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Productivity day 2013 keynote social enterprise

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  • Internet trends have become Intranet trendsAs we know it - Social Tools are changing private & work lifePrivate networks allow you to hook in to a huge network of peopleShare your life, help answer questions and be informed what’s happening in the world – faster than ever. i.e. FacebookWork life – LinkedIn has replaced the business card, and gives access to Millions of contactsInternally – mobilize employees to build collective intelligence and reduce time to market.Externally - engage customers around products and brandsThis change happening across all companiesSocial business will change most human activities.
  • Networks have become more important that InformationAbility to connect with thousands in just a short timeInformation flows at great speedSpeed up execution and time to market by getting answers to questions immediatelyCommunities are becoming the normal way of communication.So we can say:The speed at which change happens is far more powerful when lead by the community than individually or with a small group of people. Less micro-management is needed as tasks are delegated to employees who engage the community to get help and give helpNot affected by organization structure. They survive organization change.In effect, departmental structure is becoming ‘virtually’ flattened.Social collaboration can explode if not managed. Vent frustration. Blessing in disguise.
  • Intranet Content has shiftedBalance has shifted – collaboration, communities and co-creation now main source of communication.It has shifted from being driven top-down to driven from inside.Each employee holds key knowledge, therefore intranets are changing focus from information publishing to interactive communication and knowledge sharing.Collaboration has become more important driving adoption of wikis and blogs.Documents are no longer primary source of information.People are gathering from charts and video, rather than text.Content is being reused from several sources as smaller fragments.We could say the the traditional CMS is dead.
  • What are the challenges facing many employees?Complex toolsOverloaded informationEmail chaosOut-dated informationNumerous meetingsTime managementLoss of focusWhat employees really wantFind relevant informationAccess to expertiseAnswers to questionsBe informed about important topicsActually every employee needs to do Great Work!
  • What are the challenges facing most traditional enterprises?Organizations operate in silosLarge enterprises often restructureTeams often work on projects oblivious to other departmentsTools are hard to useOptimising cost and resourcingLeaders are disconnected from employeesWhat companies really needBreak work silos and build intelligence Reduce redundant work Reduce overheadsLeverage tacit knowledgeBoost innovationCreate valueShorten time to market
  • So what are the building blocks for a productive workforce?Base content- knowing what applies in the organization - “How it works every day”The content that describes how the organization works. Usually static or almost static content on CMS-generated pagesOrganization structure according to categorization (global-local) and/or segmentation (business unit, job role, geographic location).News - Get to know about changes -“What is different today”The content that describes “what is different today”. Information about new rules, changes in the way the organization works, System is down for maintenance in the afternoon. Exciting information about new products, services, quarterly results But the really important news is the “need to know” news, the information you need in order to “survive” your working day.Tools - The intranet as a tool time reducer - “Doing things on the Intranet”Every intranet also needs to have tools. Booking a meeting room, apply for leave, order things and do other simple, ordinary work day things. The employee should not feel that these things force you to leave the intranet and enter other systems. Furthermore, the intranet should be the “gate” to all other systems in the organizationThe intranet should offer links to all the tools that are not directly integrated.Collaboration - The intranet as a tool for work - “Contribute yourself”In order to be perceived as a modern intranet, there must also be collaboration tools integrated in the intranet. Blogs, forums, project rooms, areas for sharing documents, thoughts and links and so on. A modern intranet also should be able to show activity streams from other business systems and from outside, for example twitter hash tags. But most importantly the content should must be a mix of all kinds of content we have just talked about
  • Connecting capabilities to Business BenefitsBloggingAllow user generated news and knowledge sharing of personal thoughts and opinions. It raises the attention of something important about a relevant topic and benefits the community.Multimedia SharingAllow the ability to share rich media across the company that can be embedded in other forms of media. Allows employees and not just corporate communication teams to share messages across the company to build collective engagement on key topicsFinding & Connecting PeopleTo find expertise across the company and connect with other colleagues they don’t know.Finding people is a fundamental enabler for communication. It enables access to competences, especially tacit knowledge.Conversations Allow for structured online discussions around specific topics in defined groups both public and private.Enables company wide dialog and feedback gathering. It builds collective intelligence and increases awareness of other activities in the company. Sharing of documentsAbility to work on regulated documents with a team of people without the need to send around different versions by email. Boost efficiency in the creation, review and completion of documents.Sharing of web contentTo allow teams to jointly create online contentEnables efficiency and productivity in creating up-to-date web content that requires input from a variety of knowledge workers.Ideation To share, rate and comment on ideas and innovation proposals across a whole community.Supports the capture and refinement of ideas and innovation.Activity StreamsAllow people to follow online activities from several sources and exchange messages and content with other parts of the network.Increases awareness of current topics by providing a feed to knowledge workers.
  • An effective organisation needs employees that …Participate Contribute HelpConnectReach outLocate expertsFollow peopleShare what is importantAn effective organisation needs leaders who engage with their employeesSenior Management can directly interact with their employees to get valuable info
  • Knowledge workers who share & contribute are recognised & rewardedIt’s not what employees are doing that matters, but what they are contributing that mattersIn silo’d organisations, employees get lost and loose the connection to their objectivesEverything an employee does must have a clear objective. Their connection in the life-cycle of the social eco-system and their ability to contribute meaningful relevance is what separates those who are productive from those who are not.Those who are productive should be rewarded. Those who are not will soon find themselves redundant.So find and promote those silent workers who make the difference.“In communities it is less important who you are or what your job position is. The most that matters is what you share”
  • Feedback creates value by increasing the qualityand filtering the noiseHow does one promote the right information?Find relevant informationAccess to expertiseAnswers to questionsBe informed about important topicsIt is about giving feedback, and by the feedback we know what is relevant, what is gaining traction, and promote topics that through crowdsourcing techniques will benefit others.
  • Good results can be directly related to employees who contributeAllour efforts must be tied to the objectives
  • It’s by our collective activities we make content engaging and relevant againIn summaryHide the perceptions, so that content becomes engagingGive everyone a voice to share what they knowRemove employee to employee bottlenecks so that information flowsMaking content accessible again through tagging, interest, popularityA social intranet is what is relevant to MENeed for traditional portal is less important; cosmetics and promotional material are a distractionMove away from pushed content to co-creationIt’s the re-use of knowledge and informationPrevent people from hoarding information as if it was their ownAnd the collective content filtered by the community that is relevant and important
  • In summaryEngage your leadersEmpower your employeesFocus on what mattersCultivate the knowledgeShare what is importantShow what is relevantGive feedback where it’s requiredRecognise good talentReward those who contribute
  • Transcript

    • 1. SOCIAL BUSINESS Andrew Watson Solution Delivery Manager @ Nokia Groupware & Social Media andrew.watson@nokia.com Twitter/LinkedIn - @andyfinland INCREASING PRODUCTIVITY WITH SOCIAL COMPUTING #productivityday
    • 2. TOPICS AGENDA Why networks are so important in a modern social business Unlocking the potential of your employee to create value Avoiding the traps of information overload and silo’d mind-set Reducing your cost by cultivating a knowledge-base workforce Structuring your Intranet to maximise output and minimise overheads #productivityday
    • 3. INTERNET TRENDS HAVE BECOME INTRANET TRENDS
    • 4. R&D Sales & Marketing HR Comms IT NETWORKS HAVE BECOME MORE IMPORTANT THAN INFORMATIO N
    • 5. FORMAL CORPORATE CONTENT ”Company to Employee” IDEATION & INNOVATION INFORMATION SHARING COLLABORATION IDEATION & INNOVATION Co-creation COLLABORATION FORMAL CORPORATE CONTENT Communities Co-creation Communities Conversations/ Discussion groups FROM TOWARDS INTRANET CONTENT HAS SHIFTED
    • 6. • Complex tools • Overloaded information • Email chaos • Out-dated information • Meeting madness • Time management • Loss of focus • Find relevant information • Access to expertise • Answers to questions • Be informed about important topics WHAT EMPLOYEES REALLY WANT WHAT ARE THE CHALLENGES FACING MANY EMPLOYEES? GREAT WORK!
    • 7. • Organizations operate in silos • Large enterprises often restructure • Teams often work on projects oblivious to other departments • Tools are hard to use • Optimising cost and resourcing • Leaders are disconnected from employees • Break work silos and build intelligence • Reduce redundant work • Reduce overheads • Leverage tacit knowledge • Boost innovation • Create value • Shorten time to market WHAT COMPANIES REALLY NEED WHAT ARE THE CHALLENGES FACING MANY COMPANIES?
    • 8. WHAT ARE THE BUILDING BLOCKS FOR A PRODUCTIVE WORKFORCE (A SOCIAL WORKFORCE) Base Content News Collaboratio n Tools
    • 9. HOW TO CONNECT THESE SOCIAL CAPABILITIES TO THE BUSINESS BENEFITS? BUILDING AN EFFECTIVE PORTFOLIO IDEATIONMULTIMEDI A SHARING SHARING DOCUMENT S FINDING PEOPLE ACTIVITY STREAMS SHARING WEB CONTENT CONVERSA T-IONS BLOGGING Collaboratio n
    • 10. AN EFFECTIVE ORGANISATIO N NEEDS EMPLOYEES THAT … We want to build experts of knowledge Participate Contribute Are recognised Are connected Help others Reach out to others Follow people Find expertise Share
    • 11. KNOWLEDGE WORKERS WHO SHARE & CONTRIBUTE ARE RECOGNISED & REWARDED “In communities it is less important who you are or what your job position is. The most that matters is what you share”
    • 12. FEEDBACK CREATES VALUE BY INCREASING THE QUALITY AND FILTERING THE NOISE
    • 13. GOOD RESULTS CAN BE DIRECTLY RELATED TO EMPLOYEES WHO CONTRIBUTE
    • 14. Remove employee to employee communication bottlenecks It’s not all about HQ. It’s about giving everyone a voice to share what they know It’s about finding all the good stuff and recognising good content Hide the perceptions. We want engaging content IT’S BY OUR COLLECTIVE ACTIVITIES WE MAKE CONTENT ENGAGING AND RELEVANT Reusable Knowledge
    • 15. IN SUMMARY — Engage your leaders Empower your employees Focus on what matters Cultivate the knowledge Share what is important Show what is relevant Give feedback where it’s required Recognise good talent Reward those who contribute
    • 16. SOCIAL BUSINES S Gamification Communities External Reports # Tools Reward Knowledge Workers Leaders Feedback REQUIREMENT S MISSION KNOWLEDG E
    • 17. http://www.iconspedia.com/pack/windows-8-metro-ui-icons-3882 http://www.clearboxconsulting.co.uk/10-worst-practices-for-intranets/ http://www.raona.com http://icons8.com/download-huge-windows8-set http://www.slideshare.net/marknadsstod/the-social-intranet http://www.clearboxconsulting.co.uk/10-worst-practices-for-intranets http://jesperby.com/2012/04/27/out-intranet-six-guiding-principles-pt2/ http://sproutsocial.com http://www.theconteteconomy.com CREDITS —
    • 18. Thank you