UsingSocial Media for    Job Search     Morten Vium, ModerneJobsoeger.dk                      23 October 2012
What Are We Talking About? LinkedIn   TwitterFacebook     NetworkJob searchCareer Exposure
About Me...• Age: 23• Home: Aalborg• Business School dropout• Entrepreneur• ModerneJobsoeger.dk  •   LinkedIn-Guides used ...
Network
What Can Social Media HelpYou Do?• Stay updated on job openings.• Build new professional relations.• Get exposed to decisi...
This won’t landthe job for you… but it might increase yourchances
...of privately owned companies use LinkedIn to                  researche potential employees
More FactsWhich elements were used     Total   Privat     Publicwhen you hired your newest   2012    eemployee?LinkedIn   ...
3 Ways to a Job UsingLinkedInHelene• IT project coordinatorSanjin• Bank ClerkMartin• Education Management
Define Target Your Audience          People       Companies        Industries
Facebook• Very informal• B2C companies• All industries
Twitter• Informal• ”Creative”  industries• Communication,  Web, Marketing,  Media, Graphic  design.
LinkedIn• Fairly formal• Recruiting and  networking• HR, Finance, IT, Admi  nistration, Manageme  nt, Sales
Facebook• Activate your social  network• ”Like” relevant  companies• Stay on top of job  openings by liking  popular job s...
Twitter• Follow relevant  people• Join the  conversation• Get exposure• Stay on top of job  openings
LinkedIn• Be Searchable• Join groups• Follow companies• Share knowledge
LinkedInResume            SocialDatabas          Network   e
The LinkedIn Profile
The Complete Profile• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo• +50 connec...
Professional Headline• Consultant at Copenhagen Municipality• Unemployed at the moment• JOB SEEKING Engineer with Great  E...
Professional Headline• Digital marketing strategy adviser - make  things happen• Experienced technical salesperson with  p...
Foto: Casey Fleser@ Flickr
Case
Be PatientBuild a relation before youask to connect
The LinkedIn Group
Find the RightLinkedIn Groups              Foto: Andrew Kuznetsov @ Flickr
Shareknowledge thatpeople can use
What I Mean by Knowledge?Guides   News Video   Podcast   StatisticsEvents Jobpostings
Monitor           relevant            media                         FindDiscuss                      knowledge            ...
Share and Help
Thank you.  ModerneJobsoeger.dk    /workindenmark             Slides – Links
Talk at Workindenmark
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  • Talk at Workindenmark

    1. 1. UsingSocial Media for Job Search Morten Vium, ModerneJobsoeger.dk 23 October 2012
    2. 2. What Are We Talking About? LinkedIn TwitterFacebook NetworkJob searchCareer Exposure
    3. 3. About Me...• Age: 23• Home: Aalborg• Business School dropout• Entrepreneur• ModerneJobsoeger.dk • LinkedIn-Guides used at ”Job centres” and Unions • 1300+ subscribers and 8000 monthly visitors • Speaker • E-book
    4. 4. Network
    5. 5. What Can Social Media HelpYou Do?• Stay updated on job openings.• Build new professional relations.• Get exposed to decision makers.• Be searchable.
    6. 6. This won’t landthe job for you… but it might increase yourchances
    7. 7. ...of privately owned companies use LinkedIn to researche potential employees
    8. 8. More FactsWhich elements were used Total Privat Publicwhen you hired your newest 2012 eemployee?LinkedIn 10% 13% 5% (3%) (5%) (0%)12 9 6 Konsulenthuset ballisagers 3 rekrutteringsanalyse 2012 0 2011 2012
    9. 9. 3 Ways to a Job UsingLinkedInHelene• IT project coordinatorSanjin• Bank ClerkMartin• Education Management
    10. 10. Define Target Your Audience People Companies Industries
    11. 11. Facebook• Very informal• B2C companies• All industries
    12. 12. Twitter• Informal• ”Creative” industries• Communication, Web, Marketing, Media, Graphic design.
    13. 13. LinkedIn• Fairly formal• Recruiting and networking• HR, Finance, IT, Admi nistration, Manageme nt, Sales
    14. 14. Facebook• Activate your social network• ”Like” relevant companies• Stay on top of job openings by liking popular job sites
    15. 15. Twitter• Follow relevant people• Join the conversation• Get exposure• Stay on top of job openings
    16. 16. LinkedIn• Be Searchable• Join groups• Follow companies• Share knowledge
    17. 17. LinkedInResume SocialDatabas Network e
    18. 18. The LinkedIn Profile
    19. 19. The Complete Profile• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo• +50 connections• Summary
    20. 20. Professional Headline• Consultant at Copenhagen Municipality• Unemployed at the moment• JOB SEEKING Engineer with Great Experience
    21. 21. Professional Headline• Digital marketing strategy adviser - make things happen• Experienced technical salesperson with passion for customer satisfaction and electronics.• Int. Brand Manager looking for new career opportunity. Primary: strategic sales / retail management or export sales
    22. 22. Foto: Casey Fleser@ Flickr
    23. 23. Case
    24. 24. Be PatientBuild a relation before youask to connect
    25. 25. The LinkedIn Group
    26. 26. Find the RightLinkedIn Groups Foto: Andrew Kuznetsov @ Flickr
    27. 27. Shareknowledge thatpeople can use
    28. 28. What I Mean by Knowledge?Guides News Video Podcast StatisticsEvents Jobpostings
    29. 29. Monitor relevant media FindDiscuss knowledge Share knowledge
    30. 30. Share and Help
    31. 31. Thank you. ModerneJobsoeger.dk /workindenmark Slides – Links

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