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ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded ...

ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded its operations in Middle east and started to provide full report analysis to the clients worldwide. Analysis me continuously provide the global clients with their needs from middle east markets , covering all the quantitative , qualitative , media , opinion poll , ad hoc studies and desk research.

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Analysisme analysis middle east Presentation Transcript

  • 1. ANALYSISME Analysis Middle East Analysisme Market Research Deep expertise in Middle East 1
  • 2. About Analysisme  ANALYSIS MIDDLE EAST is a Market Research firm provides full-service custom market research services, on-demand intelligence answering services and global research specialized in middle east .  ANALYSIS MIDDLE EAST was founded in 2000 and initially provided Field and Tap research service for the global marketing research organization over the world. Beginning in 2006, the company expanded its operations in Middle east and started to provide full report analysis to the clients worldwide. Analysis me continuously provide the global clients with their needs from middle east markets , covering all the quantitative , qualitative , media , opinion poll , ad hoc studies and desk research. 2
  • 3. Why choose Analysisme Our Global Reach Analysisme is a widely recognized MENA research leader with a large global footprint in middle east region with professional team . Our Experience Analysisme has exceptional experience and expertise in over 50 industries across Middle East. Our Full Insights on the Entire Market Landscape Our Reputation Analysisme realizes that wasted time is the opportunity for our client’s competitor, and expeditiously responds to clients. We conducted research for more than 500 Projects covering 35 Global Clients needs in middle east. Our Understanding Analysisme has exceptional insight into Middle east markets and goes beyond the data to provide actionable intelligence. Only Analysisme has the expertise, resources and integrated intelligence to provide full insights of the entire market landscape. Our Value Our Responsive Client-Servicing Our Innovative Services Analysisme realizes that wasted time is the opportunity for our client’s competitor, and expeditiously responds to clients. Analysisme provides clients more value so clients can maximize their research outcome. Analysisme has innovative research services that directly enhance our clients’ decision-making. 3
  • 4. Analysisme 3 Key Strengths 1. Middle East Scope  Expertise of Recommending the Right Methodology for Specific Countries.  Analysisme has developed considerable expertise in conducting primary research throughout the Middle East. We can recommend methodologies that best suit the project objectives and target countries.  Analysisme often assigns one project manager to oversee a multi-continent project in order to standardize the quality of fieldwork throughout the countries of fieldwork. We believe such standardization determines the value of qualitative studies as often times cultural difference across countries results in quite-variable output which may be less useful for later analysis. This way, we are able to provide the client with a same quality of work across different Regions.. 4
  • 5. Analysisme 3 Key Strengths 2.Recruitment of Difficult Targets  Recruitment of Decision makers in Middle East Markets.  Recruitment of Opinion Leaders and Distributors of a Certain Product  Throughout the year, Analysisme conducts studies in consumers Loyalty and Satisfaction with target respondents varying from Middle East Markets with minor issues in the markets. We pay careful attention to accommodate those who need special assistance when being interviewed.  Recruitment of respondents with specific criteria itself is not easy, but it gets harder when the target sample is large. Analysisme overcomes the challenge by working with professional panels through Middle East holding clients objectives on globally work frame. 5
  • 6. Analysisme 3 Key Strengths 3.Flexible and Cost-Effective Fieldwork service  Although we are a full service market research company, Analysisme answering any request for quotation received to meet our clients’ needs .We are able to offer a competitive prices because we will works with the clients directly without any contracting company or subcontractor in some region as now. first request from our company will make the clients write about their full and amazing experience they served with our services.  Analysisme tries to come up with a market research solution to meet clients’ needs and budgets. We offer recruitment services for cost- conscious clients, even for smaller sample sizes. We welcome the opportunity to receive your request for a quotation for such services. 6
  • 7. SCOPE OF BUSINESS Advertising / Public Relations Healthcare / Pharmaceutical Telecommunications Agriculture Automotive Beverages Catering / Hospitality Charity / Non-profit Chemicals Mystery shopping Consultancy Cosmetics / Hygiene Durables / Electrical Goods Detergents Energy / Utilities Foods / Nutrition Legal / Lawyers Logistic / Mail / Transportation Media Public Sector / Government Retail / Wholesale Textile / Fashion / Clothing Tobacco / Cigarettes Toys / Games Travel / Tourism / Sport / Leisure Advertising Research Brand Research Business-to-business Consumer Research Customer Satisfaction Studies Children / Youth's Research Concept Testing Data mining Demographic Research Employee Research Ethnographic Research Image Studies International Studies Media Testing Audience Research Product Research Product Testing Omnibus Opinion Polling Packaging / Design Panels Pricing Studies Projective Techniques Store Audits Scenario Planning Segmentation Research Semiotic and Cultural Analysis Syndicated Research Tracking Studies Usage & Attitude Studies Web Panel Desk Research 7
  • 8. Research Methods            Desk Research PAPI CAPI CATI Mail Online Mystery shoppers Focus groups in-depth interviews Recruiting Online focus groups 8
  • 9. Our Team Mosa’b Abuizhery – CEO – Founder - Analysisme Mosa’b Abuizhery is the CEO and founder of Analysisme. He is responsible for the sales of market research, market intelligence and strategy solutions across Middle East and Africa. He was previously Projects Manager at Ipsos, TNS and BOJ Research Expert. He managed the inbound and outbound RFQs and client servicing in qualitative and quantitative research. He coordinated the International Research team, both qualitative and quantitative project managers. He is an expert in the markets for healthcare and medical research, media, food & beverage, retail, fashion, fast moving consumer goods, and toiletries. He also has extensive experience in social and opinion research studies. 9
  • 10. MENA – Executive Field Manager Field Manager Research Experience In-Depth Knowledge of Research Methods: Medical and healthcare | brand health audits | shopper research | Market Contact Audit® | media viewership and expenditure analysis | consumer satisfaction studies | exploratory studies | equity studies | needs assessment/ segmentation | usage and attitude studies | concept testing studies | media, communication , brand and campaign evaluation studies – pre/post/exit/entry | message and brand receptivity | cluster analysis | correspondence analysis Extensive Use of Various Research Techniques: face-to-face | computer aided personal interviewing | computer aided web interviewing | computer aided telephonic interviews | in-depth interviews | paired depth interviews | focus group | personal diary | mini group | vox pop | community manager | participant produced video Industries Researched: food and beverage| educational system and program | digital/technology/telecom | FMCG | auto vehicle | fashion |luxury | real estate | media | TV channels |Hotel & Medical | Conducted Research Within: KSA, Algeria, UAE, Qatar, Kuwait, Iraq, Jordan, Egypt, Lebanon, Syria 10
  • 11. Work Partners in Middle East We Hold Fieldwork for global agencies in the world …
  • 12. Our Clients ..
  • 13. Thank you …