1. Sample Report on:
“Monitoring of Cheese Advertising in TV, Newspapers and Magazines”
Duration: 2012/03/21 To 2013/03/20

2. Outputs
This report includes just some of the Ad*X outputs. Following there is a complete list of them. All
the outputs would be accessible by media type (IRIB TV, Newspaper and Magazines) and via webbased system.
Total advertising cost , frequency and time duration.
Total cost of product categories
Total cost of product types
Average advertising duration
Average cost of each advertising
Average cost for per second of advertising
Advertising cost and frequency by Media (name of channel, newspaper or magazine)
Total TV advertising duration by channels.
Average TV advertising duration by channels.
Annual trend of advertising cost, frequency by month
Monthly trend of advertising cost by week
Advertising cost by day
Advertising cost in 24 hours a day
Advertising Conductor
2

3. Cheese Advertising
Time duration: 2012/03/21 To 2013/03/20
Media: TV, MG, NP
5,000,000
4,489,968
Advertising Cost (Thousand Rials)
4,000,000
3,463,564
3,000,000
2,218,753
2,000,000
110,000
1,000,000
66,000
0
81,600
46,000
16,000
20,000 49,000
825,566
Share of Cost & Frequency
External Chart: Share of frequency
TV
93.49%
MG
6.51%
7.29%
NP
Internal Chart: Share of Cost
92.71%
3

4. TV Advertising

5. Cheese Advertising in TV
Time duration: 2012/03/21 To 2013/03/20
Frequency
Time Duration (Seconds)
0
Channel4
0
55
Channel2
498
Channel2
108
Channel1
20
1314
Channel3
84
Channel3
0
675
Channel5
58
Channel5
Channel4
0
Channel6
0
Channel6
40
60
1236
Channel1
80
100
120
0
200
400
600
800
1000
1200
1400
5

6. TV Advertising Frequency
Time duration: 2012/03/21 To 2013/03/20
Ad Frequency by TV channels & Cheese types
Ad Frequency by Cheese Types
Pizza
cheese;
25.25%
channel1
Channel2
Channel3
Channel4
channel5
channel6
6.49%
41.56%
Pizza Cheese
33.33%
Cheese
46.75%
21.93%
21.05%
5.19%
23.68%
Cheese;
74.75%
0%
20%
40%
60%
80%
100%
6

7. TV Advertising frequency
Time duration: 2012/03/21 To 2013/03/20
share of Ad frequency
share of Ad Position
End of program
Brand B;
24.59%
Brand A
Middle of Program
54.82%
34.21%
10.96%
Outset of Program
2.67%
73.33%
Brand B
24.00%
Brand C;
0.66%
100.00%
Brand C
Brand A;
74.75%
0%
20%
40%
60%
80%
100%
7

8. Trend of TV Advertising frequency
Time duration: 2012/03/21 To 2013/03/20
Cheese advertising frequency
250
228
200
Brand A
Brand B
Brand C
150
100
50
31
9
35
2
0
8

9. Advertising of Cheese Types in TV
Time duration: 2012/03/21 To 2013/03/20TV
Share of Ad frequency
Branding;
32.79%
Cheese type;
67.21%
Share of Ad cost
White
Cheese;
66.56%
Motzarella;
0.66%
Branding;
63.33%
Cheese type;
36.67%
White
Cheese;
33.13%
Motzarella;
3.54%
9

10. Newspaper Advertising

11. Cheese Advertising in Newspapers
Time duration: 2012/03/21 To 2013/03/20
Based on the Adex report we can say that cheese product category
has designated no budget for advertising in the newspapers during
the stated time.
11

12. Magazine Advertising

13. Cheese Advertising in Magazines
Time duration: 2012/03/21 To 2013/03/20
Frequency
Cost (Thousand Rials)
Donyaye Ghaza
83600
Salamat
112000
Payam Salamat
295000
11
9
Ghaza
130500
Ashpazi khanevadeh Sabz
50000
60
Hamshahri Javan
3200
0
20
Zendegi Ideal
12500
Ghaza
74
Khanevadeh Sabz
90000
Hamshahri Javan
21
Payam Salamat
Khanevadeh Sabz
Zendegi Ideal
21
Salamat
15000
Donyaye Ghaza
100000
150000
84
Ashpazi khanevadeh Sabz
200000
250000
300000
0
350000
10
20
30
40
50
60
70
80
Share of Cost & Frequency
87.50%
Share of cost
93.26%
Cheese
6.74% 12.50%
Pizza Cheese
Share of Frequency
13
90

14. Advertising of Cheese Types in Magazine
Time duration: 2012/03/21 To 2013/03/20
Share of cost
Chocholate; 14.83%
Cottage; 2.56%
Liqvan; 4.31%
Cheese Type; 36.42%
Product Portfolio; 41.79%
Bulgarian; 10.65%
Diet; 8.99%
Cheddar; 6.96%
Parmesan; 2.83%
Processed; 7.08%
Share of frequency
Chocholate; 4.17%
Cottage; 4.17%
Liqvan; 8.33%
Cheese type; 62.50%
Diet; 20.83%
Product Portfolio; 29.17%
Bulgarian; 12.50%
Cheddar; 4.17%
Parmesan; 4.17%
Processed; 12.50%
14

15. EMRC Contact information:
#7, Sheikh Bahayi sq. Tehran, Iran
Tel: +98 21 886 20 500
Fax: +98 21 880 54 753
E-mail: emrc@emrc.info
Website : www.emrc.info