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Pedro Almeida | Jorge FerrazAna Pinho | Diogo CostaCETAC.MEDIA | UNIVERSITY OF AVEIRO | PORTUGAL
1-2   3-3            3-01-1   0-1            7-02-1      2-3
Explore the potential of ITV platforms to provide users with higher levels ofengagement and entertainment while watching t...
Games that enroll viewers in complementary TV narratives?     It requires much attention from viewers     Hampers the abil...
A functional IPTV box based prototype (Microsoft Mediaroom 2.0 (PF))A social game, combining a quiz dynamics with a bettin...
Evaluate the level of appropriateness of the features available to the user’sexpectationCheck the ability to incorporate t...
Below 45 years old;91% watched TV in a regular basis (at least once a day);36% used interactive features (DVR, Pause TV, ....
55% used the application at least once a weekBetting features were mostly used (64%) when the Biggest Loser was not beingb...
CREATING A FRIENDS LIST   (TEXT) CHATTING WITH FRIENDS
POSITIVE FEELINGS                    TARGETED AT                                                      ALLOWING            ...
Pedro Almeida (almeida@ua.pt)Jorge Ferraz (jfa@ua.pt)Ana PinhoDiogo CostaHTTP://SOCIALITV.WEB.UA.PTCETAC.MEDIA | UNIVERSIT...
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
Social iTV Games
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Social iTV Games

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Engaging viewers through Social TV Games. The presentation about the Wize project carried at EuroITV 2012. The project was developed in the Dep. of Communication and Art - University of Aveiro, as part as the socialitv research group (http://socialitv.web.ua.pt/)

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Transcript of "Social iTV Games"

  1. 1. Pedro Almeida | Jorge FerrazAna Pinho | Diogo CostaCETAC.MEDIA | UNIVERSITY OF AVEIRO | PORTUGAL
  2. 2. 1-2 3-3 3-01-1 0-1 7-02-1 2-3
  3. 3. Explore the potential of ITV platforms to provide users with higher levels ofengagement and entertainment while watching their favourite showsIdentify game models that can be integrated with popular television programsor live broadcast shows, namely crossed TV Games modelsEvaluate the potential interest of (i)TV viewers for these models
  4. 4. Games that enroll viewers in complementary TV narratives? It requires much attention from viewers Hampers the ability to follow the game during a live showThe importance of promoting competition and different levels of difficultyTime limits makes the game more appealing (as Diakopoulos and Chiu)The willing to have user profiles for team and ranking supportThe interactive content should add value to what is already offered bytelevision and not to override it POTENTIAL TO FEEL MORE INVOLVED WITH THE TV CONTENT AND WITH OTHERS
  5. 5. A functional IPTV box based prototype (Microsoft Mediaroom 2.0 (PF))A social game, combining a quiz dynamics with a betting system, to beintegrated with popular television programs or live broadcast showsA content related social game to engage users in 2 distinct modules: SYNCHRONOUS MODE ASYNCHRONOUS MODE + WEB BACKOFFICE (FOR CONTENT & USERS MANAGEMENT)
  6. 6. Evaluate the level of appropriateness of the features available to the user’sexpectationCheck the ability to incorporate the game in TV viewing habitsUnderstand, in the viewers’ perspective, the application capabilities forengaging users with the television contentIdentify the application strengths and weaknesses
  7. 7. Below 45 years old;91% watched TV in a regular basis (at least once a day);36% used interactive features (DVR, Pause TV, ..) once a day. 1 (most seen) 5 (less seen)
  8. 8. 55% used the application at least once a weekBetting features were mostly used (64%) when the Biggest Loser was not beingbroadcasted27% of the users referred that at some time they turned on the TV set just tomake or track a bet. WOULD YOU LIKE TO USE IT IN THE FUTURE ? 73% AGREE 27% STRONGLY AGREE
  9. 9. CREATING A FRIENDS LIST (TEXT) CHATTING WITH FRIENDS
  10. 10. POSITIVE FEELINGS TARGETED AT ALLOWING SPECTATORS ENGAGEMENT PLEASURE COMPETITION CONTENT PROVIDERS LOYALTY TO SHOWSSOCIAL CHALLENGESKNOWLEDGE TESTING OPERATORS MARKETING PRIZES
  11. 11. Pedro Almeida (almeida@ua.pt)Jorge Ferraz (jfa@ua.pt)Ana PinhoDiogo CostaHTTP://SOCIALITV.WEB.UA.PTCETAC.MEDIA | UNIVERSITY OF AVEIRO
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