Today I am going to talk about manging risk with AM, IM and some legal surroundings… I am going to concentrate on the marketing aspects and skip the geeky parts… I am assuming that you: - backup you sites locally!!, your host has backup processors in place which you have tested and WORK you have dedicated IP’s to protect from naughty neighbours You understand the risks with working with open source software (Wordpress) Use secure passwords If you are unsure about any of these you need to do some homework and talk to me or my team.
Who here earns more than 50% of their income from MoreNiche alone? Could you carry on without it? What would you do if MoreNiche was gone tomorrow?
Hands up who currently gets over 70% of their sales from one brand or one niche? FastSize – FDA – bang… dodgy devices from china! Also seasonal trends can mean you make good sales in January (weight loss) but very few in December (retail)
Phil touched on this today already… consistent sales message Paid to search traffic Will not convert They have no money, hence being paid to search… results in chargebacks.
Don’t give up your day job until you can sustain yourself with your affiliate income… a nice transition what a few people make is by going part time for a while.
If you said yes to any of these questions you may be at risk, it is critical that protect yourselves by investing in building your portfolio, growing your business by adding value to the visitors who land into your network of sites. Funnel visitors from your generic ‘power sites’ – 100’s of pages, offering lots of value down the funnel to your brand sites. AUTHORITY… BBC etc…
Do you focus all your efforts on SEO (Google?) - BAD MOVE!!! Change in ranking, penalty, google’s losing power…. Social media – Let others do you marketing = 2 mins to add a like button… even if only one person likes it, that could be an extra 100-200 people exposed to your offer… plus additional SEO benefit.
I cannot express more how important this is!!! Going to be very important moving forward. Capsiplex PR in france Many merchants have french/german/spanish landing pages… You don’t the hard work, it costs very little to translate and publish the content.
Already touched on it, but very important point…. Email marketing… list building…. > Remarket to these guys for years to come… nurture your list = adding VALUE content not just spam … Promote programs which have monthly subscriptions… Downline – 6% of their commission + refer them to hosting, domain names, content suppliers which you also earn commission for.
Use royalty free images – istock photos etc do monitor… If you write about other brands with the aim of selling your own you are asking for trouble
Every product now has an ‘advertising claims’ tab in the resource area, these are the claims they have provided and allow us to use, you should use only these…. Every merchant has their own policy about brand domains, speak to the affiliate manager before using them to avoid having them taken off you later down the line. Affiliate managers can often give you the heads up on things ahead of time, keep in contact wit them.
E-Privacy EU Directive – LAW already… grace period… Static site – likely none… WP site – some… Likely a browser solution coming…
Coming…. Watch this space
No longer can you slap up a ‘thin’ site and make money, you need to get creative…. Build a business…. Think long term Add value to the reader of your sites Make sure you get traffic from multiple sources We have already seen a number of legal updates this/last year.. They will continue CAP/ASA MHRA Affiliate marketing is evolving and you need to evolve also….
Conference Sponsor Andrew Slack Co-Founder & Managing Director MoreNiche.com Don’t want to lose your affiliate/business income overnight ? Based on real life examples from other leading affiliates/companies just like you, we will demonstrate some very simple techniques you can employ to protect your business and ensure long term success. Managing Risk to Ensure Long-term Success
Managing risk to ensure long-term success Conference Sponsor Introduction You are running a business! If you run a good business you may earn a nice wage, hire some staff and shape your future, if you run a bad business…. It maybe gone tomorrow! This session will demonstrate:
How to find single points of failure in your business model
Learn how to correct these and protect your income
Develop the building blocks for long term success
Managing risk to ensure long-term success Conference Sponsor 3 key area’s of risk After reviewing all the risky area’s to do with affiliate marketing and running your own business online, we believe they fall into 3 main areas:
Internet Marketing Risks
Affiliate Marketing Risks
Managing risk to ensure long-term success Conference Sponsor Affiliate Marketing Risks > Single Affiliate Network
“ MoreNiche.com forced to close”
DMG – Huge UK affiliate network went into administration (2010)
Free Trial networks closing
Network mergers (e.g. Buy.AT acquired by Digital Window Group)
Managing risk to ensure long-term success Conference Sponsor Affiliate Marketing Risks > Merchant/Niche Dependant? Are you over reliant on one merchant, one niche? Questions:
What would happen if Proactol could no longer be sold?
Are you focusing all your effort in weight loss?
Is your only AM income from health & beauty products?
Issue with a brand/service and can no longer be sold (FastSize / MaxiPatch)
Change marketing focus: Retail (Boots, H&B), Online Direct (ebay)
Change commission structure
Here today/gone tomorrow:
Managing risk to ensure long-term success Conference Sponsor Affiliate Marketing Risks > Chargeback’s Everyone hates chargebacks and with buyers remorse and friendly fraud we will never cut them out, but we can help reduce them:
Ensure a constant sales message between your website and the merchants
Do not oversell the brand, use the same claims as the merchant
Speak to the affiliate managers who can help identify possible issues in your content
Never use ‘paid to search’ traffic!
Managing risk to ensure long-term success Conference Sponsor Affiliate Marketing Risks > I’m a full timer now! You had a nice secure government job, you made a sale from AM, right lets do it!!
Don’t run before you can walk!
Managing risk to ensure long-term success Conference Sponsor Internet Marketing Risks > All your eggs in one basket Imagine your own website(s), build a mental picture in your head, is it a lonely image?
Do you only have ONE ‘money generating’ website?
Do you focus your efforts on one type of site? Brand specific?
Are your website ‘thin’ doorway sites? (20 pages or less)
Is your site an ‘affiliate site’ offering little value?
Managing risk to ensure long-term success Conference Sponsor Internet Marketing Risks > Traffic Source Hands up who constantly worries about their search engine positions in Google?
Social media – Facebook Like, Google +1, Twitter
Email List Building
“ Think outside of the box!!”
Managing risk to ensure long-term success Conference Sponsor Internet Marketing Risks > Translations You spend an hour creating the perfect article/review/marketing…. But why stop there…
Build a team of outsourced translators
Push your article to be translated into multiple languages
Makes your site ‘thicker’ (SEO benefit)
Same amount of upfront work, unlimited times the exposure
Replicate your ‘make money’ site into different languages
Managing risk to ensure long-term success Conference Sponsor Internet Marketing Risks > Build recurring revenue for the long term Build a strategy for long term income ( not reliant on your Google rankings )
Build an email marketing campaign and build your subscribers
Promote merchants which support monthly subscription commissions…
Build a down line of children
Push merchants who have large re-order rates for longer term income
Managing risk to ensure long-term success Conference Sponsor Internet Marketing Risks > Develop an asset, not just a sales page We have touched on it all day, but ‘thin’ sales pages are not adding value, to compete longer term you need to be developing your business, your assets:
Email captures and newsletters
Good social media exposure
‘ Sticky content’ – give people a reason to come back
User generated content
Managing risk to ensure long-term success Conference Sponsor Legal Risks > Some ‘hopefully’ obvious risks The following are to be expected….
Don’t steel content or images
Don’t spam, ensure you have correct signup and opt-out processors
Build fair and factual reviews (Wolf in sheep's clothing)
Managing risk to ensure long-term success Conference Sponsor Legal Risks > Merchant related risks To ensure you don’t get into trouble when marketing our own merchants you should:
Only use merchant approved claims
Don’t use brand domains without first seeking consent
Monitor the merchant site(s) to see what offers/campaigns are happening
Work with the affiliate managers, they are here to help
Managing risk to ensure long-term success Conference Sponsor Legal Risks > E-Privacy Law Already law, cookies should not be dropped without the users consent, grace period
Understand what cookies you drop
Do some research into E-Privacy law, it will effect us all…
MoreNiche will be implementing a solution before the grace period ends
‘ Trusted Sites’ will become much more important – Add your sites!
Managing risk to ensure long-term success Conference Sponsor Legal Risks > Earnings Disclaimer It is very likely all affiliate sites will be forced to have an earnings disclaimer
MarketHealth already published their requirements
We are working on developing an internal process to oversee this
Do research on your legal requirements as an affiliate
This may not just effect websites/blogs but also other forms of marketing
Managing risk to ensure long-term success Conference Sponsor Conclusion I hope this presentation helps highlight key area’s in which you may want to go away and invest more time, some final thoughts: