>   d  r  e  a  m  >   t  h  !   n  k  >   e  x  p  l  o  r  e
[  j  u  s  t  i  m  a  g  i  n  e  ]
… a single idea changes everything. Forever.
If you had the means to change your world…
would your next “Big Idea”
… address some of the most important issues facing humanity?
presents you with that opportunity
imagine a business contest that will harness the entrepreneurship of your customers
Where do Big Idea’s Come From? Fact: Generally, Big Ideas float up from the bottom of the pyramid Hence: market research
An idea is “big” if it helps us make sense of a lot of confusing experiences and seemingly isolated facts.
:: The basis for entrepreneurship is dissatisfaction :: Most corporate cultures stifle innovation in order to protect posi...
:: The basis for entrepreneurship is dissatisfaction :: Companies hardly ever seek and reward innovation from within – the...
:: The basis for entrepreneurship is dissatisfaction :: Companies are compelled to make innovative improvements to existin...
:: Capitalizing on dissatisfaction :: …  but when customers take ownership? Evolution of the Mountain Bike - 10 years 1970...
:: Capitalizing on dissatisfaction :: When business “Goes to Business?” Evolution of the caterpillar track…  83  years Pat...
:: Capitalizing on dissatisfaction :: More ideas are being  realized   today than at any time in history consumers becomin...
:: Capitalizing on dissatisfaction :: Individuals, or a group of individuals,  can  take risks They invest time and effort...
:: MemberProjects Leverages the Gap :: … now they are in the game just for the recognition
“ Why is this bottle Up-Side-Down?” When User Insight vs. Marketing Expertise :: MemberProjects Leverages the Gap ::
:: MemberProjects Stimulates Innovation :: Core Concept Develop a community where participants will do as they already do ...
having the “fun and adventure of the challenge” of a New Frontier :: MemberProjects Stimulates Innovation ::
:: MemberProjects is a unique market research tool :: Research Market “ Sell” Research Results to the Market Response used...
:: MemberProjects does not offer Financial Reward :: It provides Venture Capital to realize  your  Big Idea… When a compan...
:: MemberProjects does not offer Financial Reward :: It provides Venture Capital to get  your  Big Idea out into the arena...
:: MemberProjects offers personal recognition :: An enlightened company goes into business with the developer A bank  Goes...
::   MemberProjects is the ultimate competitive environment :: <ul><li>Opens up the potentials of existing business by  </...
::   MemberProjects inspires innovation :: Banks accelerate change in the social and economic fabric… <ul><li>new types of...
::   MemberProjects inspires innovation :: …  sometimes Banks even back mavericks Energy harvesting wind flow from passing...
Where do “Big Idea’s” Come From? <ul><li>from Idea </li></ul>
They change the way we see things,  <ul><li>to production </li></ul>
<ul><li>there is always a better way </li></ul>and the way we think…
imagine a business contest that harnesses the entrepreneurship of your customers
 
Environment and Ecology Education
Renewable Energy Education Environment and Ecology
Renewable Energy Education Healthy Living
Renewable Energy Urban Renewal Healthy Living
Renewable Energy Urban Renewal Healthy Living
:: MemberProjects What does First National Bank Get? :: Discover what the entrepreneurial consumer would do, given the cha...
:: MemberProjects What does First National Bank Get?   :: Let the Members do the work Social Analysis   Venture Partnering...
:: MemberProjects What does First National Bank Get?   :: Let the Members do the leg work Viral marketing program – social...
:: MemberProjects What does First National Bank Get?   :: Business Development Engine TM
be up here…
on the High Ground…
pause for thought
:: Leveraging the Trend :: Excluding companies: the internet comprises of two kinds of people… •   browsers and users - sh...
:: The Boring Stats :: •  FaceBook – 100m+  users. If it was a country it would  be the 11 th  most populous on the planet...
:: The Exciting Stuff :: <ul><li>•  FaceBook – valued at $240m – users make no money </li></ul><ul><li>•  MySpace - valued...
 
 
www.franco.co.za
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First National Bank Member Projects

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A Proposl for a competition to be run by First National Bank, South Africa to source business entrepreneurs from amongst their account holders

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First National Bank Member Projects

  1. 2. > d r e a m > t h ! n k > e x p l o r e
  2. 3. [ j u s t i m a g i n e ]
  3. 4. … a single idea changes everything. Forever.
  4. 5. If you had the means to change your world…
  5. 6. would your next “Big Idea”
  6. 7. … address some of the most important issues facing humanity?
  7. 8. presents you with that opportunity
  8. 9. imagine a business contest that will harness the entrepreneurship of your customers
  9. 10. Where do Big Idea’s Come From? Fact: Generally, Big Ideas float up from the bottom of the pyramid Hence: market research
  10. 11. An idea is “big” if it helps us make sense of a lot of confusing experiences and seemingly isolated facts.
  11. 12. :: The basis for entrepreneurship is dissatisfaction :: Most corporate cultures stifle innovation in order to protect positions or profit margins
  12. 13. :: The basis for entrepreneurship is dissatisfaction :: Companies hardly ever seek and reward innovation from within – they call in “experts” “ What were they Thinking?
  13. 14. :: The basis for entrepreneurship is dissatisfaction :: Companies are compelled to make innovative improvements to existing products by small increments, to avoid frightening off their customers…
  14. 15. :: Capitalizing on dissatisfaction :: … but when customers take ownership? Evolution of the Mountain Bike - 10 years 1970 California: Cyclists begin develop a fun new machine by themselves. Mixing and matching parts. 1980: Manufacturers begin production 1996 Taiwan: $8 billion a year industry runs on ideas presented at International Bicycle Design Competition for the past 12 years. Individuals only – No companies…
  15. 16. :: Capitalizing on dissatisfaction :: When business “Goes to Business?” Evolution of the caterpillar track… 83 years Patent 1770 – Edgeworth Production 1853 – Hornsby On a military tender, for a war due to a shortage of horses
  16. 17. :: Capitalizing on dissatisfaction :: More ideas are being realized today than at any time in history consumers becoming innovators
  17. 18. :: Capitalizing on dissatisfaction :: Individuals, or a group of individuals, can take risks They invest time and effort in some pet project for no financial reward
  18. 19. :: MemberProjects Leverages the Gap :: … now they are in the game just for the recognition
  19. 20. “ Why is this bottle Up-Side-Down?” When User Insight vs. Marketing Expertise :: MemberProjects Leverages the Gap ::
  20. 21. :: MemberProjects Stimulates Innovation :: Core Concept Develop a community where participants will do as they already do with the new bonus of: <ul><li>making money </li></ul><ul><li>developing their entrepreneurial </li></ul><ul><li>spirit </li></ul><ul><li>building their own businesses </li></ul><ul><li>gaining recognition </li></ul><ul><li>and </li></ul>
  21. 22. having the “fun and adventure of the challenge” of a New Frontier :: MemberProjects Stimulates Innovation ::
  22. 23. :: MemberProjects is a unique market research tool :: Research Market “ Sell” Research Results to the Market Response used to modify research
  23. 24. :: MemberProjects does not offer Financial Reward :: It provides Venture Capital to realize your Big Idea… When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things: <ul><li>Play “catch up” with a separate R & D exercise </li></ul><ul><li>Buy the Idea outright </li></ul>
  24. 25. :: MemberProjects does not offer Financial Reward :: It provides Venture Capital to get your Big Idea out into the arena When a company wakes up to the threat of “an innovative idea” that has the potential to change their business, it usually tries to do one of two things: <ul><li>Play “catch up” with a separate R & D exercise </li></ul><ul><li>Buy the Idea outright </li></ul>
  25. 26. :: MemberProjects offers personal recognition :: An enlightened company goes into business with the developer A bank Goes Into Partnership on the projected returns
  26. 27. :: MemberProjects is the ultimate competitive environment :: <ul><li>Opens up the potentials of existing business by </li></ul><ul><li>directing change </li></ul><ul><li>Expands the marketplace by creating new </li></ul><ul><li>products or re-engineering existing ones so as </li></ul><ul><li>to answer society’s’ needs </li></ul>As broker between the idea source and end manufacturer / service provider the Bank occupies a strategic opportunity to benefit from both ends of the transaction
  27. 28. :: MemberProjects inspires innovation :: Banks accelerate change in the social and economic fabric… <ul><li>new types of services to service the new industries </li></ul><ul><li>new types of employment </li></ul><ul><li>new revenue streams </li></ul>The inevitable results of such controlled activity creates:
  28. 29. :: MemberProjects inspires innovation :: … sometimes Banks even back mavericks Energy harvesting wind flow from passing traffic
  29. 30. Where do “Big Idea’s” Come From? <ul><li>from Idea </li></ul>
  30. 31. They change the way we see things, <ul><li>to production </li></ul>
  31. 32. <ul><li>there is always a better way </li></ul>and the way we think…
  32. 33. imagine a business contest that harnesses the entrepreneurship of your customers
  33. 35. Environment and Ecology Education
  34. 36. Renewable Energy Education Environment and Ecology
  35. 37. Renewable Energy Education Healthy Living
  36. 38. Renewable Energy Urban Renewal Healthy Living
  37. 39. Renewable Energy Urban Renewal Healthy Living
  38. 40. :: MemberProjects What does First National Bank Get? :: Discover what the entrepreneurial consumer would do, given the chance Trends Knowledge Base Future Business
  39. 41. :: MemberProjects What does First National Bank Get? :: Let the Members do the work Social Analysis Venture Partnering New Customers
  40. 42. :: MemberProjects What does First National Bank Get? :: Let the Members do the leg work Viral marketing program – social network Project progress is tracked live on-line Dedicated TV series
  41. 43. :: MemberProjects What does First National Bank Get? :: Business Development Engine TM
  42. 44. be up here…
  43. 45. on the High Ground…
  44. 46. pause for thought
  45. 47. :: Leveraging the Trend :: Excluding companies: the internet comprises of two kinds of people… • browsers and users - sharing useless information • commercial opportunists – making money As the following statistics demonstrate.
  46. 48. :: The Boring Stats :: • FaceBook – 100m+ users. If it was a country it would be the 11 th most populous on the planet after Mexico • MySpace - 84m users. exceeds population of Germany • Digg - population of 1m + • SecondLife - Pop. 15 m - Linden Laboratories project • Entropia Universe - Pop. 7m – MindArk project
  47. 49. :: The Exciting Stuff :: <ul><li>• FaceBook – valued at $240m – users make no money </li></ul><ul><li>• MySpace - valued at $580m – users make no money </li></ul><ul><li>• Digg - valued at $200m – users make no money </li></ul><ul><li>YouTube – valued at $1.65b – users make no money </li></ul><ul><li>• SecondLife –Trading between users at +$35m / month </li></ul><ul><li>• Entropia Universe – Trading between users at +$30m / month </li></ul>
  48. 52. www.franco.co.za
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