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Video Search Engine Optimization VSEO FTW!
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Video Search Engine Optimization VSEO FTW!


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My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main …

My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.

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  • Good content = more sharing = more visibility! Good content = more linking = more PageRank!
  • On your web site On other’s web sites Video syndication – TubeMogul Social Media Sites – FB widgets Blogs Directories Niche publishers Your audience
  • Get your message on higher ranking sites Reach a larger audience Video is the most social of all social media
  • Video now in Google Product Results Submit product videos, include YouTube ID, and UPC, brand, ISBN and MPN info in tags.
  • 04/17/10
  • Transcript

    • 1. VSEO FTW! Presented By: Morgan Brown Dir. Marketing, TurnHere
    • 2. 32,410,886,000 January 2010
    • 3. 227,719,000 U.S. Internet Users, 8/2009 Nielsen Net Ratings 173,361,000 U.S. Internet Users Who Viewed Video, 1/2010 ComScore
    • 4.
      • Search Engines by Query Volume:
        • Google
        • YouTube
        • Yahoo!
      Consumers Search for Videos
    • 5. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009 A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results.
    • 6.  
    • 7. Video SEO: The Basics Content Audience Basics
    • 8. Blocking & Tackling
      • Distribute your video to the top video sharing sites
      • Be good at basic SEO:
        • Include titles, descriptions & keywords
        • Provide related on-page text and links
      • Create a video site map and mRSS feed
    • 9. Video SEO: Content Audience Basics Content
    • 10. Video SEO: #1 Hack
      • Create good, valuable, interesting content
    • 11. Video SEO: #2 Hack
      • Make it Easy to Share
        • Videos with social media tools get 20% more traffic *
      * Sharethrough data
    • 12. Video SEO: #3 Hack
      • Maximize benefits of sharing
      <object width=&quot;400&quot; height=&quot;300&quot;><param name=&quot;allowfullscreen&quot; value=&quot;true&quot; /><param name=&quot;allowscriptaccess&quot; value=&quot;always&quot; /><param name=&quot;movie&quot; value=&quot;;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; /><embed src=&quot;;;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1&quot; type=&quot;application/x-shockwave-flash&quot; allowfullscreen=&quot;true&quot; allowscriptaccess=&quot;always&quot; width=&quot;400&quot; height=&quot;300&quot;></embed></object><p><a href=&quot;;>Hey Jude Times Square Subway Station</a> from <a href=&quot;;>39forks</a> on <a href=&quot;;>Vimeo</a>.</p>
    • 13. Embed
    • 14. Video SEO: Audience Content Basics Audience
    • 15. Put Video On Your Site
      • Video can improve site SEO
      • Video is a natural link builder and back links help build ranking
      • People are searching for video
      • Control associated page text to optimize SEO
      • Control the player which may drive future video SEO
    • 16. Put Video on Other Sites
      • Build your videos the right way
        • Shorter is better
        • Don’t spend a fortune
        • Include end slates with URLs
        • Thumbnail images matter
          • Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
        • Provide sharing features and links back to your site
    • 17. Look for New Opportunities
    • 18. VSEO Success Great Content SEO Fundamentals Build Audience Evolve
    • 19. Contact Information
      • Morgan Brown
      • TurnHere, Inc.
      • [email_address]
      • 925-330-3610