Diversity jobs.co.uk2013 presentation.v1.0
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Diversity jobs.co.uk2013 presentation.v1.0



Diversityjobs.co.uk is creating a fair and inclusive marketplace. We assist businesses that would like to address their staff diversity attraction methods, DiversityJobs.co.uk is a multi award winning ...

Diversityjobs.co.uk is creating a fair and inclusive marketplace. We assist businesses that would like to address their staff diversity attraction methods, DiversityJobs.co.uk is a multi award winning website that uses cutting edge accessible technology beyond W3C guidelines.



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Diversity jobs.co.uk2013 presentation.v1.0 Presentation Transcript

  • 1. Positive attractionP o s iti v e action
  • 2. Ethnic population growth Britain is Diverse• 189 nationalities reside in the UK* 16,000,000 14,000,000• One in six of UK’s population is from an ethnic minority or non-White, 12,000,000• British background (one in four at school)* 10,000,000 8,000,000 20%• 9.1million UK residents and rising* 6,000,000• 1 in 5 Adults of working age has a disability ** 40% of Gay and Lesbians not out to their manager *** 4,000,000 5% 2,000,000 *Source: 2011 Census * * Source Clear Kit 2012 *** Source UNISON 1991 2001 2011 2021
  • 3. Eastern Europeans In the UK • There are more than 1to work here Europeans registered million Eastern Chinese community in the UK • The age demographic– of Poles living in this country is 21 35• Highest rate of self- • The Chinese population employment. 29% vs. 17% for British is older than most of the other ethnic groups • 8 out of 10 use only internetpress compared with the 3% for daily Source: ONS, 2006 in the UK, although• Between 1998 and 2002 younger than the white population • They are educated –ofmore than 1/3rd are graduates 40% migrants live there was a 12 fold Source: ONS 2006 with their spouse/partner increase in university applications from Chinese students making them • 7 out of 10secure feel financially residents the biggest national group studying here. Source: The Independent, • Eastern Europeans In the UK UCAS – 2004 Source: PBI web survey 2008 – 8,000 UK respondents  The South Asian Market Largest EMG group in the Asians have a UK at 3.4m Source: ONS younger profile. Source The Guardian 2001 Highest levels of professional qualification South Asians have (doctors, lawyers, etc) larger average size Source: National Statistics online of household: 4.2, vs. White - 2.3 Source ONS Highest average income  of any ethnic group in the UK Source: National Statistics online
  • 4. “I reach my audience through mainstream media ...Or do you?”Internet is the preferred medium A high percentage of minority groups feel that they are not always accurately represented in the mainstream media Source: MCC 2007The internet is extremely popular amongst ethnic minority groups, and it is the preferredmedium for news, fashion and lifestyle (jobs/careers) information for those aged 18-35.The graph shows the results when respondents were asked: Which two of the followingdo you most turn to for information such as news and lifestyle?OFNS,Ofcom,IPAstats...‘At least one in two of all ethnic groupsincluding half of the white populationbelieve that consumer brands offer ethnicfaces in advertising as a tokengesture.’ Source – MCC 2007
  • 5. South Asian and Arabic Femalesite examples - A targetedapproachOur UK based portfolio of leading female websites -audience 300,000 uupm
  • 6. YOU SOUTH ASIAN BLACK Caribbean EASTern European BLACK AFRICAN Times of India ― Black net ― Onet The Standard Economic Times Voice Online WP This Day Online Hindustan Times Colourful Radio― Polish Express ― All Africa Rediff iDiva BN Village ― Londynek Africa Review One India Black Profiles ― Emito The Nation Rap- UP Gadu-gadu Ghana Web GLBT MIDDLE EAST DISABLED CHINESE SOUTH ASIANGaydar ― Gulf News ― Enable ― Back China ― Express PKDannies T-Room Saudi Telegraph― Able ― Asia Times ― Nation PKGaydeo Emirates FN ― Disability United― Sohu ― Tribune PK Arabic Media ― Consortium AA stocks ― Daily Jang Arabian Business HK Headline ― Dawn Sabah Discuss HK Single Muslim Islam Online
  • 7. सर्वश्रेष्ठ नियोक्ता के साथ सर्वश्रेष्ठ नौकरियों के लिए और नहीं लग रही हो. संस्कृति परिवर्तन का हिस्सा यह रोजगार आप की जरूरत हैै भिन्न हो करने के लिए तैयार हो जाओ • डाउनलोड करें नियोक्ताओं एक के भीतर काम • डाउनलोडड करें नौकरियाँ संस्कृति अमीर संगठन है. • काम करनेे सबसेे सर्वश्रेष्ठ स्थान नौकरी का अनुरोध तुम क्या होो केे लिए इंतजार नियोक्ता कहांं करर रहे होो का सम्मान करता है उनके यह रोजगारर आप की स्टाफ. Reach candidates in जरूरत हैै नौकरी का अनुरोध English and their नियोक्ता कहांं 1st language on UK उनका सम्मान स्टाफ. based sitesएक मालिक है जो उनके कर्मचारियों का सम्मान के लिए काम करना चाहते हैंहम केवल ब्रिटेन के सबसे नैतिक नियोक्ता के साथ काम करते हैं.
  • 8. equality act 2010 “FAIling to reach people with particular protected characteristics can lead to indirect discrimination for which the fines are unlimited.”
  • 9. A multi award winningtechnology companywith 3 core servicespromoting inclusivitywithin the workplace1. DiversityJobs.co.uk - UK’s largestD&I focused careers site2. DiversityTalks - Cutting-edge Microsoftapproved technology, makes websites speak3. DiversityReach – Your brand in frontmillions of UK individuals defined by Gender,Ethnicity, Sexual Orientation & Disabilities. • The only speaking Career Site (30 languages) • 20 million job searches per month • Reach out to the whole of society including specific areas of society Gender, Ethnicity, Disabled, LGBT, Age • Same technology as “The Government Equalities Office” • Linked to over 1300+ job boards • Translates text to over 50 languages • Award winning candidate support
  • 10. Featured Jobs•Home page visibility•28 Days featured•Viewed 5x more than standard adverts•Uses all DiversityJobs.co.uk technologyFeatured Employers• Companies placing inclusivity high on their corporate agenda• Links to microsite displaying vacancies• A “reasonable adjustment” in-line with the Equality Act 2010•Premium home page prominence
  • 11. DiversityJobs.co.uk Ave applications Average Apps per 28 day advertAccounting 14.00Administration 47.00Advert / Media / Entertainment 22.00Banking & Financial Services 12.00Call Centre / Customer Service 21.00Community & Sport 19.00Construction 12.00Consulting & Corporate Strategy 13.00Education 6.00Engineering 9.00Executive Positions 5.00Government & Defence 6.00Healthcare & Medical 1.00Hospitality & Tourism 10.00HR / Recruitment 27.00I.T. & Communications 16.00Insurance & Superannuation 10.00Legal 24.00Manufacturing Operations 7.00Mining / Oil / Gas 8.00Primary Industry 6.00Real Estate & Property 20.00Retail & Consumer Products 29.00Sales & Marketing 13.00Science & Technology 13.00Self Employment 19.00Trades & Services 7.00Transport & Logistics 16.00
  • 12. We can make your website speakCutting-edge Microsoft approved technology convertsweb-text into clear life-like voice available for yourwebsite. Server based requires no downloads orinstallations on users computer, delivers immediateaccessibility enhancing web-text vocalization for allvisitors.Unlike any other text-to-speech software becauseit comes with the widest range of built-in featuresgiving web visitors control and accessibility withoutcompromising integrity.Whether by reading aloud the text on a website,giving the visitor control over colour and font size,or saving information as an MP3 file to listen to later.DiversityTalk frees the web’s fantastic resources fromthe restrictions of the computer screen.Secure because it does not require sharing of website’s Featuressource code, changes in your web hosting or URL. • Speaks over 20 languagesSuper quick to implement on any website. • Enlarges text • Captions enabled • Contrast adjustment • Minimal IT input required 
  • 13. • 2.3 Million Asians• 850,000 Polish UK Residents• 1.3 Million Black/Afro Caribbean• 247,000 Chinese• 6.9 Million disabled (working age)• Up to 2 Million GLBT UK workers• Over 20 Million age 50 + Features • Speaks over 20 languages • Enlarges text • Captions enabled • Contrast adjustment • Minimal IT input required 
  • 14. UK Ethnic Minority Reach 125+ premium South Asian websites the largest reach of South Asians in Britain – 1.6 million Asians in the UK. Our portfolio of Muslim Asian websites audience of -Up to 400,000 unique users monthly Eastern European portfolio with an audience of - Up to 800,000 unique users monthly Our Black African/Caribbean portfolio with an audience of: Up PRODUCTS to 200,000 unique users monthly •Display Advertising •Newsletters To maximise your campaign reach, we can place your ads across our entire network. •Emails •Site Sponsorship •Geo Targeting •Newsletters •Editorials •Advertorials •Competitions •Emails •Display •Geo Targeting •Universities Our online reporting suite tells where your ads are appearing •Social Sites & Industry and where you are achieving best results •Online & Print •Graduate •Specific Targeting DiversityJobs.co.uk Peregrine House 26 Paradise Rd Richmond TW9 1SETel: 0800 644 6432 Mobile: 07590 332992 Email: info@DiversityJobs.co.uk