Framework For Agile Product Management

Agile Product Management
By
Derek Morrison
Lead Product Manager
Author of the blog:
All About Product Management

Product Management Framework
Product Road-mapping
Sprint
X + 10
Communication
Theme Identification
Translating strategy
Brain storming
Roadmap
Backlog
Requirements Management
Sprint
X + 8
Release Plan
Requirements gathering
Shaping-up backlog items
Release notes
Release Planning
Sprint
X + 5
SOA Engagement
Sizing backlog
Defining Sprint Goals
Collaboration
Analysis
Scrum
Sprint
X
Pre- Planning
Planning
Daily Stand-ups
Direction

Product Road-mapping
Theme Identification
Translating strategy
Brain storming
Translating business strategy into roadmap items
Aim to have a defined roadmap at least 6 months ahead of the current sprint.
Product discovery and Innovation: constantly be on alert for new ways of doing things - enhancements to current features, new features, keeping abreast of what’s happening on the web sphere.
Positive value added contributions at executive meetings and lead out on strategy days and brain storming sessions
Identify broad themes

Taking in requirements from across the business either formal or ad hoc.
Ensuring there is a level of clarity to each backlog item i.e. would a 3rd person be able to understand what is being requested.
Firming up on the requirements
Requirements Management
Requirements gathering
Shaping-up backlog items

Working with the technical team to estimate backlog items.
Prioritise themes and goals for the next quarter – updated at the end of every sprint.
Create and distribute release plan – keep highly visible.
Release Planning
Sizing backlog
Defining Sprint Goals

Teams velocity determines how many backlog item are scheduled into the coming sprints
Creation of user stories from backlog items – user-stories signed off by commercial stakeholders and Product Owner.
Test cases/confirmation part of the user story drives development
UAT sign-off by domain experts & Product Owner
Release notes circulated to all stakeholders.
Scrum
Pre- Planning
Planning
Daily Stand-ups

Compare product road maps in order to avoid duplication of development.
Collaborate with product management from across the enterprise.
Review and analyse roadmaps & project plans – comparing with 3rd party platform vendor roadmap and backlog – identify possible synergies.
Advise on best path to proceed.
Update backlog and release plans if need be.
SOA Engagement
Collaboration
Analysis
Direction

Communication
Roadmap
Hierarchy of documents used for product communication.
Roadmap reviewed & re-published monthly.
Backlog constantly evolves
Frequency of publication for release plan and release notes are fixed (every sprint).
Backlog
Release Plan
Release notes