Look for the Silver Lining
Business opportunities in Cloud Computing
Jerome Gotangco
jerome@mor.ph
www.mor.ph

Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service
offerings
www.mor.ph

Need for Speed
How do you stay ahead of the competition?
Make faster decisions
Streamline operations
Solve problems quickly
Act today
Facilitate rapid change
www.mor.ph

Need for Innovation
How do you stay ahead of the competition?
Make better decisions
Focus on core business
Increase business
productivity
Unlock new business
models
www.mor.ph

Need for Savings
How do you stay ahead of the competition?
Do more with less spending
Reduce cost of
experimenation
Reduce risk
Operate within the set
budget
www.mor.ph

Today’s Agenda
• Business challenges & demands
• Cloud evolution and related
technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service
offerings
www.mor.ph

The Cloud is Rising
• Cloud computing is disruptive
• IT-related capabilities provided “as a service”
• Current economic downturn makes Cloud
Computing more relevant than ever
• Gartner reports that 25% of software will be
delivered as SaaS by 2011*
* http://www.gartner.com/it/page.jsp?id=496886
www.mor.ph

Cloud Characteristics
• Scalable - resources allocated in a
dynamic fashion
• FLEXIBLE & RELIABLE
• Virtualized - abstracted
infrastructure, apps run virtually in
an environment without setup
• Service-driven, pay as you go, on-
demand
www.mor.ph

Evolution of Cloud Computing
Cloud Computing
AWS Morph
Google Apps
Akamai GAE
37signals
Nirvanix Force
Web 2.0
Azure
IaaS PaaS SaaS
Utility Computing
Grid Computing
Cluster Computing Super Computing
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Cloud Computing Ecosystem
SaaS
Platform as a Service
Infrastructure as a Service
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“as - a - Service” Concept
SaaS PaaS IaaS
• SaaS is a model • Provides the facilities • Typically a
to support the end-to- virtualized
of software
end life cycle of platform
deployment
building and environment
• Managed from delivering web
central locations applications and • Evolution towards
services ubiquitous utility
rather than at
computing
customer’s site
• Provisioned on the fly,
on-demand model
www.mor.ph

Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service
offerings
www.mor.ph

Cloud users and adoption models
• Startups - Web-services, Web 2.0
providers
• End-users - On-demand applications
• SMBs - Business productivity tools
• Enterprises - Integration, business apps
www.mor.ph

Value Proposition
Advantages and overall benefits of cloud computing
Low TCO Low risk
Scalability Shift on-demand
Commitment-free Cost savings
On-demand Flexibility
Simplified implementation Faster time to market
www.mor.ph

The Future of Business
Computing
“The relentlessly increasing cost and
complexity of maintaining IT infrastructure and
managing business department requirements
makes cloud computing very attractive.”
www.mor.ph

Today’s Agenda
• Business challenges & demands
• Cloud evolution and related technologies
• Capitalizing on Cloud Computing
• Morph Labs’ Platform as a Service
offerings
www.mor.ph

Morph AppSpace
An on-demand platform
for a single Web application
www.mor.ph

Morph AppCloud
A managed service that provides an on-demand
personalized platform in the cloud
www.mor.ph

Morph AppCloud Designer
www.mor.ph

Morph AppCloud Server Details
www.mor.ph

Thank You
• More information: www.mor.ph
• World Wide Inquiries: info@mor.ph
www.mor.ph