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San Francisco Mobile Museum, Maria Mortati, #aam2011

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Presentation created for the American Association of Museums conference 2011, for a session panel "Future of Exhibiting: Voices from Non-Traditional Museums". Co-presenters: Girl Museum, American ...

Presentation created for the American Association of Museums conference 2011, for a session panel "Future of Exhibiting: Voices from Non-Traditional Museums". Co-presenters: Girl Museum, American Poetry Museum. - Maria Mortati

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  • So this is a piece from Looking for Loci
  • Extending the exhibit, the blog as a place for folks to tell their stories
  • In this complex world, museums and artists are really good at identifying and isolating ideas. This ability gives us great power. Meshing it up with a platform such as this gives us better reach outside our doors. Figuring out how to bridge ideas with engagement of new audiences is our 21st Century Challenge. Having platforms or space for experimentation can play to our strengths and make meeting this challenge intellectually and fiscally possible.

San Francisco Mobile Museum, Maria Mortati, #aam2011 Presentation Transcript

  • 1. Maria mortatithe san francisco mobile museum
    Future of Exhibiting:
    Voices from Non-Traditional Museums #aam2011
  • 2. We are an experimental platform playingwith short-run shows and in-depth experiences. The San Francisco Mobile Museum appears in store fronts, parks, and social spaces.
    Exhibits run from high participation, locally grown creations, to traditionally curated presentations.
    ABOUT
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 3. A way to encourage experimentation with limited confines
    Why “Platform?”
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 4. Platform:
    it sets an expectation both for you and the public
    it’s contained enough so that you don’t have to start from scratch
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 5. How mobile?
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 6. It fits in my car.
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 7. Where we have gone so far
    Locations a-plenty!
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 8. a storefront
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 9. went to the park
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 10. a storefront garage
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 11. + at a museum!
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 12. + gotta love the outdoors
  • 13. Initial Focus:MaximizingEngagement
    - For the “Makers” as exhibit content
    - For the “Visitors” on site
  • 14. HOW Does it work?
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 15. Began with a challenge-based approach
    First exhibit was a collaboration with the Denver Community Museum (Jaime Kopke’sproject), “Looking for Loci” which included 37 pieces in a fixed-format
    Second exhibit (ongoing) “FREE Shrines” which has an open-ended format, and more interpretation
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 16. What a “challenge” has looked like
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 17. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 18. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 19. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 20. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 21. “The other great thing about the Looking for Loci project was having the opportunity of showing in the same venue as my niece … since the first part of this project began in Denver …”
    – participant Alan Disparte
  • 22. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 23. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 24. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 25. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 26. HOW CAN A ‘VISITOR’ PLAY?
    Saving a piece of the exhibit pie for them
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 27.
  • 28. From silly to serious
    Bruce shared with us how his grandfather’s house in Beijing was plowed over to build a freeway.
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 29. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 30. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 31. Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
  • 32. WHAT I’VE FOUND: exhibits
    Cohesive look creates a whole: it’s easier for visitors to understand something unusual when it’s unified. When competing with the great outdoors, it gives more impact.
    Better design, better onsite contributions: designing for visitor input on-site needs be considered as well as the rest of the exhibit. It builds a better overall experience visually, physically, and intellectually.
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
    “Well, less is more, Lucrezia: I am judged.” –Robert Browning
  • 33. WHY it’s good for us
    Experimentation means you’re open for engagement
    it’s easier for visitors to understand something unusual when it’s unified. When competing with the great outdoors, it gives more impact.
    Having a nimble platform means you can get answers and insights quickly: being able to test out an idea on an audience or yourselves with low cost and low production is extremely valuable moving forward.
    Maria Mortati
    Future of Exhibiting: Voices from Non-Traditional Museums #aam2011
    “Well, less is more, Lucrezia: I am judged.” –Robert Browning
  • 34. Next?
    Variations on the platform: from microscopic to highly designed to completely virtual
    “Hijacking” existing types of display, such as graphic panels, storefronts, etc.
    Experiments with challenge-based content vs. curated collections
  • 35. + continuing to play
  • 36. THANKS
    For more info:
    www.mortati.com/aam2011
    @sfmobilemuseum
    www.sfmobilemuseum.org
    maria@mortati.com