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Augmented Reality

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Best case, fortid, nutid og fremtid

Best case, fortid, nutid og fremtid


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  • 1. Augmented Reality
    Er vi der nu?
  • 2.
  • 3. Augmented reality (AR) is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one.
  • 4. Et digitalt lag af information påvirkeligheden
    http://www.flickr.com/photos/snejb/
  • 5. Vi kenderdetudemærket
  • 6. Internettetervoresnaturligeadgangtil information
  • 7. Vi tagernettet med os
    http://www.flickr.com/photos/mr_t_in_dc/
  • 8. Indbygget GPS, kamera, accelerometer, kompas, urosv…, ogsåer den personlig!
  • 9. Sådangør vi nu, men detbliverogsåirriterendeilængden
    Mobilener din mustildetdigitale lag
    http://www.flickr.com/photos/nilsmengedoht/5110435022
  • 10. Augmented reality harudviklet sig hurtigt de sidsteår
    Ogbliveraf mange stadigbetegnetsom en sjov gimmick
  • 11. http://www.flickr.com/photos/25014909@N02/5555571034/
  • 12.
  • 13. Nye redskabergørdetlettereogbilligere
    Skeritakt med adoptionenafmobilteknologi
    Krak Augmented Reality
  • 14. http://www.youtube.com/watch?v=NK59Beq0Sew&feature=related
  • 15. Overgangfra gimmick til et seriøst tool, kræver at vi forstårmålgruppenog laver noget der virker
    WOW-faktorog engagement erikkelængerenok
  • 16. NU BLIVER DET SJOVT
  • 17.
  • 18. Gennemsigtighedogdybereprodukt-information
  • 19. http://www.youtube.com/watch?v=NxQZuo6pFUw&feature=player_embedded
  • 20. Ibutterfly
    Fang kuponner
    http://vimeo.com/12205546
  • 21. Nutidogfremtid
  • 22. Microsoft Kinect – viserprodukter der passer til dig
  • 23.
  • 24. Check ind I virkeligeprodukter
    Community mannagersskalforholde sig tilrealtimeoplevelser
  • 25. Gamification lag oven påverdenen
    Gørnogetaktivt et bestemtstedogfåfordele
  • 26. Produkter checker indios – hvadfår vi sombrugerudafdet?
  • 27. Social Augmented Experience –Nårblandingenafvirkelighedog digital skabersocialt engagement
    Real-time GPS of your life – vi erallesocialeobjekter
    Se info ompersoner du ikkekender, tweets, Facebook AgregatedCredibillity Score
    Gider du snakke med dem?
    http://www.viewdle.com/
  • 28. Digital graffiti
  • 29. Forsvinderdybden, når vi harfuld information
    http://www.flickr.com/photos/eddiexp/4570395339/sizes/l/in/photostream/
  • 30. Virtuellereklame-rettigheder
    Hvemejerhvad?