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3. turning 1st referrals into sales with q&a

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Affiliate Gathering 2011

Affiliate Gathering 2011

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    3. turning 1st referrals into sales with q&a 3. turning 1st referrals into sales with q&a Presentation Transcript

    • Turning 1st Referrals into Sales Your Logo Here Conference Sponsor
    • Turning 1 st Referrals into Sales Your Logo Here Conference Sponsor
      • Summary
      • Top 10 tips for turning 1 st referrals into sales
      • A real-life example – Increasing earnings by 364%
      Turning 1 st Referrals into Sales Agenda
      • What is a 1 st Referral?
      Your Logo Here Conference Sponsor
      • The arguments for and against
      • Your questions answered
      • What stops YOUR visitors from buying?
    • What is a 1 st Referral?
      • MoreNiche standard commissions work on a last referrer basis
      Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
      • With 1 st referrals the first affiliate to refer a customer gains a small commission
      • This does NOT affect the amount of standard commission that is paid out
      • 1 st referrals are added bonuses paid for by the merchant
      • Not all merchants offer 1 st referral commissions
    • The Argument For: Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
      • It’s FREE money! First referrals happen anyway, you may as well get paid for them
      • 1 st referrals are free alerts that you could be converting better
      • You can use them to track the effectiveness of changes you make to your site
      The Argument Against:
      • It’s frustrating as a 1 st referral indicates a ‘lost’ commission
      • First referrers should get a more equal split of the commission
      • You cant stop 1 st referrals and so I do not want to know about them!
    • DON’T BURY YOUR HEAD IN THE SAND!!!! Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales 1 st Referrals can be used to DRAMATICALLY increase your income!
    • Before: Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
    • After: Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales That is a MASSIVE earnings increase of 1800% (Yet traffic only increased by 489%)
    • Even if traffic levels had remained the same.... Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
      • Sales would be up from 2 to 5
      • First referrals would be down from 5 to 3
      • Total earnings would be up from $51.97 to a staggering $191.58 (a 368% increase!)
      • Including all products his earnings increased by 364% (based on ‘before’ traffic)
      The real improvement:
      • 1 st referrals used to account for 71% of the affiliates overall Phen375 sales
      • Now they only account for 33% of overall Phen375 sales
      • Yet sales, conversion rate, AND earnings have all significantly increased
    • What stops your visitors from buying? Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
      • Too little information
      • Poor layout/presentation
      • Lack of trust
      • Lack of urgency to purchase
      • Confusion
      • Inconsistent/Outdated information
      • Not enough time
      • Too much information
      • Need a second opinion
      • Too expensive
    • 10 Ways to turn 1 st referrals in to sales Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales 1. Provide a clear recommendation 2. Orientate your website around your traffic 3. Use clear formatting and presentation 4. Keep your screenshots and product images up-to-date 5. Use bolding and bullet lists to highlight key information
    • 10 Ways to turn 1 st referrals in to sales Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales 6. Ensure CTA links go where people expect them to go 7. Provide enough information 8. Use testimonials to gain more trust 9. Show the visitor how to make savings (with urgency to buy) 10. Make it clear what the visitor should do next
    • But most importantly........ Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales Sell the sizzle NOT the steak!! (Think benefits not features)
    • Summary Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales
      • 1 st Referrals are awarded as a bonus, paid for by the merchant
      • They may be frustrating but they offer you real data to help you improve
      • So much so that with a few changes you can dramatically increase your earnings
      • Understand the reasons why a visitor may leave your site without buying
      • Analyse your site and ensure it is fully optimised for the best conversions
      • Accept that you cannot please ALL of the people, ALL of the time......
      • Your aim is just to please most of the people, most of the time!
      TAKING ACTION IS THE ONLY WAY TO TURN 1 ST REFERRALS IN TO SALES!
    • Your Logo Here Conference Sponsor Turning 1 st Referrals into Sales Get the exclusive videos that reveal exactly how YOU could increase your earnings by 364% www.ConversionRateCourse.com