Enterprise Search: An Information Architect's Perspective

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Peter Morville's talk at SLA 2012 in Chicago.

Peter Morville's talk at SLA 2012 in Chicago.

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  • Hai Peter Morville:

    I saw this PPT before. I made note of the key concepts ...I have added your statement:
    I am an information architect. I map paths and places across physical, digital and cognitive spaces.

    The definition of Architecture itself has to be based on 'non-physical' aspects of things being described. Here is what I have been compiling. I hope it captures all your points and what architecture should be.

    The word “architecture” seems to be very attractive and glorifying. It is appended as a suffix to a number of simple words without sufficient understanding or intension of what to convey. Architecture, when appended to words having spatial connotation, may explain how things are organized in space. However when the concepts like enterprise, process, system, software, project, business, information etc which do not have spatial significance use the suffix “architecture”, both the words lose their meanings. Any attempt to use graphics and text actually obfuscate what is sought to be conveyed.

    Yet, something deep and profound that conceptually knits the constituent components into a whole (enterprise, process, ….software…..business … etc). That is well expressed and explained through Dependency Structure Matrix DSM. Enjoy understanding how math replaces lots of text & graphics with clarity and precision. I am delighted to read and reread, 'Using Dependency Models to Manage Complex Software Architecture” by Neeraj Sangal, Ev Jordan, Lattix, Inc. & Vineet Sinha, Daniel Jackson, MIT.

    Apart from dealing with complexity, it gives a method for defining and representing software architecture which is inherently NOT SPATIAL but is often explained and interpreted using vertical and horizontal boxes, layouts, unlabeled bidirectional lines etc. Although better than text, UML lends itself to multiple conflicting interpretations without any alternative for resolving ambiguities / conflicts. When the number of elements increase, the graphic notation is very ineffective. DSM is elegant and effective to precisely represent such complexities and process them.

    17JUL12
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  • You may want to download the slides since not all of them converted. Also, part of this presentation is in our Prezi, Understanding IA.

    http://prezi.com/aafmvya6bk7t/understanding-information-architecture/
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  • 1. Enterprise Search An Information Architect’s PerspectivePeter Morville, SLA 2012 1
  • 2. 2
  • 3. 3
  • 4. 4
  • 5. 6
  • 6. Marcia Bates: Berrypicking, Evolving Search (1989) 7
  • 7. Search is a… Complex, Adaptive SystemSource: Search Patterns (2010) 8
  • 8. Principles of DesignIncremental ConstructionProgressive DisclosureImmediate ResponsePredictabilityAlternate ViewsRecognition Over RecallMinimal DisruptionDirect ManipulationContext of Use 9
  • 9. Incremental Construction Progressive Disclosureone step at a time… more within reach… 10
  • 10. Immediate Response Predictabilityflow requires feedback… feed-forward features and results… 11
  • 11. 12
  • 12. Realtime Search 14
  • 13. Mobile Search 15
  • 14. Kiosk Search 16
  • 15. There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are.The Timeless Way of Building Christopher Alexander 17
  • 16. Window Place (180) Everybody loves window seats, bay windows, and big windows with low sills and comfortable chairs drawn up to them.May be part of:• Entrance Room(130)• Zen View(134)• Light on Two Sides(159)• Street Windows(164)May contain:• Alcoves(179)• Low Sill(222)• Built-In Seats(202)• Deep Reveals(223)A Pattern Language Christopher Alexander et al. 18
  • 17. 19
  • 18. Behavior Patterns 20
  • 19. 22Because typing (and typos) take time.
  • 20. 23
  • 21. Auto-Complete Auto-Suggest 24
  • 22. 25In search, results must be simple, fast, and relevant.
  • 23. 43%15%10%5% 26 Marti Hearst’s Source: Search User Interfaces (2009)
  • 24. 27
  • 25. 28
  • 26. 29
  • 27. 30
  • 28. 31
  • 29. Because users don’t know where to 32 look.
  • 30. 33
  • 31. 34
  • 32. 35
  • 33. 36
  • 34. 37Multiple ways to search (and browse) in combination.
  • 35. "laptop" > $910 - $1070 > Hewlett Packard > At least 1 GB >14 - 15 Inch > Bluetooth > 4 - 5 lbs 38
  • 36. 39
  • 37. 40
  • 38. 41
  • 39. 42
  • 40. Structured Results 43
  • 41. Actionable Results 44
  • 42. 45
  • 43. Redefining Search 46
  • 44. Question Answering 47
  • 45. Decision Making 48
  • 46. Pattern Recognition 49
  • 47. Understanding 50
  • 48. What We Search 51
  • 49. How We Search 52
  • 50. 53
  • 51. find·a·bil·i·tyn The quality of being locatable or navigable. The degree to which an object is easy to discover or locate. The degree to which a system or environment supports wayfinding, navigation, and retrieval. am·bi·entadj Surrounding; encircling; enveloping (e.g., ambient air)the ability to find anyone or anything from anywhere at anytime 54
  • 52. Polar Bear IA in•for•ma•tion ar•chi•tec•turen. • The structural design of shared information environments. • The combination of organization, labeling, search, and navigation systems in web sites and intranets. • The art and science of shaping information products and experiences to support usability and findability. • An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape. 55
  • 53. Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  • 54. Web Strategy1. One Library2. Core Areas3. Network Intelligence 59
  • 55. 61
  • 56. 62
  • 57. Where architects useforms and spaces to designenvironments for inhabitation,information architects usenodes and links to createenvironments for understanding.Jorge Arango, Architectures 63
  • 58. 64
  • 59. “Desire Lines” 65Photo: Berkeley Path Gallery by Kevin Fox
  • 60. 66
  • 61. 67
  • 62. 68
  • 63. Modes of Information Seeking Marcia Bates, UCLA (2002)“We absorb perhaps 80 percent of all our knowledge throughsimply being aware in our social context and physicalenvironment.” 69
  • 64. Experiences Across Channels
  • 65. World’s Best Information ArchitectSource: Subject to Change (2008) 72
  • 66. 74
  • 67. Desktop MobileKiosk 75
  • 68. Sensors• Location (GPS)• Orientation (Compass)• Motion (Accelerometer)• Orientation/Motion (Gyroscope)• Touch (Multi-Touch, Gestural)• Light (Ambient)• Proximity• Device (Bluetooth)• Audio (Microphone)• Image/Video (Camera)• RFID (Soon) 76
  • 69. 77
  • 70. “After a half-hour, a three-tone alert sounds…If thebottle still has not been opened, the system makes anautomated reminder phone call to the patient or acaregiver. The GlowCap system compiles adherence datawhich anyone can be authorized to track. That way thedoctor can make sure Gramps stays on his meds.” 78
  • 71. 79
  • 72. 80
  • 73. 81
  • 74. BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue. 82
  • 75. Touchpoint Taxonomy Media Book Channel Platform Newspaper Web Web MagazineProduct Social Media iOS VideoPackaging Email Android AudioPrint Catalog Messaging Poster Mac OS X Billboard TelephoneCall Center Print MS WindowsWebsiteBlog ContextFacebook HomeTwitter Work WalkingYouTube Device DrivingEmail Desktop ShoppingDirect Mail Laptop Scale PlaneRadio Mobile Party Covert Tablet PersonalTelevision Television Mobile Social Personal Kiosk Location Environmental Time Architectural Task Urban 83
  • 76. Design Principles 84
  • 77. Cross-Channel Strategy http://findability.org/archives/000652.phpComposition multi- or cross-channel; mix of platforms, devices, media; coherenceConsistency brand, features, organization, interaction balanced against value of optimizationConnection links, tags, signs, maps; call to actionContinuity bookmark, resume playback, flowContext personal, social, location, time, taskConflict 85 identify/resolve, org chart, free-riding
  • 78. Adapted from Cross-Platform Service User Experience portal.acm.org/citation.cfm?id=1851637 86
  • 79. Craft beautiful designs that deliver a quality experienceto your users no matter how large (or small) their display. 1. Fluid Grids 2. Flexible Images 3. Media Queries 87
  • 80. 88
  • 81. Why Separate Mobile & Desktop Web Pages at Bagcheck? With a dual template system, we were able to optimize: 1. Source Order 2. Media (Speed, Quality, Interaction) 3. URL Structure Navigation 4. Application Design at TopNavigation at Bottom 89
  • 82. To make the right decisions about composition andconsistency, you need a cross-channel strategy. 90
  • 83. Design for Connection 91
  • 84. Over 50% of REIonline business ispicked up in a store. 92
  • 85. 93
  • 86. 94
  • 87. BarcodeIdentifies a Product (e.g. Kellogg’s Frosted Flakes 14 oz.)QR CodeInitiates a Response (e.g., URL, Message, Phone, SMS, Email) 95
  • 88. Price CheckProduct DetailEndless Aisle 97
  • 89. Continuity 98
  • 90. Conflict 99
  • 91. Context 100
  • 92. Cross-Channel We must leave our Marathoncomfort zones, cross-train, and collaborate. Triathlon 101
  • 93. 102
  • 94. 103
  • 95. Source:delightability.com 104
  • 96. 105
  • 97. morville@semanticstudios.com 106
  • 98. morville@semanticstudios.comUX Swimlanes 107
  • 99. 108
  • 100. morville@semanticstudios.com 109
  • 101. 110
  • 102. What architects do forbuildings, information architects dofor…
  • 103. 112
  • 104. “There is a problem in discussing systems onlywith words. Words and sentences must, bynecessity, come only one a time in linear, logicalorder. Systems happen all at once. They areconnected not just in one direction, but in manydirections simultaneously. To discuss themproperly, it is necessary to use a language thatshares some of the same properties as thephenomena under discussion.”
  • 105. "In an era of cross-channelexperiences and product-servicesystems, it makes less and lesssense to design sitemaps andwireframes without also..."
  • 106. “…mapping the customer journey, modeling the system dynamics, andanalyzing impacts upon business processes, incentives, and the org chart."
  • 107. 116
  • 108. 117
  • 109. morville@semanticstudios.comRichard Saul Wurman’s Sandcastles (1971). Stolen from The Nature of IA by Dan Klyn (2010).
  • 110. IA Therefore I AmPeter Morvillemorville@semanticstudios.comUnderstanding IA (Prezi)http://is.gd/iapreziBloghttp://findability.org/Twitter@morville 119