Online Shopping in China
Simon Wei
Who I am
 Former Operation Director of Mbaobao.com
 Current Executive Consultant of Vipshop.com
 Professional Coach for...
Scale and Penetration
The 31st China Internet Development Report - CNNIC 2012
Internet users 564,000,000
Mobile internet u...
The Internet users growth trend
The mobile Internet users growth trend
Online shopping users growth trend
Online Payment users growth trend
Micro blog users growth trend
Mbaobao.com – online bags and luggages retailer
 No. 1 leading online bags and luggages shopping
platform
Vipshop.com – online discount retailer
Vipshop.com – online discount retailer
28,872
40,558
52,507
105,206 101,262
135,279
155,944
299,600
310,659
-
50,000
100,0...
The figures
show as in
ten million
RMB
The figures
show as in
ten million
RMB
The roadmap of traffic generation for EC
Sources of Traffic
Mobile Apps
Social Sites
Online Video
Sites
Affiliated Sites
(...
The multi-tiers of E-Commerce in China
China International The difficulty
of entry
The Market Places
Taobao.com,
Tmall.com...
The Challenges of E-Commerce in China
 The complexity of consumer behaviors – they vary in a
wide range of segments due t...
The Opportunities of E-Commerce in China
 The potential growth of the consumers going online
 Due to the mobile users ra...
My expectation of China B2C in 2020
 Jack Ma bets 16 millions that he believe in ten years
time, online retails will have...
My suggestions to enter China market
 Determine who is your target audiences?
 If you are selling goods, find a niche, f...
My suggestions to enter China market
 Selling expertise could be the point of entry
 Market research – you can help fore...
You can reach me
 Email: simonyxw@gmail.com
 Linkedin:
http://www.linkedin.com/profile/view?id=27479149
 WeChat: simon_...
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vipshop China Online Shopping 2013

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vipshop China Online Shopping 2013

  1. 1. Online Shopping in China Simon Wei
  2. 2. Who I am  Former Operation Director of Mbaobao.com  Current Executive Consultant of Vipshop.com  Professional Coach for a few E-Commerce businesses in China
  3. 3. Scale and Penetration The 31st China Internet Development Report - CNNIC 2012 Internet users 564,000,000 Mobile internet users 420,000,000 Online shopping users 242,000,000 Online payment users 220,650,000 Micro blog users 309,000,000
  4. 4. The Internet users growth trend
  5. 5. The mobile Internet users growth trend
  6. 6. Online shopping users growth trend
  7. 7. Online Payment users growth trend
  8. 8. Micro blog users growth trend
  9. 9. Mbaobao.com – online bags and luggages retailer  No. 1 leading online bags and luggages shopping platform
  10. 10. Vipshop.com – online discount retailer
  11. 11. Vipshop.com – online discount retailer 28,872 40,558 52,507 105,206 101,262 135,279 155,944 299,600 310,659 - 50,000 100,000 150,000 200,000 250,000 300,000 350,000 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 Revenue in thousand dollars Revenue in thousand dollars
  12. 12. The figures show as in ten million RMB
  13. 13. The figures show as in ten million RMB
  14. 14. The roadmap of traffic generation for EC Sources of Traffic Mobile Apps Social Sites Online Video Sites Affiliated Sites (CPS) Navigation Sites Search Engines Portal SitesEDM and SMS
  15. 15. The multi-tiers of E-Commerce in China China International The difficulty of entry The Market Places Taobao.com, Tmall.com Amazon.com, Ebay.com Easy The General B2Cs Jd.com, Suning.com Amazon.com Very difficult The Vertical B2Cs Mbaobao.com Ebags.com Difficult The Branded B2Cs Ehaier.com Dell.com Moderate The Foreign Trade B2C Lightinthebox.com N/A Easy/Moderate The Outlets B2C Vipshop.com Vente-privee.com Difficult
  16. 16. The Challenges of E-Commerce in China  The complexity of consumer behaviors – they vary in a wide range of segments due to the unbalanced economic development of geographic regions  More price sensitive  High expectation on service – deliverability in short time  Findability becomes major issue of online merchandising – the paradox of making choice  The low customer loyalty makes the customer acquisition and retention with high cost
  17. 17. The Opportunities of E-Commerce in China  The potential growth of the consumers going online  Due to the mobile users rapid growth, O2O become the trend for retailing businesses  The Omni-channel or the integration of multiple channels becomes the strategy of many brands (Domestic and globalization)  Customization and personalization provide the chance to meet customer’s demand  Big data will help E-Commerce to get deep customer insights
  18. 18. My expectation of China B2C in 2020  Jack Ma bets 16 millions that he believe in ten years time, online retails will have 50% share of the total retail market.  I believe that by 2020, China online retail will have at least 35% of total retail market  Most of the brands will have their own B2C websites and all of them will have their own online strategies and presence of one of online channels  The Top 10 E-commerce players will have 80% of e-tail market share.
  19. 19. My suggestions to enter China market  Determine who is your target audiences?  If you are selling goods, find a niche, for example, milk powders … it’s harder.  Chinese consumers face the upgrade of their consumption, so certain areas will become popular, for example, travel, auction etc.  Timing is the critical factor to consider  Localization is the key – local expertise  Manage the expectations, it would be a long time war
  20. 20. My suggestions to enter China market  Selling expertise could be the point of entry  Market research – you can help foreign trade B2Cs in China  Retailing techniques  EDM and User Experience System  CRM  Testing and Analytics  Big data applications  Real Time Bidding  Loyalty program
  21. 21. You can reach me  Email: simonyxw@gmail.com  Linkedin: http://www.linkedin.com/profile/view?id=27479149  WeChat: simon_1149

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