Using analytics data for real-time personalization and crm profiling

FLORIAN ENGELStrategy & interface designTwitter: @moreonionflorian@more-onion.com

We have geo data

We have a browsing history

We know where people come from

WHY LET IT SIT THERE TOROT?

DatabaseAnalytics Website and Email Why separate?

JUST IMAGINE...

USE THE DATA INREALTIME

You have a landing page First name Last name Email address

People come from facebook... Join via facebook now! First name Last name

COMBINEDATAWITH SUPPORTER RECORDS

You like segmentation? Do supporters use Twitter, Facebook? Where are supporters based? Do they have a mobile device? Which pages did they visit?

How this data can be used... Split test within a geographic area Only ask facebook users for a post on a wall Target those who have a smart phone

HOW WELL MAKE ITWORK

Not quite ready yet.First test case will go online in May.

DatabaseAnalytics Website and Email Close the gap

An ordinary open source analytics tool

An extra ordinary CMS / web framework

A few hacks later... Website (Drupal) is personalized on the basis of Piwik data Supporters in the CRM (Drupal) are „mapped“ to piwik visitors

CREEPY?

YOUR CHOICE

Its tempting. But dont jointhe dark side of the force!

THANK YOU!FLORIAN ENGELTwitter: @moreonionflorian@more-onion.com

by more onion