Plaza 2 600Funan DigitaLife Mall 3 900IMM Building 4 1200Lot One Shopper’s Mall 3 900Plaza Singapura 3 900Rivervale Mall 3 900Sembawang Shopping Centre 2 600Tampines Mall 7 2000QRBoard™ Small – 21.5” Units Total Price Per Week (SGD)Clarke Quay 12 600313@Somerset 24 1200Media Packs Units Total Price Per Week (SGD)XXL Only 30 7800Small Only 36 1800 All rates are in SGD dollars  Options and variables affecting the pricing: Bookings are subject to availability - Brand exclusivity Minimum campaign period : 2 Weeks - Timing of the year (peak periods) Rates subject to change without notice - Location picking & positioning
    • Our RatesRatesAudience Packs Units Media Total Price Per Week (SGD)PMEBs 58 22 XXL + 36 Small 760015-34 66 30 XXL + 36 Small 8800Youth & Family 66 30 XXL + 36 Small 8800Tourists 39 3 XXL + 36 Small 2700PMEBs: Bugis Junction, Clarke Quay, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Sembawang Shopping Centre, Tampines Mall15-34: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, Plaza Singapura,Rivervale Mall, Sembawang Shopping Centre, Tampines MallYouth & Family: 313@somerset, Bugis Junction, Bukit Panjang Plaza, Clarke Quay, Funan DigitaLife Mall, IMM Building, Lot One Shoppers’ Mall, PlazaSingapura, Rivervale Mall, Sembawang Shopping Centre, Tampines MallTourists: 313@somerset, Clarke Quay, Funan DigitaLife MallNetwork Packs Units Media Total Price Per Week (SGD)Full Network 42 30 XXL + 36 Small 8800Half Network 15 15 XXL 4200Limited Network 7 7 XXL 2000Central 45 9 XXL + 36 Small 4000Heartland 21 21 XXL 5600Central: 313@somerset, Bugis Junction, Clarke Quay, Funan DigitaLife Mall, Plaza SingapuraHeartland: Bukit Panjang Plaza, IMM Building, Lot One Shoppers’ Mall, Rivervale Mall, Sembawang Shopping Centre, Tampines Mall Continuity Discount 4+ Weeks 12+ Weeks 24+ Weeks -10% -30% -40% All rates are in SGD dollars  Options and variables affecting the pricing: Bookings are subject to availability - Brand exclusivity Minimum campaign period : 2 Weeks - Timing of the year (peak periods) Rates subject to change without notice - Location picking & positioning
    • MOSAIC MediaHouse Pte. Ltd. 28 Maxwell Road #03-05 Red Dot Traffic Singapore 069120. Tel: +65 6592 5290 Fax: +65 6536 3367 www.mosaicmediahouse.com Copyright © 2012 MOSAIC MediaHouse. All rights reserved.MOSAIC MediaHouse and the MOSAIC MediaHouse logo are trademarks of MOSAIC MediaHouse Pte. Ltd. Other product and service names are trademarks or registered trademarks of their respective companies.