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Network HR Magazine Marketing Opportunities in 2012

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Network HR magazine is China's largest bi-lingual human resources magazine, with over 6,500 subscribers and an archived online presence.

Network HR magazine is China's largest bi-lingual human resources magazine, with over 6,500 subscribers and an archived online presence.

Published in: Business, Career
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  • 1. About Network HR Network HR Magazine is the most widely read bi-lingual human resources magazine in China. Every quarter over 6,500 HR professionals and senior managers from many of the world’s largest multinational companies in China receive their copy, and due to the long shelf life of physical magazines this overall readership level is in excess of 16,000 decision making professionals! So what’s it all about? Network HR is China-centric with articles researched on issues facing China-based HR professionals, in the fields of: - Recruitment - Training & Development - HR law - Relocation of expatriates - HR technology - Strategy -Benefits and Remuneration And because it’s bilingual both Chinese and senior expatriates read Network HR! 2
  • 2. How do we measure readership? QR code or bit.ly link (ie. bit.ly/meridien) embedded in1. Network HR article or on advertisement. Bit.ly website records 2. ‘clicks’. Data made public to advertiser. PRINT 3. Website appears in mobile device or computer browser. ONLINE 3
  • 3. How do we link articles to meetings?1. Interview with advertiser (eg. Michael 2. Advertiser linked Page) included in Network HR article. to public demo on same topic E-MAIL PRINT Advertiser attends 3. demo and data highlighted in presentation. FACE-to-FACE Advertiser meets attendees. 4
  • 4. Campaign Components Marketing Demonstrations Each month ClarkMorgan runs four marketing demonstrations in Beijing, Shanghai, Shenzhen and Hong Kong. Attendance is between 60 to 80 HR professionals from multinational companies who are readers of Network HR and are active in the human resouces community. Premier Events held in February, May, August and November are paid lunch events with leading experts in the fields of leadership, sales, cross culture and management. 5
  • 5. Marketing Demonstrations 2012 italics = Waiting for return of contractBeijing Monthly Event Sponsors Topic Trainer Date Venue 1 2 3 4January Difficult Conversations for HR Jamie Dixon 11th Wed Vantone PageUp PeopleFebruary PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 17th Fri Vantone PageUp PeopleMarch Motivating the 80s and 90s Generation in China Gary Isse 16th Fri Vantone PageUp PeopleApril Project Management for Human Resources Made Easy Patrick McDonald 12th Thu Vantone PageUp PeopleMay PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 24th Thu Vantone PageUp PeopleJune Presenting Mid Year Results Confidently Rupert Munton 29nth Fri Vantone PageUp PeopleJuly Writing Skills to Improve the Onboarding Process Jamie Dixon 19th Thu VantoneAugust PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 24th Fri VantoneSeptember Time Management to Improve Work/Life Balance Patrick McDonald 19th Wed VantoneOctober Negotiating Intra-Office Politics Rupert Munton 19th Fri VantoneNovember PREMIER EVENTS: Managing Remote Teams Gary Isse 14th Fri VantoneDecember Becoming Successful in a Multi-Cultural Organisation Maggie Nee 14th Fri VantoneShanghai Monthly Event Sponsors Topic Trainer Date Venue 1 2 3 4January Difficult Conversations for HR Jamie Dixon 13th Fri Eton Hotel Pageup People Naked RetreatsFebruary PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 15th Wed Eton Hotel Pageup People Naked RetreatsMarch Motivating the 80s and 90s Generation in China Gary Isse 14th Wed Eton Hotel Pageup People Naked RetreatsApril Project Management for Human Resources Made Easy Patrick McDonald 13th Fri Eton Hotel Pageup People Naked RetreatsMay PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 25th Fri Eton Hotel Pageup People Naked RetreatsJune Presenting Mid Year Results Confidently Rupert Munton 21st Thu Eton Hotel Pageup People Naked RetreatsJuly Writing Skills to Improve the Onboarding Process Jamie Dixon 20th Fri Eton Hotel Naked RetreatsAugust PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 21st Tue Eton Hotel Naked RetreatsSeptember Time Management to Improve Work/Life Balance Patrick McDonald 21st Fri Eton Hotel Naked RetreatsOctober Negotiating Intra-Office Politics Rupert Munton 18th Thu Eton Hotel Naked RetreatsNovember PREMIER EVENTS: Managing Remote Teams Gary Isse 15th Thu Eton Hotel Naked RetreatsDecember Becoming Successful in a Multi-Cultural Organisation Maggie Nee 12th Wed Eton Hotel Naked RetreatsShenzhen Monthly Event Sponsor Topic Trainer Date Venue 1 2 3 4January Difficult Conversations for HR Jamie Dixon 18th Wed Marco Polo PageUp PeopleFebruary PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 23rd Thu Marco Polo PageUp PeopleMarch Motivating the 80s and 90s Gerneration in China Gary Isse 23rd Fri Marco Polo PageUp PeopleApril Project Management for Human Resources Made Easy Patrick McDonald 20th Fri Marco Polo PageUp PeopleMay PREMIER EVENTS: Negotiating Employment Contracts Morry Morgan 18th Fri Marco Polo PageUp PeopleJune Presenting Mid Year Results Confidently Rupert Munton 15th Fri Marco Polo PageUp PeopleJuly Writing Skills to Improve the Onboarding Process Jamie Dixon 11th Wed TBAAugust PREMIER EVENTS: Developoing Leaders Internally Jeff Lunz 17th Fri TBASeptember Time Management to Improve Work/Life Balance Patrick McDonald 14th Fri TBAOctober Negotiating Intra-Office Politics Rupert Munton 25th Thu TBANovember PREMIER EVENTS: Managing Remote Teams Gary Isse 23rd Fri TBADecember Becoming Successful in a Multi-National Organisation Maggie Nee 21st Fri TBAHong Kong Monthly Event Sponsor Topic Trainer Date Venue 1 2 3 4January Difficult Conversations for HR Jamie Dixon 19th Thu Regus Business CenterFebruary PREMIER EVENTS: Building Culturally Competent Multinational Teams Andy Clark 24th Fri Regus Business CenterMarch Motivating the 80s and 90s Generation in Hong Kong Gary Isse 22nd Thu Regus Business CenterApril Project Management for Human Resources Made Easy Patrick McDonald 19th Thu Regus Business CenterMay PREMIER EVENTS:: Negotiating Employment Contracts Morry Morgan 16th Wed Regus Business CenterJune Presenting Mid Year Results Confidently Rupert Munton 13th Wed Regus Business CenterJuly Writing Skills to Improve the Onboarding Process Jamie Dixon 13th Fri Regus Business CenterAugust PREMIER EVENTS: Developing Leaders Internally Jeff Lunz 16th Thu Regus Business CenterSeptember Time Management to Improve Work/Life Balance Patrick McDonald 12th Wed Regus Business CenterOctober Negotiating Intra-Office Politics Rupert Munton 23rd Tue Regus Business CenterNovemberDecember PREMIER EVENTS: Managing Remote Teams Becoming Successful in a Multi-National Organisation Gary Isse Maggie Nee 21st Wed 20th Thu Regus Business Center Regus Business Center 6
  • 6. Campaign Components Advertisements and Quotations Network HR is a great way to get your name known, either via ‘hard’ advertisements, or ‘soft’ quotations or written by your company. Being represented in Chinese media is a great way to build your brand! Quotations are also used in marketing demonstrations, so you get ‘more bang for your buck’! Please review the schedule list of articles for Q1, 2, 3 and 4 and let us know where you would like to appear. Or even recommend a topic that you would like to see appear in a future issue of Network HR. 7
  • 7. Pricing - AdvertisingAdvertisement Dimension/Specifications Price (RMB)Back Cover 210 w x 285 h 22,500/issueInside Front 210 w x 285 h 18,200/issueInside Back 210 w x 285 h 17,300/issueFull Page 210 w x 285 h 16,200/issue½ Page (Premium) 90 w x 260 h 15,300/issue½ Page 188 w x 126 h 13,400/issue½ Page 94 w x 252 h 13,400/issueCompany listing 20 words + logo 1,000/issueDemonstration Sponsorship Two banners (90 cm wide x 2 m high) 4,200/eventWebsite Advertising Small 1,000/monthWebsite Advertising Large 2000/month 8
  • 8. Q1 - Issue #34 Confirmed ArticlesSection in Network HR ArticleStrategy Building Culturally Competent Multinational TeamsTraining & Development Project Management for Human Resources Made EasyRecruitment Negotiating Employment ContractsRecruitment 10 Ways to Cut Recruitment CostsBenefits & Remuneration Corporate Retreats in ChinaTechnology Remote Management ToolsAdvice TBDTraining & Development Cross-Cultural ProgramsTraining & Development Multinational TeamsCorporate Social Responsibility TBDLegal TBDWork/Life Balance Family Friendly Weekend Getaway 9
  • 9. Q2 - Issue #35 Confirmed ArticlesSection in Network HR ArticleStrategy Presenting Mid-Year ResultsTraining & Development Writing Skills to Improve the Onboarding ProcessTraining & Development Developing Leaders Internally 10
  • 10. Q3 - Issue #36 Confirmed ArticlesSection in Network HR ArticleWork/Life Balance Time Management to Improve Work/Life BalanceStrategy Negotiating Intra-Office PoliticsStrategy Managing Remote Teams 11
  • 11. Q4 - Issue #37 Confirmed ArticlesSection in Network HR ArticleStrategy Becoming Successful in Multi-Cultural Organisations 12
  • 12. Network HR Print ScheduleTask/Issue Q1 Q2 Q3 Q4Final Article January 2nd April 2nd July 2nd September 28thSubmissionFinal Artwork January 10th April 16th July 16th October 15thBookingFinal Receipt of January 22nd April 27th August 1st November 1stArtworkSend Issue to February 1st May 7th August 7th November 7thPrinterMail Out February 7th May 15th August 15th November 15th 13
  • 13. Next StepI look forward to discussing co-operation with you in the future.Please feel free to call or e-mail me on the details below: Morry Morgan Marketing Director Mobile: 13641633795 Phone: 021 5403 5500 ext. 108 E-mail: morry.morgan@clarkmorgan.com 14

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