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Agency Growth Hacks with Stephen Waddington & Carrie Morgan

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Carrie Morgan
Carrie Morgan

"I used to think digital was an age thing, but it's an attitude." Here's how agencies can adjust.

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CarrieMorgan, author,chatmoderator StephenWaddington, Ketchum PR AgencyGrowthHacks withStephenWaddington andCarrieMorgan Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Doestheterm“growthhacking”belonginanagency environment?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Growthhackingmakesmethinkofstart-upmarketing–fast progress,instantgrowthexpectations,nimbleandlean. #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat ChevalJohn @chevd80 Ibelievethatgrowthhackdoesbelonginanagency environmentbecauseyouareinnovatingtogrowonline presence4better#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Startupshavezerobrandequity,zeroaudience,tinyto nonexistentbudgets.Agenciesdealwiththisoften. #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Growthhackingisareallysmartwayofengagingapublicto shareanidea,productorservice#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Hackisashortcutvstraditionalapproachtypicallyusing techinaninnovativeway#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Today’sPRenvironmentisverychallenging.Howdoesa largeagencylikeKetchumPRremainnimble?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat GerardF.Corbett @gerardcorbett ThinkglobalActlocalBeCogent#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Weincubateinresponsetoclientdemand.Ideascancome fromanyareaofthebusiness,andanymarket#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat ChevalJohn @chevd80 Largeagenciesalsohavetobegreatlistenersandlistento whattheircustomersareaskingforthebetter#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds AndwehavestrongnetworksIRLandvirtually,andanopen culturetoR&D.Iruntheengagementnetwork#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Largeagenciescanbemorecumbersomeandhardtoshift, butstrongerresourcestohelpithappen.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat MartinWaxman @martinwaxman Thinkandactlikeastartuporindependentagency.Easier saidthandoneandtoughtoletgoofprocesses#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie PRagenciesareseparatingintothosewhododigital,and thosewhodon’t.Why?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat HowardWalker @1HowardWalker becausetheywanttobeoutofbusinessin5years'time? Makesnosensetome-youneedbothsurely#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Agenciesoftenfailtoclearlydemonstratetheir#digitalPR skills,don’tbuildonlineinfluenceoftheirown.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat ChevalJohn @chevd80 Thatistrulysad.CanIaddthatnotmanypublicrelations professionalsarenotonsocialmedia#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Issueweallfaceisthatinformationisoutofdateassoonas itstaught.Needtoteachattitudesandcontinuouslearning #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat LorrieWalkerPR @PRLorrie DigitalisFTjob.Requiresuniqueskillset,whichcouldmk someagenciesshyaway.Ipredictmorewillgetonboard. #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Agenciesthatwanttosellmore#digitalPRneedtobetter showcasetheirabilities,employees,pastresults. #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Wheninterviewing–whatredflagsindicateoutdated, stagnant#PRskills?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie IfyoubringupmetricsandtheytalkaboutAVE’sinsteadof businessgoalsandconversion,moveon.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Ifyoutalkaboutsocialmediaandtheycan’tthinkthrougha solidstrategy,moveon.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat ChevalJohn @chevd80 Thebiggestredflagisthattheycan'twriteacoherent sentenceforthebetterandarticulatetheirmessagefor better#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie AndSEO-don'tforgetthepartthatplaysin#digitalPRto growreachfaster,targetrightaudiences.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Iinterviewforattitudefirst,skillssecond#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds Iusedtothinkdigitalwasanagethingbutitsanattitude #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Howdoesanagencythatismodernizingitsservicesdiffer fromonethatisnot?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Lackofmetrics,usingAVE’sorinabilitytoidentifybusiness goalsisaredflagforoldschoolagencies#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat Prezly @Prezly Hirediversestaff:diffPOVs,skills,andapproacheslendto betterworkandclienteducation#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat GerardF.Corbett @gerardcorbett Itshowsupintheworkandtheenergyandenthusiasmof theagency'speople#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Theinternalculturecanreallydemonstrateagencyinterestin modernizing.Dotheyencourageit?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Istheagencypushingclientstomodernize,justasmuchas themselves?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds smartagencieslistenandrespondtoclients-supplyand demand#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Webuildinfluenceforourclients,butmanyfailtodothisfor theirownagencies.Why?#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat Prezly @Prezly Let’sfaceit:we’rebusy.Professionaldevelopmentand managinginternalstakeholderscanbeexhausting #PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat LorrieWalkerPR @PRLorrie Soeasytobeconsumedbyclients'needs&putagency's needsonbackburner.Ex:Myblogisalmostalways outdated.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Lackofownershiporaccountabilitytobuildagencyonline influenceisabarrier.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds ExcitingthingaboutmodernPRisthere'sgabbetweensay anddo,Youcantellalotaboutanagencyfromitsonline presence#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat StephenWaddington @wadds There'snowheretohide.Whatyousayiswhatyouget. We'vegottamanageourownreputations#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
AgencyGrowthHackswithStephenWaddington andCarrieMorgan Bestof #PRprochat CarrieMorgan @morgancarrie Ifadigitalagencyhasnoonlineinfluence,it'sVERY importanttodemonstrateclientexperience.#PRprochat #PRprochat:FirstThursdays@ 3pmEST Bestof#PRprochat
CarrieMorgan, author,chatmoderator FirstThursdays @3pmEST #PRprochat aTwitterchat forPRpros

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