Gerry Crispin - Candidate Rules 2012
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Gerry Crispin - Candidate Rules 2012

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C a n d i d a t e R u l e s - 2 0 1 2...

C a n d i d a t e R u l e s - 2 0 1 2
Gerry Crispin's presentation to the Israeli Recruiting Community Conference - Feb 2012 הרצאתו של ג'רי קריספין - "המועמד שולט" החוקים כשבאים לבנות חווית מועמד, גיוס עובדים

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    Gerry Crispin - Candidate Rules 2012 Gerry Crispin - Candidate Rules 2012 Presentation Transcript

    • Candidat e Rules - 2012
    • 2003 - Vinnie Boombotz Credit and Collections Supervisor 2004 - Gold E. Locks Marketing Assistant 2005 - Josh Randall Recruiting Team Leader 2006 – Ted E. Baer 2010 – Jack Coostow Administrative Assistant Environmental Technician 2007 – Morris (M.R.) Goodbar MBA Graduate2011 – Chris Kringle 2008 – James (Jim) Knee CricketSecurity Systems Programmer Sales 2009 – William B. Baggins Accounting
    • 2011- 100s- 58- 33- 24- 11,500
    • Adidas Group InfoReliance ADP Intuit PNNL Ontario Systems The Buzzuto Group PepsiCoCliffs Natural Resources Principal Financial Group Covenant Health Rex Healthcare Crowe Horwath LLP RMS Deloitte Sage Deluxe State Farm Insurance General Mills SunTrust Banks Harris Interactive W. L. Gore Herman Miller Whirlpool 5
    • Definitions are Important: What is a Candidate?Not Engaged = LeadResearching / Listening = ProspectApplying = Candidate Qualified, etc. = Applicant Interviewing = FinalistAccepting = New Hire
    • Definitions are Important:What is the ‘Candidate Experience’? The Candidate’s Experience is about the attitudes and opinions that people form while seeking to work for your firm – CareerXroadsSource: CareerXroads Candidate Experience monograph, March, 2011
    • Rule # 1 – “Know My Value”
    • Rule # 1 – “Know My Value”Have you tied your Candidates’ experience directly to: - sales. - quality of candidates. - compensation strategy. - hire conversion rate. - new hire time to perform. - retention. - or, your company’s performance? The Candidate Experience is measurable.The only question is are you willing to determine its value?
    • Rule # 2 – “Walk in My Shoes”Source and apologies: Non Sequitur, Wiley Miller 8/28/10
    • Rule # 2 – “Walk in My Shoes” 52.7% of Recruiters... HAVE APPLIED TO THEIR OWN JOBS Source: CareerXroads survey, 2011 BUT ONLY 7% of Employers have EVER attempted to ‘MYSTERY-SHOP’ their recruiting process Source: CareerXroads Colloquium survey, 2011http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256
    • Rule # 2 – “Walk in My Shoes” 12
    • Rule # 3 – “Hear Me Now” 13
    • Do you ask ALL Candidates to give you feedback about your APPLICATION Process? 55 employers said 6,652 candidates we’re surveyed. 7.9% said, “I was asked before No 46.3% beginning the application if I would be willing to provide feedback immediately after completing the application”. 46.3% No, (Some Not ALL). 7.3% 2.4% Yes Even those who abandonSource: thecandidateexperienceawards.org, 2011 the application
    • Rule # 3 – “Hear Me Now” 15
    • Do you survey ALL FINALISTS for their feedback? Employers said 68% of 2,162 Finalists Yes, after said Yes, before 22.0% “No” 7.3% No, but 19.5% 51.2%NoSource: thecandidateexperienceawards.org, 2011
    • Rule # 4 – “Speak Clearly”communicate with me on my terms.show me why people join and stay.show me you welcome people like me.describe what comes next. 17
    • Rule # 4 – “Speak Clearly”Source: mobile recruiting camp, Fall, 2011 18
    • Rule # 4 – “Speak Clearly” Can Candidates use their mobile phones to ...navigate to your firm’s m.enabled Career 36% Site ...TEXT, call 19.4% & search for new or chat with jobs? recruiters? ...CHECK their resume STATUS? 3.2% 32% ...APPLY for a job with a previously saved profile?Source: CareerXroads survey, Fall, 2011
    • Rule # 4 – “Speak Clearly” 20
    • Rule # 4 – “Speak Clearly” 21
    • Rule # 4 – “Speak Clearly”
    • Rule # 4 – “Speak Clearly”
    • Rule # 4 – “Speak Clearly” Jobs- All Currently Open Job Descriptions Company Product Info Company ValuesSource: thecandidateexperienceawards.org, 2011 24
    • Rule # 4 – “Speak Clearly” Practice tests related to the job Self-assessment of culture fit Simulations (video) of core jobs Diversity- Stats by job specialtySource: thecandidateexperienceawards.org, 2011 25
    • Rule # 4 – “Speak Clearly”
    • Rule # 4 – “Speak Clearly”
    • Rule # 5 – “Answer Truthfully” 28
    • Rule # 5 – “Answer Truthfully” 29
    • Rule # 5 – “Answer Truthfully”
    • Rule # 5 – “Answer Truthfully” 31
    • Rule # 5 – “Answer Truthfully” 32
    • Rule # 6 – “Deliver What You Promise” 33
    • Rule # 6 – “Deliver What You Promise” our online application can be completed in less than two minutes. all candidates reviewed and communicated 1-20 days. 34
    • Rule # 6 – “Deliver What You Promise”84% Acknowledged Chris[Kringle] when he Applied 32% Informed Chris when he was NOT selected
    • Rule # 6 – “Deliver What You Promise”
    • Rule # 6 – “Deliver What You Promise”Dear Matt,Thanks for applying to Software Advice.We want you to know that a real human being looks at every single application, including yours.If we think that there might be a fit, we’ll get in touch to schedule a telephone interview.On average, we get about 100 applications per job post. We telephone interview about twenty of those.Ten of those go through a series of in person interviews, projects, and events.We usually end up hiring one or two of the original 100.Why do we share all of this?Because we truly wish we could meet everyone who applies, and we feel badly that we simply cannot.By providing a little perspective, we hope you understand the challenge we face as hiring managers.Regardless, we are truly grateful that you have applied.We wish you the best of luck.Sincerely,The Software Advice Teamwww.softwareadvice.com/careers/PS: Did you like our careers video? Like us on Facebook and Google+ too!www.facebook.com/softwareadvice
    • Rule # 6 – “Deliver What You Promise” Thank you (be specific) Brand (again and again) Create Expectations Promise closure Manage feedback
    • Candidat e Rules - 2012 #1 – “Know My Value” #2 – “Walk in My Shoes” #3 – “Hear Me Now” #4 – “Speak Clearly” #5 – “Answer Truthfully” #6 – “Deliver What You Promise”