Video Search Engine Optimization VSEO FTW!
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Video Search Engine Optimization VSEO FTW!

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My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main ...

My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

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  • Good content = more sharing = more visibility! Good content = more linking = more PageRank!
  • On your web site On other’s web sites Video syndication – TubeMogul Social Media Sites – FB widgets Blogs Directories Niche publishers Your audience
  • Get your message on higher ranking sites Reach a larger audience Video is the most social of all social media
  • Video now in Google Product Results Submit product videos, include YouTube ID, and UPC, brand, ISBN and MPN info in tags.
  • 04/17/10

Video Search Engine Optimization VSEO FTW! Presentation Transcript

  • 1. VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere
  • 2. 32,410,886,000 January 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
  • 3. 227,719,000 U.S. Internet Users, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore
  • 4.
    • Search Engines by Query Volume:
      • Google
      • YouTube
      • Yahoo!
    Consumers Search for Videos
  • 5. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.
  • 6.  
  • 7. Video SEO: The Basics Content Audience Basics
  • 8. Blocking & Tackling
    • Distribute your video to the top video sharing sites
    • Be good at basic SEO:
      • Include titles, descriptions & keywords
      • Provide related on-page text and links
    • Create a video site map and mRSS feed
  • 9. Video SEO: Content Audience Basics Content
  • 10. Video SEO: #1 Hack
    • Create good, valuable, interesting content
  • 11. Video SEO: #2 Hack
    • Make it Easy to Share
      • Videos with social media tools get 20% more traffic *
    * Sharethrough data
  • 12. Video SEO: #3 Hack
    • Maximize benefits of sharing
    <object width=&quot;400&quot; height=&quot;300&quot;><param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /><param name=&quot;movie&quot; value=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; /><embed src=&quot;http://vimeo.com/moogaloop.swf?clip_id=9974656&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;></embed></object><p><a href=&quot;http://vimeo.com/9974656&quot;>Hey Jude Times Square Subway Station</a> from <a href=&quot;http://vimeo.com/swi&quot;>39forks</a> on <a href=&quot;http://vimeo.com&quot;>Vimeo</a>.</p>
  • 13. Break.com Embed
  • 14. Video SEO: Audience Content Basics Audience
  • 15. Put Video On Your Site
    • Video can improve site SEO
    • Video is a natural link builder and back links help build ranking
    • People are searching for video
    • Control associated page text to optimize SEO
    • Control the player which may drive future video SEO
  • 16. Put Video on Other Sites
    • Build your videos the right way
      • Shorter is better
      • Don’t spend a fortune
      • Include end slates with URLs
      • Thumbnail images matter
        • Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
      • Provide sharing features and links back to your site
  • 17. Look for New Opportunities http://mashable.com/2010/03/04/youtube-auto-captioning/
  • 18. VSEO Success Great Content SEO Fundamentals Build Audience Evolve
  • 19. Contact Information
    • Morgan Brown
    • TurnHere, Inc.
    • [email_address]
    • 925-330-3610
    • www.turnhere.com