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Twitter SMB Partnerships 2013
 

Twitter SMB Partnerships 2013

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    Twitter SMB Partnerships 2013 Twitter SMB Partnerships 2013 Presentation Transcript

    • Twitter’s approach to SMB partnerships Russ Laraway, @russlaraway Director SMB Sales at Twitter
    • We can help.
    • +
    • Content marketing Product marketing
    • Content marketing +
    • Content marketing email campaigns newsletter photography blog webinars Social media listening video information audio
    • $118B Source: Pam Dyer, An Introduction to Content Marketing, June 2013
    • Build an audience Connect with followers Measure success
    • Big River Running Co @bigriverrunning Thanks for an amazing workshop! We learned a lot about the power of Twitter and how we can continue to get better! #TwitterSuccess
    • 30% Source: Hubspot more engagement
    • Product marketing Content marketing
    • Promoted Account
    • Promoted Account Promoted Tweet
    • +
    • Simplify set-up + lead collection Provide best practices
    • Engage in social conversations Connect with customers Drive more sales Manage digital activities
    • + You
    • @russlaraway @huffman #ThankYou