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morville@semanticstudios.com




Peter Morville, IDEA 2010                         1
morville@semanticstudios.com




                      2
morville@semanticstudios.com




                      3
morville@semanticstudios.com
     Design for Discovery




Search
Patterns
         Peter Morville & Jeffery Callender



...
morville@semanticstudios.com




Integration
renewal, restoration to wholeness

“The making up or composition of a whole b...
morville@semanticstudios.com




“There are two kinds of people in the world…”


Information Architects + User Experience ...
Big Architect, Little Architect (2000)   morville@semanticstudios.com




“The little IA may                              ...
morville@semanticstudios.com
“I’m an information architect. I map paths and places across
    physical, digital, and cogni...
Polar Bear IA            morville@semanticstudios.com




         in•for•ma•tion ar•chi•tec•ture n.

    •    The structu...
Wurman IA             morville@semanticstudios.com




   in•for•ma•tion ar•chi•tect n.

   An individual who organizes th...
morville@semanticstudios.com




                     11
morville@semanticstudios.com




“Aboriginal Creation myths tell of the legendary totemic beings who had wandered over
the...
morville@semanticstudios.com




                    13
morville@semanticstudios.com




Animals use a combination of egocentric
and geocentric techniques for wayfinding.
Ambient...
morville@semanticstudios.com




“Probably the best statistical graphic ever drawn, this map by
Charles Joseph Minard port...
morville@semanticstudios.com




                                                                          16
http://niema...
morville@semanticstudios.com




                    17
morville@semanticstudios.com




Visual Thinking
Unwritten Rule #1

“Whoever best describes a
problem is the person most
l...
morville@semanticstudios.com


  Design for Discovery
                                               “Search is among the
...
morville@semanticstudios.com




       Search is a…
       Complex, Adaptive System

  Goals                    Interacti...
morville@semanticstudios.com




                    21
Redefining Search
                morville@semanticstudios.com




                                    22
Question Answering
                 morville@semanticstudios.com




                                     23
Decision Making   morville@semanticstudios.com




                                      24
Pattern Recognition
                  morville@semanticstudios.com




                                      25
Understanding   morville@semanticstudios.com




                                    26
What We Search   morville@semanticstudios.com




                                     27
How We Search   morville@semanticstudios.com




                                    28
morville@semanticstudios.com




BrainPort

Camera in glasses
captures video.

Image recreated on
grid of 400 electrodes.
...
morville@semanticstudios.com
                 find·a·bil·i·ty n
                 The quality of being locatable or
       ...
morville@semanticstudios.com




                    31
Augmented Reality
                morville@semanticstudios.com




                                    32
iPhone Sensors       morville@semanticstudios.com




•    Location (GPS)
•    Orientation (Compass)
•    Motion (Accelero...
morville@semanticstudios.com

 “Information is blurring the lines between products and
  services to create multi-channel,...
morville@semanticstudios.com




                                35
The URL Is Dead, Long Live Search
morville@semanticstudios.com




Over 50% of REI
online business is
picked up in a store.


                              ...
Cross Media Integration
                                           morville@semanticstudios.com




                      ...
morville@semanticstudios.com
morville@semanticstudios.com




                    39
morville@semanticstudios.com




“After a half-hour, a three-tone alert sounds…If the
bottle still has not been opened, th...
morville@semanticstudios.com




                    41
morville@semanticstudios.com
        Desktop




                                Mobile



Kiosk
                         ...
morville@semanticstudios.com




http://www.slideshare.net/jessmcmullin/                   43
Email   Web        Store         Catalog           Phone
                                    morville@semanticstudios.com
...
morville@semanticstudios.com




                                           “When a unique identifier is
                 ...
morville@semanticstudios.com
          Heuristics for
Pervasive Information Architecture




        Andrea Resmini & Luca...
Mental Models                 morville@semanticstudios.com



Tasks




Features

           http://www.rosenfeldmedia.com...
morville@semanticstudios.com




          New Soft City
                      48
          by Dan Hill
morville@semanticstudios.com




                                                49
Urban Sensing by Dan Hill
morville@semanticstudios.com




                    50
morville@semanticstudios.com




                    51
morville@semanticstudios.com
             IA Therefore I Am




                                   Yosemite Valley Panoram...
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Ubiquitous IA

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Peter Morville's talk at IDEA 2010.

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Transcript of "Ubiquitous IA"

  1. 1. morville@semanticstudios.com Peter Morville, IDEA 2010 1
  2. 2. morville@semanticstudios.com 2
  3. 3. morville@semanticstudios.com 3
  4. 4. morville@semanticstudios.com Design for Discovery Search Patterns Peter Morville & Jeffery Callender 4
  5. 5. morville@semanticstudios.com Integration renewal, restoration to wholeness “The making up or composition of a whole by adding together or combining the separate parts or elements.” Source: Oxford English Dictionary 5
  6. 6. morville@semanticstudios.com “There are two kinds of people in the world…” Information Architects + User Experience Designers + Content Strategists + CEOs + Interaction Designers + Software Developers + User Experience Designers Information Architects Teachers + Visual Thinkers “…those who divide the world into two kinds of people, and those who don’t.”
  7. 7. Big Architect, Little Architect (2000) morville@semanticstudios.com “The little IA may “The big IA may focus solely on play the role of an bottom-up tasks orchestra conductor such as the or film director, definition of conceiving a vision metadata fields and moving the and controlled team forward.” vocabularies.” Eric Reiss, Euro IA (2006)
  8. 8. morville@semanticstudios.com “I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville “A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray 8
  9. 9. Polar Bear IA morville@semanticstudios.com in•for•ma•tion ar•chi•tec•ture n. •  The structural design of shared information environments. •  The combination of organization, labeling, search, and navigation systems in web sites and intranets. •  The art and science of shaping information products and experiences to support usability and findability. •  An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 9
  10. 10. Wurman IA morville@semanticstudios.com in•for•ma•tion ar•chi•tect n. An individual who organizes the patterns inherent in data, making the complex clear. I mean architect as used in the words architect of foreign policy …as in the creating of systemic, structural, and orderly principles to make something work. The person who creates the structure or map of information that allows others to find their personal paths to knowledge. 10
  11. 11. morville@semanticstudios.com 11
  12. 12. morville@semanticstudios.com “Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.” The Songlines by Bruce Chatwin 12
  13. 13. morville@semanticstudios.com 13
  14. 14. morville@semanticstudios.com Animals use a combination of egocentric and geocentric techniques for wayfinding. Ambient Findability by Peter Morville 14
  15. 15. morville@semanticstudios.com “Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte http://www.edwardtufte.com/tufte/posters 15
  16. 16. morville@semanticstudios.com 16 http://niemann.blogs.nytimes.com/2010/03/10/my-way/
  17. 17. morville@semanticstudios.com 17
  18. 18. morville@semanticstudios.com Visual Thinking Unwritten Rule #1 “Whoever best describes a problem is the person most likely to solve the problem. …or, whoever draws the best picture gets the funding.” 18
  19. 19. morville@semanticstudios.com Design for Discovery “Search is among the most disruptive innovations of our time. It influences what we buy and where we go. It shapes how we learn and what we believe.” Search Patterns Peter Morville & Jeffery Callender Illustrated by Jeff Callender, Q LTD
  20. 20. morville@semanticstudios.com Search is a… Complex, Adaptive System Goals Interaction Features Indexing Tools Psychology Affordances Technology Structure Process Behavior Language Algorithms Metadata Incentives Interface Query Results Engine Content Users Creators Source: Search Patterns (2010) 20
  21. 21. morville@semanticstudios.com 21
  22. 22. Redefining Search morville@semanticstudios.com 22
  23. 23. Question Answering morville@semanticstudios.com 23
  24. 24. Decision Making morville@semanticstudios.com 24
  25. 25. Pattern Recognition morville@semanticstudios.com 25
  26. 26. Understanding morville@semanticstudios.com 26
  27. 27. What We Search morville@semanticstudios.com 27
  28. 28. How We Search morville@semanticstudios.com 28
  29. 29. morville@semanticstudios.com BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue. 29
  30. 30. morville@semanticstudios.com find·a·bil·i·ty n The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·ent adj Surrounding; encircling; enveloping (e.g., ambient air) the ability to find anyone or anything from anywhere at anytime 30
  31. 31. morville@semanticstudios.com 31
  32. 32. Augmented Reality morville@semanticstudios.com 32
  33. 33. iPhone Sensors morville@semanticstudios.com •  Location (GPS) •  Orientation (Compass) •  Motion (Accelerometer) •  Orientation/Motion (Gyroscope) •  Touch (Multi-Touch, Gestural) •  Light (Ambient) •  Proximity •  Device (Bluetooth) •  Audio (Microphone) •  Image/Video (Camera) •  RFID (Soon) 33
  34. 34. morville@semanticstudios.com “Information is blurring the lines between products and services to create multi-channel, cross-platform, trans- media, physico-digital user experiences.” Peter Morville 32,000 B.C. Visual Thinking I n t e rt w i n g l e 1976 Information Architecture 1995 User Experience 1982 Service Design 2005 Ubiquitous Computing 1986 Interaction Design “People keep pretending they can make things deeply hierarchical, categorizable, and sequential when they can’t. Everything is deeply intertwingled.” Ted Nelson 34
  35. 35. morville@semanticstudios.com 35 The URL Is Dead, Long Live Search
  36. 36. morville@semanticstudios.com Over 50% of REI online business is picked up in a store. 36
  37. 37. Cross Media Integration morville@semanticstudios.com 37 Source: Subject to Change (2008)
  38. 38. morville@semanticstudios.com
  39. 39. morville@semanticstudios.com 39
  40. 40. morville@semanticstudios.com “After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.” 40
  41. 41. morville@semanticstudios.com 41
  42. 42. morville@semanticstudios.com Desktop Mobile Kiosk 42
  43. 43. morville@semanticstudios.com http://www.slideshare.net/jessmcmullin/ 43
  44. 44. Email Web Store Catalog Phone morville@semanticstudios.com Content Creators 44
  45. 45. morville@semanticstudios.com “When a unique identifier is attached to an object, it becomes possible to collect the metadata about that object into a single information shadow.” “The unique identifier is the leverage point with which to access and manipulate the whole information shadow in relation to similar shadows.” While Kuniavsky advises that we view information as one of many design materials (like wood and carbon fiber) from which devices can be made, he also highlights its role as “the core material in creating user experiences.” 45
  46. 46. morville@semanticstudios.com Heuristics for Pervasive Information Architecture Andrea Resmini & Luca Rosati http://pervasiveia.com/ 46
  47. 47. Mental Models morville@semanticstudios.com Tasks Features http://www.rosenfeldmedia.com/books/mental-models/ 47
  48. 48. morville@semanticstudios.com New Soft City 48 by Dan Hill
  49. 49. morville@semanticstudios.com 49 Urban Sensing by Dan Hill
  50. 50. morville@semanticstudios.com 50
  51. 51. morville@semanticstudios.com 51
  52. 52. morville@semanticstudios.com IA Therefore I Am Yosemite Valley Panorama (Photo by John Colby) When we try to pick out anything by itself, we find it hitched to everything else in the universe. John Muir 52
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