Social iTV Games
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social iTV Games

  • 4,507 views
Uploaded on

Engaging viewers through Social TV Games. The presentation about the Wize project carried at EuroITV 2012. The project was developed in the Dep. of Communication and Art - University of Aveiro, as......

Engaging viewers through Social TV Games. The presentation about the Wize project carried at EuroITV 2012. The project was developed in the Dep. of Communication and Art - University of Aveiro, as part as the socialitv research group (http://socialitv.web.ua.pt/)

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,507
On Slideshare
867
From Embeds
3,640
Number of Embeds
4

Actions

Shares
Downloads
9
Comments
0
Likes
1

Embeds 3,640

http://socialitv.web.ua.pt 3,629
http://translate.googleusercontent.com 7
http://weonweb.labs.sapo.pt 3
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Pedro Almeida | Jorge FerrazAna Pinho | Diogo CostaCETAC.MEDIA | UNIVERSITY OF AVEIRO | PORTUGAL
  • 2. 1-2 3-3 3-01-1 0-1 7-02-1 2-3
  • 3. Explore the potential of ITV platforms to provide users with higher levels ofengagement and entertainment while watching their favourite showsIdentify game models that can be integrated with popular television programsor live broadcast shows, namely crossed TV Games modelsEvaluate the potential interest of (i)TV viewers for these models
  • 4. Games that enroll viewers in complementary TV narratives? It requires much attention from viewers Hampers the ability to follow the game during a live showThe importance of promoting competition and different levels of difficultyTime limits makes the game more appealing (as Diakopoulos and Chiu)The willing to have user profiles for team and ranking supportThe interactive content should add value to what is already offered bytelevision and not to override it POTENTIAL TO FEEL MORE INVOLVED WITH THE TV CONTENT AND WITH OTHERS
  • 5. A functional IPTV box based prototype (Microsoft Mediaroom 2.0 (PF))A social game, combining a quiz dynamics with a betting system, to beintegrated with popular television programs or live broadcast showsA content related social game to engage users in 2 distinct modules: SYNCHRONOUS MODE ASYNCHRONOUS MODE + WEB BACKOFFICE (FOR CONTENT & USERS MANAGEMENT)
  • 6. Evaluate the level of appropriateness of the features available to the user’sexpectationCheck the ability to incorporate the game in TV viewing habitsUnderstand, in the viewers’ perspective, the application capabilities forengaging users with the television contentIdentify the application strengths and weaknesses
  • 7. Below 45 years old;91% watched TV in a regular basis (at least once a day);36% used interactive features (DVR, Pause TV, ..) once a day. 1 (most seen) 5 (less seen)
  • 8. 55% used the application at least once a weekBetting features were mostly used (64%) when the Biggest Loser was not beingbroadcasted27% of the users referred that at some time they turned on the TV set just tomake or track a bet. WOULD YOU LIKE TO USE IT IN THE FUTURE ? 73% AGREE 27% STRONGLY AGREE
  • 9. CREATING A FRIENDS LIST (TEXT) CHATTING WITH FRIENDS
  • 10. POSITIVE FEELINGS TARGETED AT ALLOWING SPECTATORS ENGAGEMENT PLEASURE COMPETITION CONTENT PROVIDERS LOYALTY TO SHOWSSOCIAL CHALLENGESKNOWLEDGE TESTING OPERATORS MARKETING PRIZES
  • 11. Pedro Almeida (almeida@ua.pt)Jorge Ferraz (jfa@ua.pt)Ana PinhoDiogo CostaHTTP://SOCIALITV.WEB.UA.PTCETAC.MEDIA | UNIVERSITY OF AVEIRO