SapientNitro Digital Trends 2014

2,301 views

Published on

Published in: Business, Technology

SapientNitro Digital Trends 2014

  1. 1. Digital Trends Q1 2014 Hilding Anderson @hildinganderson
  2. 2. 2 About your Speaker: Hilding Anderson Director of SapientNitro’s Research Institute 15 years of experience Editor of Insights Published in Forbes, speaker at SXSWi Entrepreneur
  3. 3. 3 Focus of this session Every six months, SapientNitro’s Research + Insights team updates the company on the latest emerging trends and statistics related to digital. This session will focus on the latest mobile, social and digital trends which we think are particularly relevant.
  4. 4. 4 Nine Digital Trends Preamble 1. Shopping In Increments 2. Brands as Producers (in real-time & native) 3. Mobile Payments 4. The Impermanent Internet 5. A Product Line of One 6. Rise of Experience-Led Brands 7. Social Media Evolving: WhatsApp and Vine 8. Hardware is the new software 9. Six Interesting Startups
  5. 5. 5 We’ve entered our third internet decade – how are we doing? Source: BI Intelligence‐provided framework
  6. 6. 6 Nearly 3 billion people online 0 500 1,000 1,500 2,000 2,500 3,000 (millions) Global Internet Population Source: International Communication Union, Google
  7. 7. 7 About half left to go… Global Population Internet Population 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 (millions) Global Internet Population Source: International Communication Union, Google
  8. 8. 8 2014 will be the year that the internet goes mostly mobile Smartphone + tablets > 60% of all connected devices today Personal Computers  (Desktop And  Notebook) Smartphones Tablets Smart TVs Wearables 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013E Number Of Devices In Use (In Thousands) Source: BI Intelligence Global Internet Device Installed Base 60% (~2 billion)
  9. 9. 9 Mobile is the only media whose share is increasing 45% 25% 17% 4% 9% 7% 44% 26% 16% 6% 8% 8% 43% 26% 15% 9% 7% 7% 42% 26% 14% 12% 6% 5% 38% 20% 12% 20% 4% 5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% TV Online Radio Mobile Print Other Source: eMarketer, August 2013 U.S. Consumer Media Consumption Share 2009 2010 2011 2012 2013
  10. 10. 10 The continued roll-out of 4G and the increased authentication and security in devices and operating systems will make mobility ever-more integrated into our lives Other 8% Visit Websites 14% Games 8% Social Networking 15%Talk 26% Text 20% Email 9% Breakdown Of The Average Smartphone Owner's Daily Time‐Spend On Average, U.S. Smartphone Owners Spend 58 Minutes Daily On Their  Phones  Source: Experian Marketing Services, May 2013 People live complex lives on the their smartphone – and the device’s span of control is growing… (see Trend #3)
  11. 11. 11 Mobile + blended traffic is > 50% for Amazon and eBay 0 20 40 60 80 100 120 140 160 Amazon eBay Wal‐Mart Apple Target Best Buy The Home Depot Ticketmaster Etsy Lowes (Millions) Source: comScore Leading Retailers' Digital Audience Population By Device Desktop Only Desktop + Mobile Mobile Only
  12. 12. 12 Our experiences in the physical and digital spaces have irreversibly collapsed into one*
  13. 13. 13 Trend 1: Shopping In Increments
  14. 14. 14 Trend 1: We are seeing the development of new consumer behavior – what we call Shopping In Increments More than just snackable content, consumers are shopping across devices
  15. 15. 15 Three Examples supporting snackable shopping: 1. OMD found that the average person shifted his attention between his smartphone, tablet, and laptop a staggering 21 times in one hour. 2. Google ad sales chief Neal Mohan, claimed that more than 90% of today's consumers switch effortlessly between devices to complete a task, with 500% more people simultaneously using multiple devices than were three years prior. 3. When consumers shop online, the average time between adding a product to their cart and checking out has grown 38 percent over the last five years, from 2 hours to 2.6 hours. This behavior is widespread Shifting between devices (smartphone, tablet & laptop) 21 times per hour; Google: 90% of consumer shift effortlessly between devices, +500% using multiple devices than 3 years ago
  16. 16. 16 Tablet and smartphone activity – where most of the media consumption time growth is located – has the shortest time per interaction of any channel 43 39 30 17 0 10 20 30 40 50 TV PC/Laptop Tablet Smartphone Minutes Source: Google, August 2012 Average Minutes Spent Per Interaction By Device More evidence of shopping in increments behavior; people spend 1/3 of time per interaction on smartphone vs. TV
  17. 17. 17 Visualizing ‘shopping in increments:’ tracking a shopper through her day
  18. 18. 18 Shopping in increments applies throughout the customer journey
  19. 19. 19 1. Insight: CMOs need to understand consumer behavior much more intimately than they do today. New data is available to us in the form of the “digital exhaust” must be leveraged. 2. Storyscaping: A CMO needs to build a Storyscape of communications and experiences around a central organising idea. The Storyscape delivers bite-sized interactions and responds in real time to the snacking consumer. 3. Digitising the Shopping Environment: We can no longer distinguish between online and offline behavior. People are comparing prices, checking reviews and even ordering while in-store. They are just as likely to do research, try demos and ask friends for advice at home as they are to go to the store. 4. Technology: You need the right technology platform that can deliver the right bite-sized content and experiences at the right time, in the right format. 5. People: A different approach to marketing requires new skill sets – publishing, technology, curation, social, data, experimentation, and invention. Leading companies are rethinking marketing global structures and skill sets to allow them to succeed in this changing world. Five Imperatives For CMOs to respond
  20. 20. 20 Trend 2: Brands as Producers
  21. 21. 21 Brands are searching for effective online (web + mobile + tablet) advertising Even as the definition of ‘Native Advertising’ remains in flux, this approach is winning favor in the digital arena; replacing the display ad? Native spending anticipated to rise 20.5% this year in the US • Premium publishers increasingly selling customized, “native” digital executions • Responding to automated, programmatic display-ad buying • Newspapers and magazines will see digital ad revenue growth increase 5.6% and 13.3%, respectively, in 2013 • Digital-only publications lead the growth: Vice Media, Buzzfeed, Mashable and others who are willing to experiment with the customized, so-called “native” executions heavily integrated with editorial.
  22. 22. 22 Defining a Native Ad: An ad which is native to the platform on which it is run The definition of a “native” ad is  nonstandard, and eMarketer considers  placements such as Facebook’s Sponsored  Stories or Twitter’s Promoted Tweets,  which some have characterized as native,  as display advertising but not as  sponsorships.) Why ‘Native:’ Native ads are ads in a  format that is native to the platform  on which they are run, bought or  sold. Native advertising is the activity  of producing, buying and selling  native ads."[
  23. 23. 23 Who is using Native Advertising today?
  24. 24. 24 Blogs are the most effective channel for native advertising, according to publishers Articles and videos are effective for over half of respondents as well
  25. 25. 25 Example: Toyota’s 20 Coolest Hybrids on BuzzFeed
  26. 26. 26 Time, Inc: People.com saw significant lift A 10x lift in engagement vs. display ads
  27. 27. 27
  28. 28. 28
  29. 29. 29 Case Studies: Edmunds
  30. 30. 30 Native was much more effective than banner advertising for Edmunds 4x higher CTR on mobile vs. banner ads
  31. 31. 31 Example: Edmunds
  32. 32. 32 Some other examples: NYT and Facebook are live with these today
  33. 33. 33 Brands are increasingly creating and adapting their messaging in real time...
  34. 34. 34 But the traditional brand marketing team organization structure – and more importantly much of the management focus - is not aligned with the customer behavior
  35. 35. 35 Yum! Brands has built a ‘newsroom’ to make real-time content creation possible
  36. 36. 36 Conveniently, the idea of real-time brand content dovetails nicely with our Storyscaping approach
  37. 37. 37 Trend 3: Mobile Payments
  38. 38. 38 Mobile Payments & Apple’s Trojan Horse Latest from Apple: iBeacon and Touch ID, combined with Passbook; they have established the core parts of a mobile payments landscape. No NFC. Potential to be larger than Amex + Paypal in transaction volume Biometric Authentication Apple ID linked to Payments In-Store Wireless Platform Recent activity around NFC and iWallet patents, coupled with the  acquisitions of AuthenTec and WiFiSLAM, suggests that Apple may  be close to outlining a more concrete strategy around local (or proximity‐ based) payments. ‐ AuthenTec’s fingerprint sensor technology  ‐ WiFiSLAM acquisition enables Apple to leverage technology that uses  WiFi signals to calculate precise locations of phones indoors (i.e.  where GPS often fails). 
  39. 39. 39 More about the iBeacon technology At the NYC store, Apple has installed about 20 iBeacon transmitters, some of which are simply iPhones and iPads, which  come with the capability as part of the iOS 7 mobile software  released in September. The transmitters use Bluetooth wireless  technology to sense your exact location. That's not possible with  GPS, which don't work well indoors and aren't good at  distinguishing between locations that are just a few feet apart.  The beacons can be adjusted to specific distances, so you may get  some notifications regardless of where you are inside. Others will  come only when you are standing at a particular aisle, wall or  product demo table. The store can also send out notifications  about deals or upcoming events.  ‘Steering you around the store’ without a salesperson; reinforces SapientNitro research (see Insights 2014) on retail mobile wayfinding
  40. 40. 40 • As the user approaches the ballpark's gates, ticketing information would be pulled up by the app and instantly displayed. In addition, once a user was within the stadium the app would display directions to their seats. • Teams can also adjust the app to react to stadium-specific landmarks and points of interest. For instance, if a user were to use the app near the New York Mets' Citi Field's iconic apple statue the app would play a video detailing the history of the stadium or the apple. • User experiences won't be the same for each visit, notes Mashable. The app will include a loyalty card-like program where teams can choose to reward multiple visits with coupons for merchandise, food or beverages. It can also direct users to parts of the stadium they haven't yet activated, • At Bat, the $20 in-app upgrade, brings added features like live game coverage and tie-ins with MLB.TV subscriptions, is largely dominated by IOS users in 2013. MLB will be using iBeacon + Passbook in stadiums across the U.S. in 2014 Building on 2013 season Passbook execution; used by 12% of all e-ticket buyers in 2013. At bat, the in-stadium mobile app, offered as a $20 in-app upgrade
  41. 41. 41 • Biometrics could be a major driver of remote mobile payments growth • A challenge to NFC. NFC is facing a major challenge at this point, even as the installed base reaches a significant level. • The technology at least – but neither the consumers nor retailers - is ready for in-store payments Implication: Mobile will become even more integrated into our daily lives The ability to make payments instantly from anywhere will drive further changes in consumer behavior and how retailers, financial services and travel & hospitality sell PayPal Beacon uses BLE, but isn’t in Apple’s iBeacon ecosystem. Instead, it links existing POS devices to enable customers to use Paypal on their mobile to make payments
  42. 42. 42 Trend 4: The Impermanent Internet
  43. 43. 43 “In Silicon Valley, data is inviolable; it is close to a  religious belief that you can never have too much data,  and deleting is often an afterthought.” – WSJ 2013
  44. 44. 44 Three reasons: • A new way to think about data: Snapchat is one of the first mainstream services to show us that our photos and texts don't need to stick around forever: that erasing all the digital effluvia generated by our phones and computers can be just as popular a concept as saving it. • Erasability as a competitive feature —the Internet would look very different from the Internet of today. It would be a more private network, one without the constant worry of every ill-considered picture or thought being held up for ridicule by the whole world, forever. • Our vision: A Balanced Future: Forever Internet and an Erasable Internet living side by side? Snapchat: A Leading Indicator WSJ: “Snapchat was the most important technology of 2013.” Before Snapchat, the Eraseable Internet wasn’t broadly considered, everything was a ‘Forever Internet’.
  45. 45. 45 The Impermanent Internet Multiple companies are exploring the ‘Disappearing Internet:’ A new Twitter service #15m Whisper (a sort of anonymous Instagram) Twitter’s Spirit makes  messages disappear after  a certain period of time Blink‐link: a link which disappears after a  certain number of clicks Tor: a secure web traffic anonymizer Confide: An off‐the‐recorder  messenger for professionals: HR  issues to media requests to "deal  making."
  46. 46. 46 • Consider the lifespan of the data we collect and interpret for clients • Be thoughtful about what data is collected and how long we need it • Be open and transparent with users about how that data is being used and stored What this means for clients
  47. 47. 47 Trend 5: A product line of one
  48. 48. 48 From mass customization to a product of one Shifting from economies of scale to scaling one-off systems. It starts with basic customization…
  49. 49. 49
  50. 50. 50 • 4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation). • 8 in 10 Millennials want to be ‘entertained by brands’ such as:  By creating online content such as videos, photos, games, and blogs (31%)  Millennials are alpha-influencers: Seven in 10 believe it is their responsibility to share feedback with brands when they have a good or bad experience.  74% of Millennials think they influence the purchase decisions of peers and those in other generations Much of this ‘Mass Customization’ trend is driven by millennials 4 in 10 millennials are interested in co-creating products with brands
  51. 51. 51 Fitbit Force This trends is playing out across personalized digital tools… iOS blood pressure monitor. $129 Withings Pulse Monitor $99 And the collection and ‘sense-making’ of the latest digital sensors and life tools
  52. 52. 52 …. in the growth of 3D Printers Gartner September 2013 CAGR = 95.4% Global Unit Shipments of 3D Printers < $50k • Still a nascent market, with hype outpacing the technical realities, • Combined or even driving the Maker Movement • Today, consumers are using 3DP to make truly personalized and unique toys and gifts, jewelry and avatars, school projects and hobby items. • Today, no compelling item that a consumer can acquire only by producing it on a 3DP at home Two years away from the start of the rapid-growth phase. 5 to 10 years to widespread consumer usage. 1.2M Printers anticipated to be sold in 2017; compare with 40M TVs sold in the U.S. in 2013
  53. 53. 53 Opened in London during July 2013, YrStore is a pop-up store where customers can print their own t-shirts. Via a touchscreen system, shoppers can design apparel with either stock images or their own artwork, and add photographic filters and text. Finalized designs can be printed immediately in-store, priced from GBP 20. And in numerous one-off tools CONSUMER AS CREATOR: Pop-up store offers instant t-shirt customization
  54. 54. 54 CONSUMER AS CREATOR: Motorola’s Moto X is a contender for the most intuitive & personalized handheld Moto X’s “always listening” mode means that it's on constant alert for its owner’s voice commands. Motorola Assist knows when its owner has gone into a meeting or started driving a car, and automatically changes its behavior for the situation: It quiets itself or reads messages aloud so that eyes stay on the road. It can even sync incoming text messages and voice caller ID to Google’s Chrome browser on a computer. The personalization doesn’t end with the phone’s software. Consumers can design the aesthetics, too. Moto X is available in 252 possible color combinations, including teal, plum, four shades of white and even several varieties of real hardwood.
  55. 55. 55 Customize my life: Highly customized NikeID shoes Nine areas of customization: from outsole to upper to selection of every fabric section color
  56. 56. 56 Color IQ is a beauty service that scans the surface of the customer’s skin, assigns it a Color IQ numer, and finds the scientifically precise foundation math from over 1,500 options. The Pantone Color Institute researched and mapped out 110 skintones to build the Color IQ Library created exclusively for Sephora. Customers can visit their local Sephora to receive a free Color IQ consultation. Sephora’s Color IQ service scans a customer’s skin and pinpoints her foundation match
  57. 57. 57 Launched online across four EU countries in July 2013, Ray-Ban Remix enables customers to create their own customized pair of sunglasses. The Italian eyewear brand's project allows shoppers to personalize four different models of sunglasses (including Aviator and Wayfarer styles), by choosing colors, lenses, materials and adding up to five characters. Once customers have created their sunglasses on the Ray-Ban Remix website, their model is shipped in around three to five days. Ray-Ban Remix enables customers to create personalized sunglasses
  58. 58. 58 Trend 6: Rise of Experience-Led Brands
  59. 59. 59 We conducted a study of ‘Real-World’ Customer Experience Highlights included at iEX London in 2013
  60. 60. It is common wisdom that “experience” matters.
  61. 61. of firms say they are “customer focused” In fact… 95% say they deliver a “superior experience”80% “Closing the Delivery Gap” study of 362 firms by Bain & Co
  62. 62. But only… of customers agree they deliver a “superior experience” “Closing the Delivery Gap” study of 362 firms by Bain & Co
  63. 63. We started the research with a simple question What makes a great customer experience great?
  64. 64. Goals of the research In this study, we had three major research goals. 1. Identify leading examples of great customer experiences in the digital age. 2. Research the constituent elements of those experiences: What are the essential elements, what work do they do for customers? 3. Research the “back story”: What are the organizational, leadership, technology, and business components which make the experience possible?
  65. 65. We assessed 28 companies that are recognized as customer experience leaders, and audited the experience… • We started with the list of companies featured in Forrester Research’s Customer Experience Online Survey (from the fourth quarter of 2012). We selected only those brands that received the top customer experience score in their industry. • We then added 10 fast-growing startups from Fast Company’s 2013 Most Innovative Companies. • Finally, we conducted more than 30 expert reviews to determine which companies to evaluate and explore their back story. We then conducted visits across various digital and many physical touchpoints for the brands assessed, including Red Bull’s Meadowland Field, Walt Disney World, NASCAR’s Richmond International Raceway, and Marshalls Chicago store. We audited their various online, tablet, mobile, and physical properties and scored them in each of five experience dimensions.
  66. 66. …Using five proprietary Experience Dimensions
  67. 67. 67 The top experience-led brands Contact Hilding Anderson  for full report
  68. 68. 68 Our research suggests six imperatives for marketers 1. The consumer is never entirely passive. 2. Let the players tell the story. 3. We must redefine what it means to be the author. 4. Provide immersive experiences for all skill levels. 5. Plan for a lifetime. 6. To build powerful experiences, shape stories around an organizing idea.
  69. 69. 69 Imperative #1 1. The Consumer is never entirely passive. Brands must engage consumers by building worlds in which immersive experiences enable them to explore and interact with the brand. Doing so creates a wildly different outcome as compared to focusing on passive ads, which consumers tend to skip. Examples include:
  70. 70. 70 Imperative #2 2. Let the players tell the story. The brand is the tool and world builder. But the players have significant power in determining how the story unfolds and often co-create with the brand. Examples include: * * Disney is a mixed case – they significantly limit storytelling
  71. 71. 71 Imperative #3 3. We must redefine what it means to be the author. Authorship is no longer about a one-way telling of story; rather, the brand’s role is evolving to providing the components for a story that is authored by customers. Components can be mobile apps, digital platforms, sensors that collect consumer data, social media and more. Examples include:
  72. 72. 72 Imperative #4 4. Provide Immersive Experiences for All Skill Levels: The design of the experience provided by the brand should be easy enough for a beginner but also challenging enough for an expert. This balance can be achieved by building a flexible “on-ramp” to the experience, whether it is a personal financial management platform (e.g., USAA) or a digitally enhanced family ski experience (e.g., Vail Resorts). Examples include:
  73. 73. 73 Imperative #5 5. Plan for a Lifetime: Expect a multiyear investment. These are long- living customer platforms, delivering long-term value. They’re not campaigns. Examples include:
  74. 74. 74 Imperative #6 6. To Build Powerful Experiences, Shape Stories around an Organizing Idea: Our research found that experience-led brands use themes to design, develop and maintain their experience space. Unifying and resonant themes make experiences much stronger. Examples Include:
  75. 75. 75 Summary: Six Imperatives
  76. 76. 76 Trend 7: Innovations in Social Media
  77. 77. 77 While Facebook and Twitter remain dominant… 0 200 400 600 800 1,000 1,200 1,400 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q09 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 (Millions) Source: Company Filings Monthly Active Users: Facebook vs. Twitter Twitter Facebook 1.1B monthly active users on FB, 200M MAU on Twitter
  78. 78. 78 The last six months has shown a significant growth in new things Instagram WhatsApp Snapchat 0 50,000,000 100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 Total User Base Size Source: News Reports, Company Listings, ComScore, BII Estimates Total User Base
  79. 79. 79 WhatsApp: A social sharing app grows carries more messaging traffic than Facebook • 44% use WhatsApp at least once a week,  whereas just 35 per cent use Facebook  messenger. (1) • The research by On Device also found that  Snapchat’s largest source of users are 16 to 24‐ year‐olds in the US; the same group which  research has suggested is leaving Facebook. • In April, WhatsApp’s chief executive Jan Koum claimed that the service now has more users  than Twitter and carries more messages than  Facebook.  • He said WhatsApp carries as many as 20 billion  messages per day, double Facebook’s daily  message traffic.  • No advertising (0.99 annual fee)  20B messages per day, no advertising permitted
  80. 80. 80 2013 has been a remarkable year for WhatsApp 8 10 11 12 17 20 200 Active Users 300 0 50 100 150 200 250 300 0 5 10 15 20 25 Apr‐13 Jun‐13 Aug‐13 Number Of Active Users (Millions) Number Of Daily Messages (Billions) Source: WhatsApp, News Reports WhatsApp Growth Messages Sent Messages Received
  81. 81. 81 Video and photo sharing tools are expanding
  82. 82. 82 And Snapchat has nearly half the photo sharing market Facebook 46% Snapchat 46% Instagram 7% Flickr 1% Top Photo Sharing Sites, August 2013 Share Of Average Daily Photo Uploads Among Top 4 Sites (544 Million Daily Uploads  Total) Source: BI Intelligence
  83. 83. 83 • Two-thirds of the world’s mobile data traffic will be video by 2017. • Five tweets per second contain a Vine link. • Instagram has about 130 million users, compared to Vine’s 13 million users. • Instagram videos are creating two-times more engagement than Instagram photos. Vine
  84. 84. 84 Instagram had 4x  Vine’s traffic during  December 2013
  85. 85. 85 And Vine remains niche – below newcomer WhatsApp
  86. 86. 86 Broadly, several other innovations in Social Media The video opportunity: New video ad products and partnerships with TV networks will provide branding opportunities and may help social media platforms gain access to coveted TV ad budgets. Social = mobile: Facebook has become a powerhouse in mobile, while Twitter gets two- thirds of its ad revenues from the medium. For many marketers, the easiest way into mobile advertising will be via social media. Native expansion: With the success of feed- based ads in 2013, social companies will increase the number of ads users see—and the chances of backlash will rise. Social ads get more programmatic: More social media ads will be bought programmatically as technology improves to support real-time content initiatives. Moving beyond the walled garden: Via MoPub, Twitter will start selling ads outside of its own service. Facebook has also restarted its own tests of a mobile ad network. Location makes a comeback: After a few years on the back burner, geotargeted social media advertising will come back into the spotlight. New venues, new ad opportunities: Instagram and Pinterest are starting to sell ads, providing fresh opportunities to reach consumers.
  87. 87. 87 Trend 8: Hardware is the new software aka ‘Put Some Internet On It’ "The category of the smart watch, that's just a train wreck right  now. People are trying to basically pack all of the stuff in the  phone on a watch. We're talking about keyboards that are one‐ inch wide…No one's going to adopt that," said Zachary Jean  Paradis, director of innovation strategy at SapientNitro.
  88. 88. 88 Trend 8: Hardware is the new software Building on the 2013 CES, this year we expect a continued proliferation of screen sizes and display
  89. 89. 89 Pebble 2014: The Pebble Steel And developers are ‘adding sexy’ and design to hardware Pebble 2013
  90. 90. 90 VC firms are restructuring to provide more design skills to startups The program, dubbed KPCB ProductWorks, will  offer the usual mentoring, recruiting and  technical help that the firm’s startups have  come to expect, but the new program sets up a  formal process for working on product  development.  Key Hire:  • John Maeda (RISD) who is leaving his post as  the president of the Rhode Island School of  Design to start work with the venture capital  firm in January. • “while design isn’t a new idea in technology  development, it’s often not given the same  weight as, say, engineering, because not  enough consideration is given to creating a  great experience for those who will actually  buy and use the product.”
  91. 91. 91 And searching for a killer app… The $99 ‘June’ bracelet from Netatmo measures UV intensity; targeting women taking care of their skin
  92. 92. 92 And searching…
  93. 93. 93 And searching…
  94. 94. 94 And it isn’t just screen size: resolution, colors and form- factors are proliferating From Apple Retina display, to 4d UltraHD, to curved displays
  95. 95. 95 Rise of the Android PC PCs are now offered with hybrid Android and Windows 8 – or just Android
  96. 96. 96 We’re still figuring out the right UI for wearables
  97. 97. 97 Trend 9: Startups from 2013 (that marketers should care about)
  98. 98. 98 SmartThings: The Connected Home See the upcoming article “The Digital Home”
  99. 99. 99 Scanadu: Check your health as easily as your email A startup creating sensor that collects and sends your information to a doctor: 3 clinics - the ER (hooked up)/electromagnetic, Labs, Imaging (CT/MRI/Ultrasound)
  100. 100. 100 Oculus VR
  101. 101. 101 Leap Motion, the device that lets you control a computer interface with hand gestures, is ideal for gaming and design and also lets you explore cities or the environment via Google Earth and other apps. The gadget is three inches long and plugs into your computer through its USB port. The Leap Motion Controller tracks your hands and fingers, and is hypersensitive to movements including pinching, grasping and swiping. This year, the company partnered with HP and plans on embedding the motion-control technology on future HP devices. Leap Motion retails for $79.99, so it’s an inexpensive way to begin experimenting with gesture-controlled technologies. Leap Motion: Gesture control goes main stream
  102. 102. 102 Long news articles and small screens just don't play well together. Circa solves that problem by condensing the news and making it much easier to read while on-the-go. Tediously reading long articles just to stay up to date is a thing of the past with Circa’s factual and comprehensive, but to-the-point news coverage. Circa: Taking content and breaking it down into snackable chunks
  103. 103. 103 FLIR will offer a heat-sensitive sensor to your iPhone
  104. 104. 104 Thank You!

×