Global Opportunities with Social Software Development

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Application Development Platform Opportunities in Social Media

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Global Opportunities with Social Software Development

  1. 1. Global Opportunities with Social Software Development Design, Deploy, Compete and Win (with a little help from Morph) Jerome Gotangco Platform & Infrastructure Manager of Morph Labs
  2. 2. Competing with Giants High-end Functionality High-volume Time www.mor.ph
  3. 3. Competing with Giants High-end Oracle Functionality nts be High-volume um Inc s Linux ptor ru Dis Time www.mor.ph
  4. 4. Competing with Giants High-end Oracle Functionality nts be High-volume um Inc r me nts to e us rem C i Linux u s eq tor R up D isr Time www.mor.ph
  5. 5. Competing with Giants High-end Oracle Functionality nts be High-volume um Inc r me nts to e us rem C i Linux u s eq tor R up D isr Time www.mor.ph
  6. 6. Competing with Giants High-end Oracle Functionality nts be High-volume um Inc r me nts to e us rem C i Linux u s eq tor R up D isr Time www.mor.ph
  7. 7. Competing with Giants High-end Good products by Oracle good companies will exceed customer Functionality requirements over nts time be High-volume um Inc In almost all cases, the r me nts disruptor brings to to e us rem C i Linux eq u tor s market products with R up D isr less capabilities Time www.mor.ph
  8. 8. Winning Strategies “To stand out among the crowd, you have to be di!erent” www.mor.ph
  9. 9. Winning Strategies Disruptive innovations that give you strategic differentiation “To stand out among the crowd, you have to be di!erent” www.mor.ph
  10. 10. Winning Strategies Disruptive innovations that give you strategic differentiation Software as a Service stirs disruption “To stand out among the crowd, you have to be di!erent” www.mor.ph
  11. 11. Winning Strategies Disruptive innovations that give you strategic differentiation Software as a Service stirs disruption Beta, the great Web 2.0 label “To stand out among the crowd, you have to be di!erent” www.mor.ph
  12. 12. Winning Strategies Disruptive innovations that give you strategic differentiation Software as a Service stirs disruption Beta, the great Web 2.0 label “To stand out among the crowd, you have to be di!erent” Creating solutions through an iterative process www.mor.ph
  13. 13. Winning Strategies Disruptive innovations that give you strategic differentiation Software as a Service stirs disruption Beta, the great Web 2.0 label “To stand out among the crowd, you have to be di!erent” Creating solutions through an iterative process Let your product grow organically and let your customer see this www.mor.ph
  14. 14. Iterative Customer Acquisition www.mor.ph
  15. 15. Iterative Customer Acquisition Requires a combination of “seeing” and “acting” www.mor.ph
  16. 16. Iterative Customer Acquisition Requires a combination of “seeing” and “acting” “See” as a process = continuous look-out for disruption www.mor.ph
  17. 17. Iterative Customer Acquisition Requires a combination of “seeing” and “acting” “See” as a process = continuous look-out for disruption Act to see = engage with prospects to yield key insights www.mor.ph
  18. 18. Iterative Customer Acquisition Requires a combination of “seeing” and “acting” “See” as a process = continuous look-out for disruption Act to see = engage with prospects to yield key insights Stage commitment with iterated actions www.mor.ph
  19. 19. Iterative Customer Acquisition Requires a combination of “seeing” and “acting” “See” as a process = continuous look-out for disruption Act to see = engage with prospects to yield key insights Stage commitment with iterated actions Reach out to new networks www.mor.ph
  20. 20. Modularization of Web Services www.mor.ph
  21. 21. Modularization of Web Services Loosely coupled technology = loosely coupled business www.mor.ph
  22. 22. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used www.mor.ph
  23. 23. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used Made to Order like Dell computers www.mor.ph
  24. 24. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used Made to Order like Dell computers Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements www.mor.ph
  25. 25. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used Made to Order like Dell computers Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements Applications = Commoditization www.mor.ph
  26. 26. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used Made to Order like Dell computers Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements Applications = Commoditization Aggregated services on-demand www.mor.ph
  27. 27. Modularization of Web Services Loosely coupled technology = loosely coupled business Businesses will depend on services that are combined, mixed, matched and re-used Made to Order like Dell computers Collaborative innovation = modular, standardized building blocks that can be assembled on-demand for specific requirements Applications = Commoditization Aggregated services on-demand Service-oriented www.mor.ph
  28. 28. Show me the money www.mor.ph
  29. 29. Show me the money Build your business plan www.mor.ph
  30. 30. Show me the money Build your business plan Sell your idea by telling a story -- but do it quickly www.mor.ph
  31. 31. Show me the money Build your business plan Sell your idea by telling a story -- but do it quickly Pitch your idea to the right investor www.mor.ph
  32. 32. Morph powered FB application www.mor.ph
  33. 33. Developing Facebook apps on Morph www.mor.ph
  34. 34. Developing Facebook apps on Morph Morph Application Platform www.mor.ph
  35. 35. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management www.mor.ph
  36. 36. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans www.mor.ph
  37. 37. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans Ruby on Rails www.mor.ph
  38. 38. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans Ruby on Rails Facebook Developer Application www.mor.ph
  39. 39. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans Ruby on Rails Facebook Developer Application rfacebook & facebooker gem www.mor.ph
  40. 40. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans Ruby on Rails Facebook Developer Application rfacebook & facebooker gem other gems can be freezed www.mor.ph
  41. 41. Developing Facebook apps on Morph Morph Application Platform Provisioning on the fly, full platform support & management Flexible, Pay as you go plans Ruby on Rails Facebook Developer Application rfacebook & facebooker gem other gems can be freezed PostgreSQL DB (MySQL support coming soon) www.mor.ph
  42. 42. What People are saying... www.mor.ph
  43. 43. What People are saying... quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end.quot; www.mor.ph
  44. 44. What People are saying... quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end.quot; quot;Morph AppSpace is the best experience we've ever had for Rails deployment.We can scale to as many app servers as we want in minutes, and then scale back as demand changes. We are also happy about the effortless deployment and the amazing client support. The Morph guys were helpful before, during, and after. From now on, we'll be using Morph AppSpace in releasing all our new applications.quot; www.mor.ph
  45. 45. What People are saying... quot;Morph is a great service. Deployment is simple. I give them lots of points for ease of deployment. They can help you scale as they are using Amazon's services on the back end.quot; quot;Morph AppSpace is the best experience we've ever had for Rails deployment.We can scale to as many app servers as we want in minutes, and then scale back as demand changes. We are also happy about the effortless deployment and the amazing client support. The Morph guys were helpful before, during, and after. From now on, we'll be using Morph AppSpace in releasing all our new applications.quot; “Morph Application Platform is awesome. I don’t have to be a system administrator. That’s the aspect of the solution that I really like.To be able to design, build, and deploy without even having to think about Mongrel, Apache, Nginx, MySQL/PostreSQL, etc. is awesome. And not having to install, configure, secure, and maintain a whole Linux OS saves an unbelievable amount of time.” www.mor.ph
  46. 46. Get more information www.mor.ph
  47. 47. Get more information Morph eXchange: www.morphexchange.com www.mor.ph
  48. 48. Get more information Morph eXchange: www.morphexchange.com Morph Labs Corporate site: www.mor.ph www.mor.ph
  49. 49. Get more information Morph eXchange: www.morphexchange.com Morph Labs Corporate site: www.mor.ph Information: info@mor.ph www.mor.ph
  50. 50. Get more information Morph eXchange: www.morphexchange.com Morph Labs Corporate site: www.mor.ph Information: info@mor.ph Get started with Morph: forums.morphexchange.com/forums/8/topics/17 www.mor.ph
  51. 51. Get more information Morph eXchange: www.morphexchange.com Morph Labs Corporate site: www.mor.ph Information: info@mor.ph Get started with Morph: forums.morphexchange.com/forums/8/topics/17 Get started with Facebook: developers.facebook.com www.mor.ph
  52. 52. Get more information Morph eXchange: www.morphexchange.com Morph Labs Corporate site: www.mor.ph Information: info@mor.ph Get started with Morph: forums.morphexchange.com/forums/8/topics/17 Get started with Facebook: developers.facebook.com Ruby on Rails with Facebook: wiki.developers.facebook.com/index.php/Ruby_on_Rails www.mor.ph
  53. 53. Jerome S. Gotangco jerome@mor.ph www.mor.ph www.mor.ph

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