Research methods for managers
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  • 1. AimsEnable students to examine plan and evaluate issues surrounding qualitative andquantitative research processes for business.Enable participants to examine the relationships between Philosophy, Science andEmpiricism.Enable participants to develop skills in qualitative design and analysis, using businessethnographic, phenomenological and positivist approaches.Enable participants to undertake a quantitative research design incorporating exploratory,descriptive and causal methodologies.Enable participants to develop skills in a range of analytical methods, using SPSS andNVivo.Enable participants to critically evaluate research design, undertaken epistemicapproaches, distinguish interpretive approaches, realist philosophies and develophypotheses.Learning outcomesAfter completing the module, the student should be able to: 1. Critically appraise the salient qualitative and quantitative issues surrounding a business research problem. 2. Plan and identify the stages and tasks for an evaluation of a business research problem, incorporating preliminary research approaches, primary and secondary data requirements, sampling frame and sampling methods. 3. Produce a research design, proposal and ethical approval form for a Masters level research project for business management. 1
  • 2. Outline Syllabus 1. Research and managers 2. Developing a research proposal 3. Role of theory and literature 4. Designing a research 5. Writing up a proposal 6. Quantitative data – SPSS (1) 7. Quantitative data – SPSS (2) 8. Qualitative data – N-vivo (1) 9. Qualitative data – N-vivo (2) 10.Tips on how to make a good proposalRecommended Texts: 1. Punch, K. F. (2009) Developing Effective Research Proposals, 2nd Edi, Sage Publishing, London. 2. Gill John and Phil Johnson (2010) Research Methods for Managers, 4th Edi, Sage Publishing, London. 3. Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students, 4th Edi, Prentice Hall, London. 4. Creswell, J W (2009) Research Design :qualitative, quantitative and mixed methods approaches Sage 5.Module Format 1. 1 x 3- hour lecture/Seminar per week 2. Directed studyNote taking in essential 2
  • 3. AssessmentYou are required to develop a research proposal towards an understanding andresolution of a business problem/issue. This includes: 1. A research topic that fit within a business and an organisational setting; 2. Literature review that demonstrate your understanding of the subject matter; 3. Research design that links a range of data skills/strategies in seeking quality answers to the research question(s) indicated by the topic and literature review; and 4. A detailed plan that justifies an appropriate use of network, resources and time, and considers related ethical issues.The assessment is 100% coursework and individual-based. Word count: 3,500.The hand-in date is Thursday 3
  • 4. Teaching scheduleDate Session One (2 hrs) Session Two (1hr)Week 1 Introduction, module guide, Research proposal, research topic, assessment, teaching schedule linking RT to RP, student exercisesWeek 2 What makes a good research topic 1 Frameworks for developing research proposalsWeek 3 What makes a good research topic 2 The role of theory and dealing with the literatureWeek 4 What makes a good literature review Methods and methodologiesWeek 5 Data and data strategies Writing the proposalWeek 6 Reading weekWeek 7 Research proposals: structure and Quantitative analysis – SPSS1 presentationWeek 8 SPSS1, questions and discussions Quantitative analysis – SPSS2Week 9 SPSS2, questions and discussions Qualitative analysis – N-vivo1Week 10 N-vivo1, questions and discussions Qualitative analysis – N-vivo2Week 11 N-vivo2, questions and discussions Tips on developing research proposals 4
  • 5. Research Methods for Managers Research proposal mark criteria & feedback sheetStudent’s name: Student ID: Date:Proposed dissertation title:Problems and issues Clearly explains problems/issue justifying why it is important both from an 0 1 2 3 4 5 6 7 8 9 10 organisational and a personal perspectiveResearch questions and objectives Provides a clear statement of what the research seeks to achieve. Flows from 0 1 2 3 4 5 6 7 8 9 10 previous section and objectives precisely written with observable outcomesIndicative literature review Demonstrates knowledge of the relevant literature by identifying key debates, 0 1 2 3 4 5 6 7 8 9 10 concepts and theories Clarifies how the proposal fits into the debate within the literature and how the 0 1 2 3 4 5 6 7 8 9 10 literature will be used to inform the research design.Methodology Explains the methodological approach 0 1 2 3 4 5 6 7 8 9 10 Justifies the research strategy and data collection methods, includes a summary 0 1 2 3 4 5 6 7 8 9 10 table Explores the credibility of the research and how the concepts of validity and 0 1 2 3 4 5 6 7 8 9 10 reliability generally can be applied to the proposed research.Access & resource implications Reflects on and appraises the resources required including the researcher’s 0 1 2 3 4 5 6 7 8 9 10 knowledge & skill. Considers the access and ethical implications associated with the proposal.Action Plan Provides an action plan or chart that demonstrates the proposal is viable given 0 1 2 3 4 5 6 7 8 9 10 the available resources –time – researcher skills – access to data etc.Overall structure Uses report format and presents items in a logical structure. Users Harvard 0 1 2 3 4 5 6 7 8 9 10 referencing in text bibliography.Key: 0 = Does not meet expectations 10 = Exceeds expectationsPlease interpret in conjunction with ‘grading criteria’ Handout.Key strengths of this proposal:Main areas for improvement:Final Mark (<=40%): Agreed mark (<=40%): st1 Marker: Signature: Date: nd2 Marker: Signature: Date: 5