Social media marketing

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Social media marketing

  1. 1. Social Network Marketing What is it?
  2. 2. Internet Marketing – The Old Way • Search for something in Google • Ads are displayed on the search engine results page • Searches click on a compelling ad • Taken to an opt-in form or sales page
  3. 3. What is Social Marketing? • It’s leveraging social platforms, such as Digg, YouTube, StumbleUpon, Twitter and Facebook – Creating content that is remarkable, unique, and newsworthy (link bait) – Creating “viral” content like videos and widgets • “Will it Blend?” • Dove Evolution • Southwest • Social Network Map
  4. 4. Social Media Sites • Digg • Technorati • StumbleUpon • Reddit • Squidoo • Weebly • Lot’s more
  5. 5. More Stats Source: http://blog.compete.com/2008/03/07/top-social-networks-traffic-feb-2008/
  6. 6. All Hail The King
  7. 7. What Makes Facebook King? • More than 300,000,00 million active users • 50% of our active users log on to Facebook in any given day • The fastest growing demographic is those 35 years old and older • Average user has 130 friends on the site
  8. 8. What Makes Facebook King? • More than 2 billion photos uploaded to the site each month • Photo application draws more than twice the traffic as the next three sites combined • More than 14 million videos uploaded each month • Over 7,000 applications • Over 80% of members have used at least one app built on the Facebook Platform
  9. 9. Facebook Marketing • Facebook Ads • • Facebook Pages • Site Integration
  10. 10. It’s All About the Newsfeed
  11. 11. Facebook Ads
  12. 12. About Facebook Pages • Establish an interactive presence • Users support your brand by becoming a fan • Can add applications for users to interact with • Can share your Page with their friends • Send updates to your fans available in the Newsfeed • Share Personal* Information
  13. 13. Facebook Connect & Share • Facebook Connect enables a viral sharing loop on your site and increases social engagement.
  14. 14. Widgets • A portable chunk of code that can be added to a web page without any compiling. • Platforms: • iGoogle Widget • MySpace Widget • Facebook Application • Open Social Application
  15. 15. Widget Examples Netvibes Widget Facebook Application iGoogle Widget
  16. 16. Squidoo • Easy to create individual web page • Indexed by search engines • Ex. Interactive_Marketing_Strategies
  17. 17. Branded Channels http://www.starbucks.com/
  18. 18. Channels Branded http://skittles.com/
  19. 19. YouTube • Simple way: post videos, seminars, testimonials, etc., and include a link back your site in as many places • More in depth: Create your own branded channel or advertise your video on their network • http://www.youtube.com/advertise
  20. 20. Ning • Don’t like any other social networks? • Build your own! • http://tahoemountainbiking.ning.com/
  21. 21. Many, Many, more… • Hundreds of new, niche networks popping up • Good list here: http://en.wikipedia.org/wiki/ List_of_social_networking_websites • Overall goals are to connect people, get communications going both ways, build your network, and push your site/ ideas!

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