1© Copyright 2010 EMC Corporation. All rights reserved.
Social Media Challenges In
the Enterprise
New York Law Journal Web...
2© Copyright 2010 EMC Corporation. All rights reserved.
Information Today – The Big Picture
1.8ZbLots of It
Mostly Unstruc...
3© Copyright 2010 EMC Corporation. All rights reserved.
Ready for Web 2.0?
(Too Late, It’s Here!)
48%
33%
44%
38%
44%
28%
...
4© Copyright 2010 EMC Corporation. All rights reserved.
Social Media Defined
• Social media is media designed to be dissem...
5© Copyright 2010 EMC Corporation. All rights reserved.
Social Media Defined
• Communication – blogs, micro blogging, soci...
6© Copyright 2010 EMC Corporation. All rights reserved.
Traditional ESI v. Social Media ESI
Traditional
• Mainly inside th...
7© Copyright 2010 EMC Corporation. All rights reserved.
Electronic Discovery Reference Model
(EDRM.net)
eDiscovery Process...
8© Copyright 2010 EMC Corporation. All rights reserved.
What Can We Do?
• Information Management
– Retention / Classificat...
9© Copyright 2010 EMC Corporation. All rights reserved.
Public
Cloud
Wikis and
Blogs
Social
Media
Mobile
Devices
Ephem-
er...
10© Copyright 2010 EMC Corporation. All rights reserved.
Some Final Thoughts …
• Don’t Wait
– Understand data sources, be ...
11© Copyright 2010 EMC Corporation. All rights reserved.
Learn More…
PRACTICAL, ACTIONABLE INFORMATION GOVERNANCE
Learn mo...
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NYLJ Social Media Webinar J. Shook

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  • Information is at the heart of your business and fundamentally there’s a lot of it. There is forecast to be 1.8 zetabytes of information by 2011, so there is lot of information out there.
    Most of that information is not sitting inside of databases. In fact, 95 percent of information is unstructured. That’s emails, files, videos – any type of content that is out in your environment today.
    What you will find is that most of it in your organization is unmanaged. We estimate that 85 percent of all information that sits out in an organization today is unmanaged and that means there is no formal retention policy, no formal data protection policy in place for managing that information.
    In fact, even though individuals create a great amount of information today, organizations are accountable for also about 85 percent of the information overall in the industry today. So there’s a lot of information out there. It’s not very well managed, and it’s becoming more and more regulated.
    And information across the organization and the penalties for not properly managing the organization are getting more and more severe. If you do the math, by 2011 there is 1.2 zetabytes of information out there and that information is in organizations and needs to be looked at, to be managed, and it’s not being done today. And that’s really the challenge and the opportunity that we see in this marketplace today.
    Uncontrollable growth of information:
    SharePoint: 2 billion seats, growing at 25%, will surpass $5 billion by 2012
    More than half of organizations are running SharePoint
    Email is growing at 20% *
    Risks and costs of litigation:
    40% of largest companies spend over $5 million annually on litigation **
    Hyundai was fined $8M for willfully failing to comply with discovery requests ***
    80% of electronic discovery includes email****
  • And finally, I strongly encourage you to visit SourceOne city where you can find lots of information and resources to help guide you on your information governance journey regardless of where you are starting.
    If you have specific questions, feel free to send an email to the email address listed and we’ll get back to you promptly.
  • NYLJ Social Media Webinar J. Shook

    1. 1. 1© Copyright 2010 EMC Corporation. All rights reserved. Social Media Challenges In the Enterprise New York Law Journal Webinar James D. Shook, Esq. CIPP EMC Corporation Director, Information Governance
    2. 2. 2© Copyright 2010 EMC Corporation. All rights reserved. Information Today – The Big Picture 1.8ZbLots of It Mostly Unstructured 95% Mostly Unmanaged 85% Becoming More Regulated ▲ Created by Organizations 85% Information
    3. 3. 3© Copyright 2010 EMC Corporation. All rights reserved. Ready for Web 2.0? (Too Late, It’s Here!) 48% 33% 44% 38% 44% 28% 26%25% 13% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Blogs Wikis Facebook YouTube Virtual World (Second Life) Industry Government IDC, Survey Shows Glimmers of Hope for Government Web 2.0, Adelaide O'Brien, 8/26/09
    4. 4. 4© Copyright 2010 EMC Corporation. All rights reserved. Social Media Defined • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. en.wikipedia.org/wiki/Social_media • … media that is created to be shared freely en.wiktionary.org/wiki/social_media • … primarily Internet- and mobile-based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio. www.creativemediafarm.com/information/glossary • … works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/login-page/active-cms/glossary.html
    5. 5. 5© Copyright 2010 EMC Corporation. All rights reserved. Social Media Defined • Communication – blogs, micro blogging, social networking • Collaboration – wikis, social bookmarking • Multimedia – photo, art, video sharing, live calling • Reviews – Opinion • Community – Q&A (Slide courtesy of A. Faccone and G. Trimarco, McCarter & English)
    6. 6. 6© Copyright 2010 EMC Corporation. All rights reserved. Traditional ESI v. Social Media ESI Traditional • Mainly inside the firewall • Subject to policy enforcement • “Care, Custody, Control” • Backed up • Tends toward static • Traditional business information Social Media • Located anywhere • Published content often controlled by third party • Rapid changes • Multiple authors / collaboration • Instant, distributed access • Corporate / private blur
    7. 7. 7© Copyright 2010 EMC Corporation. All rights reserved. Electronic Discovery Reference Model (EDRM.net) eDiscovery Process Bring eDiscovery in-house Information Management Retain or delete based on value Collection Preservation Review Production Presentation Processing Analysis Identification Information Management “IT organizations that have an electronic information inventory, active policy management and archiving solutions, and a repeatable process in place for e-discovery will spend up to 50% less on e- discovery in 2009 than those that do not.” ~ Gartner
    8. 8. 8© Copyright 2010 EMC Corporation. All rights reserved. What Can We Do? • Information Management – Retention / Classification / Deletion – Policies – Training and Audit • Data Mapping • eDiscovery – Litigation hold notification – Define a preservation and collection process for each – Multiple tools and processes in your bag
    9. 9. 9© Copyright 2010 EMC Corporation. All rights reserved. Public Cloud Wikis and Blogs Social Media Mobile Devices Ephem- eral Data SQL Data Mapping X X X X X X Audit /Terms Negotiation X X Litigation Hold Notice * * * X Subpoena X X Policy and Education X X X X X X Information Management X * X Forensic Tools X * eDiscovery Solutions * X X X * X Toolbox For “Esoteric ESI” © 2004 EMC Corporation. All rights reserved.
    10. 10. 10© Copyright 2010 EMC Corporation. All rights reserved. Some Final Thoughts … • Don’t Wait – Understand data sources, be prepared with tools / services • Beware Of Overcollection – “Domino” effect of ESI / $18,750 per GB to review! – Opaque data issues • Information Management – Policies, education, audit, tools
    11. 11. 11© Copyright 2010 EMC Corporation. All rights reserved. Learn More… PRACTICAL, ACTIONABLE INFORMATION GOVERNANCE Learn more about eDiscovery at www.kazeon.com/Discover Take a guided tour at www.emc.com/sourceonecity Send questions to: goodgovernance@emc.com

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