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How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
How to build a personal brand using social media
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How to build a personal brand using social media

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How to use social media to create a personal brand including a basic framework and how-to's.

How to use social media to create a personal brand including a basic framework and how-to's.

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  • 1. You, Inc. Launch Day
  • 2. Before We Get Started Whenever you find yourself on the side of the majority, it’s time to pause & reflect. - Mark Twain
  • 3. Who is this guy?
  • 4. Who is This Guy? <ul><li>Currently – </li></ul><ul><ul><li>Director of Marketing TurnHere </li></ul></ul><ul><ul><li>Co-Founder Social Media Club Orange County </li></ul></ul><ul><ul><li>Blogs at pmorganbrown.com </li></ul></ul><ul><li>Previously – </li></ul><ul><ul><li>Founder and Editor, BlownMortgage.com </li></ul></ul><ul><ul><li>Co-Founder of New Day Trust Mortgage </li></ul></ul><ul><ul><li>Sr. Account Exec, Inter@ctivate, online marketing </li></ul></ul><ul><ul><li>Dir. of Operations, SalesMountain.com </li></ul></ul>
  • 5. Maybe My Best Trick <ul><li>Turning my blog into a profitable business , </li></ul><ul><li>using it to get my dream job and then </li></ul><ul><li>successfully selling it to a new owner. </li></ul>
  • 6. How that happened <ul><li>By accident, </li></ul><ul><li>I invented the brand </li></ul><ul><li>Morgan Brown </li></ul>
  • 7. Some other nice things happened too. <ul><li>Quoted or cited in: </li></ul><ul><ul><li>The Wall Street Journal </li></ul></ul><ul><ul><li>Bloomberg </li></ul></ul><ul><ul><li>The New York Times </li></ul></ul><ul><ul><li>Los Angeles Times </li></ul></ul><ul><ul><li>NPR </li></ul></ul><ul><ul><li>Village Voice </li></ul></ul><ul><ul><li>Orange County Register </li></ul></ul><ul><ul><li>Inman News </li></ul></ul><ul><ul><li>Scotsman Guide </li></ul></ul><ul><ul><li>Better Homes & Gardens </li></ul></ul><ul><li>Published articles in Scotsman Guide </li></ul><ul><li>Named Top 25 Most Influential Real Estate blog 2007 </li></ul><ul><li>Invited to join the Forbes blog network </li></ul>* You can Google it to double-check
  • 8. But the best thing was <ul><li>A dream job where I was asked to apply </li></ul>
  • 9. Why it Matters Now <ul><li>Employers plan on hiring 22% fewer college graduates this year than they did in 2008. </li></ul>http://www.jedfoundation.org/press-room/press-releases/New-mtvU-Associated-Press-Poll-Shows-How-Stress-Economy-Other-Factors-Are-Affecting-College-Students-Mental-Health
  • 10. It kind of speaks for itself.
  • 11. Why it Matters Now <ul><li>12% </li></ul>Unemployment rate in California – September 2009
  • 12. College Degrees Don’t Guarantee Anything <ul><li>The unemployment rate for college graduates has almost doubled </li></ul><ul><li>in the last year. </li></ul>http://www.nytimes.com/interactive/2009/08/07/business/economy/jobs-table.html
  • 13. But there’s hope.
  • 14. Why There is Hope What’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world. <ul><li>Seth Godin </li></ul>
  • 15. A Changing Reality Who you were What you knew Who you knew Who knows you
  • 16.  
  • 17. What is a personal brand? <ul><li>Personal branding  is the process whereby people and their careers are marked as brands. It has been noted that while previous self-help management techniques were about self- improvement , the personal branding concept suggests instead that success comes from self- packaging . </li></ul><ul><li>Further defined as the creation of an asset that pertains to a particular person or individual; this includes but is not limited to the body, clothing, appearance and knowledge contained within, leading to an indelible impression that is uniquely distinguishable. </li></ul>- Wikipedia
  • 18. How You Can Do It Too Character Commit Create Connect
  • 19. <ul><li>Character Image slide </li></ul>http://www.flickr.com/photos/yourdon/2905921539/ Character
  • 20. <ul><li>Commit Image slide </li></ul>http://www.flickr.com/photos/akeg/460921685/ Commit http://www.flickr.com/photos/michalo/2774805563/
  • 21. <ul><li>Create Image slide </li></ul>http://www.flickr.com/photos/fotologic/410355440/ Create
  • 22. <ul><li>Connect Image slide </li></ul>Connect
  • 23. <ul><li>Relationships </li></ul>http://www.flickr.com/photos/cayusa/2838505123/
  • 24. How to http://www.flickr.com/photos/lifeontheedge/293346468/
  • 25. Getting Started <ul><li>Find your passion </li></ul><ul><ul><li>What do you love? </li></ul></ul><ul><ul><li>What are you interested in? </li></ul></ul><ul><ul><li>What do you aspire to know more about? </li></ul></ul><ul><li>Find your voice </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><ul><li>What do you stand for? </li></ul></ul><ul><ul><li>What do you know? </li></ul></ul><ul><ul><li>Where can you help? </li></ul></ul><ul><li>Find your tribe </li></ul>
  • 26. Getting Started <ul><li>Find your identity </li></ul><ul><li>Find your leaders </li></ul><ul><li>Find your role </li></ul><ul><li>Find your tools </li></ul><ul><li>Find your cadence </li></ul>
  • 27.  
  • 28. http://www.flickr.com/photos/stabilo-boss/93136022/
  • 29. Tools <ul><ul><li>The tools will change </li></ul></ul><ul><ul><li>You will change </li></ul></ul><ul><ul><li>Your connections </li></ul></ul><ul><ul><li>will change </li></ul></ul><ul><ul><li>Your job will change </li></ul></ul><ul><ul><li>But who you are </li></ul></ul><ul><ul><li>stays the same </li></ul></ul>http://www.flickr.com/photos/mtneer_man/354585286/
  • 30. Wash, Rinse, Repeat Character Commit Create Connect
  • 31. Final Thoughts <ul><li>Bet on yourself </li></ul>
  • 32. It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  • 33. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  • 34. What’s your plan? It’s OK to start small.
  • 35. Be a good person. http://www.flickr.com/photos/wtlphotos/444608357/
  • 36. Go forth and prosper. http://www.flickr.com/photos/dcdead/3503766087/
  • 37. Some Books I Like <ul><li>Recommended Reading: </li></ul><ul><li>ClueTrain Manifesto by Searls, et al. </li></ul><ul><li>Naked Conversations by Israel, Scoble </li></ul><ul><li>How to Win Friends and Influence People by Dale Carnegie </li></ul><ul><li>The Whuffie Factor: Using the Power of Social Networks to Build Your Business  by Tara Hunt </li></ul><ul><li>Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR by Brian Solis </li></ul><ul><li>Trust Agents by Chris Brogan, Smith </li></ul><ul><li>Rules of Thumb by Alan Webber </li></ul><ul><li>Made to Stick by Dan and Chip Heath </li></ul>
  • 38. Friend Me Up <ul><li>twitter.com/morganb </li></ul><ul><li>facebook.com/morganb </li></ul><ul><li>linkedin.com/in/morganb </li></ul><ul><li>pmorganbrown.com </li></ul>

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