How I see the role of Product Management
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How I see the role of Product Management

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The role of product management in a company using agile / scrum company.

The role of product management in a company using agile / scrum company.

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  • This is great Derek! I'm adding it to the background material at http://www.prodmgmttalk.com for the Discussion: The Global Product Management Talk Pits Product Managers Against Scrum Product Owners
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  • Been using agile for about 3 years and waterfall for about 1.5 yearsImplemented Scrum in a company that was opposed to change and technology
  • Product Manager is the mini CEO for the productOversees all of the activities that go to make the product a successEnsures that everything is joined up.
  • HBR – product managers are so focussed on scrum and having direct hands on involvement in daily delivery that thinking about the future of the product becomes a challenge.
  • Pm consultant in Silicon Valley : Moving from an IT to a Product Organization
  • Hiring Product Managers who are more mature on their careers such as:Aziz and Iain Lennon who.Cultivating and training current PMs in our PM forum meetings.
  • The promise of making such Product Management reforms is the production of products that are more competitive.

How I see the role of Product Management How I see the role of Product Management Presentation Transcript

  • How I see the role of Product Management working in a Scrum product development environmentBy Derek Morrison
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • The Scrum Product Manager
    In Scrum terms the Product Manager is the Product Owner or part of a team of Product Owners.
    Responsible for shaping/or taking the product vision and turning it into a winning product.
    The Product Manager owns the product from idea through to launch and retirement or replacement.
    Articulate the vision across the company.
    Relentlessly drives the vision through all stages to successful completion.
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • Typical Product Management activities in Scrum
    Creating & maintaining product roadmap
    Documenting product requirements
    Creating & maintaining release plan
    Stocking & grooming the product backlog
    Describing and prioritizing requirements
    Tracking & reporting on project progress
    Managing the sprint budget & stakeholders
  • The Product Manager is involved in each aspect of the scrum cycle
    Collaborates with development teams:
    • Run project estimation work shops
    • Sprint planning meetings
    • Explaining sprint goals & backlog items
    • Sprint review meeting
    • Sprint retrospective meetings
    • Track team velocity
    • Keep the team updated on commercial activities
  • The Product Manager Bridges & Aligns
    Bridges the gap between the customer needs and the product development process.
    Alignment of all functions around the product vision.
    Bridges the gap between business and technical teams.
  • Product Manager needs to collaborate across the company
    • The product manager collaborates with various stakeholders across the company & the customer in order to ensure the development of a successful product.
    • The product manager introduces stakeholders to various aspects of the scrum cycle as and when required.
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • Aim to balance the day with strategic and tactical activities
    Note: the above is a typical day and does not include all Product Management activities e.g. customer visits.
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • Agile Product Management Framework
    Vision
    Communication
    Sprint
    X + 15
    Market research
    Idea Generation
    Vision doc & Innovation Backlog
    Product Road-mapping
    Sprint
    X + 10
    Roadmap & MRD
    Theme Identification
    Brain storming
    Translating strategy/vision
    Requirements Management
    Sprint
    X + 8
    Backlog & PRD
    Requirements gathering
    Shaping-up backlog items
    Release Planning
    Sprint
    X + 5
    Release Plan
    Sizing backlog
    Defining Sprint Goals
    Scrum
    Sprint
    X
    Release notes
    Pre- Planning
    Planning
    Daily Stand-ups
  • Agenda
    Scope & responsibility of the Product Manager’s role in Scrum
    Typical Product Management activities in Scrum
    A typical day in the life of a Scrum Product Manager
    Agile Product Management Framework
    The benefits (A case study)
  • Benefits of Scrum & Scrum Product Management working in an agile orientated company
  • Benefits of Scrum & Scrum Product Management working in an agile orientated company
  • Benefits of Scrum & Scrum Product Management working in an agile orientated company
    Improvement in product quality
    Improved speed to market
    Ability to adapt to changing conditions
    Greater customer satisfaction
    Better ROI
  • The End
  • Efficient execution OR Innovation
    Execution is difficult to sustain – not because people get tired of working hard, but because the managerial mindset-set that enables efficient execution inhibits employees’ ability to learn and innovate. A focus on getting things done, and done right, crowds out the experimentation and reflection vital to sustainable success. Harvard Business Review July – Aug 08
  • Project Management (scrum master) or Product Management
    You will need product managers to represent the needs of your target users and lead the product discovery effort. You probably already have project managers (aka Scrum masters) , but if not, you’ll need product managers too, just don’t make the mistake of trying to hire one person to cover project management and product management.
    Silicon Valley Product Group - article entitled “Moving from an IT to a Product Organization”
  • Balancing tactical distractions & strategic activities
    Product Managers need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands… companies need to hire or cultivate product managers who have theskills and experiences necessary to produce high-quality product management deliverables – not something that anyone can do with out training . Companies that make these product management reforms will be more competitive and better able to use product management deliverables to make better strategic decisions.
    Tom Grant
  • Balancing tactical distractions & strategic activities
    Product Managers need to focus on the strategic inbound tasks instead of being distracted by too many tactical demands… companies need to hire or cultivate product managers who have the skills and experiences necessary to produce high-quality product management deliverables – not something that anyone can do with out training. Companies that make these product management reforms will be more competitive and better able to use product management deliverables to make better strategic decisions.
    Tom Grant