Video Search Engine Optimization VSEO FTW!

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My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main …

My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

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  • Good content = more sharing = more visibility! Good content = more linking = more PageRank!
  • On your web site On other’s web sites Video syndication – TubeMogul Social Media Sites – FB widgets Blogs Directories Niche publishers Your audience
  • Get your message on higher ranking sites Reach a larger audience Video is the most social of all social media
  • Video now in Google Product Results Submit product videos, include YouTube ID, and UPC, brand, ISBN and MPN info in tags.
  • 04/17/10

Transcript

  • 1. VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere
  • 2. 32,410,886,000 January 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
  • 3. 227,719,000 U.S. Internet Users, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore
  • 4.
    • Search Engines by Query Volume:
      • Google
      • YouTube
      • Yahoo!
    Consumers Search for Videos
  • 5. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.
  • 6.  
  • 7. Video SEO: The Basics Content Audience Basics
  • 8. Blocking & Tackling
    • Distribute your video to the top video sharing sites
    • Be good at basic SEO:
      • Include titles, descriptions & keywords
      • Provide related on-page text and links
    • Create a video site map and mRSS feed
  • 9. Video SEO: Content Audience Basics Content
  • 10. Video SEO: #1 Hack
    • Create good, valuable, interesting content
  • 11. Video SEO: #2 Hack
    • Make it Easy to Share
      • Videos with social media tools get 20% more traffic *
    * Sharethrough data
  • 12. Video SEO: #3 Hack
    • Maximize benefits of sharing
    <object width=&quot;400&quot; height=&quot;300&quot;><param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /><param name=&quot;movie&quot; value=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; /><embed src=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;></embed></object><p><a href=&quot;http://vimeo.com/9974656&quot;>Hey Jude Times Square Subway Station</a> from <a href=&quot;http://vimeo.com/swi&quot;>39forks</a> on <a href=&quot;http://vimeo.com&quot;>Vimeo</a>.</p>
  • 13. Break.com Embed
  • 14. Video SEO: Audience Content Basics Audience
  • 15. Put Video On Your Site
    • Video can improve site SEO
    • Video is a natural link builder and back links help build ranking
    • People are searching for video
    • Control associated page text to optimize SEO
    • Control the player which may drive future video SEO
  • 16. Put Video on Other Sites
    • Build your videos the right way
      • Shorter is better
      • Don’t spend a fortune
      • Include end slates with URLs
      • Thumbnail images matter
        • Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
      • Provide sharing features and links back to your site
  • 17. Look for New Opportunities http://mashable.com/2010/03/04/youtube-auto-captioning/
  • 18. VSEO Success Great Content SEO Fundamentals Build Audience Evolve
  • 19. Contact Information
    • Morgan Brown
    • TurnHere, Inc.
    • [email_address]
    • 925-330-3610
    • www.turnhere.com