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Affiliate Gathering 2011

Affiliate Gathering 2011

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  • There are lots more reasons, its skinable meaning you can redesign without rebuilding, it has lots of intergration with other tools and services and its actually quite secure and frequently updated You can also import form other platforms
  • A quick piece of advice on hosting I recommend you look for Apache hosting, its easy to find and cheap
  • I dont have time to guide you through the setup step by step but here’s a few tips for the process
  • I dont have time to guide you through the setup step by step but here’s a few tips for the process
  • I dont have time to guide you through the setup step by step but here’s a few tips for the process
  • I don't have time to guide you through the setup step by step but here’s a few tips for the process
  • The next three slides are for real WP newbies.
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • An example of a site using custom menus and the category posts list
  • Purple = Normal menu Pink = Post Content Grey = Category List Light Green = Category-Post plugin Dark Green = Page List Blue = Custom Menus
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • Themes are just the same except you need to navigate to the themes section of the navigation
  • The guide is good but also has links to a CDN service, most affiliate sites don’t need a CDN service so ignore this bit
  • Looking to do more with wordpress? Check out some of these plugins.
  • A list of pages that I have linked too without the url throughout this presentation

Transcript

  • 1. Mastering Wordpress; SEO, Functionality & Security Conference Sponsor
  • 2. What We’re Going to Explore This presentation will cover a range of information & advice about using and getting the most from Wordpress, here’s a quick overview about what we’re going to look at;
    • Why Choose Wordpress
    • Hosting & Setup
    • Wordpress & SEO
      • Permalinks
      • Onsite SEO
      • Plugins
    • Wordpress Security
      • Permissions
      • Htaccess
      • Backups
    • Content & Interaction
    Conference Sponsor Mastering Wordpress: SEO, Security & More
  • 3. Who are Soula and Who Am I? Conference Sponsor Mastering Wordpress: SEO, Security & More Soula are a digital marketing company who work with a large range of clients, to bring ROI driven results covering a wide range of niches and industries. Soula build, design and market websites and we work with a range of different platforms including Wordpress which I am speaking about today but also including CS Cart, Magento, Cactus, Expression Engine, Moveable Type, Hosted Solutions (i.e. Blogger) and many more. I am Director of Search Marketing at Soula and work with a team to do SEO, a little PPC, social media and in depth analytics, I have worked in search for over 6 years now. I spoke last year on some general SEO points and produce the white papers that are published on MoreNiche.
  • 4. Mastering Wordpress: SEO, Security & More Wordpress Basics: Why Choose Wordpress A valid initial question, Wordpress isn't the only CMS out there and it’s far from perfect so why use Wordpress? Conference Sponsor
    • Wordpress is an open source solution this brings a few advantages;
    • It’s free: enough said, no cost to get hold of the CMS just go to Wordpress.org . It runs on PHP & MySQL making hosting platforms cheap.
    • It’s supported: because it’s open source a lot of people develop with and for it and lots of people know how to make cool plugins or fix problems, 99% of any problems you find with Wordpress can be solved with a Google search.
    • It’s easy: easy to use, host, install, update, backup and restore. Few platforms are as user friendly even though some of them have better inherent functionality.
    • It’s flexible: the sheer amount of plugins and ways Wordpress can be expanded is staggering, plugins can turn Wordpress into a social network or ecommerce store.
  • 5. Wordpress Basics: Hosting Conference Sponsor Mastering Wordpress: SEO, Security & More Wordpress does have some specific host requirements. You need all these to work with Wordpress but most will be standard with a decent package on a Linux host.
    • PHP version 4.3 or greater
    • MySQL version 4.1.2 or greater
    • Apache with the mod_rewrite Apache module
    Wordpress can actually be run without Apache, on Nginx or even other server solutions but Apache is widespread and reliable, I recommend you go with that. Also try to look for cPanel and Fantastico , these will make the setup and management much easier. Recommend Host: HostGator is a cheap, reliable host that meets all these requirements. I use it for a few Wordpress installs and while the small servers can be a little slow their support is excellent.
  • 6. Wordpress Basics: Setup Conference Sponsor Mastering Wordpress: SEO, Security & More If you have cPanel and Fantastico setup is easy, just choose Wordpress from the list in the Fantastico panel then choose install. You will have to follow a few steps but it’s mostly self explanatory. As a security precaution make sure you set the admin user to something unique (not just “admin”) and the password to something strong, here’s a password generator 1 if you need it. If you’re not using Fantastico then it’s a little harder but all you need to do is follow the Wordpress Codex 5 minute install page 2. It’s simple and as long as you have the access you need you really will be up and running in 5-10 minutes. Always keep a note on your computer or in a notebook of your details, you don’t want to lose them and get locked out of your own Wordpress install.
  • 7. Wordpress & SEO Conference Sponsor Mastering Wordpress: SEO, Security & More Wordpress has some great SEO features right out of the bag, it has a reliable content hierarchy and does a lot for you with filling in data for tags and titles but it’s easy to make it much, much better. URLs & Permalink Setup Permalinks are the URLs Wordpress automatically gives to pages and posts, it’s important to ensure you set these up as early as possible. I would never recommend changing the permalinks structure of a blog any older than 3 months. Inside Wordpress you may see URLs also referred to as a “slug” this is simply the ending part of the URL that defines the pages, post or category
  • 8. Wordpress SEO: URLs & Permalink Setup Conference Sponsor Mastering Wordpress: SEO, Security & More
    • One of the most debated SEO parts of Wordpress is permalink structure, this basically describes what URLs Wordpress uses to display your content.
    • Before you mess around with these settings make your htaccess writable.
    • Get Filezilla or a similar FTP program
    • Ensure you have dot files enabled (in Filezilla this is Edit>Settings>Transfers>Filetypes and there is a tick box at the bottom.
    • If you don't see a htaccess upload a blank one, if you don’t know how to make one download one here.
    • Right click the htaccess file and choose “File Permissions”
    • This is where it gets a bit harder. Depending on a whole bunch of things depends on what you need to set this number too
    • For now try 644, we may need to change this again later
    • Press OK and go to your Wordpress Admin Panel
  • 9. Wordpress SEO: URLs & Permalink Setup Conference Sponsor Mastering Wordpress: SEO, Security & More
    • Inside the Wordpress Admin go to Settings -> Permalinks
    • By default it will be set to us normal ID tags
    • Choose custom structure and insert one of the following 3 options
      • /%postname%/ = www.myblog.com/post-name-here/
      • /%category%/%postname%/ = www.myblog.com/category-name/post-name-here/
      • /%post_id%/%postname%/ = www.myblog.com/123/post-name-here/
    • You can also choose to put .html etc on the end if you want
    • Category and tag bases should be empty
    • If you get htaccess not writable error you need to go back and change the file permission to a higher number, start at 744 and keep moving up through 755 and finally 777
    • NEVER, EVER leave htaccess with 777 for longer than the time it takes you to set Permalinks up, change it back to 644 or 666 afterwards
  • 10. Wordpress SEO: Slugs & More URL Advice Conference Sponsor Mastering Wordpress: SEO, Security & More You have finished the main Permalink setup but there are a few things you need to know about general URL setup. By default Wordpress tends to be on the http:// not http://www. level, to change this visit settings -> General and change these two fields (at the same time!) Don’t worry if it logs you out and you have to log back in again. I also recommend you download and install this plugin to strip stop words out of post titles. You can find instructions on how to install plugins in the next section. http://wordpress.org/extend/plugins/seo-slugs/
  • 11. Installing Plugins & Themes Conference Sponsor Mastering Wordpress: SEO, Security & More Knowing how to install plugins and themes is critical to using Wordpress, most of you will already know but its very easy for those who don't. Open up your FTP and navigate to the wp-content subfolder. You can see there are specific folders for plugins and themes. When you download plugins and themes they are usually in a ZIP file, you’ll need to remove the contents into somewhere accessible with your FTP. Usually its a folder but sometimes with plugins its just a PHP file.
  • 12. Installing Plugins & Themes Conference Sponsor Mastering Wordpress: SEO, Security & More
    • All you need to do now is take that folder or file and put it in the relevant subfolder, if its a theme it goes in “themes”, if its a plugin it goes in the “plugins” folder.
    • Plugins
    • Load up your control panel and choose the “Plugins” entry.
    • You will see a list like this
  • 13. Installing Plugins & Themes Conference Sponsor Mastering Wordpress: SEO, Security & More
    • Your new plugin will be highlighted grey for deactivated
    • Simply click “activate”
    • Your plugin will now be active, usually it will place an entry on the control panel or inside the Settings section
    • If your blog suddenly breaks simply deactivate the plugin again, it’s rare but some themes and plugins just don’t gel
    • If it breaks so bad you can’t deactivate it simply remove the plugin files you just uploaded ( not the whole wp-content/plugins/ folder), this will make Wordpress automatically deactivate the plugin
    • Themes are just the same except you need to navigate to the themes nav
  • 14. Installing Plugins & Themes Conference Sponsor Mastering Wordpress: SEO, Security & More
    • You can also do this without FTP access using the Add New menu inside plugins.
    • This is a slightly easy point and click interface but is not supported by every hosting platform/setup.
    • There is also this option inside the Themes menu!
  • 15. Wordpress SEO: Plugins Conference Sponsor Mastering Wordpress: SEO, Security & More There are many, many plugins claiming to be the best SEO plugin but only one all round SEO plugin I recommend and that’s Yoast’s Wordpress SEO Plugin. If you haven't already done so register with the webmaster tools services in preparation. Google 3 | Bing 4 | Yahoo 5 I have prepared a download for you so you don’t have to do 99% of the settings. I don’t have time to cover them all in this presentation but I have written up explanations in the next few slides which you can download for future reference. Make sure you keep the plugin up-to-date for new features! http://wordpress.org/extend/plugins/wordpress-seo/ http://www.soula.com/sem/2011/seetings.zip
  • 16. Wordpress SEO: Yoast SEO Plugin Conference Sponsor Mastering Wordpress: SEO, Security & More
    • Download the settings zip and put it on your desktop or somewhere simple to remember
    • Go to your WP Dashboard and find the SEO menu then choose import
    • Use the bottom “choose file” button to locate the settings.zip
    • Press “Import Settings”
    • Make sure you go into “Titles” and edit the homepage and other static settings
    • The indexation and Permalink settings are useful be sure to explore them
    • The import contains important indexation settings to stop Wordpress duplicating content.
    • Remember the next slides contains lots of info about how to set the plugin up for the best SEO results, refer to them later!
  • 17. Wordpress SEO: Yoast SEO Plugin Conference Sponsor Mastering Wordpress: SEO, Security & More Here’s the first part of the general settings, the only change you need to make is to enable the meta keywords box if you want to use it. Meta keywords is no longer a ranking factor in major search engines but still useful other indexing services, so I recommend continuing to use it at least to a smaller capacity. The next section just requires you to paste the meta tag verification codes from the various engines.
  • 18. Conference Sponsor Mastering Wordpress: SEO, Security & More Enable the sitemap and choose the options as I have here for the maximum effect. There are more advanced sitemap plugins if you want to expand sitemap functionality but 9 times out of 10 the integrated one in Yoast SEO is fine. I usually exclude post tags from indexing and from the sitemap, later it is likely we will make these no index anyway so they shouldn’t be included in the sitemap
  • 19. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • The next thing you need to customise are the title settings. Obviously these are very important as they control the SEO title and meta descriptions for 99% of your pages.
    • The first thing you need to do is check the header.php file inside your theme and make sure its compatible. Download it from your FTP at /wp-content/themes/mythemename/
    • Take a backup first
    • Open the file
    • Search for <title>
    • Replace what’s between the <title> tags with <?php wp_title(''); ?>
    • It should contain only that text
    • Often it won’t need changing much at all
    • Re-upload
    • That’s it, if you really have trouble then use the tick box instead but I strongly recommend you check and modify your theme.
  • 20. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • You can largely automate the generation of good title and meta descriptions in Wordpress, in this screen we can use special tags to replace information it titles and descriptions with dynamic information.
    • You can always override this on the edit post/page/category screen when you need more control over specific entries.
    • There is a table at the bottom which explains all the placeholder code.
    • You should set targeted manual titles and meta descriptions up for your home page.
    • The rest I have a recommended layout for but as there are many options I have done them for you and you can restore them from the backup below from the import/export menu under the SEO navigation (you should have already done this)
    http://www.soula.com/sem/2011/seetings.zip
  • 21. Conference Sponsor Mastering Wordpress: SEO, Security & More Wordpress naturally creates a lot of duplicate content with its author, category, date and tag achieves. We will use this plugin to block the achieve we don’t need, in my opinion category is best for SEO so I block all others but you can choose whichever you like just be sure to leave at least one achieve unticked. If you imported you will also notice I have put no index options on admin and login pages, as well as cleaned up several head settings for security reasons. I will expand on this later. I also nofollow comment links, its not a major SEO benefit but it can help stop so many spam comments coming in. Wordpress SEO: Yoast Index Settings
  • 22. Conference Sponsor Mastering Wordpress: SEO, Security & More There are two important settings here The first is the strip category base setting, this will make category archive links look like www.myblog.com/widgets / instead of www.myblog.com/category/widgets/ , it’s neater and better for SEO. The second setting is useful just to tidy URLs up and create less canonical errors, make sure enforce a trailing slash is on so that the system will make URLs end with a / instead of being blank. The internal link settings cover breadcrumbs but require more in depth knowledge of theme editing. I strongly recommend you implement them if you can, they are great for SEO and usability but do require theme modification. Wordpress SEO: Yoast Permalink Settings
  • 23. Wordpress SEO: Images Conference Sponsor Mastering Wordpress: SEO, Security & More Image SEO is usually overlooked in Wordpress but a small simple plugin can help automate it. Please note that Wordpress gives you the ability to do all this manually when you upload an image, 9/10 I recommend doing it manually but use this plugin if you don’t have much time or are not as bothered. http://wordpress.org/extend/plugins/seo-image/ The override tickboxes basically set what has the priority, Wordpress or the plugin. If they are ticked your alt and titles will always be in the plugin format I usually set the plugin to these settings.
  • 24. Wordpress SEO: Internal Links Conference Sponsor Mastering Wordpress: SEO, Security & More Utilising internal linking on any site is very important but the database driven setup of Wordpress allows us to automate it to a certain degree. Grab the internal link plugin and install it like any other, this one is not a folder just a lonely PHP file. Once it’s active go to the Dashboard and expand the “Posts” entry then look for the Keywords entry. This screen will allow you to set global rules for the site but you can set post specific rules when editing any post or page. We have modded this plugin hence it being a Soula download, please credit SEOROI.com with the original creation of this plugin. The mod allows you to place a special style on any auto link using class=“intlink” http://www.soula.com/sem/2011/internal-link.zip
  • 25. Conference Sponsor Mastering Wordpress: SEO, Security & More Wordpress SEO: Internal Links Here’s an example of how I would us the internal link plugin. On the left I have specified 2 different keywords along with different tenses of them, separate versions with a pipe bar | which is Shift+ on your keyboard. I have also auto linked the product name I am reviewing with my affiliate link, that way people have more chance of clicking through. The middle column shows where the links are going and the far left column how many times per post the link will be auto-inserted.
  • 26. Conference Sponsor Mastering Wordpress: SEO, Security & More Wordpress SEO: Internal Links
    • Be sure not to link more than 1 or 2 times per set of phrases, any more will look spammy.
    • I recommend you style the intlink class to something a lot more subtle than your usual link style so it does not interrupt reading of the site.
    • Be sure to set home and deep pages separated by the pipebar, this way you will get some anchor text to home, some to deep pages and it prevents too many links being the same.
    • Note there is not an “opt out” option so it will link any instances of these keywords in content
    • An alternate and slightly more advanced version to this plugin is called SEO Smart Links but has a premium version and personally I prefer this plugin for simplicities sake.
  • 27. Wordpress SEO: Internal Links & Menus Conference Sponsor Mastering Wordpress: SEO, Security & More You should always highlight your most important pages/posts with your navigation, in Wordpress this is easiest to do using custom Menus. You can find Menus under the appearance tab of Wordpress, and you can specify a keyword rich Label and Title for each entry, label is the anchor for the link and title is the a title Attribute that appears on hover. Creating a menu is easy, just add pages and categories from your Wordpress content into a list on the menu and drag it to rearrange. Remember to make labels and titles keyword rich but easy to understand. You can also “nestle” menu items into groups by dragging them slightly to the side.
  • 28. Conference Sponsor Mastering Wordpress: SEO, Security & More A newer theme will have a menu similar to this in the Menu section of the Appearance tab. This dropdown allows you to place the Menu you just created into the main parents of you theme. Simply select it from the drop box and press apply! Obviously things in primary navigations are more visible than things you place in the footer. As an affiliate your most important product reviews should be high in your menu with strong relevant keywords linking them.
  • 29. Conference Sponsor Mastering Wordpress: SEO, Security & More On an older theme (or to add a menu to the sidebar of a new theme) you will need to go to Appearance > Widgets and add a custom menu widget to your sidebar to get the menu you created. It’s very simple, just drag the “Custom Menu” widget box into the side bar you desire and choose the menu you created from the drop box. You can add as many menus as you like and easily reorder them by dragging them around inside the sidebar. You can update these anytime you like it, make sure you always promote you best pages like this to help SEO and conversions.
  • 30. Conference Sponsor Mastering Wordpress: SEO, Security & More You can also automate this menu process with categories and posts instead of manually designed menus. I recommend you keep you menus manually controlled but this plugin is great if you already have loads of nicely organised categories and posts and want to save yourself a little time. Use this plugin by creating widgets just like you would do with static menus. It has some nice little options like thumbnails and comment count but you’ll need to know Wordpress a little more before playing with these settings. http://wordpress.org/extend/plugins/category-posts/
  • 31. Conference Sponsor Mastering Wordpress: SEO, Security & More People coming to your site researching a product will often want to read more and more information where they can, if you article ends without fulfilling their need for information you need to give them something extra to read. This is where a good related posts plugin comes in, it can easily site at the bottom and/or the sidebar of your blog and give people somewhere relevant to go once they have finished with you article or post. This improves SEO linking and visitor interaction so be sure not to skip this step. My favourite is YARPP which is linked below, it has its own easy to use widget and adds itself quite easily to the bottom of all the posts on your site. Be sure to read and follow the plugin installation instructions. http://wordpress.org/extend/plugins/ yet-another-related-posts-plugin/ More Internal Links: Related Posts
  • 32. Conference Sponsor Mastering Wordpress: SEO, Security & More
  • 33. Conference Sponsor Mastering Wordpress: SEO, Security & More
  • 34. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • A useful Wordpress feature that not everyone is aware of is that is automatically creates RSS feeds of all your categories, you can access them by adding /rss/ on the end of a category URL for example.
    • http://wptest.soula.com/affiliatedemo/keyword-reviews/rss/
    • Adding it to the end of your blog will give you the feed for all posts.
    • You can use this to:
    • Embed in other blogs for a decent cross link strategy
    • Submit to RSS directories under different categories
    • Encourage people to subscribe and see all you posts in a specific category
      • Use Feedburner 6 to track subscriptions and offer mailing services
    • Put in link wheel/hub strategies for links or content filler
    Using RSS & Wordpress
  • 35. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • A question I get asked a lot is “Should I make content as posts or pages?”
    • Pages
    • Long Term Content : Wont be constantly updated or become easily out of date
    • Important Content: Explaining how product works or specific keyword targeted content
    • Required Content : Contact, terms or policy pages you need but can remove from menus
    • Standalone Information: Information that would other be alone in a category
    • Posts
    • Similar Content: that should be grouped, i.e. Reviews of all the different diet pills
    • Time Sensitive Content: such as “best diet tips of 2011” and similar link bait style posts
    • News Content: that needs to be categorised to be browsed or is reliant on other context
    • Remember: Categories should have multiple posts in, if you have a lonely category maybe consider the content for a page
    Wordpress SEO: Pages vs. Posts
  • 36. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • Just some basic content advice for your posts and pages;
    • Post/Page titles are very important, keep it as short as possible with relevant keywords.
    • Don’t make the title too reliant on time, it will run out of date quicker than you think!
    • Ensure you set a unique, exciting excerpt for every post, many themes use them and they are your meta descriptions (if set up correctly).
    • On the same note ensure all your categories have relevant descriptions!
    • Make your blog easy to read, use subheadings, bolding, italics and images to break up sections of copy. Make those subheadings keywords and use h3’s etc.
    • Make your content unique , you can't afford to waste time on too much dupe content in a post Panda world.
    • Utilise tags to group content across categories, try to use no more than 5 per post.
    • Use author bio’s to add trust to the site, you can get plugins that add them to the bottom of posts.
    Wordpress SEO: Content Advice http://wordpress.org/extend/plugins/author-bio/
  • 37. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • Use similar blogs as inspiration for content but don’t copy.
    • Sometimes its useful to read a few blogs from a different industry and see if their post ideas can be done inside your niche.
    • Ensure you size images and videos for the right width to fit your theme
    • Use internal search data, analytics inbound keyword data and the Google wonder wheel to come up with post titles
    • Keep an eye on Google trends, maybe your product has a peak where you can do special content pushes
    • Think about when you post, stagger posts evenly and don’t put posts live at 2 AM in the morning especially if you have social media sites hooked up to Wordpress
    Wordpress SEO: Content Advice
  • 38. Conference Sponsor Mastering Wordpress: SEO, Security & More Keeping your installation secure is important, let’s go through a few simple tips. Stay Updated! The most important thing you can do to stay safe is be running the latest versions of Wordpress and the plugins, check your installation for updates at least once a week. It’s very easy to update and 99% of the time can be done automatically so no excuses! To check if you have updates simply check the “updates” menu at the bottom of the Wordpress Dashboard. Headers Wordpress included version information in the <head> you can remove this with the Yoast SEO Plugin I have already discussed. Leaving version information in makes it easier for hackers to ID out of date installs. Wordpress Security: Basics
  • 39. Conference Sponsor Mastering Wordpress: SEO, Security & More Protect Your FTP - CHMOD Be sure to set CHMOD to the lowest permissions possible, check back at some of the red slides for more information on this but generally aim for 644 or 755. By default this is often already done but you need to make sure you fix any changes you make while installing plugins etc. Index/Htaccess Ensure your /plugins/ and /themes/ folders have a blank index.php file in and be sure to put a proper htaccess up that protects your wp-config file and blocks index being displayed. Check my Htaccess guide for information 7 on how to do this. Make sure you don’t overwrite the Wordpress one though! Add extra content to it. Wordpress Security: FTP Tricks
  • 40. Conference Sponsor Mastering Wordpress: SEO, Security & More Backing up Wordpress is important in case you ever do have problems. I use this plugin that automatically takes backups, it’s very useful and easy to install. It backs up your theme, the uploaded images and any plugins you use. To back up your pages/posts anytime use the default Wordpress export function, on the Wordpress Dashboard use Tools > Export You can also backup the Wordpress install more comprehensively using PHP myAdmin if you know how to use this software. Wordpress Security: Backups http://wordpress.org/extend/plugins/wordpress-backup/
  • 41. Conference Sponsor Mastering Wordpress: SEO, Security & More Page load time is becoming an increasingly important SEO factor. Wordpress is naturally pretty fast but can easily be improved. Smush.it : This plugin will make images much smaller by stripping unneeded data from images and optimising compression and file types, it works automatically so make sure you install this on setup I have heard some arguments against stripping meta data from images but the truth is I have seen no proven arguments it harms SEO, especially the kind of data this strips and in many cases this API versions doesn’t do that anyway. Speeding Up Wordpress: Smushit! http://wordpress.org/extend/plugins/wp-smushit/
  • 42. Conference Sponsor Mastering Wordpress: SEO, Security & More Another popular technique for reducing Wordpress load time is caching. Caching is essentially forcing a browser to store information so it doesn’t have to be constantly re-downloaded. Some elements need short term caching, some can have long term caching. The best Wordpress Cache in my opinion is W3 Total Cache, it has Minify and GZIP compression settings as well as basic caching but can take a while to set up. For those who don't know what they are doing you can find a comprehensive guide to setting W3 Total Cache up here 8 . If nothing else make sure you set up basic caching and GZIP compression. Speeding Up Wordpress: Caching http://wordpress.org/extend/plugins /w3-total-cache/
  • 43. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • This overview is by no means exhaustive of Wordpress’ capabilities. For affiliates looking to do more with Wordpress I recommend you look at the following plugins which all have fantastic potential to be used to enhance any affiliate blog.
    • http://www.myreviewplugin.com the best rating system for Wordpress but costs money
    • http://wordpress.org/extend/plugins/recipeseo/ codes recipes up in RDFa for Google recipes search
    • http://blairwilliams.com/pretty-link/ add hidden affiliate links so you don’t have to link out to ugly tracking domains
    • http://adrotateplugin.com/ Place banner and sidebar ads in Wordpress and automatically rotate them
    • http://wordpress.org/extend/plugins/sociable/screenshots/ easily add social bookmark sharing buttons
    Wordpress: It Does More!
  • 44. Conference Sponsor Mastering Wordpress: SEO, Security & More
    • For those revisiting this presentation somewhere that blocks active hyper linking the following list related to embedded links throughout the presentation
    • http://www.pctools.com/guides/password/
    • http://codex.wordpress.org/Installing_WordPress
    • https://www.google.com/webmasters
    • http://www.bing.com/toolbox/webmaster/
    • http://siteexplorer.search.yahoo.com/
    • http://feedburner.google.com
    • http://www.moreniche.com/tutorials/htaccess-guide.pdf
    • http://www.wpbeginner.com/plugins/how-to-install-and-setup-w3-total-cache-for-beginners/
    Referenced URLs