How to build a personal brand using social media

You, Inc. Launch Day

Before We Get Started Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain

Who is this guy?

Who is This Guy?
Currently –
Director of Marketing TurnHere
Co-Founder Social Media Club Orange County
Blogs at pmorganbrown.com
Previously –
Founder and Editor, BlownMortgage.com
Co-Founder of New Day Trust Mortgage
Sr. Account Exec, Inter@ctivate, online marketing
Dir. of Operations, SalesMountain.com

Maybe My Best Trick
Turning my blog into a profitable business ,
using it to get my dream job and then
successfully selling it to a new owner.

How that happened
By accident,
I invented the brand
Morgan Brown

Some other nice things happened too.
Quoted or cited in:
The Wall Street Journal
Bloomberg
The New York Times
Los Angeles Times
NPR
Village Voice
Orange County Register
Inman News
Scotsman Guide
Better Homes & Gardens
Published articles in Scotsman Guide
Named Top 25 Most Influential Real Estate blog 2007
Invited to join the Forbes blog network
* You can Google it to double-check

But the best thing was
A dream job where I was asked to apply

Why it Matters Now
Employers plan on hiring 22% fewer college graduates this year than they did in 2008.
http://www.jedfoundation.org/press-room/press-releases/New-mtvU-Associated-Press-Poll-Shows-How-Stress-Economy-Other-Factors-Are-Affecting-College-Students-Mental-Health

It kind of speaks for itself.

Why it Matters Now
12%
Unemployment rate in California – September 2009

College Degrees Don’t Guarantee Anything
The unemployment rate for college graduates has almost doubled
in the last year.
http://www.nytimes.com/interactive/2009/08/07/business/economy/jobs-table.html

But there’s hope.

Why There is Hope What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.
Seth Godin

A Changing Reality Who you were What you knew Who you knew Who knows you

What is a personal brand?
Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging .
Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.
- Wikipedia

How You Can Do It Too Character Commit Create Connect

Character Image slide
http://www.flickr.com/photos/yourdon/2905921539/ Character

Commit Image slide
http://www.flickr.com/photos/akeg/460921685/ Commit http://www.flickr.com/photos/michalo/2774805563/

Create Image slide
http://www.flickr.com/photos/fotologic/410355440/ Create

Connect Image slide
Connect

Relationships
http://www.flickr.com/photos/cayusa/2838505123/

How to http://www.flickr.com/photos/lifeontheedge/293346468/

Getting Started
Find your passion
What do you love?
What are you interested in?
What do you aspire to know more about?
Find your voice
Who are you?
What do you stand for?
What do you know?
Where can you help?
Find your tribe

Getting Started
Find your identity
Find your leaders
Find your role
Find your tools
Find your cadence

http://www.flickr.com/photos/stabilo-boss/93136022/

Tools
The tools will change
You will change
Your connections
will change
Your job will change
But who you are
stays the same
http://www.flickr.com/photos/mtneer_man/354585286/

Wash, Rinse, Repeat Character Commit Create Connect

Final Thoughts
Bet on yourself

It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/

Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/

What’s your plan? It’s OK to start small.

Be a good person. http://www.flickr.com/photos/wtlphotos/444608357/

Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/

Some Books I Like
Recommended Reading:
ClueTrain Manifesto by Searls, et al.
Naked Conversations by Israel, Scoble
How to Win Friends and Influence People by Dale Carnegie
The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt
Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis
Trust Agents by Chris Brogan, Smith
Rules of Thumb by Alan Webber
Made to Stick by Dan and Chip Heath

Friend Me Up
twitter.com/morganb
facebook.com/morganb
linkedin.com/in/morganb
pmorganbrown.com

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How to build a personal brand using social media

by Morgan Brown on Nov 08, 2009

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How to build a personal brand using social media — Presentation Transcript