Getting the most from Google Analytics Your Logo Here Conference Sponsor
Getting the most out of Google Analytics What we will cover <ul><li>Why use Google Analytics? </li></ul><ul><li>Visitor Ov...
Getting the most out of Google Analytics Google Analytics Google Analytics shows you your site is working as you want it t...
Getting the most out of Google Analytics Question Conference Sponsor Will removing Google Analytics from your site increas...
Getting the most out of Google Analytics Visitor Overview Conference Sponsor
Getting the most out of Google Analytics Traffic Sources Conference Sponsor Direct traffic is a visit from an unknown sour...
Getting the most out of Google Analytics Question Conference Sponsor Where are visitors with the language ‘en-us’ from?
Getting the most out of Google Analytics Location and Language Conference Sponsor
Getting the most out of Google Analytics Foreign Content Conference Sponsor <ul><li>example.co.uk/fr/ </li></ul><ul><li>+ ...
Getting the most out of Google Analytics Question Conference Sponsor Which browser has the largest market share?
Getting the most out of Google Analytics Browsers + Mobile Devices Conference Sponsor Check viewable screen size - browser...
Getting the most out of Google Analytics Keywords Conference Sponsor
Getting the most out of Google Analytics Campaigns Conference Sponsor Use Google URL builder to tag incoming links -  http...
Getting the most out of Google Analytics Content Conference Sponsor Landing pages Use this information to make better use ...
Getting the most out of Google Analytics Content Conference Sponsor Exit pages Use this information to make better use of ...
Getting the most out of Google Analytics Outbound Link Tracking Conference Sponsor See where your visitors are going To tr...
Getting the most out of Google Analytics Question Conference Sponsor How many goals can each website profile have?
Getting the most out of Google Analytics Setting Goals Conference Sponsor <ul><li>View Conversions </li></ul><ul><li>Add a...
Getting the most out of Google Analytics Just to recap... Conference Sponsor <ul><li>Use analytics to make sure your site ...
Getting the most out of Google Analytics Conference Sponsor Thank You
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5. get the most from google analytics

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Affiliate Gathering 2011

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5. get the most from google analytics

  1. 1. Getting the most from Google Analytics Your Logo Here Conference Sponsor
  2. 2. Getting the most out of Google Analytics What we will cover <ul><li>Why use Google Analytics? </li></ul><ul><li>Visitor Overview Section </li></ul><ul><li>Traffic Sources </li></ul><ul><ul><li>Taking Advantage of Referring Sites </li></ul></ul><ul><li>Language and Location </li></ul><ul><ul><li>Adding Foreign Language Content </li></ul></ul><ul><li>Browser and Mobiles </li></ul><ul><li>Keywords </li></ul><ul><li>Campaign Tracking </li></ul><ul><li>Content </li></ul><ul><ul><li>Entrances and Exits </li></ul></ul><ul><li>Goals </li></ul><ul><ul><li>Tagging Outbound Links </li></ul></ul><ul><ul><li>Setting Up Goals </li></ul></ul>Conference Sponsor
  3. 3. Getting the most out of Google Analytics Google Analytics Google Analytics shows you your site is working as you want it to! Conference Sponsor Monitor Traffic Levels Monitor Traffic Sources Find Top Landing Pages Visitor Information Find Top Exit Pages Monitor Goals Monitor Visitor Behaviour
  4. 4. Getting the most out of Google Analytics Question Conference Sponsor Will removing Google Analytics from your site increase its rankings?
  5. 5. Getting the most out of Google Analytics Visitor Overview Conference Sponsor
  6. 6. Getting the most out of Google Analytics Traffic Sources Conference Sponsor Direct traffic is a visit from an unknown source and could mean your site has been bookmarked. Compare Direct traffic to Retuning visitors <ul><li>Monitor Search Traffic vs Site </li></ul><ul><li>Check referral traffic sources </li></ul><ul><li>Referral traffic = potential for link building </li></ul>
  7. 7. Getting the most out of Google Analytics Question Conference Sponsor Where are visitors with the language ‘en-us’ from?
  8. 8. Getting the most out of Google Analytics Location and Language Conference Sponsor
  9. 9. Getting the most out of Google Analytics Foreign Content Conference Sponsor <ul><li>example.co.uk/fr/ </li></ul><ul><li>+ Cheap </li></ul><ul><li>+ Keep domain authority </li></ul><ul><li>- Lower SERP click through rate? </li></ul><ul><li>fr.example.co.uk </li></ul><ul><li>+ Cheap </li></ul><ul><li>- Treated as a separate site </li></ul><ul><li>- Requires a new link building campaign </li></ul><ul><li>example.fr </li></ul><ul><li>+ Helps with country targeting </li></ul><ul><li>+ Recognised as local </li></ul><ul><li>- Expensive </li></ul>Domain Name (ccTLD) – preferred option for larger site Subdomain Subfolder - preferred option for fewer pages
  10. 10. Getting the most out of Google Analytics Question Conference Sponsor Which browser has the largest market share?
  11. 11. Getting the most out of Google Analytics Browsers + Mobile Devices Conference Sponsor Check viewable screen size - browsersize.googlelabs.com
  12. 12. Getting the most out of Google Analytics Keywords Conference Sponsor
  13. 13. Getting the most out of Google Analytics Campaigns Conference Sponsor Use Google URL builder to tag incoming links - http://goo.gl/yutvz http://phen375.com/?utm_ source =ezine&utm_ medium =article&utm_ campaign =demo
  14. 14. Getting the most out of Google Analytics Content Conference Sponsor Landing pages Use this information to make better use of your existing pages <ul><ul><li>Is the Bounce Rate unusually high? </li></ul></ul><ul><ul><li>Why would you leave this page? </li></ul></ul>Check the page load time
  15. 15. Getting the most out of Google Analytics Content Conference Sponsor Exit pages Use this information to make better use of your existing pages <ul><ul><li>Is the Exit % unusually high? </li></ul></ul><ul><ul><li>Why would you leave this page? </li></ul></ul>Check the page load time
  16. 16. Getting the most out of Google Analytics Outbound Link Tracking Conference Sponsor See where your visitors are going To track outbound links... onClick=&quot;javascript: pageTracker._trackPageview(“ /URL &quot;);” <a href=“http://phen375&quot; onClick=&quot;javascript: pageTracker._trackPageview(&quot;/URL&quot;);&quot; >Leave Site</a> You analytics code MUST be placed BEFORE any tracked link
  17. 17. Getting the most out of Google Analytics Question Conference Sponsor How many goals can each website profile have?
  18. 18. Getting the most out of Google Analytics Setting Goals Conference Sponsor <ul><li>View Conversions </li></ul><ul><li>Add a value to a click </li></ul>Funnels help you find issues in a multi-step process Take care selecting a goal
  19. 19. Getting the most out of Google Analytics Just to recap... Conference Sponsor <ul><li>Use analytics to make sure your site works as you want it to </li></ul><ul><li>Having analytics does not penalise your site </li></ul><ul><li>Compare the past to help build for the future </li></ul><ul><li>Use referral traffic to source potential links </li></ul><ul><li>Use the map to look for incorrect country targetting </li></ul><ul><li>Consider catering for your non-English visitors </li></ul><ul><li>Test as many browsers and mobile devices as you can </li></ul><ul><li>Monitor keywords for content ideas </li></ul><ul><li>Track your inbound links in campaigns </li></ul><ul><li>Monitor your entrance and exit traffic </li></ul><ul><li>Track clicks away from your site </li></ul><ul><li>Set up goals </li></ul>
  20. 20. Getting the most out of Google Analytics Conference Sponsor Thank You

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