Complete document solutions

Overview Sunshine Coast Based Development Centre – Bangalore, India Core Focus Variable Data Publishing (1:1 Marketing, Transpromotional, Direct Mail) Imaging (Document Scanning, Forms Processing, Mailroom Automation) Document Management (Archiving, Web Access, Workflow, Portals/Intranet).

Sunshine Coast Based

Development Centre – Bangalore, India

Core Focus

Variable Data Publishing (1:1 Marketing, Transpromotional, Direct Mail)

Imaging (Document Scanning, Forms Processing, Mailroom Automation)

Document Management (Archiving, Web Access, Workflow, Portals/Intranet).

The changing face of advertising US$50 billion worldwide spend Average person exposed to over 3,000 marketing messages / day – how do you make sure yours is the one that is remembered? Decreasing spend on broadcast mediums (TV, Radio) Smaller budgets Higher ROI demanded.

US$50 billion worldwide spend

Average person exposed to over 3,000 marketing messages / day – how do you make sure yours is the one that is remembered?

Decreasing spend on broadcast mediums (TV, Radio)

Smaller budgets

Higher ROI demanded.

The case for personalisation Traditional Direct Mail response rates: 2.61% (DMA) Personalised Mail response rate – as high as 30% (B2B) 18% (B2C) Achieve greater results with a smaller mail out Improved ROI Multichannel delivery – Email, Print, Web Use an initial personalised DM piece to drive a customer to a personalised website to capture more useful information about them Repco Case Study

Traditional Direct Mail response rates: 2.61% (DMA)

Personalised Mail response rate – as high as 30% (B2B) 18% (B2C)

Achieve greater results with a smaller mail out

Improved ROI

Multichannel delivery – Email, Print, Web

Use an initial personalised DM piece to drive a customer to a personalised website to capture more useful information about them

Repco Case Study

..and the downside Data quality Software Costs IT overhead

Data quality

Software Costs

IT overhead

Where Mosaic Fits Development and support services VDP without the IT department Take Brief Artwork Business Rules Data Output print ready files in whatever format your printer requires, plus personalised URLs (PURLS) and Emails Campaign Tracker to manage results and prove ROI

Development and support services

VDP without the IT department

Take

Brief

Artwork

Business Rules

Data

Output print ready files in whatever format your printer requires, plus personalised URLs (PURLS) and Emails

Campaign Tracker to manage results and prove ROI

Benefits Highly Responsive Fast start-up time for projects with tight deadlines Access to ‘follow-the-sun’ production A large pool of experienced developers and business analysts, giving you increased capacity without the expense or difficulty of maintaining local resource pools Immediate expert help when projects go off-course Utmost commitment to quality Flexible Engagement Methodology

Highly Responsive

Fast start-up time for projects with tight deadlines

Access to ‘follow-the-sun’ production

A large pool of experienced developers and business analysts, giving you increased capacity without the expense or difficulty of maintaining local resource pools

Immediate expert help when projects go off-course

Utmost commitment to quality

Flexible Engagement Methodology

Complete document solutions www.mosaictechnologies.com.au Email markd@mosaictechnologies.com.au Ph: 1300 886 182