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Conteúdos Av para novos media - aula1

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Aula 1 de Conteúdos Av para novos media sobre novos formatos de conteúdos. Mestrado em Comunicação Multimédia da Universidade de Aveiro

Aula 1 de Conteúdos Av para novos media sobre novos formatos de conteúdos. Mestrado em Comunicação Multimédia da Universidade de Aveiro

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  • 1. 1234
  • 2. http://watch.blinkx.com/
  • 3. Top-down [Bowman, S, 2003 ]
  • 4. Top-down Bottom-up [Bowman, S, 2003 ]
  • 5. http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html
  • 6. http://www.youtube.com/watch?v=6Cf7IL_eZ38
  • 7. ingredientes#a era da Web 2.0 (facilitada)uma cultura de participaçãoconsumidor-produtor novosmodelos de media novosconteúdos
  • 8. http://www.youtube.com/user/FiveYear#p/u/0/Tlmho7SY-ichttp://www.youtube.com/watch?feature=player_embedded&v=p6t1AKyras4#!
  • 9. Um marco | lonelygirl 15Mito, amadorismo, ... | Reinventado na lógica UGC A história http://www.youtube.com/watch?v=R5X kq3AN2Io&feature=player_embedded #! http://www.lg15.com/
  • 10. 44M 428MReality show, disco Publicidade,…>205 M 901M Oprah… Tudo http://www.youtube.com/watch?v=ZgnJWT7i5Ig
  • 11. Nicoletta Iacobacci, EBU
  • 12. “Suzelle Berthier hasbeen found dead in herapartment. The policebelieve there has beenan accident, butGaëlle, the victim’ssister, isunconvinced.“Web series: 65 ep.3500 utilizadores ativosdiariamente : 15 ‘ p/ visitaWeb > tv > telefone10M page views
  • 13. http://www1.lost-in-val-sinestra.com/
  • 14. http://www.starwarsuncut.com/
  • 15. ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Mediahttp://itvt.com/interview/8402/interview-albert-cheng-evp-digital-media-disneyabc-television-group-and-lori-schwartz
  • 16. ABC Oscars: Emmy for Outstanding Creative Achievement in Interactive Media“It was enough of a success, both in terms of the revenue we got last yearand viewership that it is something were going to continue to do. Butwere going to refine it.”“an audience 18 to 34, we accomplished that. That was predominantly theaudience we were engaging on those platforms.”“But the goal ultimately is to figure out how we create a great adexperience for advertisers.”“Once we understand what the consumer-experience is, and how itsvalued, then well figure out the best way to monetize it. ”Albert Cheng, EVP of digital media at Disney/ABC Television Group
  • 17. http://www.youtube.com/watch?v=zqbXBcUbmYw
  • 18. https://market.android.com/details?id=com.turner.tbs.android.conan&feature=search_result#?t=W251bGwsMSwxLDEsImNvbS50dXJuZXIudGJzLmFuZHJvaWQuY29uYW4iXQ..
  • 19. ••••
  • 20. http://www.youtube.com/watch?v=6Xa8l8MpNfU

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