How to build a personal brand using social media

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How to use social media to create a personal brand including a basic framework and how-to's.

How to use social media to create a personal brand including a basic framework and how-to's.

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Transcript

  • 1. You, Inc. Launch Day
  • 2. Before We Get Started Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain
  • 3. Who is this guy?
  • 4. Who is This Guy?
    • Currently –
      • Director of Marketing TurnHere
      • Co-Founder Social Media Club Orange County
      • Blogs at pmorganbrown.com
    • Previously –
      • Founder and Editor, BlownMortgage.com
      • Co-Founder of New Day Trust Mortgage
      • Sr. Account Exec, Inter@ctivate, online marketing
      • Dir. of Operations, SalesMountain.com
  • 5. Maybe My Best Trick
    • Turning my blog into a profitable business ,
    • using it to get my dream job and then
    • successfully selling it to a new owner.
  • 6. How that happened
    • By accident,
    • I invented the brand
    • Morgan Brown
  • 7. Some other nice things happened too.
    • Quoted or cited in:
      • The Wall Street Journal
      • Bloomberg
      • The New York Times
      • Los Angeles Times
      • NPR
      • Village Voice
      • Orange County Register
      • Inman News
      • Scotsman Guide
      • Better Homes & Gardens
    • Published articles in Scotsman Guide
    • Named Top 25 Most Influential Real Estate blog 2007
    • Invited to join the Forbes blog network
    * You can Google it to double-check
  • 8. But the best thing was
    • A dream job where I was asked to apply
  • 9. Why it Matters Now
    • Employers plan on hiring 22% fewer college graduates this year than they did in 2008.
    http://www.jedfoundation.org/press-room/press-releases/New-mtvU-Associated-Press-Poll-Shows-How-Stress-Economy-Other-Factors-Are-Affecting-College-Students-Mental-Health
  • 10. It kind of speaks for itself.
  • 11. Why it Matters Now
    • 12%
    Unemployment rate in California – September 2009
  • 12. College Degrees Don’t Guarantee Anything
    • The unemployment rate for college graduates has almost doubled
    • in the last year.
    http://www.nytimes.com/interactive/2009/08/07/business/economy/jobs-table.html
  • 13. But there’s hope.
  • 14. Why There is Hope What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.
    • Seth Godin
  • 15. A Changing Reality Who you were What you knew Who you knew Who knows you
  • 16.  
  • 17. What is a personal brand?
    • Personal branding  is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging .
    • Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.
    - Wikipedia
  • 18. How You Can Do It Too Character Commit Create Connect
  • 19.
    • Character Image slide
    http://www.flickr.com/photos/yourdon/2905921539/ Character
  • 20.
    • Commit Image slide
    http://www.flickr.com/photos/akeg/460921685/ Commit http://www.flickr.com/photos/michalo/2774805563/
  • 21.
    • Create Image slide
    http://www.flickr.com/photos/fotologic/410355440/ Create
  • 22.
    • Connect Image slide
    Connect
  • 23.
    • Relationships
    http://www.flickr.com/photos/cayusa/2838505123/
  • 24. How to http://www.flickr.com/photos/lifeontheedge/293346468/
  • 25. Getting Started
    • Find your passion
      • What do you love?
      • What are you interested in?
      • What do you aspire to know more about?
    • Find your voice
      • Who are you?
      • What do you stand for?
      • What do you know?
      • Where can you help?
    • Find your tribe
  • 26. Getting Started
    • Find your identity
    • Find your leaders
    • Find your role
    • Find your tools
    • Find your cadence
  • 27.  
  • 28. http://www.flickr.com/photos/stabilo-boss/93136022/
  • 29. Tools
      • The tools will change
      • You will change
      • Your connections
      • will change
      • Your job will change
      • But who you are
      • stays the same
    http://www.flickr.com/photos/mtneer_man/354585286/
  • 30. Wash, Rinse, Repeat Character Commit Create Connect
  • 31. Final Thoughts
    • Bet on yourself
  • 32. It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  • 33. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  • 34. What’s your plan? It’s OK to start small.
  • 35. Be a good person. http://www.flickr.com/photos/wtlphotos/444608357/
  • 36. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/
  • 37. Some Books I Like
    • Recommended Reading:
    • ClueTrain Manifesto by Searls, et al.
    • Naked Conversations by Israel, Scoble
    • How to Win Friends and Influence People by Dale Carnegie
    • The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt
    • Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
    • Trust Agents by Chris Brogan, Smith
    • Rules of Thumb by Alan Webber
    • Made to Stick by Dan and Chip Heath
  • 38. Friend Me Up
    • twitter.com/morganb
    • facebook.com/morganb
    • linkedin.com/in/morganb
    • pmorganbrown.com