Using analytics data for real-time personalization and crm profiling
by more onion
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Those are the slides of Florian Engel's talk at ecampaigning forum 2012 in oxford. ...
Those are the slides of Florian Engel's talk at ecampaigning forum 2012 in oxford.
The idea is to combine the CMS (website) data and the CRM (supporter database) with analytics data. That enables you to personalize your website in real time based on analytics data and it allows you to enrich your crm records.
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