Brazilian Librarians & Twitter

BRAZIL LEADS THE WORLD THEO PRESENCE IN SOCIAL NETWORKS

source: The Nielsen Company

source: semiocast.com

STATS SPEAKS FOR THEMSELVES

SOCIAL NETWORKS SPEAKS A NATURAL FOR BRAZILIANS

HISTORY & CULTURE EXPLAINS

TWITTER HAS HAD A LARGE A LARGE IMPACT ON BRAZIL

AT TIMES, SOME BRAZILIAN WORLDWIDE TRENDING TOPIC

TWITTER IS JUST TOO ATRACTIVE TOO ATTRACTIVE

MORE SPEED UBIQUITY FILTER QUALITY

TWITTER A NATURAL FOR [BRAZILIAN] LIBRARIANS

300+ 60+

HERE’S WHAT CATCH WE GOT

TWO TYPES OF PRESENCE PERSONAL & INSTITUTIONAL

REALLY GOOD AT PROFESSIONAL CONVERSATION

NOT SO GOOD AT INSTITUTIONAL CONVERSATION

LIBRARIANS SHARING WITH LIBRARIANS

LIBRARIANS PANPHLETING TO USERS

LIBRARIANS SIDE: AWARENESS ARTICLE REQUEST NETWORKING

LIBRARY X USER SIDE: LOW LEVEL OF INTERACTION STRUGGLE TO GET FOLLOWERS NO PRIOR STRATEGY ACCOUNTS LEFT BEHIND

LIBRARIANS SIDE: WAY TO HACK THE SYSTEM ALTERNATIVE OUT ACADEMICS SELF BRANDING

LIBRARY X USER SIDE: DUPLICATION OF WORK NO IMEDIATE IMPACT WON’T CONVERT POTENTIALS IMPOSSIBLE TO PERSONALIZE

LIBRARY’S TWITTER AS NEWSBOARD E HAS FULFILLED ITS ROLE

THAT’S IT?

TIPPING POINT

ARE WE DOING MARKETING OR ADVERTISING ?

PROVE THAT SOCIAL MEDIA WORKS THEN USE WHAT WE KNOW TO MAKE IT BETTER

SOMETHING OF INCALCULABLE VALUE THAT NEEDS TO BE MEASURED

CAN WE MEASURE HOW MANY BOOKS WERE LENT THANKS TO TWITTER?

LIBRARIANS LACK THE ABILITY TO DEAL WITH LACK OF POLICIES

WE FAILED BUT NEED TO MOVE ON

GOOD PROBLEMS ARE FUEL FOR A CREATIVE COMMUNITY

TWITTER IS MEANT TO BE SIMPLE NOT TO BE FUNDAMENTAL

THINK OF TWITTER AS A PLATFORM TO DO THINGS RATHER THAN SAY THINGS

CERTAINLY THERE’S TOO MUCH HYPE AND IN THE LONG TERM TWITTER MAY NOT CHANGE THE WORLD WORLD. BUT THE MODEL IS HERE TO STAY

MAJOR WORKING FORCE SOCIAL MEDIA EXPERTISE PORTUGUESE UNDER 30s

OBRIGADO! :D MORENOBARROS.COM

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http://www.bibliobsession.net	129
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http://www.planetbiblio.fr	38
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by Moreno Barros on Aug 08, 2010