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MTS in Breckenridge 2014

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  • 1. WHAT is Mountain Travel Symposium   (MTS)  MTS serves as the platform for mountain resort businesses to  meet each spring  establish and renew relationships establish and renew relationships  initiate and complete agreements  review the past season, and take the first steps toward  making the upcoming season an even greater success.    MTS is a week‐long event consisting of four components  specifically designed to address the issues needs and concernsspecifically designed to address the issues, needs and concerns  of a broad range of industry constituencies   MTS is the largest of its kind in North America  39 years of success
  • 2. The Four components of MTS  MICE ‐ Trade Show with 50 qualified meeting planners from the US  and Canada providing the destination an excellent opportunity toand Canada, providing the destination an excellent opportunity to  showcase their meeting venues Trade ‐ A contracting trade show (one‐on‐one appts) and educationalTrade  A contracting trade show (one on one appts) and educational  sessions with suppliers and buyers consisting of tour operators,  both domestic and international.  This Trade Exchange is the  industry’s largest vacation planning trade show. Forum – General sessions and workshop topics are selected to target  strategic issues for developing successful destination resort  marketing campaigns offering insight and expertise from within themarketing campaigns, offering insight and expertise from within the  industry. Group– A contracting trade show (one‐on‐one appts) with the nation’sGroup A contracting trade show (one on one appts) with the nation s  top ski club and council leaders.
  • 3. No. of Ppl 50 50 250 1000 800 650 550 450 350 350p Date Mon  4/07 Tue  4/08 Wed  4/09 Thu  4/10 Fri 4/11 Sat  4/12 Sun  4/13 Mon  4/14 Tue  4/15 Wed  4/16 7.00am 8.00am 9 009.00am 10.00am 11.00am 12.00pm 1.00pm1.00pm 2.00pm 3.00pm 4.00pm 5.00pm 6.00pm 7.00pm 8.00pm 9.00pm 10.00pm10.00pm 11.00pm 12.00am 1.00am 2.00am Pre‐FAM MICE Trade Group Forum All
  • 4. WHY does Breck need to go all out for g MTS 2014? • Our chance to influence the most pivotal people in the industry  who will sell Breck for years to come • This has not been in Breckenridge since 1984• This has not been in Breckenridge since 1984 • Many attendees haven’t been to Breck for 10+yrs • Showcase the new Peak 6 expansionShowcase the new Peak 6 expansion • International audience • Marketing to industry influencersg y • ROI – Greater than $2million for 2014, with unlimited  potential for future business!
  • 5. What We Need From You ’ b h lIt’s About the People     Sh th h d h t f B k id ! Showcase the charm and character of Breckenridge!  Create Awareness throughout town  Educate all employees to go above and beyond in Educate all employees to go above and beyond in  welcoming MTS attendees  Get creative – drinks specials, late night optionsp , g p  Be ourselves – we want to be Breck, no one else  Wear your ‘Breck Because’ pins  Be Social – tweet, instagram etc..  Use the Window clings