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Brand OverviewGlobal luxury lifestyle
By The Numbers          #1 menswear designer for wholesale tailored clothing       #1 market share in men’s tailored cloth...
Luxury BrandJoseph Abboud is a luxury brand that has recognized the changing      retail landscape and adjusted its strate...
Unique Positioning  Modern Alternative to Traditional American Dressing   Updated traditional styling has broad demograph...
Joseph Abboud Brand Perception                                      As studied vs. other brands                    Unparal...
Target Customer Profile•   35–54 year old men and women shopping for    the men in their lives•   $90,000 single; $150,000...
Joseph Abboud Home                       Joseph Abboud Home attributes:                                      Comfort      ...
Home by the numbers•   Kravet sells over 100,000 yards of    designer fabric to a group of 40,000    interior designers an...
Luxury Hotel CollectionThe value we add to hotel chains:• Our perception among business     travelers as a style authority...
Brand Awareness among Women        Thirty percent of our targetconsumers surveyed have heard of Joseph Abboud and when thi...
Brand Awareness among Women     Aided Brand Awareness by Brand Cluster                                             Aided B...
Label Positioning Graph                                               High Price                                          ...
Shades of blue and Grey in luggage,  bags, belts, &footwear and onto bedding & bath
Pattern mixingPatchwork
COLOR
Ikat Looks
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
Joseph Abboud Bedding Powerpoint~
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Joseph Abboud Bedding Powerpoint~

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I am the exclusive licensee for Joseph Abboud Home Collection (Top Of Bed)

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Transcript of "Joseph Abboud Bedding Powerpoint~"

  1. 1. Brand OverviewGlobal luxury lifestyle
  2. 2. By The Numbers #1 menswear designer for wholesale tailored clothing #1 market share in men’s tailored clothing in Nordstrom Top 10 brand in awareness among competitive set in clothing 250,000 Joseph Abboud shoulder garments sold per year #2 in designer menswear market share to Hugo Boss in the U.S. market #3 Tailored Clothing resource at Bloomingdales behind Hugo Boss and Armani48 international territories expanding to over; expanding to over 75 by 2009 Joseph Abboud has been a successful men’s apparel brand since 1986 and is a $400M Global Lifestyle BrandApproximately 400 stores sell Joseph Abboud Tailored Clothing in the U.S., making us one of the most pure brands in themarket (Polo is approximately 3000 points of sale; Hugo Boss is approximately 1000 points of sale) In 2004 we had only 1 brand focused on 35-54 year old male. In 2006 6 brands in the Joseph Abboud lifestyle family focused on demographics ranging from 6 months to 99 years old, women and men, a more global audience tiered at multiple price points.
  3. 3. Luxury BrandJoseph Abboud is a luxury brand that has recognized the changing retail landscape and adjusted its strategy accordingly. • Lifestyle Brand – Joseph Abboud is an “updated traditional” lifestyle design company that has had a successful brand since 1987 • Resonates with men and women • Encompass a range of demographics • Lifestyle brand collection with industry leading licensed partners • Global Product – Joseph Abboud designs, manufactures, merchandises, markets, and distributes a wide range of products including suits, sportcoats, trousers, sportswear, dress shirts and neckwear under our master label with a globally diverse sourcing platform. – Owning our own suit and sportcoat factory, we have a competitive advantage over other apparel companies • Upscale Distribution – Products are sold at better department and specialty stores, in addition to our own stores internationally, with great presentations and excellent relationships with store management and buyer. – Our prime positioning in stores such as Nordstrom, Lord & Taylor, Bloomingdale’s, Belk, Von Maur and Saks Fifth Avenue in the U.S. has been the key to our success with goods flowing in accordance with the retailer’s needs.
  4. 4. Unique Positioning Modern Alternative to Traditional American Dressing Updated traditional styling has broad demographic appeal Higher level of sophistication than other American brands European construction at more affordable pricesAmerican European
  5. 5. Joseph Abboud Brand Perception As studied vs. other brands Unparalleled Brand Perception• Joseph Abboud outranks Hugo Boss, Polo/Ralph and Calvin Klein in categories of •European •Exclusive •Expensive •Prestigious •Sophisticated Bridge Between Europe and America • Joseph Abboud is seen as more European (even though we are an American company) due to our ‘bridge’ styling The Competition • Our competitors are viewed as “post peak” and overly distributed Research Conducted by NPD (June 2007)
  6. 6. Target Customer Profile• 35–54 year old men and women shopping for the men in their lives• $90,000 single; $150,000 household• Style is primary shopping motivator, rather than replenishment*• Tailored clothing plays a significant role in and out of the office*• “Dressy casual” is emerging trend• Retail merchandising impacts what gets noticed and purchased*• Same taste, style interest, sophistication and knowledge as non-buyers or those who wear Armani, Hugo Boss, Polo and Zegna* – Actively seek insight on men’s style issues* UPSCALE DISTRIBUTION: Nordstrom, Bloomingdale’s , Saks Fifth Avenue, Lord & Taylor, Neiman Marcus, Von Maur, Specialty Stores *Source: Kanter International JA Focus Groups (2005).
  7. 7. Joseph Abboud Home Joseph Abboud Home attributes: Comfort Aspirational Exclusive Prints Accessible Luxury Natural Fibers and Fabrics Designs follow neo-traditional heritage of our brand, the interplay of natural elements and textures with modern luxury and refinement •Sold through better department stores •Bed,Bath & Beyond, Bloomingdales and direct to consumer through interior decorators •Provides a natural bridge to our women’s apparel business and the success of Home shows positive receptivity to the brand by women •Licensee list comprised of dominant players in each category
  8. 8. Home by the numbers• Kravet sells over 100,000 yards of designer fabric to a group of 40,000 interior designers annually• 1000 sets of 1 tabletop design sold in 1 Bloomingdales in 1 day• Home products are available in over 2500 points of sale in the United States• 15% of the Basic bedding line is organic as a part of our growing Naturals program
  9. 9. Luxury Hotel CollectionThe value we add to hotel chains:• Our perception among business travelers as a style authority• Ability for hotels to cross market with our retail partners • One stop design solution Joseph Abboud Licensees already sell licensed products via their contract sales divisions. Our licensees are industry leaders in their categories Hospitality products that we currently license include: •Uniforms •Amenities •Down Products
  10. 10. Brand Awareness among Women Thirty percent of our targetconsumers surveyed have heard of Joseph Abboud and when thinking about the brand, the following attributes come top of mind : High Quality 63% •Expensive 55% •Stylish 47% •Sophisticated 38% •European 37% •Prestigious 34%
  11. 11. Brand Awareness among Women Aided Brand Awareness by Brand Cluster Aided Brand Awareness by HH Income 39% 36% 29% 49% Elie Tahari Elie Tahari 23% 32% 26% 29% $100k+ Designer 33% 29% $60k - $99k Bridge 23% 37% Joseph Abboud Joseph Abboud 20% $35k - $59k 25% Better 15% 23% <$35k Total 26% 28% 20% 34% Theory Theory 15% 22% 16% 20% Aided Brand Awareness by Age •Joseph Abboud has comparative brand 25% awareness as Theory and Elie Tahari among 26% Elie Tahari 37% Bridge/Designer shoppers 39% 17% 55+ •Joseph Abboud has comparative brand 23% 45-54Joseph Abboud 22% 30% 35-44 awareness as Theory and Elie Tahari among 25% women 35+ years of age 11% 25-34 18-24 12% 14% •Joseph Abboud also has comparative brand Theory 26% 38% awareness women of all income brackets, 24% especially those with an income of $100K+
  12. 12. Label Positioning Graph High Price Canali Zegna John Varvatos Tommy Bahama Tricot St. Raphael Hugo Boss Polo Ralph Lauren DKNYLow Fashion High Fashion Nautica Kenneth Cole CK Tommy Hilfiger INC Lauren Claiborne Perry Ellis This brand positioning allows each brand to compete in different price tiers for different demographics against distinct competition while maintaining similar design heritage Low Price
  13. 13. Shades of blue and Grey in luggage, bags, belts, &footwear and onto bedding & bath
  14. 14. Pattern mixingPatchwork
  15. 15. COLOR
  16. 16. Ikat Looks
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