You, Inc. Launch Day

Before We Get Started Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain

Who is this guy?

Who is This Guy? Currently – Director of Marketing TurnHere Co-Founder Social Media Club Orange County Blogs at pmorganbrown.com Previously – Founder and Editor, BlownMortgage.com Co-Founder of New Day Trust Mortgage Sr. Account Exec, Inter@ctivate, online marketing Dir. of Operations, SalesMountain.com

Currently –

Director of Marketing TurnHere

Co-Founder Social Media Club Orange County

Blogs at pmorganbrown.com

Previously –

Founder and Editor, BlownMortgage.com

Co-Founder of New Day Trust Mortgage

Sr. Account Exec, Inter@ctivate, online marketing

Dir. of Operations, SalesMountain.com

Maybe My Best Trick Turning my blog into a profitable business , using it to get my dream job and then successfully selling it to a new owner.

Turning my blog into a profitable business ,

using it to get my dream job and then

successfully selling it to a new owner.

How that happened By accident, I invented the brand Morgan Brown

By accident,

I invented the brand

Morgan Brown

Some other nice things happened too. Quoted or cited in: The Wall Street Journal Bloomberg The New York Times Los Angeles Times NPR Village Voice Orange County Register Inman News Scotsman Guide Better Homes & Gardens Published articles in Scotsman Guide Named Top 25 Most Influential Real Estate blog 2007 Invited to join the Forbes blog network * You can Google it to double-check

Quoted or cited in:

The Wall Street Journal

Bloomberg

The New York Times

Los Angeles Times

NPR

Village Voice

Orange County Register

Inman News

Scotsman Guide

Better Homes & Gardens

Published articles in Scotsman Guide

Named Top 25 Most Influential Real Estate blog 2007

Invited to join the Forbes blog network

But the best thing was A dream job where I was asked to apply

A dream job where I was asked to apply

Why it Matters Now Employers plan on hiring 22% fewer college graduates this year than they did in 2008. http://www.jedfoundation.org/press-room/press-releases/New-mtvU-Associated-Press-Poll-Shows-How-Stress-Economy-Other-Factors-Are-Affecting-College-Students-Mental-Health

Employers plan on hiring 22% fewer college graduates this year than they did in 2008.

It kind of speaks for itself.

Why it Matters Now 12% Unemployment rate in California – September 2009

12%

College Degrees Don’t Guarantee Anything The unemployment rate for college graduates has almost doubled in the last year. http://www.nytimes.com/interactive/2009/08/07/business/economy/jobs-table.html

The unemployment rate for college graduates has almost doubled

in the last year.

But there’s hope.

Why There is Hope What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. Seth Godin

Seth Godin

A Changing Reality Who you were What you knew Who you knew Who knows you

What is a personal brand? Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging . Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. - Wikipedia

Personal branding is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging .

Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable.

How You Can Do It Too Character Commit Create Connect

Character Image slide http://www.flickr.com/photos/yourdon/2905921539/ Character

Character Image slide

Commit Image slide http://www.flickr.com/photos/akeg/460921685/ Commit http://www.flickr.com/photos/michalo/2774805563/

Commit Image slide

Create Image slide http://www.flickr.com/photos/fotologic/410355440/ Create

Create Image slide

Connect Image slide Connect

Connect Image slide

Relationships http://www.flickr.com/photos/cayusa/2838505123/

Relationships

How to http://www.flickr.com/photos/lifeontheedge/293346468/

Getting Started Find your passion What do you love? What are you interested in? What do you aspire to know more about? Find your voice Who are you? What do you stand for? What do you know? Where can you help? Find your tribe

Find your passion

What do you love?

What are you interested in?

What do you aspire to know more about?

Find your voice

Who are you?

What do you stand for?

What do you know?

Where can you help?

Find your tribe

Getting Started Find your identity Find your leaders Find your role Find your tools Find your cadence

Find your identity

Find your leaders

Find your role

Find your tools

Find your cadence

http://www.flickr.com/photos/stabilo-boss/93136022/

Tools The tools will change You will change Your connections will change Your job will change But who you are stays the same http://www.flickr.com/photos/mtneer_man/354585286/

The tools will change

You will change

Your connections

will change

Your job will change

But who you are

stays the same

Wash, Rinse, Repeat Character Commit Create Connect

Final Thoughts Bet on yourself

Bet on yourself

It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/

Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/

What’s your plan? It’s OK to start small.

Be a good person. http://www.flickr.com/photos/wtlphotos/444608357/

Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/

Some Books I Like Recommended Reading: ClueTrain Manifesto by Searls, et al. Naked Conversations by Israel, Scoble How to Win Friends and Influence People by Dale Carnegie The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis Trust Agents by Chris Brogan, Smith Rules of Thumb by Alan Webber Made to Stick by Dan and Chip Heath

Recommended Reading:

ClueTrain Manifesto by Searls, et al.

Naked Conversations by Israel, Scoble

How to Win Friends and Influence People by Dale Carnegie

The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis

Trust Agents by Chris Brogan, Smith

Rules of Thumb by Alan Webber

Made to Stick by Dan and Chip Heath

Friend Me Up twitter.com/morganb facebook.com/morganb linkedin.com/in/morganb pmorganbrown.com

twitter.com/morganb

facebook.com/morganb

linkedin.com/in/morganb

pmorganbrown.com