ISA 2013Visualization of Complex Enterprise SystemsRahul C. BasoleBrandon BarnettIndustry Studies ConferenceMay 24, 2013
2© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Tools of Scientific Di...
3© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Business EcosystemGove...
4© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.…cba……cabca……………Tier-1...
5© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Example 2: Failed Mark...
6© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Tools of Scientific Di...
7© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Examp...
8© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Examp...
9© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Examp...
10© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.UniversityEnterprise ...
11© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise as a Compl...
12© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.What is the structure...
13© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.The Data Deluge: Oppo...
14© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.How do you utilize an...
15© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.• Sense Making• (Patt...
16© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.The Art and Science o...
17© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Consider Graph Visual...
18© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Visualization Techniq...
19© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.
20© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Visualization Process...
21© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise System Phe...
22© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Illustrative ExampleI...
23© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.ConsumersServiceProvi...
24© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Plethora of New, Inno...
25© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Battle of the Platfor...
26© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Emergence of Apps & A...
27© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: iPhone 3G Tea...
28© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Multiple, IntegratedD...
29© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Data SourcesSDC PLATI...
30© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile Eco...
31© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile Eco...
32© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile Eco...
33© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-Micr...
34© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-Micr...
35© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-Micr...
36© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Google-Mot...
37© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Google-Mot...
38© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Venture Funding Netwo...
39© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Research Opportunities
40© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise Systems an...
41© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Theoretical Foundatio...
42© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.dotlink360: Interacti...
43© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Data-driven visualiza...
Thank you.
45© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Supporting Slides
46© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Other Definitions• Th...
47© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Collaboration Networks
48© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Structure | Social Ne...
49© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Map of the Markethttp...
50© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Geography
51© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.http://www.nature.com...
52© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.
53© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Schweitzer et...
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  1. 1. ISA 2013Visualization of Complex Enterprise SystemsRahul C. BasoleBrandon BarnettIndustry Studies ConferenceMay 24, 2013
  2. 2. 2© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Tools of Scientific DiscoveryMICROSCOPE TELESCOPE MACROSCOPE
  3. 3. 3© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Business EcosystemGovernment Agencies &Other Regulatory BodiesTrade AssociationsLabor UnionsInvestorsCompeting Organizations having sharedproduct & service attributes, businessprocess and similar organizationsCompetitors SubstitutesExtended EnterpriseDirectCustomersCustomers ofmy CustomersSupplier of my SuppliersStandard BodiesSuppliers ofComplementary Products & ServicesThe Perils of Myopic ThinkingCore BusinessDirectSuppliersCoreContributorsDistributionChannelsSource: Moore 1997
  4. 4. 4© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.…cba……cabca……………Tier-1 SuppliersTier-2 Suppliers…cba……cba………b…ca……………………………………………… … ……………………………………………………………MajorPartnersExample 1: Hidden Global RisksKey Issues• Poor/No Insight into Performanceand Capacity of Sub Tier Suppliers• Need for Better Enterprise RiskManagement CapabilitiesSource: Basole and Bellamy 2012
  5. 5. 5© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Example 2: Failed Market OpportunitiesMarketOpportunityXSource: Barnett 2013X X XXXX
  6. 6. 6© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Tools of Scientific DiscoveryMICROSCOPE TELESCOPE MACROSCOPE
  7. 7. 7© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Example of Systems
  8. 8. 8© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Example of Systems
  9. 9. 9© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Gray 2008Example of SystemsSource: Visualizing the U.S. Electric Grid, NPR, 2012
  10. 10. 10© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.UniversityEnterprise as a System“An enterprise is a goal-directed organization of resources – human, information, financial, andphysical – and activities, usually of significant operational scope, complication, risk, andduration.” (Rouse 2005)ECompanyCorporationSupply ChainMarketGovernmentEcosystem
  11. 11. 11© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise as a Complex Multi-Level System“A goal-directed organization of resources – human, information, financial, and physical – andactivities, usually of significant operational scope, complication, risk, and duration.”Intra-Level Information Flow & IncentivesInter-LevelInformationFlow &IncentivesEnterprise Ecosystem(Society)Delivery Operations(Processes)System Structure(Organizations)Work Practices(People)Source: Basole et al. 2011
  12. 12. 12© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.What is the structure and dynamics ofcomplex enterprise systems?What is the impact on business models,strategies, and innovation?Research Interests
  13. 13. 13© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.The Data Deluge: Opportunity and Challenge“Within this deluge of data lies a wealth of valuableinformation on how we conduct our businesses,governments, and personal lives. To put the informationto good use, we must find ways to explore, relate, andcommunicate the data meaningfully.”Heer et al. (2010)B2B B2C C2C
  14. 14. 14© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.How do you utilize and leverage today’s tsunami ofavailable data sources to describe, make sense of, anddiscover the dynamics of complex enterprise systemsfor strategic intelligence and decision making?
  15. 15. 15© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.• Sense Making• (Pattern) Discovery• Exploration• Analysis• Decision MakingVisualization“Presenting data via INTERACTIVE charts, graphs,maps so that users can understand the data, answerquestions about the data and gain insights from thedata” (Foley 2012)Amplify cognitive performance
  16. 16. 16© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.The Art and Science of VisualizationSilicon Valley’s Inventor Network (2006)Website Traffic Map (2004) Terrorist Network for Madrid Bombing (2007) Map of Science (2007)Cologne Transportation Network (2008)Source: http://www.visualcomplexity.comGE Health InfoScape (2011)
  17. 17. 17© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Consider Graph VisualizationsVisualization Challenges• Layout and positioning• Navigation/Interaction• ScaleAesthetic Considerations• Crossings• Total Edge Length• Area• Maximum Edge Length• Uniform Edge Lengths• Total BendsLayout Options• Hierarchical• Force-directed• Circular• Geographic-based• Clustered• Attribute-based• MatrixGraph Visualization IssuesNode• Shape• Color• Size• Location• LabelEdges• Color• Size• Label• Form
  18. 18. 18© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Visualization Techniques
  19. 19. 19© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.
  20. 20. 20© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Visualization Process• Visual perception• Cognition• Motor skillsHumanAbilitiesDesignPrinciplesVisualizationTechniques• Visual display• Interaction• Graphs & plots• Maps• Trees & Networks• Volumes & Vectors• …imply inform• Frameworks• Data Types• TasksconstraindesignDesign Process• Iterative design• Design studies• Evaluation
  21. 21. 21© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise System Phenomena• Structure• Dynamics• Complexity• Collaboration• Innovation• Change• Evolution• Transformation• Geography
  22. 22. 22© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Illustrative ExampleInnovation Strategies in the Mobile Ecosystem
  23. 23. 23© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.ConsumersServiceProvidersTier 1EnablersTier 2EnablersAuxiliary EnablersSocialContextEconomicContextTechnologyContextPoliticalContextMobileNetworkOperatorsSystemIntegratorsApplicationDevelopersSoftwareProvidersDeviceManufacturersNetwork &InfrastructureProvidersService &BillingProvidersContentProvidersSilicon Vendors &Other ComponentProvidersGameDevelopersMedia &EntertainmentProvidersPhotography &Digital ImagingCableProvidersInternetServiceProvidersProducts& ServicesConsumersSemiconductor& Other ElectronicsSupplierNetwork &InfrastructureEquipmentSupplierTelecommServiceProvidersService &BillingProviderConsumersComputerPeripheralsSupplierComputerSoftwareSupplierContentProvidersGovernmentSource: Basole and Rouse (2008)Product/Service ConvergenceMedia ConvergenceTechnological ConvergenceInfrastructure Convergence...Complex Enterprise Value Networks
  24. 24. 24© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Plethora of New, Innovative Mobile Devices
  25. 25. 25© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Battle of the Platforms2002 2004 2005 2006 2007 2008 2009 2010 2011 20122003Source: Basole and Karla (2011)
  26. 26. 26© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Emergence of Apps & App Stores2002 2004 2005 2006 2007 2008 2009 2010 2011 20122003Source: Basole and Karla (2012)
  27. 27. 27© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: iPhone 3G Teardown - Semiconductor Insights (2011)Mobile Technology: Not Invented Here
  28. 28. 28© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Multiple, IntegratedData SourcesNovelMethodologyIllustrativeExamplesResearch ApproachECOSYSTEMSDC PLATINUM(EGO)SYSTEMIEN Data1 BOUNDARY SPECIFICATIONS2 METRIC DEV & ID3 INTERACTIVE ANALYSIS &VISUALIZATION
  29. 29. 29© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Data SourcesSDC PLATINUMIEN DataSOURCETYPE OF DATAYEARS COVEREDProprietary, based on U.S. SEC data Open-Source based on socially-curateddata from news, press releases, andsocial mediaAlliance data (strategic, R&D,marketing, manufacturing, licensing,and supply) and status (active,terminated, pending) of public andprivate firms (37 SIC Codes, 4-digit)Relationship data of public and privateFirms, financial organizations,educational institutions, funding rounds,acquisitions, investments by individualsand companies1/1/1990 - 03/30/2012 1/1/1994 - 01/31/2012
  30. 30. 30© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile EcosystemSource: Basole (2009)
  31. 31. 31© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile Ecosystem: Segments ViewEdge Size is Proportional to the Sum of allRelationship Types between SegmentsSource: Basole (2009)
  32. 32. 32© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Converging Mobile Ecosystem: EvolutionSource: Basole and Karla (2011)
  33. 33. 33© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-MicrosoftData: SDC Platinum DataSource: Basole, Russell, Huhtamaki, Rubens (2012)Awarded Best Paper/Best Presentation at IEEE ICMB
  34. 34. 34© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-MicrosoftData: SDC Platinum Datahttps://dl.dropbox.com/u/4026049/demo/2012/06-networks-icmb/index.htmlLaunch Interactive Version (Internet Connection Required)
  35. 35. 35© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Nokia-MicrosoftData: IEN Data
  36. 36. 36© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Google-MotorolaData: SDC Platinum Data
  37. 37. 37© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Egosystem: Google-MotorolaData: IEN Data
  38. 38. 38© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Venture Funding Network Structure
  39. 39. 39© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Research Opportunities
  40. 40. 40© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Enterprise Systems and Visual AnalyticsData-DrivenEnterprise&Deep(Actionable)Insights“Analytics is the scientific process of transforming data into insight for making better decisions”(INFORMS Analytics Magazine 2012)DomainSpecific DataSuppliers ● Customers ● Analysts ● CompetitorsInvestors ● Consultants ● Partners ● Media ● VendorsAnalytics &VisualizationEVolumeVelocityVarietyValueVeracityData Curation
  41. 41. 41© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Theoretical FoundationEcosystemStructure & DynamicsEnterprise Science* Graph & Network TheoryVisualization, Analytics& Simulation
  42. 42. 42© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.dotlink360: Interactive, Big-Data Enabled,Enterprise System AnalyticsSource: Basole et al. (2012)
  43. 43. 43© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Data-driven visualization and analyticsof the structure and dynamics ofcomplex supply chain systemsComputationally explore the impact onbusiness models, strategies, andinnovationDescriptive System Analytics Prescriptive System Analytics
  44. 44. Thank you.
  45. 45. 45© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Supporting Slides
  46. 46. 46© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Other Definitions• The use of computer-supported, interactive visual representations of datato amplify cognition (Card et al. 1998)• Transformation of the symbolic into the geometric (McCormick et al. 1987)• The depiction of information using spatial or graphical representations, tofacilitate comparison, pattern recognition, change detection, and othercognitive skills by making use of the visual system (Hearst 2003)
  47. 47. 47© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Collaboration Networks
  48. 48. 48© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Structure | Social Networks
  49. 49. 49© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Map of the Markethttp://www.smartmoney.com/map-of-the-market/
  50. 50. 50© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Geography
  51. 51. 51© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.http://www.nature.com/nphys/journal/v8/n1/fig_tab/nphys2160_F4.htmlStructure | Twitter Networks
  52. 52. 52© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.
  53. 53. 53© Rahul C. Basole, PhD, School of Interactive Computing & Tennenbaum Institute, Georgia Tech, 2013.Source: Schweitzer et al. Science 2009

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