Visa Omni-Commerce Future 2014


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Visa Omni-Commerce Future 2014

  1. 1. The future is Omni Commerce Alex Craddock Senior Vice President, North America Marketing Visa Inc. @THEAlexCraddock
  2. 2. | The future is Omni Commerce | May 9, 20142 Forward-looking statements and disclaimer This presentation may contain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements can be identified by the terms “objective,” “goal,” “strategy,” “opportunities,” “continue," “can,” "will" and other similar references to the future. Examples of such forward-looking statements may include, but are not limited to, statements we make about our corporate strategy and product goals, plans and objectives. By their nature, forward-looking statements: (i) speak only as of the date they are made, (ii) are neither statements of historical fact nor guarantees of future performance and (iii) are subject to risks, uncertainties, assumptions and changes in circumstances that are difficult to predict or quantify. Therefore, actual results could differ materially and adversely from those forward-looking statements because of a variety of factors, including the following: macroeconomic and industry factors such as currency exchange rates, global economic, political, health and other conditions, competitive pressure on customer pricing and in the payments industry generally, material changes in our customers' performance compared to our estimates; systemic developments such as disruption of our transaction processing systems or the inability to process transactions efficiently, account data breaches involving card data stored by us or third parties, increased fraudulent and other illegal activity involving our cards; and the other factors discussed under the heading "Risk Factors” in our most recent Annual Report on Form 10-K and our most recent Quarterly Reports on Form 10-Q. You should not place undue reliance on such statements. Unless required to do so by law, we do not intend to update or revise any forward-looking statement, because of new information or future developments or otherwise. Studies, survey results, research, recommendations, and opportunity assessments are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Recommendations and opportunities should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa is not responsible for your use of any studies, survey results, research, recommendations, opportunity assessments, or other information, including errors of any kind, or any assumptions or conclusions you might draw from their use. Except where statistically significant differences are specifically noted, survey results should be considered directional only.
  3. 3. | The future is Omni Commerce | May 9, 20143 Agenda • Evolution of commerce • What is Omni Commerce? • Three characteristics of Omni Commerce • Adapting marketing for an Omni Commerce world
  4. 4. | The future is Omni Commerce | May 9, 20144 “Money was not coin, currency or credit card. That was form, not function… Digital money will be a universally accepted global currency” Dee Hock, 1950 Founder and former CEO, Visa
  5. 5. | The future is Omni Commerce | May 9, 20145 A promise Best way to pay and be paid for everyone, everywhere
  6. 6. | The future is Omni Commerce | May 9, 20146 Evolution of commerce Global media consumption week % media consumed digitally % global mobile penetration Digital commerce (US$) 2000 Past 60 hours 15% 12% $286 billion 75 hours 67% 90% $1.25 trillion 90 hours 80% 99% $1.90 trillion 2013 Present Physical Digital Social Physical Digital 2020 Future Omni Commerce
  7. 7. | The future is Omni Commerce | May 9, 20147 Omni Commerce Total convergence of commerce across physical, digital, and social dimensions providing a consumer-centric, intelligent and seamless experience for consumers
  8. 8. | The future is Omni Commerce | May 9, 20148
  9. 9. | The future is Omni Commerce | May 9, 20149 Evolution of commerce Intelligent communication People powered Seamless experience
  10. 10. | The future is Omni Commerce | May 9, 201410 People powered 1.85Bworldwide social media users by 2014 60%of U.S. media users create reviews 92%of consumers trust friend’s recommendations
  11. 11. | The future is Omni Commerce | May 9, 201411 Evolving Payments TogetherPeople powered SOCIALat the core Connected Influential Powerful
  12. 12. | The future is Omni Commerce | May 9, 201412 People powered
  13. 13. | The future is Omni Commerce | May 9, 201413
  14. 14. | The future is Omni Commerce | May 9, 201414 Intelligent communication 620M+ mobile searches globally each day 73%of shoppers using smartphones in store 87%of retailers believe consumers can find better deals online
  15. 15. | The future is Omni Commerce | May 9, 201415 Intelligent communication BEanticipatory Leverage data more than ever Understand customers as individuals
  16. 16. | The future is Omni Commerce | May 9, 201416
  17. 17. | The future is Omni Commerce | May 9, 201417 Intelligent communication
  18. 18. | The future is Omni Commerce | May 9, 201418 Seamless experience 3.4Xmore likely to conduct mobile commerce if own smartphone and tablet 83%would choose retailer based on how easy it was to manage multichannel interaction ~450M number of global mobile payment users projected in 2016
  19. 19. | The future is Omni Commerce | May 9, 201419 Seamless experience People don’t want to change their behavior to interact with a brand Solve for the experience at the idea level
  20. 20. | The future is Omni Commerce | May 9, 201420
  21. 21. | The future is Omni Commerce | May 9, 201421 Summary • Omni-Commerce: the future isn’t that far away – A total convergence of commerce across physical, digital and social which will not only transform the way consumers pay, but how they interact with brands, products, people, social networks and physical environments – Consumer centric, where purchase experiences will conform to consumer behaviors and occur in a totally integrated, value-added, seamless experience • “Social by design” marketing is critical to success – Embrace the shift to a more people powered economy and build communication programs that put people at the center of your business and ideas – Deliver intelligent communications using data and hyper-relevant value-added information and content to enhance the purchase experience – Enable seamless experiences across marketing channels by enabling consumers to experience a brand idea in the way that they are used to behaving