0
1Peter Morville, Internet Librarian International, 2013
2
3
4
Design for Discovery
Peter Morville & Jeffery Callender
Search
Patterns
5
“I say we fight for and maintain our very long-term and hard-
won connection to books and what they represent.” Joseph J...
6
The structural design of shared
information environments.
The organization, labeling,
search, and navigation systems in
...
7
9
Fragmentation
Fragmentation into multiple
sites, domains, and identities is
clearly a major problem. Users
don’t know whic...
11
1.  One Library
2.  Core Areas
3.  Network Intelligence
Web Strategy
Library
Web
Online Onsite
National
Library
Congres...
12
Interfaces
•  Portal
•  Search
•  Object
•  Set
•  Page
Caveats
•  Visual Design
•  Starting Point
Wireframes
13Source: Search Patterns (2010)
EngineResults ContentQuery
CreatorsUsers
Interface
Goals
Psychology
Behavior
Interaction
...
14
Search Objects
Portal
FindAbout
Discovery
Paths
Patterns
Incentives
Users
Brand
Findable Social
Goal
Gateway
Collection...
15
Web Governance Board
16
17
18
19
20
Technology + Pedagogy
21
“When I was playing baseball, most of
the time I wasn’t playing full-scale,
four bases, nine innings. I was playing
a p...
22
23
The MOOCs must first compete
with nonconsumption by
meeting demand outside the
schools (e.g., developing countries,
hom...
24
The Architecture of a Class
25
Regardless of all the time and effort libraries put
into providing a variety of research tools and
resources on their webs...
27
Strengths
•  Fast, easy, familiar
•  Cross-disciplinary searching
•  Links to citing and related articles
28
Weaknesses
•  No “advanced search” functionality
•  Limited, inaccurate metadata
•  Inconsistent coverage across discip...
Information Literacy
29
Employers claimed that college hires rarely conducted the
thorough research required of them in th...
30Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010)
Faculty rate importance of ...
31
32
Federated
“Bento Box”
NCSU
Stanford
Dartmouth
Virginia
Columbia
33
Aggregated
“Faceted”
Cornell
Duke
McGill
Northwestern
U. Washington
34
FacetedNavigation
35
AdaptiveFacets
Gross and Sheridan conducted a usability study
that examined how Summon (“web-scale discovery”)
was used for common librar...
Use of full-text online content dramatically
increased in the year following implementation.
Librarians found they could f...
38
Google
Google Scholar
University Website
Library Portal
Individual Library
Subject (LibGuide)
Origin
Faculty (Profile, ...
39
63% didn’t use any Internet
resources, other than the Guide,
to complete their assignment.
Embedding LibGuides into
Cou...
40
Underlying
Assumptions
Espoused
Values
Artifacts
Visible organizational
structures and processes
(hard to decipher)
Str...
41
Inquiry Learning
42
Information Literacy
The ability the find,
evaluate, create, organize,
and use information from
myriad sources and medi...
43
INCOMEINCOME
INFORMATION
LIFE
LIFE
LITERACY
44
45
“70 percent of humans experience
severe back pain…and in the U.S.
this results in tens of thousands of
surgeries each y...
46
Why is Medicine a Mess?
•  Our minds/bodies are complex.
•  Patients want a quick fix.
•  Doctors hate saying: “I don’t...
47
“There are a thousand hacking at the branches of evil to
one who is striking at the root.” Henry David Thoreau
“Our gov...
48The relationship between information and culture
49
“It is now my suggestion that many
people may not want information,
and that they will avoid using a
system precisely b...
50
“We shape our buildings. Thereafter, they shape us.”
51The order of food influences choice by as much as 25 percent.
52
53
Some habits have
the power to start
a chain reaction.
“Success doesn’t depend on
getting every single thing
right, but ...
54
“Willpower is the single most
important keystone habit for
individual success.”
55
Paul O’Neil as CEO of Alcoa
“I want to talk to you about worker
safety…I intend to make Alcoa the
safest company in Ame...
56
“A culture of generosity.”
Josie Parker, Ann Arbor District Library
57
58
“A library, like a national park, teaches us that we all benefit
when our most valuable treasures are held in common.”
...
59
Keystone
A central stone at the summit
of an arch locking the whole together.
60
Polar bears are a keystone species in the Arctic ecosystem.
The library is a keystone of culture.
62
“A library outranks
any other one thing a
community can do to
benefit its people. It is
a never failing spring
in the d...
63
“Too many people think that we don’t need libraries
when we have the Internet.” John Palfrey, DPLA (2012)
64
The library is an act of
inspiration architecture.
65IA Therefore I Am Inspiration Architecture by Peter Morville
“When we try to pick out anything
by itself, we find it hit...
Inspiration Architecture: The Future of Libraries
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Inspiration Architecture: The Future of Libraries

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Peter Morville's keynote for Internet Librarian International in London.

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Transcript of "Inspiration Architecture: The Future of Libraries"

  1. 1. 1Peter Morville, Internet Librarian International, 2013
  2. 2. 2
  3. 3. 3
  4. 4. 4 Design for Discovery Peter Morville & Jeffery Callender Search Patterns
  5. 5. 5 “I say we fight for and maintain our very long-term and hard- won connection to books and what they represent.” Joseph Janes
  6. 6. 6 The structural design of shared information environments. The organization, labeling, search, and navigation systems in websites and intranets.
  7. 7. 7
  8. 8. 9
  9. 9. Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose. Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  10. 10. 11 1.  One Library 2.  Core Areas 3.  Network Intelligence Web Strategy Library Web Online Onsite National Library Congress (about/for) Copyright Hierarchy top-down Network bottom-up +
  11. 11. 12 Interfaces •  Portal •  Search •  Object •  Set •  Page Caveats •  Visual Design •  Starting Point Wireframes
  12. 12. 13Source: Search Patterns (2010) EngineResults ContentQuery CreatorsUsers Interface Goals Psychology Behavior Interaction Affordances Language Features Technology Algorithms Indexing Structure Metadata Tools Process Incentives Search is a Complex, Adaptive System
  13. 13. 14 Search Objects Portal FindAbout Discovery Paths Patterns Incentives Users Brand Findable Social Goal Gateway Collection Ask Browse Federated Faceted Fast “Give me a fulcrum and a place to stand, and I will move the world.” —Archimedes
  14. 14. 15 Web Governance Board
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 19
  19. 19. 20 Technology + Pedagogy
  20. 20. 21 “When I was playing baseball, most of the time I wasn’t playing full-scale, four bases, nine innings. I was playing a perfectly suitable junior version of the game...But when I was studying those shards of math and history, I wasn’t playing a junior version of anything. It was like batting practice without knowing the whole game. Why would anyone want to do that?”
  21. 21. 22
  22. 22. 23 The MOOCs must first compete with nonconsumption by meeting demand outside the schools (e.g., developing countries, home-schooling) and then within (e.g., letting students take courses not offered by their district). Later, this self-paced, student- centered model may gain sufficient momentum to become the dominant paradigm.
  23. 23. 24 The Architecture of a Class
  24. 24. 25
  25. 25. Regardless of all the time and effort libraries put into providing a variety of research tools and resources on their websites, the literature suggests that students still prefer to start their research using Google or some other form of search engine. It is clear that there is an overwhelming preference for easy to use, familiar search tools that transcend education level, discipline of study, and student demographics. Discovery Layers and the Distance Student Jessica Mussell (2012) 26
  26. 26. 27 Strengths •  Fast, easy, familiar •  Cross-disciplinary searching •  Links to citing and related articles
  27. 27. 28 Weaknesses •  No “advanced search” functionality •  Limited, inaccurate metadata •  Inconsistent coverage across disciplines •  No transparency (coverage, algorithms, usage, monetization) •  Not customizable or interoperable
  28. 28. Information Literacy 29 Employers claimed that college hires rarely conducted the thorough research required of them in the workplace. At worst, some college hires solved problems with a lightning quick Google search, a scan of the first couple of pages of results, and a linear answer finding approach. “I had a new graduate hire who only searched for papers on Google. I said, you’re missing things, you need to use PubMed, and he responded, ‘Well, I did this quick search, and that’s what I got.’ But that’s not good enough.” Project Information Literacy: Learning Curve by Alison J. Head (2012)
  29. 29. 30Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010) Faculty rate importance of library roles “The academic library is increasingly being disintermediated from the discovery process, risking irrelevance in one of its core functional areas.”
  30. 30. 31
  31. 31. 32 Federated “Bento Box” NCSU Stanford Dartmouth Virginia Columbia
  32. 32. 33 Aggregated “Faceted” Cornell Duke McGill Northwestern U. Washington
  33. 33. 34 FacetedNavigation
  34. 34. 35 AdaptiveFacets
  35. 35. Gross and Sheridan conducted a usability study that examined how Summon (“web-scale discovery”) was used for common library search tasks. Summon was positioned as the primary search box on the library’s home page for the study. They found that the single search box was employed for 80% of the assigned tasks. How Users Search the Library from a Single Search Box Lown, Sierra, Boyer (2013) 36
  36. 36. Use of full-text online content dramatically increased in the year following implementation. Librarians found they could focus instruction less on choosing a database or catalog and more on refining a search, research as an iterative process, and other high level search skills. The Impact of Serial Solutions’ Summon on Information Literacy Instruction Stephanie Buck and Margaret Mellinger (2011) 37
  37. 37. 38 Google Google Scholar University Website Library Portal Individual Library Subject (LibGuide) Origin Faculty (Profile, Publications) Course (Course Pack, LMS) Resource (Article, Book) AppsviaAPI Source Borrow Direct (Ivy League) HathiTrust (Shared Repository) Portal (Library Facilities, Services) Catalog (Owned) Databases (Licensed) Institutional Repository WorldCat (Libraries Worldwide) Web (Free, Fee) * source may be path or destination Search as a Service
  38. 38. 39 63% didn’t use any Internet resources, other than the Guide, to complete their assignment. Embedding LibGuides into Course Management Systems Stephanie Brown (2012) GO History of Science: Nature on Display Search Embeddable Search Widget
  39. 39. 40 Underlying Assumptions Espoused Values Artifacts Visible organizational structures and processes (hard to decipher) Strategies, goals, philosophies, justifications Unconscious, taken for granted beliefs, perceptions, thoughts, feelings (source of values, action) Three Levels of Culture
  40. 40. 41 Inquiry Learning
  41. 41. 42 Information Literacy The ability the find, evaluate, create, organize, and use information from myriad sources and media.
  42. 42. 43 INCOMEINCOME INFORMATION LIFE LIFE LITERACY
  43. 43. 44
  44. 44. 45 “70 percent of humans experience severe back pain…and in the U.S. this results in tens of thousands of surgeries each year.” “There’s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.”
  45. 45. 46 Why is Medicine a Mess? •  Our minds/bodies are complex. •  Patients want a quick fix. •  Doctors hate saying: “I don’t know.” •  The AMA is an advocacy group. •  Relentless and insidious advertising. •  Industry-funded research. •  $2.7 trillion per year.
  46. 46. 47 “There are a thousand hacking at the branches of evil to one who is striking at the root.” Henry David Thoreau “Our government is corrupt. Not corrupt in any criminal sense. But corrupt in a perfectly legal sense: special interests bend the levers of power to benefit them at the expense of the rest of us.”
  47. 47. 48The relationship between information and culture
  48. 48. 49 “It is now my suggestion that many people may not want information, and that they will avoid using a system precisely because it gives them information…If you have information, you must first read it… You must then try to understand it…Understanding the information may show that your work was wrong, or may show that your work was needless…Thus not having and not using information can often lead to less trouble and pain than having and using it.” Calvin Mooers (1959) The limits of information
  49. 49. 50 “We shape our buildings. Thereafter, they shape us.”
  50. 50. 51The order of food influences choice by as much as 25 percent.
  51. 51. 52
  52. 52. 53 Some habits have the power to start a chain reaction. “Success doesn’t depend on getting every single thing right, but instead relies on identifying a few key priorities and fashioning them into powerful levers.”
  53. 53. 54 “Willpower is the single most important keystone habit for individual success.”
  54. 54. 55 Paul O’Neil as CEO of Alcoa “I want to talk to you about worker safety…I intend to make Alcoa the safest company in America. I intend to go for zero injuries.” “We killed this man. It’s my failure of leadership. I caused his death. And it’s the failure of all of you in the chain of command.”
  55. 55. 56 “A culture of generosity.” Josie Parker, Ann Arbor District Library
  56. 56. 57
  57. 57. 58 “A library, like a national park, teaches us that we all benefit when our most valuable treasures are held in common.” Peter Morville, Inspiration Architecture
  58. 58. 59 Keystone A central stone at the summit of an arch locking the whole together.
  59. 59. 60 Polar bears are a keystone species in the Arctic ecosystem.
  60. 60. The library is a keystone of culture.
  61. 61. 62 “A library outranks any other one thing a community can do to benefit its people. It is a never failing spring in the desert.” Andrew Carnegie (1889)
  62. 62. 63 “Too many people think that we don’t need libraries when we have the Internet.” John Palfrey, DPLA (2012)
  63. 63. 64 The library is an act of inspiration architecture.
  64. 64. 65IA Therefore I Am Inspiration Architecture by Peter Morville “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” John Muir
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