Video Search Engine Optimization VSEO FTW!


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My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

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  • Good content = more sharing = more visibility! Good content = more linking = more PageRank!
  • On your web site On other’s web sites Video syndication – TubeMogul Social Media Sites – FB widgets Blogs Directories Niche publishers Your audience
  • Get your message on higher ranking sites Reach a larger audience Video is the most social of all social media
  • Video now in Google Product Results Submit product videos, include YouTube ID, and UPC, brand, ISBN and MPN info in tags.
  • 04/17/10
  • Video Search Engine Optimization VSEO FTW!

    1. 1. VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere
    2. 2. 32,410,886,000 January 2010
    3. 3. 227,719,000 U.S. Internet Users, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore
    4. 4. <ul><li>Search Engines by Query Volume: </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Yahoo! </li></ul></ul>Consumers Search for Videos
    5. 5. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.
    6. 7. Video SEO: The Basics Content Audience Basics
    7. 8. Blocking & Tackling <ul><li>Distribute your video to the top video sharing sites </li></ul><ul><li>Be good at basic SEO: </li></ul><ul><ul><li>Include titles, descriptions & keywords </li></ul></ul><ul><ul><li>Provide related on-page text and links </li></ul></ul><ul><li>Create a video site map and mRSS feed </li></ul>
    8. 9. Video SEO: Content Audience Basics Content
    9. 10. Video SEO: #1 Hack <ul><li>Create good, valuable, interesting content </li></ul>
    10. 11. Video SEO: #2 Hack <ul><li>Make it Easy to Share </li></ul><ul><ul><li>Videos with social media tools get 20% more traffic * </li></ul></ul>* Sharethrough data
    11. 12. Video SEO: #3 Hack <ul><li>Maximize benefits of sharing </li></ul><object width=&quot;400&quot; height=&quot;300&quot;><param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /><param name=&quot;movie&quot; value=&quot;;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; /><embed src=&quot;;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;></embed></object><p><a href=&quot;;>Hey Jude Times Square Subway Station</a> from <a href=&quot;;>39forks</a> on <a href=&quot;;>Vimeo</a>.</p>
    12. 13. Embed
    13. 14. Video SEO: Audience Content Basics Audience
    14. 15. Put Video On Your Site <ul><li>Video can improve site SEO </li></ul><ul><li>Video is a natural link builder and back links help build ranking </li></ul><ul><li>People are searching for video </li></ul><ul><li>Control associated page text to optimize SEO </li></ul><ul><li>Control the player which may drive future video SEO </li></ul>
    15. 16. Put Video on Other Sites <ul><li>Build your videos the right way </li></ul><ul><ul><li>Shorter is better </li></ul></ul><ul><ul><li>Don’t spend a fortune </li></ul></ul><ul><ul><li>Include end slates with URLs </li></ul></ul><ul><ul><li>Thumbnail images matter </li></ul></ul><ul><ul><ul><li>Use the thumbnail_loc & media:thumbnail tags to control thumbnail display </li></ul></ul></ul><ul><ul><li>Provide sharing features and links back to your site </li></ul></ul>
    16. 17. Look for New Opportunities
    17. 18. VSEO Success Great Content SEO Fundamentals Build Audience Evolve
    18. 19. Contact Information <ul><li>Morgan Brown </li></ul><ul><li>TurnHere, Inc. </li></ul><ul><li>[email_address] </li></ul><ul><li>925-330-3610 </li></ul><ul><li> </li></ul>
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