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25 Steps to Video Search Domination

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25 tips to optimize your online videos for the search engines. Also known as video search engine optimization or VSEO. Given at Pubcon Las Vegas 2010.

25 tips to optimize your online videos for the search engines. Also known as video search engine optimization or VSEO. Given at Pubcon Las Vegas 2010.

Published in Technology
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Transcript

  • 1. 25 Steps to Video Search Domination
  • 2. Who Cares?
  • 3. Up, Up, Up
  • 4. Search, Watch, Act • 38%  of  online  users   find  video  via  search • Search  is  the  #1   referrer  to  web  videos ComScore,  TubeMogul  9/2010
  • 5. A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results. Forrester  Research:  The  Easiest  Way  to  a  First-­‐Page  Ranking  on  Google,  January  2009
  • 6. 1. Create Compelling Content Merry  Xmas  from  BMW Sears  Shop  Your  Way  Commercial
  • 7. 2. Save Your Money
  • 8. 3. Go Short 19.4% 44.1% Abandon  a(er  10  seconds Abandon  a(er  60  seconds h?p://www.nyDmes.com/2010/10/11/business/11drill.html?_r=2&partner=rss&emc=rss
  • 9. 4. Create Thumbnails That Get Attention Use the thumbnail_loc & media:thumbnail tags to control thumbnail display
  • 10. 5. Optimize Your Titles
  • 11. 6. And Your Descriptions
  • 12. 7. Nail the End Slate
  • 13. 8. Make an O er
  • 14. 9. Make it Easy to Share Videos with social media options get 20% more traffic* *  Sharethrough  data
  • 15. 10. Add Video to Your Site • Video  is  a  natural  link  builder  and  back  links  help  build   ranking • Control  associated  page  text  to  opNmize  SEO • Use  Facebook  share  and  RDFa  microformats  to  idenNfy   video  content  for  search  engines • Use  Google  Site  Maps  or  mRSS  for  opNmizaNon  and   discovery  in  Google
  • 16. 11. Get the Basics Right • Titles • Descrip6ons • Keywords • Tags • File  names • Surrounding  copy,  6tles,  links • Valid  video  site  maps,  complete  aCribute   defini6on
  • 17. 12. Add Transcripts
  • 18. 13. Put Video On Pages That Convert
  • 19. 14. Use Video Sitemaps h"p://bit.ly/reel-­‐sitemaps h"p://www.google.com/videositemaps/
  • 20. 15. Put it on Facebook http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Online_Video_Rankings
  • 21. 16. And Everywhere Else
  • 22. 17. Tweet It
  • 23. 18. Keep ‘em Watching
  • 24. 19. Get Subscribers
  • 25. 20. Comment, Comment, Comment
  • 26. 21. Track and Learn
  • 27. 22. Be What People Are Looking For
  • 28. 23. Maximize Benefits of Sharing
  • 29. 24. Drive Views with Promoted Videos
  • 30. 25. Put it All Together Evolve Build  Audience SEO  Fundamentals Great  Content
  • 31. Find Me • Pmorganbrown.com • @morganb • If  you  want  an  early-­‐access  invite  to   ScoreBig  find  me  aerwards  :)